Chapter 821 The Cunning Japanese Businessman
Seeing that March is coming to an end in a few days, the seeds Yin Jun planted before have almost reached the harvest season of blossoming and bearing fruit.
Wang Bo from Baodao placed additional orders for three consecutive weeks after the first batch of 1,000 "Xiangjiang Cube" arcade machines. Now he has delivered 12,000 units, with 3,000 units left, and he is still working overtime in the factory to assemble them.
People from Baodao are much more innocent and lovely than people from Xiangjiang.
Although there are still some profiteers and bad people, the general folk customs are absolutely simple, so simple that they are a bit simple.
Simple people naturally like simple games, especially now that they have money and can engage in more entertainment activities.
In the future, Treasure Island can be regarded as the tourism capital of Asia. Japan also has many books introducing treasure island tourism guides. ...Ahem, although most of them are for fun.
Under such a general environment, "Xiangjiang Cube" entered the Baodao market.
From the beginning, "Xiangjiang Cube" was a hit beyond Wang Bo's expectation.
He arranged 1,000 arcade machines in bustling areas such as Ximen Town. As a result, 33 armed fights broke out that day, seriously injuring 19 people.
50 game arcades where serious violence occurred were also ordered to close.
If it weren't for Wang Bo's strong relationship, all the game arcades would have been closed for rectification.
From this, everyone on Treasure Island knew that there was such an arcade game that made people obsessed and wanted to fight for it.
What is so powerful about it?
I want to come and have a look too!
As a result, more people came to play in an endless stream, and the reputation of "Xiangjiang Cube" continued to spread.
Seeing that supply and demand were not equal, and there were signs of trouble, Wang Bo had to urgently order 3,000 more arcade machines on the third day, and added a 10% expedited fee, requiring that 1,000 units must be shipped within three days.
Kirin Game Company is relatively well prepared.
Yin Jun had long expected the popularity of "Xiangjiang Cube" in Baodao, and told them the plan and preparations in advance, so Nakata Tomo just stayed in Japan and never came back.
The assembly of arcade machine casings here has never stopped. When Wang Bo placed the order, more than 2,000 machine casings had been assembled and the circuit lines were connected. As long as the power-on version was installed and tested, they could be shipped. Ship.
After receiving the order, Nakata Tomoko immediately started placing orders for the electronic version. After producing 500 pieces, he sent them back to Xiangjiang via DHL to start assembly.
Three days later, the urgent 1,000 units of "Xiangjiang Cube" arrived at Treasure Island. They were so fast and efficient that Wang Bo almost lost his eyes.
But this also solved his urgent need. After quickly placing 1,000 units of "Xiangjiang Cube" in every corner of Taibei, he finally calmed down the restless young people.
But Wang Bo never expected that of his 3,000-unit order, only 2,000 units were originally prepared for Taibei. Adding the previous 1,000 units, there would be 3,000 units, which should be about the same.
However, as the demand for Taibei persisted, after all 3,000 units were sold, there were still more than 2,000 orders in hand.
At the beginning, in order to open up sales, Wang Bo adopted the strategy of using it for a month and then paying. The price was not high, only 1,400 US dollars, which was 600 US dollars cheaper than the arcade machines sold in Japan.
But now supply and demand have completely reversed. He sold a machine for US$1,500, but he still couldn't resist people's enthusiasm.
Originally, his subordinates advised him to take advantage of the good market and sell one unit for US$2,000 just like the one in Japan.
Wang Bo disagreed. He remembered what Yin Jun told him that there would be games coming out one after another in the future. For the sake of long-term business in the future, these game hall owners could not be slaughtered like pigs at once.
His low-price policy had an immediate effect. Game arcade owners in the central and southern parts of the country came to him to buy arcade machines, resulting in several batches of super large orders totaling 16,000 units.
The overall influence of Baodao in the consumer field, with a population of more than 30 million, is five or six times that of Xiangjiang, which naturally has more reference value.
In this way, the reputation of "Xiangjiang Cube" was completely destroyed.
Before China has fully grown up and its consumption power has not been fully released, Japan has only two most important markets in Asia.
The first is Treasure Island.
Second is Thailand.
