Chapter 348 Advertisement

Le Yiling not only manages how to attract advertisements, but also manages how to place advertisements.

In terms of advertising, Le Yiling has inherent advantages.

After all, Jiayi TV Station, which has the best cooperation with Yin Jun, is a very good publicity channel.

As early as June and July, when Huang Yulang and the others began to criticize Yin Jun for running a weekly comic, Jiashi began to follow up and discuss some news intentionally or unintentionally, arousing the attention of the audience.

This is for money, but because Yin Jun's company is advertising, Jiashi only takes a symbolic fee.

But after entering the current August, you have to go on sale in September, and advertising can no longer be so lukewarm.

Therefore, Le Yiling not only increased the intensity of advertising on Jiashi, but also placed advertisements on TVB and ATV.

As for the newspapers, the group of shareholders behind Jiashi didn't know Yin Jun's future plans, so they naturally advertised Yin Jun's weekly comics after receiving money.

This time, Le Yiling had revealed the names of the elites of the Shanghai Animation Film Studio, and the Xiangjiang people were taken aback by this.

I thought Yin Jun's handwriting was too big, right?

They actually recruited more than 40 elites from the Shanghai Animation Film Studio without saying a word?

This is preparation for a big fight!

The name of Comic Weekly has been decided, which is the same as the company's name, called "Kirin Weekly".

Regarding this name, Huang Yulang complained for a while: "Look, what's the difference between this and ordinary magazines? Comics are very professional. We, a cartoonist, only concentrate on drawing one comic, and there are at most two or three together. But this will also lead to a decline in quality. Yin Jun actually wants to make a weekly magazine by himself? Isn't that a dozen or twenty stories?

He alone can think of these storylines for a while, but what will happen in the long run? When you can't make it up, you just make it up, it must be rotten! I appeal to everyone not to read "Kirin Weekly", my "Dragon Tiger Gate" is the best and most suitable manga for Xiangjiang people, please come and support me! "

Another well-known cartoonist, Shangguan Xiaobao, also expressed some of his views: "I think Mr. Yin Jun may be too anxious to do it. If he draws a cartoon first, he will do the story planning. These teachers in the art film studio complete the painting work, so it will definitely be a good comic. Wait until the fame is opened, and then slowly expand and develop, which is the way of stable development. Now release a comic in one go When comics come out, the pressure of story, drawing, printing, sales, etc. come together, I'm afraid it's not so wonderful!"

Not only cartoonists, but even Huang Zhan jumped out, "I said Ah Jun, can you do your job well? Writing TV drama scripts, movie scripts, songs, and even advertising Okay! Why are you working hard in an industry you are not familiar with? I am such a genius, I dare not say that I am omnipotent!

Drawing comics is not that simple. It not only needs to have sufficient storytelling ability, but also needs to be accompanied by exquisite painters, as well as the perfect integration of narration and pictures... I am not worried about Yin Jun's storytelling ability, let alone doubt All the elites of the Shanghai Animation Film Studio, but one plus one does not necessarily equal two, if the two do not have a chemical reaction, it is likely to be disastrous, wasting the excellent talents of both parties in vain! "

All right.

From Huang Zhan's words, one can always hear a sour smell.

After all, since Yin Jun made a super classic advertisement like "A diamond is forever, a piece will last forever", Huang Zhan is no longer ashamed to say that he is "unrivaled in sweeping Xiangjiang's advertising industry".

The combination of her and Lin Yanni, a talented man and a talented woman, can't compare to Yin Jun, who occasionally crosses borders, it's really embarrassing.

Huang Zhan is a very good person, but his shortcoming is obvious, that is, he is small-minded, and if you surpass him, he will be unhappy.

But Huang Zhan's unhappiness is just some small emotions, not envy, jealousy or hatred, he will try his best to surpass you, instead of hitting you with conspiracy and tricks.

Therefore, this time he is not very optimistic about Yin Jun's cross-border comics again, and it is normal to be a little cynical.

In any case, these celebrities talked about Yin Jun's comics in the newspapers, which let more people know that Yin Jun's comics weekly will be published soon.

Wireless TVB, the news channel with the highest ratings, received money and conducted a special street interview, asking the public what they thought of Yin Jun's weekly comics.

"Wow, Young Master Jun is producing comics? You must buy a copy! Whether it's good or not, I'm a big fan of Young Master Jun! I absolutely support it!"

"I think that "Chibi Maruko-chan" is quite good, but the style of painting is a little bit worse. I will watch it when the time comes, and I should buy a copy."

