Chapter 320 Absolutely Not to Be Missed! (First Update!)

Two days later, when the advertisement was handed over to Zheng Yutong, he specially brought a few executives from Chow Tai Fook to watch the effect.

In this era, there is no very convenient video recorder broadcasting equipment, and even if there is, the effect is not very good.

In particular, the home version of the video recorder will not be popularized until the dust of the battle between JVC and SONY is settled.

Therefore, if you want to see good results, you must come to the TV station.

As the host and Zheng Yutong's niece, Liang Shuyi came to the gate of the TV station to greet her.

"Shuyi, you are becoming more and more like a strong woman." After getting off the car, Zheng Yutong looked at her with a smile and said.

"What kind of strong woman am I!" Liang Shuyi took Zheng Yutong's arm, "I hate it, Tong Bo, you are laughing at me again! Can the TV station compare with your business?"

Liang Shuyi's father and Zheng Yutong are good friends. Zheng Yutong watched her grow up since she was a child, and the relationship is very good.

This is also the most important reason why Zheng Yutong immediately invited Liang Shuyi to be the managing director after buying ATV seven or eight years later to be in charge of all affairs.

At the same time, it was also an important reason why Liang Shuyi was so dexterous when she was working at ATV - Zheng Yutong was her uncle, and compared to the manager at Jiashi, her status at this time was even higher!

"Hehe, the same, the same. As long as you can work hard on your own, you can achieve a career." Zheng Yutong walked up the steps with her support.

At the age of 54, Zheng Yutong is also a person who exercises regularly. It can be said that it is the time when he is full of energy. Where does he need help?

But this is a gesture, which means that he recognizes Liang Shuyi as his niece, otherwise, others, you can go over and give it a try?

Didn't you see the people behind Zheng Yutong, who originally had their heads up when they got off the car, but now they all bowed down and apologized, and followed behind?

People who can't understand the meaning of the boss well are usually eliminated quickly, and they are naturally smart people.

Yin Jun and Zhong Zhiwen stood in the test room and waited. Seeing them coming, Zhong Zhiwen hurriedly opened the door.

When we reached the door of the screening room, Liang Shuyi didn't go in because she wanted to avoid suspicion, but Zheng Yutong pulled her away, "Come on, let me have a look with Uncle Tong, you have experience and know whether Ah Jun is fooling you or not." I am an old man."

Even though she knew that what he said was a joke, Liang Shuyi could only follow Zheng Yutong's opinion. Although this elder is gentle, he is a person with inner beauty, since he said so, there must be a reason for him.

Zheng Yutong was not worried that Yin Jun would cheat him, but wanted to show Liang Shuyi whether this advertisement could achieve the effect he needed.

Although I don't know how much Zheng Yutong gave Yin Jun, but just seeing Zheng Yutong coming over in person, you can tell that the deal is not small.

Walking into the screening room, there were five people on Zheng Yutong's side, Liang Shuyi and Zhong Zhiwen on Jiashi's side, and Yin Jun.

Zhong Zhiwen is in charge of broadcasting the film, and because he is a photographer and is also proficient in editing, if there is anything to be modified, he will know what to do after talking about it on the spot.

This film was edited by Zhong Zhiwen alone. Yin Jun told him to be cautious and cautious, and never let the secret out, so he simply regarded this test room as his home and slept for two days. Here, you have to add several locks when you go out to eat and go to the toilet.

There are three edited versions of the film, all of which are about 2 minutes long.

The general content is the same, but the shooting angle and some subtle aspects are different.

After Zheng Yutong and the others decided which version to use, they edited three versions of one minute, 30 seconds, and 15 seconds to play at different time periods.

The light went out, and Zhong Zhiwen turned on the machine.

The picture appeared on the screen.

The distant view is opened, and the very clear color picture shows the whole block, and then it zooms in on the fountain.

The screen stopped on Zhao Yazhi's unparalleled beauty.

"it's beautiful!"

Looking at Zhao Yazhi who was dressed like a female college student in Republic of China costume, someone beside him sighed.

Afterwards, with the development of the plot, more people sighed.

Especially Chow Tai Fook's box, when it was opened from the gift box that came down from the balloon, some people applauded it.

But this is not the highest court, the highest court, it still appeared at the last moment of the black screen.

With the black screen and the LOGO of Chow Tai Fook Jewelry appearing successively, accompanied by Zhao Yazhi's gentle voice, that classic handed down from generation to generation spread into everyone's ears.

diamonds are forever

a forever

Chow Tai Fook Jewelry.

