Chapter 356

Why "Kirin Weekly" sells so well has now become a must-study topic for cartoon practitioners in Asia and even the world.

The Japanese are the most confused. They have more than forty kinds of manga publications, and the most popular and influential ones are naturally the three major manga weekly magazines.

However, these three comic weekly magazines have all achieved their current status after more than ten years or decades of hard work. It is not like "Kirin Weekly". The first issue sold a full 3 million copies, and the third issue Only 4 million copies were sold out, what kind of concept is this! ?

The Japanese are very willing to calm down and analyze something seriously.

This time, the editors-in-chief and editors of their several major comic magazines gathered together for an unprecedented time and held a brief discussion meeting-you know, when these people meet on weekdays, the first reaction is to want to strangle them to death The other party, and then he can become the king and hegemony. It is definitely the first time that they work together in such a peaceful manner.

They tore apart the nine cartoons of "Kirin Weekly" one by one, and looked at them one by one. After studying for two full days, they finally came to a conclusion.

Among the nine comics, the most attractive ones at first glance are "The Prince of Tennis", "Inuyasha" and "Saint Seiya", but in fact "Conan" and "Chibi Maruko" are the best themes that can be serialized for a long time .

As for the rest of "Transformers", although the theme is a bit close to "MSI Little Superman", but in the first issue, someone raised this issue. They thought they had caught the handle of "Kirin Weekly". Unexpectedly, when I asked TAKARA company, they said that Kirin Culture Co., Ltd. had already purchased the derivative development rights, and the comics were naturally no problem.

And this "Transformers", in terms of the storyline, should not have much advantages, but it is just a battle between the good and the evil, and then the object of the battle is changed from a human to a robot.

Wonderful is wonderful, good-looking is good-looking, but it’s just that ordinary children like it, and they can’t catch the eyes of these seasoned editors.

In their eyes, at best, when the Autobot transforms, it is a bit worth seeing.

but!

Now the peripheral products of Japanese comics have already been developed and produced, and TARAKA's "Mixing Superman" has long been in front of it. The cartoonists can see it at a glance. I am afraid that "Transformers" is going straight. Go around the toys.

Think about how much MSI Superman series toys have earned for TARAKA. This "Transformers" is even more powerful in terms of playability and operability, and it can definitely surpass "MSI Superman"!

There is another "Tomb Raider", the plot of this beauty going directly to adventure has not yet fully unfolded, but it has also attracted the attention of many people.

Because there is no such comics about women's adventures, and the fighting actions of beauties are not inferior to men's, which is more interesting and can attract the attention of male and female book fans.

"Oolongyuan" and "Laughing Life in the Tropical Rainforest" are not too special, they are just joke stories, good-looking but good-looking, but the long-term development is definitely not good, and the quality should be slightly weaker among these 9 comics.

But this is also relatively weak among the nine comics.

In fact, many book fans have begun to worship "Lord Abu" now, and the four protagonists in "Oolongyuan" also have their own favorites. The popularity index of the two comics is very high.

"It is not surprising that such nine super classic comics can create such a sales miracle. We respect Mr. Yin Jun's unconstrained imagination very much, and we have decided to work hard from now on to strive for As soon as possible, you can produce works as excellent as Mr. Yin Jun!"

Seeing this conclusion and propaganda of the Japanese, Yin Jun couldn't help laughing.

In fact, these nine comic books are a bit of a bully.

Except that "Transformers" and "Tomb Raider" have no precedent comparison in comics, each of them is a well-known existence.

Among them, several of them directly crushed the opponents of the same period, and directly made this cartoonist a god.

Putting these nine books together in a weekly manga book is equivalent to incorporating all the essence of other people's ten-year manga. How can these Japanese manga weeklies who are still in the exploration period resist?

Yin Jun has already discussed with Le Yiling.

Today, the sales volume of "Kirin Weekly" is 7.2 million copies, which is basically saturated, so there is no need to print more for the time being, let the market stabilize.