"Hehe, I really like watching detective movies. The idea of ​​"Conan" is very good. I wonder how he turned into a child and how he came to solve the case! I hope it won't be a trick!"

"Aren't you kidding? Yin Jun makes comics? I read those promotional ones, and I can't figure it out! Huang Yulang and Shangguan Xiaobao's comics are considered good comics. Yin Jun's comics are messy, so I don't like them!"

"If Yin Jun made the stories of these comics into TV dramas or movies, I think it would be pretty good. But if it is a comic, I really don't know what to do! Don't ruin his fame!"

"I don't know! I expect the manga to be good, but I'm worried that it won't be good... I'm very conflicted!"

"..."

Among the people interviewed, more than 40% said that they should buy a book to read, 30% were hesitant, saying that they might buy it to support Yin Jun, and the remaining 30% were serious. Look, don't even think about buying comic books.

Calculated in this way, no matter what, the sales of the first issue of "Kirin Weekly" in Xiangjiang should not be bad.

Omen is similar. The cultural background and consumption concepts here are basically integrated with Xiangjiang. Xiangjiang’s TV dramas are also broadcast directly in Omen. They can all watch Yin Jun’s TV dramas, and naturally they will support them in the same way. Yin Jun.

The population of Xiangjiang is about 5 million, and that of Omen is about 400,000. With such a population base, it is not a problem at all to consume 200,000 copies of "Kirin Weekly".

After all, the people of these two cities are still very interested in reading.

However, Le Yiling is not worried about the sales in these two places, but she is worried about the sales in other places.

"Ah Jun, do you think we want to advertise in Taiwan, Japan and Singapore?" Le Yiling asked Yin Jun.

"Um?"

Yin Jun asked in surprise, "Why do you think so?"

"Look, Xiangjiang is our base camp, and we are very good at advertising, so there is no need to worry about sales." Le Yiling said, "But Baodao, Japan and Singapore are relatively unfamiliar to us, even if we know you He is a genius screenwriter, but he doesn't know much about the content of the manga. Maybe it will reduce sales and cause a disadvantage in starting?"

"Didn't these dealers say that they would do their best to promote as much as possible? They also want to make money, so naturally they won't be stingy with the promotion expenses, right?" Yin Jun said, "For example, Dejian Kangkuai, his Dejian In the Sichuan Bookstore, the promotion of "Kirin Weekly" has recently started, and I heard that many people have come to ask about it."

"There are only over 80 Tokugawa Bookstores in Japan, which is not a big bookstore chain. Their publicity is always limited. If we can add another 10 million Hong Kong dollars in promotional fees to them, do you think it will be better?" Le Yiling said, "After all, in the Japanese market, you have booked a sales volume of 3 million copies, which belongs to our largest sales group. You can't be careless."

There are more than 35,000 bookstores in Japan, which is a very impressive number.

However, the comic books in Tokuma Bookstore were not intended to be sold outside at the beginning. Tokuma Yasukai didn’t know whether the Japanese would accept this weekly manga from Xiangjiang, so he decided to sell it only in his own bookstore at first. That's why he ordered 1 million copies first.

"If it is in other places, you can do some publicity, but only in Japan, there is no need to do so." Yin Jun heard this and said with a smile, "Sister, in this world, the people who read comics the most are the Japanese! As long as our comic books are very good-looking, then Japanese young people will spread the word of mouth one by one. Japan is not a big place. After three or four issues at most, we should be able to see the first step. It's a success! The feedback from the Japanese market will definitely make you smile!"

To say that the young people in Japan who love to read are definitely one of the purest readers in the world-except for the big countries in Europe and America, after thirty years, only Japan will be the paradise of genuine books, including genuine books of course. books.

"Japan doesn't need it, what about Treasure Island?" Le Yiling asked again.

"We can advertise in Baodao, because the merchants in Baodao are too smart, and sometimes they can't afford to spend money on advertising." Yin Jun said, "China Television has just taken a notebook from me recently, and China Television owns ATV. We can use our own money to promote these two TV stations. The same is true for Singapore, but their country is too small, so it doesn’t take much effort to promote it.”

"All right!"

After thinking about it, Le Yiling agreed with Yin Jun's idea.

Yin Jun has never been a stingy person, and now that he is involved in the opening of "Kirin Weekly", he will definitely not deliberately save publicity costs.

Since he said so, he was sure of it.

Le Yiling doesn't know much about how to make comics, she is only good at management and business operations.

If Yin Jun has any plans, she is responsible for implementing them. As for the analysis that is too technical, she doesn't need to worry about it.

Is it still used to question Yin Jun's talent and genius?