Chapter 327: There's Fire and No Place to Post! (Third Update!)

What Zheng Yutong was happy about was not only the sharp increase in sales, but also the increase in Chow Tai Fook's reputation.

According to calls from some old friends from abroad, not only did the whole of Asia know about Chow Tai Fook’s ad, they even heard about this super classic ad in Europe and America!

And everyone is full of praise, saying that this advertisement is amazing, it's amazing!

Chow Tai Fook was known to everyone for a while, and everyone knew it.

Zheng Yutong has promoted this ad for a month, and now he feels that he not only needs to increase the duration of the ad, but also increase the budget, so that this ad, this sentence, can be seen everywhere in the streets and alleys of Xiangjiang. can see! For billboards abroad, you can't begrudge the cost, go directly!

In addition, Zheng Yutong feels that the new store opening event that he has planned for a long time should be able to start!

In the past, I thought that the time was not enough, and I had to accumulate well.

In addition, Zheng Yutong's father-in-law has always disliked franchising stores, fearing that this would damage Chow Tai Fook's reputation, so he only operates directly-operated stores, which requires a lot of financial, manpower, and material resources.

It is different now, Zheng Yutong feels that it is best to strike while the iron is hot.

First of all, in Xiangjiang and Baodao, Chow Tai Fook Jewelery can open several more branches in a row, relying on this wave of advertising momentum, directly erecting the brand image.

Then the next step is to consider opening one or two flagship stores in Tokyo, Seoul, Singapore, Bangkok, Kuala Lumpur and other big cities, first occupying the site first.

If this opportunity is not cherished, it will be a waste of Yin Jun's genius that day!

Thinking of this advertisement, thinking of Yin Jun, Zheng Yutong couldn't help but sigh deeply.

A genius is indeed a genius!

It's different from ordinary people! !

When I saw the finished product of the ad, I thought the ad was too good, but I didn't expect its effect to be better than I imagined! It is several times better! !

It seems that Yin Jun can do all of Chow Tai Fook's series of commercials in the future.

Don't be afraid to spend money, the key is to get value for money.

If you give it to Yin Jun to advertise, then you really get what you pay for, and the rewards will definitely be extremely rich!

As the master of pioneering, Zheng Yutong has never been a stingy person, and he is usually very generous to real talents.

Naturally, he would pay more attention to Yin Jun, who he identified as a genius.

Zheng Yutong was happy here, but in another corner of the city, someone was furious.

This person is Xie Ruilin.

When he was in the company yesterday morning, Xie Ruilin smashed several things, and used excuses to scold several managers under him. Then when he went out to inspect the store, he also scolded the managers of three stores to tears!

When he got home, he was very kind to his wife, but after arguing with her, he slapped her for the first time, causing her to run back to the room crying, and the two sons were even more trembling, afraid that their father would His slap fell down.

They are still young, so of course they don't understand why their parents quarreled, and their father beat their mother.

The reason is actually that when Xie Ruilin struggled with Yin Jun's price increase of 12 million for the entire advertising fee last time, it was his wife who suggested not to waste this money.

"Which celebrity's advertisement can be worth 2 million yuan? Let alone a sentence that will cost you 10 million yuan! Does he think we are all fools? If you are famous, you can cheat money. I really don't know how powerful the world is!" These are the exact words of Mrs. Xie .

Xie Ruilin thought about it for a long time, and felt that what Madam said was right, Yin Jun's asking price was too high, and he really didn't have the courage to gamble on it.

It's okay to refuse, Xie Ruilin is not the kind of person who speaks ill of others behind their backs.

But I don’t know if Mrs. Xie hated Yin Jun’s big mouth, so she went around saying bad things about Yin Jun, saying that he didn’t know how to measure, that he was crazy about money, that he was inflated when he was boasted... etc. wait.

As a result, now it seems that Yin Jun slapped Xie Ruilin on the face in this super classic commercial that Yin Jun filmed for Chow Tai Fook, causing him a burning pain!

What embarrassed him the most was Mrs. Xie's various slanders against Yin Jun before.

Look at this incomparable advertisement again, and then think about what Madam Xie said before, people who don't know, think that Xie Ruilin ordered his wife to say it!

it's good now.

Zheng Yutong is a hero with insight, but Xie Ruilin has eyes but does not recognize gold and jade. He has purely become Zheng Yutong's background and foil!

Xie Ruilin is the one who wants to catch up with Zheng Yutong!