"Swoosh!"

Zheng Yutong stood up immediately.

His eyes were wide open, his face was flushed, and his breathing became labored.

"Good! Good! Good!!"

After a while, Zheng Yutong clapped his hands and laughed loudly.

At this moment, the lights had been turned on again, and Zheng Yutong patted Yin Jun's shoulder beside him, smiling like a chrysanthemum: "Ah Jun, I knew it! I knew you were a genius! Diamonds last forever!" Far away, a piece that will last forever... Chow Tai Fook Jewelry... Hahaha... Good! Good! Good!! Absolutely!!"

Before watching the commercial, Zheng Yutong thought about many ways of advertising, but never expected that it would be so clean and neat, and that there would be such a finishing touch at the end.

Zheng Yutong can guarantee that he has never heard such a good slogan, and it is even impossible to hear such a good advertising slogan again in the future!

The subordinates beside him also applauded desperately.

On the one hand, they are cooperating with the boss, but on the other hand, they are indeed amazed by this advertisement.

A diamond is forever, a diamond will last forever!

Nima!

Is this an ad that a human can come up with?

So beautiful!

beautiful!

If those girls heard this sentence, wouldn't they go crazy?

With this sentence, the "Zhou Tai Fook Jewelry" in the back will definitely increase in value immediately!

Who is Zheng Yutong?

The third richest man in Hong Kong in the future, and the top ten super rich man in Asia!

He could tell the power contained in this advertisement at a glance. Those underlings only knew that this advertisement was ingenious, but Zheng Yutong understood that this advertisement was indeed what Yin Jun said. , can be used for a hundred years, erecting a distinctive classic!

The entire Zheng family can benefit a lot from this advertisement, and the image of the whole family will be improved.

It was precisely because of this that Zheng Yutong felt that buying such a sentence for his 10 million was definitely worth thousands of dollars!

In the face of such a classic slogan that will not be outdated in a hundred years, money is nothing, 10 million is simply too good-for-nothing, and he is willing to spend twice as much!

Zheng Yutong was born in a gold shop. He worked and grew up in his father-in-law's Chow Tai Fook since he was a child. He has an unimaginable love for Chow Tai Fook.

Chow Tai Fook is not just a gold shop, but represents his life.

If it wasn't for distributing property to his descendants in the end, he wouldn't have put Chow Tai Fook on the market at all, but would have held it tightly in his hands, never wanting to let it leave his palm.

That's why he was willing to spend so much money to find Yin Jun to advertise, because he wanted to raise his Chow Tai Fook to another level and become the real No. 1 in Xiangjiang, which was also a wish of his old father-in-law back then.

Looking at it now, when I heard something funny in the eyes of others, I immediately came to Yin Jun, and risked being taken advantage of, and wrote a check for a full 12 million. It was a very correct decision!

Sure enough, one has to believe in geniuses in order to get rewards beyond imagination!

Amidst the cheers, Yin Jun was still very calm, and Zhong Zhiwen was also grinning from ear to ear.

Although Yin Jun's commercials are very conspicuous, his filming is still very successful.

However, when everyone calmed down, Liang Shuyi hesitated and said, "Uncle Tong, Ah Jun... I don't know if I should say something..."

"Tell me." Zheng Yutong waved his hand in a good mood.

"In the 1950s, De Beers, the largest diamond company in the world, used to have the most classic slogan called 'Adiamondisforever', do you still remember?" Liang Shuyi said.

"Yes, I know." Zheng Yutong said.

"Then, do you think that A Jun's super classic slogan is very similar to Adiamondisforever?" Liang Shuyi said, "The resemblance is nothing, but De Beers has been applying for the patent right for this slogan." , I think Tongbo knows it too. If their patent right is applied for, can our slogan be used again?"

The smiles of the senior executives of Chow Tai Fook over there faltered, and suddenly became a little heavy.

Zheng Yutong is an expert in gold stores and diamonds. In 1964, he bought a diamond mine in South Africa. He immediately came to his senses after hearing Liang Shuyi's reminder.

He pondered for a while, then looked at Yin Jun, obviously wanting the boy to explain.

"I want to apply for a patent for an advertisement, and it is a global patent application. The difficulties involved can be imagined. If I am not bad, they will wait at least five or six years to get the preliminary results. After the application is completed, it will be ten or so. Over the years, isn’t it enough for us to engrave this slogan deeply in the impressions of small consumers?” Yin Jun nodded, “Then Adiamondisforever is in English, you said it directly said that diamonds are forever and indestructible, a diamond is forever Yes... any meaning like this is fine. But no one said how to translate its Chinese meaning, right? This advertisement of mine will last forever and spread forever. If two of them need to be translated into English, there are dozens of ways to translate them. Right? Besides, this ad has two meanings, the first is eternal existence, and the other is inheritance. Diamonds can be passed on like gold. The meanings of the two are different, and it does not constitute plagiarism."

