Chapter 568 Isn't This Too Exaggerated? (Third Update!)

The next day, Yin Jun conducted the same negotiation with Shengbaolong Private Hospital, which ranks among the top ten in Xiangjiang.

Under the "oppression" of the two mountains of free and subsidized, St. Baolong Private Hospital, like the Anglican Education Group, was defeated without resistance.

It's no wonder that there has never been such a real estate developer in Xiangjiang. Besides repairing houses, they have to give away commercial real estate worth tens of millions to others, so that others can come here to open stores.

But all businessmen are profit-seeking, including private schools and hospitals.

The conditions are so good, but the requirements are not high. After they calculated it, they all felt that it was a good deal, so they were naturally willing to reach an agreement with Yin Jun.

This big killer for free is suitable even after 40 years, let alone now, it is simply invincible.

On the surface, Yin Jun has lost a lot, but if these educational and medical resources are provided, it will definitely improve the living environment of the entire housing estate.

Didn't you see that after 36 years, the school district houses in Huajing can sell for 240,000 square meters? Even the basement of the school district can be 160,000 square meters. This kind of price that makes ordinary people dumbfounded can explain a lot of truth.

Of course, the quality of the living environment of a huge community is not determined solely by education and medical care.

Even if there are education and medical resources now, if so many people are really admitted, just two hospitals and two schools will not be enough.

But this is just the beginning. With the increase of the number of residents in the future, of course, these supporting facilities will continue to increase.

Judging from the experience of the next few decades, Yin Jun has even more powerful ways to increase his popularity and increase his living advantages.

However, after getting Yin Jun's publicity plan, Hong Yiquan felt his scalp tingle.

"Jun Shao, there's no need to be so exaggerated, right?" Hong Yiquan smiled wryly and shook his head.

"Kirin Daily" generally has 32 pages, of which 4 pages are separated and mixed in various categories for advertising purposes.

But now Yin Jun took 12 pages, that is, the content of 3 newspapers to advertise, and all of them were advertisements of Kirin Garden, which seemed too blatant.

Although everyone knows that "Kirin Daily" is a subsidiary of the Kirin Group, it is really shameless for you to advertise your own real estate company like this.

"Editor Hong, I think you have misunderstood a truth." Yin Jun said leisurely, ""Kirin Daily" is free from the beginning, which means that if you want to make money in the future, you have to rely on advertising. Get it, right?"

"Yes!" Hong Yiquan nodded, "But you took 12 pages of advertisements in one go, and they were all on separate pages, all promoting Kirin Garden. This will make readers bored!"

Yin Jun said lightly: "First, too many advertisements will make readers bored, but there are not many advertisements on the 12th page, and when they read the free newspaper at the beginning, they already know that they will see more advertisements in the future. The reason why readers are tired of advertisements is that the real main content is not exciting enough, but our various pages are well done; thirdly, although advertisements are advertisements, they can also be done very well, allowing readers to like."

Hong Yiquan's heart skipped a beat, "Young Master Jun, the third point you mentioned...can you explain it in more detail?"

In the eyes of old-school newspaper people like Hong Yiquan, advertisements are purely unrefined, and they destroy the sense of reading of newspapers. If he were to make the decision, he would definitely make all advertisements disappear.

But he didn't expect Yin Jun to say such a thing. He was a little surprised, and it made him think a little bit, and vaguely felt that there was something breakthrough.

"The newspaper advertisements in the future must be beautiful and pleasing, just like what we see on TV." Yin Jundao, "For example, for the same advertisement for children's toys, I asked the artists from Kirin Culture to Designed by a teacher, produced in a cartoon and cute form, and even derived into several stories, will this effect impress the children and even the parents even more?

For another example, when we sell houses to advertise, what we require is not that you rigidly state the data of these houses, but simply say that we are cheap and that we are good... It is entirely possible to use a more intuitive way, such as The advantages of the house, in the form of photos and pictures, are explained to the readers one by one, so that they can understand the advantages of the house. Isn't this more convincing?

Look at this version of my ad, I have clearly stated that the elite teachers of the Anglican Church will teach the students. When the time comes, you will put a group of photos of the teachers on it, with a very suitable slogan, as if they said it themselves If it comes out, isn't this another way to show that the supporting facilities of our house are good? "

After a pause, Yin Jun said again, "Xiangjiang has a small area and a large population. Real estate in the future must be one of the most important development directions. Our "Kirin Daily" is a free newspaper, so we need more advertisements In order to make the newspaper develop healthily, instead of just relying on me to constantly fill in the losses. You must think more about how to make the advertisement interesting, while instilling as much information as possible into the readers, without Let them feel annoyed and bored. These are the tasks I entrusted to you!"