Even if there are some places that are not enough, just be patient for a while, and wait until a month or two later to see the situation before adding appropriately.

The next step for Kylin Culture Co., Ltd. to take advantage of the victory that needs to be considered now is two aspects.

The first one is justifiably a separate book.

Japanese manga booklets are the best successful mode of operation, and Yin Jun can use them directly after taking them.

Under normal circumstances, Japanese manga booklets are about 200 pages. For example, "One Piece" is about 220 pages. , Or say some words from the author to the readers, or explain some of the complicated scenes or weapons.

According to this method, one issue of "Kirin Weekly" contains 50 pages of publication content, and after four issues a month, the circulation of a single book can be reached.

Booklets cannot be printed like weekly comics.

Because the booklet is the content that others have already read, if you want to sell well, on the one hand, the content must be good, so that Japanese book fans feel that they can gather together and read it repeatedly; If the quality is good, recycled paper and the like can no longer be used, and the typesetting should be more refined, so that others will be willing to buy it for collection.

As for advertising or something, it is definitely not allowed.

After all, the booklet costs 300 yen a book, and the price will continue to rise. After 2010, the price will be 400 yen.

The current weekly comic magazine only sells for 180, and it is still the latest content.

If you want to sell a single volume of content that has already been published for 300 yuan, you must lack sincerity.

Even some booklets use colored drawing paper for the first few pages, which is considered a bonus.

If it is the current "Kirin Weekly", except for "Chibi Maruko", a single volume can be published every month.

But in this way, the frequency is a bit too fast.

According to the laws of Japan, it is more appropriate to publish a booklet in two or three months. It is also a kinder behavior for the wallets of book fans.

Therefore, Yin Jun arranged to publish the first booklet in November, and the eight comics were sold in different time periods.

The sales volume at the beginning, don’t expect others to be so high. One episode can have 1 million copies, which is a very good sales volume. In 2014, “One Piece” ranked first in Japanese book sales, with 11.89 million copies, but this is only 5 episodes The combined sales of the booklets are actually almost 2 million copies per episode. And this is the pinnacle of "One Piece" that has grown to its pinnacle!

The 1990 sales champion "Chibi Maruko-chan" was only 2.65 million copies, and one episode was only a little over 500,000 copies.

The eight comics of "Kirin Weekly" are not only sold in the Japanese market, but also in South Korea, Baodao, Xiangjiang, Omen, Singapore, Indonesia, Thailand, Malaysia and the Philippines, so they add up to 1 million copies. It shouldn't be an exaggeration.

They are all classics among the classics, and they will never appear to be not powerful enough because of the change of time.

In August, Yin Jun told Le Yiling about the booklet, but at that time Le Yiling directly denied it to Yin Jun, saying that it has not been released yet, how do you know whether it will be sold, popular or not? , I hastily prepared a booklet, which is completely child's play!

Yin Jun was speechless.

He has no way to tell Le Yiling that this is a fact verified by hundreds of millions of anime fans, so he can only wait for the follow-up.

The first issue sold well, the second issue was popular, and the third issue was a hit...

It wasn't until the sales of the third issue came to an end that Le Yiling finally talked with Yin Jun about the booklet. After confirming the scheduled release time, quantity and specifications, she immediately contacted Heidelberg and Pulp of Malaysia. factories and paper mills, as well as various printing ink consumables and so on.

Seeing Le Yiling skillfully communicating and negotiating with the people of these companies, Yin Jun couldn't help but sigh for Zhou Yuping, look, one negotiation and communication gave Sister Le the ability to negotiate alone, and she played so well , if she only cares about this, I guarantee you will be kicked aside soon.

Le Yiling doesn't like to procrastinate when doing things. In two days, all the raw materials such as new machines and paper have been ordered. The goods are expected to arrive in mid-October, and mass production will definitely be successful in November.

