Chapter 1190 NBA Box Office Revenue
When it comes to ticket prices, Sean Marx has a lot to say. After all, for an NBA team, in addition to live broadcast revenue and advertising revenue, the most stable and most important thing is the price of each game. box office receipts.
How to find a way to increase attendance and ticket prices is the most important thing for him to consider as the general manager of the team, even on top of team operations.
In the 1990s, the average ticket price in the NBA was not high. You must know that the signature star of the NBA at that time was Michael Jordan. However, in the 1991-92 season, the Lakers had the highest ticket price among all teams, but it was less than 50. In terms of US dollars, the minimum for the Magic is only a little over 10 US dollars, and most teams are concentrated in the range of 20-30 US dollars.
In the next few seasons, the ticket price gradually showed an increase, which can be said to have been soaring all the way.
By the 1997-98 season, the Knicks with the highest ticket price was close to $80, and the Raptors with the lowest was $25. By the 1999-2000 season, the lowest Bucks had been able to reach $30, the highest Knicks went straight to $90, and the second-ranked Lakers also exceeded $80.
Entering the 21st century, the average ticket price of the NBA began to fall. Even the Lakers, who own the oK combination and are backed by the big market of Los Angeles, could not sell at high prices. Fares fell instead.
From the 2002-03 season to the 2006-07 season, the economy recovered. As the most expensive team in the league, although the Lakers' ticket prices have been rising steadily, they have never reached the heights of those seasons at the end of the 20th century.
In those years, the Lakers were regarded as a microcosm of the league as a whole, and the average ticket price of the league has dropped compared with the previous peak.
In the 2011-12 season, the lockout caused a big blow to the NBA, and the ticket price was obviously affected, but then the ticket price began to increase. In the 2012-13 season, the average ticket price of the Knicks exceeded 120 US dollars, the most expensive in the league, and the Lakers also Break through $100.
Afterwards, ticket prices have been rising. In addition to the Knicks and Lakers, which are backed by the two metropolises of New York and Los Angeles, the ticket prices of the Bulls, Heat, Celtics, Rockets and other strong teams have also soared. , the main reason is also backed by large cities with large populations.
It can be said that geographical location has become the decisive factor for ticket prices. From 1992 to 2016, the average ticket price of the Lakers ranked first in the league 9 times, and the Knicks ranked first 12 times. Among other teams, only the Trail Blazers Also ranked first, but only 3 times.
Los Angeles, New York, Chicago, and Boston are all big cities in the United States, with a good economy and a strong sports atmosphere. These four teams are all wealthy teams, and the ticket prices are naturally high. It is also the place that Yang Cheng envies the most. If the Nets also move to Manhattan, he dares to offer tickets with an average price of 700 US dollars. He will not worry about selling them at all. The more expensive the price is, the happier the rich people in Manhattan are. This is a reflection of their noble status. . Qiqi's novels are first published on the Internet
Does that mean that tickets cannot be sold in a small market? No, the most typical example is the Trail Blazers. Although they are backed by the small ball city of Portland, they have stars! The fastest updated Qiqi novel
Tickets can be sold if there are stars. From the 1995-96 season to the 1997-98 season, the Trail Blazers' record was not so good. They only won 49 wins in the most season, and they won the first round of the playoffs for three consecutive years. For several years, the Trail Blazers had "Glider" Drexler, super point guard Rod Strickland, and the European God Ta Sabonis who made Americans curious. high.
Of course, most of the time, having stars means having achievements. If you are located in a small market and have both stars and records, then it is perfect, and the ticket price is high as it should be.
For example, the Kings who played the Princeton system at their peak, although located in Sacramento, had Los Angeles and San Francisco grabbing the market,
But they ranked third in the league in terms of fare for four consecutive seasons, and ranked fourth in another season. It is no wonder that in those five seasons, the Kings had a record of more than 50 wins, and another season won 60 wins. The good results, and entered the Western Conference finals in one fell swoop, and entered the Western Conference semifinals three times. The team has stars such as Chris Webber, Stojakovic, Bibby, and Divac. The style of play is gorgeous and highly ornamental. All the prerequisites for a box office hit.
Like the Rockets in the Olajuwon era, the Supersonics in the Gary Payton and "Rain Man" Kemp era, and the running and bombing Suns in the Nash era, these are also teams with stars, gorgeous tactics, and excellent records. The average ticket price ranked fourth in the league for 5 seasons, the Sonics ranked in the top 5 in the league for 3 consecutive seasons, and the Suns ranked in the top 10 in the league for 6 consecutive seasons.
Conversely, teams like the Grizzlies, Pelicans, Timberwolves, and Eagles have no background and are all in small markets. Compared with giants in big markets, they are at a disadvantage.
Although they had stars at a certain stage, their record was not good, so their ticket prices never went up. At the bottom of the league, ticket prices were always below the league average.
As the ticket income that accounts for the majority of the team's income, if you can't sell tickets, it means that the team can't make money. This is a big cake, but you can't even make the cake, and you still want to eat it?
In the past few seasons, ticket revenue accounted for 28% of the league’s total revenue. For each team, the level of ticket revenue affects their harvest throughout the season, which is related to the team’s profitability. If it does not make a profit for a few years, it will be close to bankruptcy. Not far away.
This is also the point that Yang Cheng envies and hates the most. The neighbor next door has become like that grandma, and she can still make money.
The Knicks have been mired in the quagmire in recent years and have a bad record, but the name "Knicks" is still a gold-lettered sign. Their income has been stable at more than 400 million U.S. dollars, of which ticket sales reached 130 million U.S. dollars, accounting for 31% of the Knicks' total revenue. .
Why? The Knicks have stars! Moreover, the people sitting on the sidelines were all celebrities and big names, even if you paid to see a celebrity like Spike Lee on the spot, the ticket price would be worth it.
Of course, in recent seasons, the most terrifying ticket sales are not the Knicks, but the Warriors.
In the past few seasons, the Splash Brothers have emerged suddenly and won last year's championship. Their strength is historically strong, their style of play is gorgeous, and there are many stars. Fans naturally buy it. Tickets for the Warriors are hard to come by now.
Last year, the Warriors earned $359 million, including $143 million in ticket sales.
Considering that Oracle Arena has a slightly smaller fan capacity than Madison Square Garden, this number is crazy. Ticket revenue accounts for 40% of the Warriors' revenue. Ticket revenue is so huge that the Warriors are also profitable. If you win the prize and have money, the boss will dare to spend money to pay the luxury tax. Getting more stars is the double guarantee of performance and income. This is a virtuous circle.
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