But to be slapped in the face by Zheng Yutong like this, he felt uncomfortable!

Especially when Xie Ruilin's heart was bleeding when he saw Chow Tai Fook's jewelry being sold out yesterday.

That should have belonged to me!

It belongs to my Xie Ruilin jewelry!

Why am I so stupid that I can't bear to spend money to buy it?

Knowing that Yin Jun is an out-and-out genius, why am I so stingy, so stingy that I made a gambling agreement for such a small amount of money, and gave up the advertisements and slogans that made Xie Ruilin jewelry famous forever?

A diamond is forever, and a diamond will last forever.

Such a meaningful sentence is as beautiful as a poem, and it is a perfect match when it is used to accompany the diamond. There is nothing better than this!

If he had known that Yin Jun wrote this advertisement, Xie Ruilin would definitely have given out 10 million yuan! affim! Fuck him, what a VAM agreement, it's not necessary at all!

But now I don’t know it earlier, Zheng Yutong once again proved that he is an old fox, and he was able to buy Yin Jun’s advertisements with great investment amidst the laughter that slandered Yin Jun, and even hired Yin Jun Commercials were filmed.

Now the ad is out.

Not only does it have the most classic advertisement, but it is also so appropriately matched with the ending of "Shanghai Beach", which is the most popular in Xiangjiang and even in Asia, with a wonderful coordination, thus making the advertisement even more classic , even more unstoppable!

Hearing the sales figures of Chow Tai Fook yesterday announced by Zheng Yutong, and seeing that this morning, Chow Tai Fook is also crowded with hundreds of people flocking to each store, even tour groups are crowded to buy Chow Tai Fook’s diamond rings. At that time, Xie Ruilin couldn't bear it anymore.

Jealousy is already like a poisonous snake, entangled in Xie Ruilin's heart, making him breathless, he must find a way to vent.

He picked up the phone directly, broadcast a call, and said in English: "Is this Mr. Richard from De Beers? I have something to tell you..."

...

As a super giant in the diamond industry, De Beers' response was not slow.

Two hours later, Richard, the vice president of De Beers, called Zheng Yutong directly.

As for De Beers, although it is a super giant in the diamond industry, they still treat the Chinese area relatively indifferently.

The whole of Asia, that is, Japan and South Korea, they value some, and Baodao, Singapore and Australia are all gone, let alone Xiangjiang.

Of course, it does not mean that De Beers does not do business in these places. Their rough diamonds or products are still sold to people in these areas, but they have not opened their own stores—compared to the costly and laborious business of opening a store. , They control more than 60% of the diamond resources, but they still like to make money from the source, which is basically a no-cost business!

In fact, they will have to wait three to five years before starting their business directly in Xiangjiang.

However, Zheng Yutong also has his own diamond mine in South Africa, and he also has contacts with De Beers on weekdays, so Richard was able to quickly contact Zheng Yutong.

Facing Richard's questioning, Zheng Yutong explained: "Mr. Richard, you are an advertisement in the English-speaking area, and I am an advertisement in Chinese, and the meanings are quite different. There shouldn't be any problem, right? "

"No, no, you borrowed our advertising slogan! We are applying for a patent advertising slogan, which means that diamonds are forever!" Richard said firmly, "Quickly cancel this advertising slogan! Otherwise, everyone will It's hard to be friends!"

If Zheng Yutong had hesitated for a while before the advertisement was broadcast yesterday, but the effect of the advertisement is so prosperous now, the classic advertisement slogan "Diamond is forever, one piece will last forever" is even more fascinating. How could Zheng Yutong be willing to give up?

In fact, Zheng Yutong had been thinking about how to deal with De Beers a few days ago.

He continued to speak slowly: "Mr. Richard, if you say that, I will apply for the advertising slogan 'Diamonds are white' tomorrow, and you can't use any related words to say that diamonds are white?"

"Nonsense!" Richard yelled angrily, "You are making too much sense!"

"I'm telling the truth." Zheng Yutong said, "Oh, I forgot to tell you, we have already applied for the Chinese patent of this advertisement in the world. Once it is approved, if you want to have any translation in the future If you don’t, you can’t be the same as us, otherwise you will also infringe the patent.”

"Are you threatening me?" Richard frowned.

He is a smart person, of course he knows what Zheng Yutong means by Chinese patents.

Theoretically speaking, after De Beers applied for the English patent of "Adiamondisforever", any words and sentences related to its translation cannot be used as slogans.