"However, what you cannot deny is that the first sentence overlaps with them in a substantial sense." A senior executive of Chow Tai Fook asked, "If they send a letter, let us immediately remove the advertisement and stop the promotion. Didn't we lose a lot?"

"They said the slogan first, but it doesn't mean that others can't talk about diamonds, right? Besides, our slogan is an extension of a new meaning, which is more meaningful and poetic than theirs. , It’s not at the same level at all.” Yin Jun said, “Besides, let’s take a step back, even if they can apply for this patent in the United States and Europe, what will happen in Asia? Don’t you have nothing to do? Let them show off their power ?”

"You can't say it like this." Another senior executive who was older said, "This sentence is worse than theirs at first glance, but it is always easy to cause controversy. Yin Sheng, you are so talented, why don't you put the eternal How about avoiding the sentence about diamonds? I think the second sentence of "one piece will last forever" is very good, why don't you write another sentence?"

"If you change your strategy for the sake of your competitors, it's cowardly." Yin Jun said seriously, "Mr. Zheng, you don't have to worry about causing controversy. Controversy is better than no controversy."

"Oh? Why?" Zheng Yutong asked with a smile, with a smile on his face, no one else knew what he was thinking.

"The Asian market is always dominated by us Chinese people. Even if De Beers came here to apply for a patent, wouldn't we be caught without a fight? Could it be that we can't have a relationship with the government? They used the slogan to apply for it. Doing patents, this is simply too ridiculous." Yin Jun said, "If you are really worried, they are applying for English patents, we can directly apply for Chinese patents! We can ask them to translate it, There can be no coincidence of our meanings!"

"Is that okay?" A high-level executive who hadn't spoken all this time said in surprise.

"Could it be that they translated it into Chinese according to the meaning to apply for a patent?" Yin Jun asked rhetorically.

Zheng Yutong also looked towards the higher-ups when he heard the words.

Just one high-level person said: "According to our knowledge, they have not yet applied in Chinese in Asia, and all their applications are in English."

"That's right, the languages ​​are different, how can we plagiarize? Could it be that they invented all the characters in the world, and we can't use them?" Yin Jun said.

"Well, I think Yin Sheng's method is good." The senior executive who was a little older before also agreed with Yin Jun's statement at this time, "Language is one aspect, and on the other hand, such a beautiful slogan, changing a word is all Crime. We will take this to apply for a patent, and then we will see who is more reasonable."

"What's your opinion?" Zheng Yutong looked at the others.

Several people discussed it, then nodded, and one representative spoke: "Chairman, it would be a pity if such a super classic slogan is not used. It will definitely be our loss."

Zheng Yutong smiled when he heard the words, he had actually made his decision long ago, he was just testing the abilities and vision of his subordinates just now.

Such a good slogan, don't even think about it, just use it.

If there is any trouble, wait until later to solve it.

Such a classic, it would be a crime to miss it!

Therefore, Zheng Yutong stretched out his hand to Yin Jun without hesitation: "Ah Jun, thank you for your hard work, I like your slogan and advertisement very much. I hope we will have a chance to cooperate next time!"

When he said this, Zhong Zhiwen next to him breathed a sigh of relief.

Zhong Zhiwen was afraid that the trade fair would be cancelled, and Ah Jun would be miserable.

Liang Shuyi also nodded, the countermeasure Yin Jun said is completely effective, so there is no problem.

The key is actually that this slogan is too shocking.

This is like a witty phrase that the ancient poets came up with by accident. If they don't use it, I'm afraid Zheng Yutong will regret it for the rest of his life.

Otherwise, he wouldn't use two "likes" in a row to describe it.

It is precisely because he likes this slogan so much that Tong Bo is willing to take these risks!

Because relative to the benefits, the risk is absolutely negligible.

"There must be!" Yin Jun shook hands with him, speaking in a gentle and confident tone, without the slightest humility.

The cooperation that the boy talked about was not what Zheng Yutong thought.

I believe that Mr. Sha Dantong will be surprised when the next cooperation surfaced!

(The second update is around 3:00 p.m., please cooperate with Fengtui, thank you guys! ^_^)