Chapter 353 Unexpectedly Popular!

Before the advent of the Internet age, because of the lack of entertainment, whether it was a TV series or a movie, audiences usually followed it immediately.

But if the follow-up of your TV series is not good, or if people forget the movie after watching it, then the continuous ratings or box office will not be optimistic.

The same goes for Comics Weekly for young people.

Originally, you were serializing. If it was just a tiger head, but if it came to a snake end immediately, it would definitely hurt the hearts of readers and make them abandon your comic book.

Over the years in Hong Kong, not only the two giants Huang Yulang and Shangguan Xiaobao have been making cartoons, but there are hundreds of cartoonists who have done this business, but the current market has already told everyone that they have been eliminated.

Now there are only a dozen or so comics in Xiangjiang, which shows how fierce the competition is.

Moreover, publishing comic books and making a lot of money from comic books are completely different things, that is, Huang Yulang and Shangguan Xiaobao dare to claim that they "get rich from comics".

However, "Kirin Weekly" is definitely one of the exceptions.

Because the 9 stories that Yin Jun matched for it are really too powerful!

If you want blood, there is "Saint Seiya"!

The ones that are warm and funny include "Oolongyuan", "Laughing Life in the Tropical Rainforest" and "Chibi Maruko".

There is also "Transformers" for robots.

The detective reasoning has "Ke Lan" as the god.

Sports and sunshine is "The Prince of Tennis".

There is also "Inuyasha" in the style of ancient demon spirits.

Even Belle Quest's Tomb Raider has it.

Such a strong lineup covers almost all types of men and women aged 15-40, making people absolutely addicted to watching.

In fact, according to feedback from various places, many of the buyers of "Kirin Weekly" are women, and they like several stories in it very much.

As we all know, the stickiness of female readers is very high. They usually want to chase something, and they are guaranteed to keep chasing it.

For example, Japanese women chase after Uncle Long, Kimura, Fukuyama... and so on.

The same goes for this chasing book.

With the release of the second issue on September 8, this trend of pursuit is even more obvious.

Tokuma Bookstore announced on the first day that the sales volume of "Kirin Weekly" exceeded 500,000 copies!

The Japanese media were stunned!

My Ma!

When our three major weekly comic magazines were first established, there were only 200,000 to 300,000 copies a week! Is your sales volume directly going against the sky?

You know, you are obviously Xiangjiang's manga, and it has nothing to do with Japanese culture at all!

The only "Chibi Maruko-chan" that looks a bit like a Japanese manga style, the second issue has not been released, how can it sell so well?

Some people suspected that "Kirin Weekly" was a fraud.

However, no matter whether it is a TV station or a newspaper, after going to various sales outlets, especially the entrance of Tokuma Bookstore, which has the most traffic, and interviewing book fans one by one, the news that comes back is incomparably true.

"Well, I know it was written by a talented writer from Xiangjiang! Although he is from Xiangjiang, he also writes very well! I have no trouble reading it! Especially "Saint Seiya", although there are only two issues, I'm already excited to see it! I can't wait to go home, and I'll talk about it after I buy it!"

"Are you talking about Mr. Yin Jun? I know him! He wrote the TV series "The Star Knows My Heart" that made me cry so much recently! In addition, I also watched his super classic "Chu Liuxiang" " and "Shanghai Beach"... I never expected that apart from his superb attainments in screenwriting, he is not inferior even in comics! "Laughing Life in the Tropical Rainforest" is so childlike, yet so exciting. Who else can write a work that makes people laugh, except a genius?"

"Wow, I heard that this manga of "Inuyasha" was drawn by the artists of Huaguo Shanghai Animation Film Studio, which even Master Tezuka respected very much? The scenes in it are so beautiful, and the characters are also drawn. It's so beautiful... The ancient clothes and costumes of Huaguo are astonishingly complicated and gorgeous! If I have a chance, I must go to Huaguo District to have a look!"

"What? You said someone was saying that the sales volume of "Kirin Weekly" is fake? Please! Can you take a look at the long queue on our side? I came at 9 o'clock, but I waited for an hour before I arrived. At the current position, it is estimated that I will have to wait another half an hour when I get it! There are 38 students in our class, and at least 30 of them have bought this "Kirin Weekly"! It can make us all like it The story inside, so we're going to buy it!"