But the problem is that the patents for "Adiamondisforever" in Europe and the United States have not been applied for at all, and in Asian countries, especially countries with Asian cultures such as Japan, South Korea, and Singapore, they do not even recognize that this kind of advertising slogan has to be used. The matter of applying for a patent, otherwise, if you apply for one sentence in the future, and I apply for one sentence, wouldn't it mean that others will not even be able to say anything?

It's just that De Beers didn't care much about the Asian market before. In their eyes, except for Japan and South Korea, the rest here are poor ghosts, and they can't afford many expensive diamonds—even Xiangjiang, Baodao, and Singapore. Rich people in China have bought a lot of diamonds, and they also stubbornly maintain their prejudices decades ago.

Therefore, De Beers didn't pay much attention to translations like Chinese explanations.

Now here comes the problem, not only did Zheng Yutong make an excellent advertisement, but the slogans of the advertisements were so stunning that the entire De Beers company felt like it was being hit.

They have been discussing this topic for the previous two hours and concluded that there is no way to stop Chow Tai Fook Jewelry from using this sentence - De Beers' "Adiamondisforever" slogan patent application, although a lot of money has been invested Although it has a strong public relations power, it will take at least a few years to see results. Before that, De Beers has no way to stop Chow Tai Fook Jewelry from using this slogan, not to mention Asia, but also Europe and the United States.

When Richard called, he just wanted to intimidate Zheng Yutong, hoping that he would not fight against the powerful De Beers.

But in the face of Zheng Yutong's toughness, De Beers has no countermeasures, at least not now.

"Mr. Richard, I personally respect De Beers very much. We had a good cooperation before." Zheng Yutong said slowly. Before he bought the diamond mine, most of his purchases were Dai The rough diamonds of Bills Company have some business dealings even now, "You can actually rest assured that I will only make Chow Tai Fook jewelry within the scope of Chinese in Asia. At most, Japan and South Korea will open one or two flagship stores. Have any spying on De Beers' business!"

"Is this... a guarantee?" Richard said with a sigh of relief.

The Chinese are nothing now.

In particular, Huaguo, which has a population of 800 million, is completely poor and does not meet the high-end positioning of De Beers diamonds. In the Asian market, they only care about Japan and South Korea.

As long as Chow Tai Fook Jewelry is dissatisfied with the expansion of the world, even Japan and South Korea hardly enter, then De Beers can let them go temporarily.

It is impossible to let them go completely.

When De Beers' patent application for "Adiamondisforever" advertising language comes out, the first thing to clean up is this Chow Tai Fook jewelry!

They are not dealt with now, just because the procedures are too complicated, and there is no certainty of winning, and it is useless to go to court.

When Zheng Yutong heard his tone soften, he chuckled and said, "Of course! Don't worry! I keep my word!"

"Well, I'll trust you this time for now!" Richard said unrelentingly: "But we have to sign an agreement, and you must promise to write down what you promised just now."

"No problem!" Zheng Yutong readily agreed.

When he put down the phone, Zheng Yutong felt his hands were covered with sweat.

Of course he didn't act that calm.

De Beers controls 60% of the world's diamond production. Even if Zheng Yutong owns a diamond mine, it is impossible to say that he will not buy other people's diamonds. That will definitely not work.

If De Beers insists on fighting against him, I am afraid that few diamond companies will be able to sell diamonds to Chow Tai Fook, which will be a great detriment to the development of Chow Tai Fook.

But Zheng Yutong also thought about it. Now that De Beers has not applied for a patent at all, they can't just fight Chow Tai Fook like this. If they make a promise not to compete with them in the market of developed countries, I believe they will back down step by step.

As for whether De Beers will immediately regret it and start a lawsuit with Chow Tai Fook Jewelry after obtaining the patent for the advertising phrase "Adiamondisforever", Zheng Yutong thought about the possibility, but he is absolutely not afraid.

Because according to the degree of prudence of European and American countries on this kind of advertising language patents, it should be at least three to five years before there will be preliminary results.

After the announcement, De Beers will face embarrassing counterattacks from countless diamond companies and dealers. It may take another three to five years before it can finally be done.

With such a ten-year period, can’t Chow Tai Fook Jewelery deeply root in the hearts of the people that “Diamonds are forever, and one piece will last forever”? Can't accelerate the development and become the number one jewelry company in the Chinese area?

At that time, with confidence, Chow Tai Fook Jewelry and De Beers will not be left behind in the lawsuit!