There is no need for Yin Jun to repeat the evil fate between Baodao and Japan here, but what you can know is that even in 2020, Baodao’s largest importer is still Japan.
Whether it's cars, industrial equipment, household appliances, food, clothing, housing, etc., they all like to use Japanese products.
On the one hand, of course, Japanese products are cheap and of high quality, and on the other hand, it is because of the relationship between them.
This is even more true now.
No matter what kind of Japanese products are sold overseas, Treasure Island, with a population of more than 30 million, must be one of the most important dumping places.
The arcade video game industry is now only a negligible part in Japan, but Japanese companies such as Nintendo and Sega have made a lot of money in Treasure Island, and the market is basically occupied by them.
Nowadays, such a "Xiangjiang Cube" suddenly appeared on Baodao, and more than 10,000 machines were quickly installed, which was enough to attract their attention.
There are usually more than 5,000 Japanese arcade games in Treasure Island, and the largest number of Little Bee games does not exceed 12,000.
Now that "Hong Kong Cube" is making rapid progress, with the hope of breaking the astonishing record of 20,000 units, the major manufacturers in Japan are naturally a little restless.
Especially when their staff based in Baodao put the investigation report on their desk after a series of research work such as inspection, trial play, evaluation, interviews, etc., they paid more attention to it.
Needless to say, Nintendo had a bad relationship with Hiroshi Yamauchi and Yin Jun. They were losing ground in the arcade market, so it was naturally impossible to take any countermeasures.
But the remaining companies such as Sega, Namco, Konami, etc. did not have any scruples. After urgent meetings and discussions, they immediately sent people to Xiangjiang to discuss the patent licensing or buyout of the game with Kirin Games. matters.
In the past few days, Tomohiro Nakata had been accompanying them to talk, but there had been no progress.
The Japanese company has a very good habit.
That is, whether at home or abroad, they have no habit of fighting among themselves. Especially abroad, they are absolutely unanimous in dealing with the outside world. There has never been an example of lowering each other's prices and ultimately taking advantage of others.
Yin Jun was envious of this in his previous life, and the same is true in this life.
Although Sega, Namco and Konami all sent people, these three companies came as a team.
They want to use a buyout price of up to 50 million US dollars to purchase the exclusive copyright of "Xiangjiang Cube" except Xiangjiang and Baodao.
Even if Nakata Tomogo failed in business, he would never agree to such outrageous conditions.
Currently, Kirin Game Company has produced more than 16,000 "Xiangjiang Cube" arcade machines in Xiangjiang and Baodao. The average pre-tax profit per unit is US$800, which works out to US$13 million.
How big is the market in Xiangjiang and Baodao?
There are 150 million people in Japan, and its consumption power and gaming culture far exceed those of Hong Kong Island. Japan alone can recoup more than half of the US$50 million buyout price.
Not to mention other markets in Asia such as South Korea and Thailand.
The most important thing is the European and American markets.
There are more than 1 billion people here, and their consumption power is higher than that of Japan and South Korea. It is conservatively estimated that they can sell 300,000 units - how much profit is this?
Don’t think that Tomohiro Nakata is just imagining things.
The global sales of "Little Bee" the year before last and "Pac-Man" last year were 600,000 and 800,000 units respectively. In two years, "Little Bee" has sold more than 1 million units.
Tomohiro Nakata doesn't have much innovation ability, but after working in this industry for so many years, he still has a keen eye.
"Xiangjiang Cube" is not bad at all compared to the above two games. If it were not for a price of more than 200 million US dollars, the copyright would not be sold at all.
So the two sides were in a stalemate until Yin Jun was free.
The leader of the negotiating team is Sega's general manager Okubo Satoru. He is in his 40s, not tall, and has meticulous hair, clothing, and grooming. He has the demeanor of a business person.
In the office of Qilin Game Company, Yin Jun sat opposite him.
Okubo Satoru spoke very politely. Perhaps because he often traveled to the United States, his English was not bad. "Mr. Yin, I have admired you for a long time. I thought the game you were going to make would be Tomb Raider or Resident Evil." one."
