Chapter 1153 "Avengers III" Is a Big Cake

After leaving the film production department, Iger took Yang Cheng to the core of Disney and the pillar of Disney's livelihood-the animation production department.

The current person in charge, Ed Kate Moore, was once one of the founders of Pixar animation. After Disney acquired Pixar, he officially took over the management and creativity of Disney's three animation studios, and took Pixar's director responsibility system and creative working methods. The introduction of the Disney Animation Department has changed Disney's traditional top-down working method of producers selecting scripts and finding directors, and changing it to a bottom-up method in which the director selects the team, and then the team selects script ideas.

This brought the creative approach of Pixar animation, which is good at telling first-class stories and always unexpected, to the long-established Disney animation department.

However, Yang Cheng was very surprised that during the visit, he found that the computer animation took as long as the traditional hand-drawn animation in the past.

A group of painters hold paintbrushes and draw vivid animation images on the drawing board. The same scene is rarely seen in DreamWorks Animation today.

After the acquisition of DreamWorks Animation, Yang Cheng also has some understanding of the field of animation production, and Jeffrey Katzenberg is an expert in this industry. However, it is clear that DreamWorks Animation relies more on the use of high technology. Individual fragments need to be completed by traditional processes, and most of the remaining projects are operated by computers.

However, Disney has properly integrated new technology and traditional craftsmanship, and they cooperate with each other tacitly. Only in this way can the animation films produced in this way become popular all over the world one by one.

When chatting with Ed, the other party said, "Nowadays in Disney, except for the color rendering that can be automatically operated by the computer, the rest still depends on people to draw stroke by stroke, which takes no less time than hand-painting.

However, we will not rigidly adhere to the tradition. Our Disney animators often use their spare time to learn computer technology and pursue ideas and effects that can never be drawn by hand. We want to use advanced technology to achieve more wonderful ideas, not Hurry up and save effort.

This is also the most important decision I made after I came to Disney, and restored the hand-drawn animation that Disney had canceled before.

The point of animation is never the form, but the story!

Are we telling a sincere and moving story? This is the key factor that determines whether the film is a big hit.

Just like the 3D animation "Ratatouille" we launched in 2007, it is a moving story. Through the story of a mouse who wants to be a chef, it reveals the simple truth that everyone can tap their potential and pursue their dreams. It aroused enthusiastic responses from the audience, and earned a box office of 580 million US dollars worldwide. 580 million at that time was still very valuable. "

Finally, Ed ended his speech with a joke.

Yang Cheng has benefited a lot, content, content, content!

The fact that Disney can be so strong does not rely solely on external factors such as funds, but insists on innovation and excitement in content. The foundation of whether Times Pictures can last for a hundred years.

After a full circle, I finally returned to Iger's office. After the secretary finished delivering the drinks, Yang Cheng said with emotion, "Hollywood colleagues should really come to Disney to take a good look. You are worthy of every Hollywood in terms of combining tradition and innovation." people learn."

Iger is not humble at all.

"It's also our pride."

Yang Cheng couldn't help suggesting, "After looking at your animation production department, I think DreamWorks Animation still has room for improvement. Of course, we also have our own advantages, which are far behind Disney. I don't know if there is any opportunity for cooperation between the two parties. If possible, why don't we choose a big project to develop together? The two sides exchange learning, learn from each other, and jointly complete a great animation work, which will last forever?"

This proposal is very tempting. Iger held his chin and thought for a long time, and suddenly smiled bitterly, "From my personal point of view, your proposal makes me very tempted, but I have to remind you that Jeffrey regards Disney as a scourge. If Factory Animation is working with Disney, it might as well just kill him."

Yang Cheng was taken aback for a moment, and then smiled wryly, why did she forget this, "Well, pretend I didn't say it, no, no, or another way? Like a live-action movie?"

Iger's face changed, "You mean "Pirates of the Caribbean"?"

Yang Cheng really didn't think about this Disney exclusive cake, but since the other party brought it up, Yang Cheng, with the intention of making a shot, neither admitted nor denied, "Is "Pirates of the Caribbean" short of investment?" ?”

Now the fifth part of this popular pirate movie has been filmed. If I remember correctly, it seems that the filming has just started. Halfway through the filming of Hollywood blockbusters, it suddenly found that the budget is not enough, and there are many things that need additional investment, so Iger did not. Thinking about it, I thought I was right.

Of course, it is impossible for him to agree, "Disney has enough funds to ensure the smooth progress of the project."

