Chapter 1152 Visiting Disney
Everything in Disney originated from a mouse, but it was the success of "Snow White" that helped the company to prosper and reach the peak of its first career, so it was the seven dwarfs who supported the Disney company's sky, and It is not the warm welcome by the cute Mickey Mouse standing at the gate of the company that tourists imagined before.
Of course, today, Robert Iger, known as "Smiling Mickey Mouse", stood in front of the gate, satisfying Yang Cheng's tourists.
"Good morning, Robert, it's such a good weather, isn't it?" Yang Cheng handed the car to the bodyguard, and after getting out of the car, he stretched out his hand from a distance and said.
Iger also came up to him and shook hands with Yang Cheng. Because it was a private invitation, Iger didn't put on a big fight, not even a secretary. He was alone like Yang Cheng, wearing convenient jeans and a casual suit , looks gentle and gentle, but I really didn't expect that this is the captain who controls the Disney giant ship.
"Yeah, what a wonderful weather, I love Burbank." Robert Iger showed a warm smile like Mickey Mouse, looked at the sky and shouted, let alone, he really has a bit of a second temperament.
"Speaking of which, this is the first time I've been to the Disney headquarters, and I've been to Disneyland a lot." Yang Cheng looked up at the fairytale palace and couldn't help but sigh with emotion.
Iger turned sideways, "Let's go, I'll show you around. In fact, this place is far less interesting than Paradise."
With their hands behind their backs, the two turned around in front of the Fountain Square before entering the Roman palace.
As they walked, the two chatted about the current status of the entertainment industry, and Iger recalled what Disney was most proud of, "To be honest, I am pessimistic about the development of Hollywood today, and everyone is eager to develop sequels. , It is almost rare to see the emergence of original IP, let alone success."
Yang Cheng thinks so, but he said realistically, "However, we all need to be responsible for the board of directors and shareholders. If we can't produce stable profits, everything else is useless."
Iger nodded, "That's right, that's why I wanted to resign. Now at Disney, I can no longer find the joy of fighting. If it weren't for the board of directors, management, and shareholders' efforts to keep me, I'm afraid I would have already Choose to retire."
Yang Cheng said sincerely, "Disney cannot do without you, and you have done a good job these years. The success of "Pirates of the Caribbean" is enough to keep Disney standing for decades, which is already great."
But Iger shook his head, "I haven't done enough. Since the founder Walt Disney, he has always emphasized the originality and innovation of entertainment content. "Snow White" is an example.
A hundred years ago, cartoons were a sideshow before film screenings. No matter how popular they were, they were always supporting roles on the theater program list. Mr. Walt Disney, unconventionally, wanted to make an animated feature film with the same length as ordinary movies , and finally based on "Snow White".
This is innovation in the true sense, and it is also an epoch-making innovation, and it is also worth remembering. I am just stepping on the shoulders of giants, and I am far from greatness in the true sense. "
Yang Cheng knows this history, and this is a classic case that has been featured in business textbooks.
At that time, the production of the world's first animated feature film was not smooth, and the initial budget of 250,000 US dollars quickly exceeded the standard. From the beginning of production in 1934 to the end of 1936, a total of 750,000 US dollars was spent. The filming of "Princess" was called "Disney's stupidity", and the bankers who provided the loan couldn't sit still, insisting on seeing how the film was made.
At that time, Walt Disney was very reluctant to show "Snow White" clips for Bank of America and other bank representatives. Now the most moving thing is that Walt himself sang, dubbed and produced effects in some gaps in the plot.
However, the bank representative suddenly turned to Walt moments before getting in the car after watching the film and said, "This thing will bring you a lot of money."
Facts have also proved this sentence. On December 21, 1937, a day recorded in history, the world's first animated feature film "Snow White", which took nearly 2 million U.S. dollars to produce by Disney in three years, held its premiere in Los Angeles.
To thunderous applause at the end of the 84-minute screening, "Snow White" helped pay off all the company's debts in its first six months of release, earning a total of $8 million in revenue from its first round of releases—total. You know, at that time, each movie ticket sold for only 0.27 US dollars, and children's tickets only sold for 10 cents.
Not only that, "Snow White" also won the Oscar for Best Picture that year, which is the first time an animated film has won this award.
In recognition of Disney's creative contributions in the field of animation, the organizers specially prepared an Oscar trophy with a Dajin man and seven statuettes.
Today, 70 years later, because of Robert Iger, Disney has regained its persistence and innovation in original content, which is also the foundation and source of Disney’s vitality and prosperity.
The movie "Pirates of the Caribbean" achieved miraculous success worldwide, and the third "At World's End" followed with a global box office of 1 billion US dollars, becoming one of the highest-grossing movies in history, which also marks Disney's official entry into "Robert Iger" "Era, he brought Disney a new look and vitality, in Yang Cheng's view, this is enough to be called 'great'.
Putting aside other factors, Yang Cheng is full of admiration for Robert Iger.
When visiting the Team Disney building, Iger introduced to Yang Cheng the behind-the-scenes hero of "Pirates of the Caribbean" - Richard Cook, the chairman of the film production department, who was in charge of the investment and production of the film in 2003 and 2004.
Yang Cheng became interested, and stood in the office area and chatted with Richard Cook, "Did you ever think that Captain Jack would achieve such a great success?"
Richard Cook has answered this question thousands of times, and replied without hesitation, "There is no foresight in this world. I must admit that at that time, including me, no one expected that "Pirates of the Caribbean" could To achieve such a huge success, we just let the creative team maintain the original passion during the production process, and insist on being meticulous and serious in every link. Everything is to tell high-quality, original and wonderful stories.
In a way, filmmaking is sometimes a lot like a venture capital investment, where we try to grasp the content, the team, the execution, and then go with the flow.
Of course, I have to thank Iger for his strong support. He told us: high-risk and high-return content creation forms the basis of Disney’s business. Only with wonderful content can the success of parks, consumer products, publications and other derivative products be achieved. Disney thrives.
And then we did, and it all happened! "
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