"These two games require very high hardware requirements and require waiting time. I discussed this issue with the president of your company last time." Yin Jun said, "Don't worry, if I want to develop it, I will definitely choose to cooperate with you when the time comes. I personally admire Sega’s achievements and accumulation in arcade games.”
Okubo Satoru smiled slightly and said with a polite half-bow: "I hope there will be a day of cooperation."
"This time, you came here to talk about "Xiangjiang Cube". I heard that everyone can't agree on the details?" Yin Jun asked next.
"Yes, it's mainly about the cooperation method and price." Okubo Satoru said: "We prefer to buy it out at once, but Mr. Nakata prefers to sell the electronic version, and the price is a bit too high. You also know, although a game is sold in a certain One city or country may be very popular, but it may not be popular in another country.
If you give 50 million US dollars to Qilin Games, you don’t have to worry about anything. This is actually the safest way to make money. With this money, I believe your company will be able to continue to develop better game projects. And if we succeed in launching "Xiangjiang Cube", wouldn't it just give Kirin Games more capital to negotiate for a second game? "
What Okubo Satoru said now had not been said to Nakata Tomohiro before, because he knew that Nakata Tomohashi actually did not have the right to make a decision, he was just passing on the news from the middle.
Now that he has met someone who can make the decision, Okubo Satoru no longer hides and tucks away.
After a pause, seeing that Yin Jun had no intention of speaking, he added: "Let's do this. If Mr. Yin feels that it is not enough, we are willing to increase the buyout price by another 20 million US dollars, for a total of 70 million US dollars. You can ask When I asked other companies, there was no way that another company could offer such a price.”
In fact, the final base price of the three companies was US$100 million, but how could they all tell the truth during negotiations?
Although the Japanese are very humble in attitude, they are cunning and cunning in doing business.
Yin Jun didn't say much after hearing this, and raised his hand: "I don't agree with this condition. Since Mr. Okubo is here to talk, I'll just say it straight. I estimate the arcade sales of "Xiangjiang Cube" to be more than 1 million worldwide. Taiwan, and on home game consoles, it will be sold more than 10 million times.
I saw your quotation, 5,000... Let's take the current price of 70 million US dollars. You actually asked for all the copyrights to "Xiangjiang Cube", but what you told us was the price of an arcade machine. Can I understand that you want to deceive us and get the game copyright for home game consoles for nothing? "
After being exposed, Okubo Satoru still had a smile on his face, "This is an oversight on our part. However, if you are willing to sell the copyright of the game version for home game consoles, we can still discuss this aspect."
"$200 million."
Yin Jun raised two fingers, "For 200 million US dollars, the global 5-year copyright of "Xiangjiang Cube" belongs to you. If you include the home game console version, it will be 300 million."
"Mr. Yin, we are a very experienced game manufacturer. Even we are not so sure. Why do you think "Xiangjiang Cube" will sell well?" Okubo Satoru asked "sincerely", "200 million U.S. dollars and 70 million US dollars, the risks borne by the two are definitely not at the same level!"
"Because I am Yin Jun." The young man pointed to himself, "I have never made a wrong judgment about the market. If I say it will succeed, it will succeed! If nothing else, what do you think based on my experience in Japan and South Korea? Fame, won’t fans buy it?”
Okubo Satoru was speechless for a while.
But he didn't have any words to refute.
In Japan, there are not just one or two crazy fans who admire Yin Jun, but literally thousands. It is not an exaggeration to say tens of millions.
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"It's okay if you don't want to buy it out," Yin Jun said, "I'll sell you the electronic version of the game. It's 600 US dollars each. You can get as much as you want, so you don't have to worry about taking any risks at all."
Okubo Satoru: "..."
He thought to himself that I was an idiot for asking you to buy the electronic version like this. It would be more expensive than 200 million US dollars!
According to everyone's discussion, a game like "Xiangjiang Cube" can earn at least 500 million US dollars.
Only giving 100 million US dollars to Yin Jun shows their shrewdness and stinginess.
But Yin Jun was so determined, which made it a little difficult for him.
"Also, you can make a decision quickly." Yin Jun said, "The people from Yalida will arrive soon. If their bid is high, I won't wait for you."
Yalida! ?
Okubo Satoru's expression suddenly became very solemn.