"Yeah, excellent comics can always resonate with everyone. I used to think that people in Huaguo couldn't make good comics anymore. The "Little Tadpole Looking for Mom" ​​and "Havoc in Heaven" were their pinnacle. But I didn’t expect them to have such an excellent modern category of comics! Look, mechs, magic, funny, parent-child warmth, passion, reasoning... Seeing these different styles, they are worthy of our repeated reading. From the comics you read, don’t you really think Yin Jun is a genius?”

"Is it a good thing or a bad thing to support a weekly manga magazine by one person? I like the current "Kirin Weekly", but if a few issues or a dozen issues pass, the author suddenly loses his mind and ends up It would be terrible if I stopped writing! Mr. Reporter, can you help me tell that Mr. Yin Jun that the quality of the work is the most important! Even if you become a monthly magazine, I will wait, but don’t Don't ruin these classics! Otherwise, I will definitely go to Xiangjiang to settle accounts with you!"

"..."

The reaction of Japanese book fans was not only seen by the Japanese, but also played everywhere in Asia the next night.

This was written by Le Yiling. After listening to Tokuma Yasushi, because of this interview, the sales of "Kirin Weekly" on the second day did not decrease but increased, directly breaking through 800,000 copies. This made Le Yiling realize that Seeing the power hidden in it, she begged Tokuma Yasushi to sell the rights to broadcast these interview highlights, and send them to relevant TV stations in various Asian countries as quickly as possible.

Thanks to Yin Jun's broadcasting of more than a dozen super popular TV series for more than a year, these TV stations have a good relationship with Le Yiling. In addition, they need to charge money for broadcasting these interview highlights, so they are He Le And not for it?

Now it's good, not only has it boosted the sales of Baodao, Xiangjiang, Omen and Singapore, but even other countries and regions that have not introduced "Kirin Weekly" are not interested in it.

Many book distributors have started their journey to Japan or Xiangjiang and Baodao.

They want to actually see how popular these books are in the local area, and by the way, buy a few more copies for themselves, and show them to the team members to see if there is any possibility of best-selling in their own country or region.

The dealers mentioned above are still cautious, and some are even more aggressive, and they have already sent a distribution application to Qilin Culture Co., Ltd.

Most of these dealers are dealers in areas where Chinese is popular.

Especially distributors in Indonesia, Thailand, Malaysia, and the Philippines. There are a total of 22 million Chinese in these countries, and they are the best consumers. You don’t even need translation, just use the original version.

However, just to be on the safe side, these dealers only bought 500,000 volumes of the first issue and 500,000 volumes of the second issue, and they are going to see the effect.

Le Yiling naturally readily agreed, and the price was still 40% off the CIF price for them, which guaranteed their full interests and gave them greater motivation to promote "Kirin Weekly".

In 1979, although it was already the peak period of shipping, the price of shipping was actually not expensive. According to Le Yiling's unified calculation, the farthest here to Singapore only increased by 0.2 per volume. cost of dollars.

The price of a copy of "Kirin Weekly" printed by Kylin Printing Factory is 1.5 yuan, which is 30% off, and the maximum shipping fee is 1.7 yuan. If it is shipped at 3 yuan at 3.5% off in Japan and 40% off in other places, The average gross profit of a book "Kirin Weekly" is 1.08 yuan.

According to the current shipment volume of 3.8 million copies, the gross profit of the first phase is 4.1 million yuan.

If advertising is added, it can reach about 5.4 million.

With the current shipments, more than a dozen first-tier brands that have invested in advertising have already made a lot of money—because there are not enough advertisers, all 100 pages of advertisements are given to them, and at least 3.8 million people have seen them Their advertisements, isn't this called enjoyment?

If the shipment volume reaches 5 million, or even more 8 million or 10 million, then they will make even more money!

Fortunately, Le Yiling is not an idiot. She has signed a strict gambling agreement with this group of world-class brand owners. If the sales volume exceeds a certain amount, the advertising fee will naturally increase.

In the final analysis, every story in "Kirin Weekly" is worth deliberating and savoring.

Coupled with the good fermentation of various effects, the second issue was completely sold out within four days.

Only the few countries where the order was placed just now, the sales volume has not been counted for a while.

But according to the dealers, these two days have also begun to slowly ferment. Chinese people are very appreciative of this weekly comic magazine made by Chinese themselves. After reading it, many people will introduce it to relatives and friends. The "Kirin Weekly" in the magazine should be able to sell easily.

None of them count.