Yang Cheng shrugged. The answer was within his expectations. "Pirates of the Caribbean" seems to have only three investors. Besides Disney, only the film companies of Jerry Bruckheimer and Johnny Depp can participate in the cake. Because the two are indispensable roles in the project, they are eligible to deduct a little investment share from the brave Disney, and everyone else is considered.

"It's okay~" Yang Cheng was very magnanimous, not at all upset because of Iger's rejection.

Robert Iger breathed a sigh of relief. He was really afraid that Yang Cheng would turn his face directly. After all, he invited Yang Cheng to the Disney headquarters not to tear up his face, but to ease the relationship between the two parties. No matter from which point of view, Disney and New Era Even the film industry can't start a full-scale war, and it's nothing more than a small-scale target. If there is a fire, no one can afford the loss.

And he himself felt a little guilty about Yang Cheng, after all, he secretly used Yang Cheng to suppress the members of the board of directors, even though Yang Cheng didn't know anything about it.

But at the level of Robert Iger, thick-faced and dark-hearted are commonplace, and there is no abnormality at all on the surface.

"I heard that "Avengers 3" has already started preparations?"

That's right, Yang Cheng's real goal is "Reunion 3", the Marvel movie with the largest investment in history, and the box office it finally reaped made Yang Cheng salivate, wishing to be reborn a few years earlier and directly buy Marvel.

As soon as Iger's heart tightened, he knew that Yang Cheng was not so easy to get along with. Didn't this just dispel his attention from "Pirates of the Caribbean", and turned his head to focus on another big cake, which made him feel embarrassed, agree Neither is it, and neither is rejection.

However, compared to "Pirates of the Caribbean" which originally belonged to Disney, "Reunion 3" is just at the level of a godson. Now that you have a biological son, a godson is naturally not that important. It seems that it is not so important to ease the relationship with Yang Cheng. Can't.

Iger was a little moved, Yang Cheng naturally didn't know, but he also saw that the high investment of "Reunion 3" would make Disney doubtful, so he put forward the investment request, no matter how big the label is, facing such a high cost risk, will hesitate again and again.

How high is the risk of "Avengers 3"? Not including the announced investment budget of 350 million US dollars, even Disney will have a headache for several days.

In fact, at least half of the 350 million US dollars will be used to pay the actors' salaries, and not much is actually used for film production.

Now Yang Cheng took the initiative to jump out and help share the risk in the name of easing the relationship. Although in the end, if the film is successful, it will share a certain amount of profit, but who can guarantee a certain success? Even though it has been successful many times before, no one can be sure until the result comes out. Therefore, for Disney, Yang Cheng's proposal is not unacceptable.

Iger shows gentleness, but he is an extremely courageous person in his bones. Once he makes a decision, he will not regret it.

Grabbing the olive branch Yang Cheng handed over, he said, "According to the budget submitted by the producer, I can set aside 30% of the share for New Era Pictures."

Yang Cheng is very greedy, how can only 30% satisfy his appetite, "40%, the proportion of sharing follows the old rules."

Everyone is in the same circle, and the status of the film industry in the new era is extraordinary, and Disney does not dare to tamper with the report. The old rule that Yang Cheng said is to share according to the traditional Hollywood cooperative investment method, and no one should think about it. Who, after all, is a fox on a mountain, who doesn't know who sao?

From the beginning to the end, the two never mentioned the previous conflicts and unhappiness, but in this exchange of interests, the smoke of gunpowder was driven away invisible.

The atmosphere became harmonious again, and the two sides finally talked about Fox.

"Jason, can you tell me what you think of Fox?" Robert Iger, 65, is as energetic as he was when he was young.

Yang Cheng hugged his shoulders and paced back and forth, "Actually, from my point of view, there is no conflict between the two of us in competing for Fox resources. What Disney values ​​is Fox's film and television production, film sources and copyrights, and I only care about it." Interested in Fox's sports channel.

You should also know that since I acquired the CW TV station, I have been trying to put a personalized label on the TV station. Just like HBO focuses on producing large-scale, big-scene American dramas, my plan for the CW TV station is to take the sports route.

The layout of the world's three major sports leagues has been completed. Based on this, making CW the preferred viewing platform for sports fans in the United States is the top priority in the next few years. So Robert, I hope you can understand and join us The competition for Fox is not because I want to wrestle with Disney, but to complete the company's strategic layout. "

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