Yin Jun said this to Yang Qinsheng, the director of the advertising investment and production department next to him.

While taking a pen to record quickly, he nodded repeatedly.

His department is now the most stressed in "Kirin Daily". With Yin Jun's words, his future work direction will be determined.

Just like what Yin Jun said, if it doesn’t work, he can go to the people from Qilin Culture to help design the advertisement. The brains of those screenwriters are very easy to use. They have made it directly, and at most they will calculate the money for them according to the market price at the most, and it is not considered an advantage.

Hong Yiquan's eyes were wide open.

If advertisements can be so interesting and interesting, then watching advertisements is equivalent to enjoying a wonderful clip or story!

In the past, these advertisements only existed on TV. Putting such detailed advertisements on newspapers, let alone whether there is such a large budget, is enough to cause headaches just because of the layout problem.

But this is not a big problem for "Kirin Daily". Anyway, it is a free newspaper, and it doesn't make money for your newspaper if you publish a few more pages. Why can't you do it?

"I just wrote a preliminary plan for these advertisements. You should come out as soon as possible. After three days, the first batch of advertisements will be ready and published on the advertisement pages of newspapers." Yin Jun said, "I will prepare these advertisements at least If you do it for more than a month, you all need to put more thought into it, and you can’t be the same. As long as you do it well, I won’t set a budget limit for you!”

"I will try my best!" Yang Qinsheng said hastily.

To be honest, Yin Jun has a lot of these advertising plans, but it is impossible to support them for a month, and he needs to dig and create as much as possible.

But the boss said so, and his subordinates naturally had to follow suit.

However, Hong Yiquan here is still a little puzzled, "Young Master Jun, I saw the advertisement just now... All of our commercial facilities are only rented and not sold. For the first three years, they have settled in with zero rent. Halving in six years... Is this kind of propaganda going to our detriment if they pursue it in the future?"

Yin Jun smiled, "Do you think I'm doing this as a stunt?"

Hong Yiquan didn't reply.

Yin Jun nodded, "These are all things I have decided, not deceit."

"Good guy, this is equivalent to letting them rent for four and a half years!" Yang Qinsheng said in surprise, "It makes me want to rent one."

"Actually, it's not as good as you think." Yin Jun said with a smile, "First, the occupancy rate is always a problem. It's unclear how many people will stay, so they also have certain risks. Then they also It’s not that you come to open a store without screening conditions at all, including the type, strength, deposit, etc., all need some detailed investigation before making a decision.”

"That's right, Tianshuiwei is not as good as those in the urban areas." Hong Yiquan said with a nod.

"But in this way, all the merchants will be settled in the first time, which is a great boost to the people's desire to buy a house!" Yang Qinsheng said, "The most important things for people to buy a house are food, clothing, housing, transportation, education, and medical care. Wait, Qilin Garden has all these aspects, and it is really not much worse than those real estate in the urban area."

"I'm just responsible for some plans, how to do it, how to design the layout, these are the jobs of your professionals." Yin Jundao, "My hope is that all the advantages can be fully displayed in front of everyone, so that our Kirin The garden had an excellent reputation before it was put on sale."

"I will try my best!" Yang Qinsheng said solemnly for the second time.

"The sale of our house will probably start in July? It's only mid-June, so is it too early to advertise?" Hong Yiquan asked from the side.

"Households should be on sale at the end of July at the earliest, and the rental of shops can be carried out earlier." Yin Jun said, "The purpose of advertising is to increase their impression and willingness to buy. After such a long bombardment, after one and a half months, even if they don't want to buy The people of Qilin Garden House will also go to see it under the temptation of our advertisement.

As long as the house in Qilin Garden is sold successfully, the advertising and marketing of "Qilin Daily" will reach a new level. Do you still worry that others will not come to you for advertising in the future? The real estate businessman is the richest! "

This time, Hong Yiquan and Yang Qinsheng laughed together.

Yin Jun is right, a good demonstration effect will bring countless people to follow suit.

In other words, this advertisement is a demonstration of the strength of "Kirin Daily"!

It is a good way to turn losses into profits as soon as possible! !

...

(Third shift 11000 begging to subscribe! Begging the masters to come back from vacation and make up for the subscriptions of these few days! I'm still working hard!)