And the maximum productivity set this time is to print 20 million booklets in three shifts a month, so that even if there are more sales in the future that need to be expanded, there will be no rush to buy machines immediately.

On the other hand, Le Yiling also discussed with Zhou Yuping that there is enough space and pollution protection equipment in the factory, and it is no problem to build another factory workshop, but the manpower needs to be recruited—the previous recruiting manpower There is some surplus, which was originally prepared for future expansion.

About 600 people are needed. Originally, Zhou Yuping thought that 400 people would be enough, but considering the possibility of further expansion in the future, such skilled workers will naturally reduce the running-in period and improve production efficiency, so the final decision is made. 600 people were recruited.

After finishing the single volume issue, another aspect of pursuing success is about the supplementary issue.

Supplements, that is, at certain times, due to the needs of some specific events or holidays, a special issue of a periodical is added, and it is not a standing issue.

Yin Jun wanted to make a supplement, not because he wanted to take advantage of the time when "Kirin Weekly" was making money, and to make more money with it, but for a longer-term and broader layout.

The first manga in the supplement is called

"resident Evil"! !

As a game on this planet, there has never been a game that can have such a huge industrial chain like "Resident Evil".

It not only dominates the sales charts and charts of horror games, but most importantly, it set off a frenzy in TV series and movies.

Especially the movie series, the six-part "Resident Evil", has swept the global box office of 1.5 billion US dollars in one go, which is a very dazzling box office result!

But in Yin Jun's view, at least the first three films of "Resident Evil" are a waste of the potential of this super series. If the production is more refined and the cast is stronger, the box office of the first three films will be doubled. No problem!

The key point is that "Resident Evil" is not only a box office hit, but its time span is as long as 15 years. It has made many stars popular, and it is definitely the first among zombie movies. For Yin Jun, he couldn't miss it.

However, "Resident Evil" does not have a comic version.

"Resident Evil" first appeared in 1996, an electronic series of stand-alone games launched by the Japanese game company Capcom, 17 years away from now.

The current video game technology is far from breaking through the bottleneck, and there is no Microsoft WINDOWS platform as the best carrier, so it is definitely unrealistic for Yin Jun to make a "Resident Evil" video game in a short time.

When making a TV series or movie, it is okay to get the copyright first.

However, the current film production technology is also far from enough to support the scenes, makeup, layout, etc. required by "Resident Evil". In my mind, a classic like "Resident Evil".

It is possible to publish books in "Resident Evil", but this kind of doomsday and zombie books cannot stimulate the senses and achieve shocking effects.

Therefore, he has long thought of using the story of "Resident Evil" to make comics.

Like books, movies and TV shows, foreign comics are also classified.

"Resident Evil" is directly marked with 18X, so it can be put on the shelves for sale, and adults don't like it, but they definitely like it terribly.

Especially in Europe, America, Japan and South Korea, they all like vampires, werewolves, zombies and other themes very much, and have a large group of loyal fans.

Taking a step back, the sales of "Resident Evil" are not very good, but after a long period of subtle influence, tens of millions of viewers have been watching this comic, and then it will be adapted into games and TV series in the future , When it is adapted into a big movie, it will definitely get a lot of support.

The original film of "Resident Evil" is so imperfect, most of the reason is that the production company didn't pay too much attention when fabricating the story, it was just for the game.

Therefore, the film screenwriters in the back can't do it too well, they can only set it around the game.

There are many contradictions or inconsistencies in it.

To put it simply, it lacks many foreshadowings and layouts, and even the construction of the entire world view is not so perfect.

But for Yin Jun, this is not a problem at all. He has read the comments and suggestions of many experts on the forum, and knows how to write stories so that he can write better.

His version of "Resident Evil" will definitely be much better in setting.

Start cultivating the market from now, only for the harvest in 20 or even 30 years. This requires patience and perseverance, and only Yin Jun can do it!