Yin Jun's largest sales target market - Japan, Tokuma Bookstore has already submitted an application, requiring Yin Jun to increase the sales volume sent to Japan to 4 million copies from the third issue!

In less than two weeks, the Japanese market actually wanted to increase the demand by one-third, which surprised almost everyone!

You know, the best-selling weekly manga in Japan right now is "Weekly Shonen Sunday" by Shogakukan! This weekly manga gathers Osamu Tezuka, Fujiko Fujio, Shotaro Ishimori...and a group of great gods, and the current sales volume is 3.35 million copies!

"Weekly Shonen Jump", which will dominate in the future, is still hovering around 2.7 million copies.

As for "Weekly Shonen Magazine", which has almost never reached the top, the sales volume at this time has reached around 3 million copies.

but!

There has never been any weekly manga magazine that has sold 4 million copies in Japan!

Not to mention that only two issues of "Kirin Weekly" were published. After Tokuma Yasukai's decision was exposed, many people thought he was crazy!

Many practitioners in the comics industry believe that the first two issues sold well. On the one hand, it is undeniable that "Kirin Weekly" is very good, but on the other hand, it is also due to the novelty of readers.

The sales volume of 3 million copies is also due to the continuous cultivation of the market by the three major comic magazines, more than a dozen comic biweekly, and monthly magazines, so that the Japanese comic market has the current volume, so it can accommodate the existence of "Kirin Weekly" .

But if you want to rise again, I am afraid it will be extremely difficult! Even if you want to keep the sales of 3 million copies, you have to work very hard, and it is by no means easy to stabilize!

But Tokuma Kokuai was dazzled by the victory and wanted to sell 4 million copies. Is this possible?

Even everyone in Qilin Culture Co., Ltd. was a little confused.

It must be a good thing to sell more.

But if you take too much, you have to destroy it if you can't sell it in the end. This is a bit of a shame, and it is also disgraceful.

In the end, Yin Jun made the decision.

Ship!

Ship according to the quantity of 4 million!

He is the boss and the biggest contributor to the success of "Kirin Weekly". Le Yiling has almost worshiped Yin Jun now. Seeing that he said so, naturally he carried out Yin Jun's order without hesitation. Regardless of what the people below and the people in the printing factory muttered.

Yin Jun couldn't help laughing when he saw their doubts and uneasiness.

You really underestimate Japanese manga fans!

Even in the cold winter period of paper books like 2016, the three major weekly manga magazines have a huge circulation—"Weekly Shonen Jump" has an average of about 2.3 million copies per issue, and "Weekly Shonen Magazine" has 1.1 million copies Up and down, the worst "Weekly Shonen SUNDAY" is around 360,000 copies.

Don't laugh at their sales.

Even the worst "Weekly Shonen SUNDAY", with 360,000 volumes per week, would be the king if it was brought to Huaguo! Even anywhere in the world, this sales volume is absolutely top-notch.

Because at the same time, Marvel's "Civil War 2" had a monthly sales volume of 380,000, which was the sales champion of American comics in June 2016. The sales volume of "Batman 1", which ranked second, suddenly fell to 280,000.

And the 360,000 copies of "Weekly Shonen SUNDAY" is a weekly sales volume! What is the sales volume in four weeks? End of American comics!

The population of the United States is three times that of Japan!

If calculated by this number, Japanese book fans are even more loyal.

This is the case in the era of computer networks. Before 2000 and before the popularization of the Internet, the three major weekly comics were even more unstoppable.

The sales of 3 million and 4 million copies in the first issue often appear.

In 1993, the best-selling year, "Weekly Shonen Jump" reached 6.5 million copies in the first issue, "Weekly Shonen Magazine" was 4.1 million copies, and "Weekly Shonen SUNDAY" was 4.6 million copies!

And their comic works, it's not like Yin Jun's 9 are all high-quality goods, there are more mixed dragons and snakes.

For example, "Weekly Shonen Magazine" was able to sell 4.1 million copies, thanks to the vigorous promotion of "Kindaichi".

And "Kindaichi" can make the sales of "Weekly Shonen Magazine" soar, so what about "Kirin Weekly"'s "Ke Lan"? What about "Saint Seiya"?

Therefore, "Kirin Weekly" sold 4 million copies, absolutely no problem!

Yin Jun has this confidence!

This confidence is verified by the common experience of hundreds of millions of comic fans in the previous world!