Chapter 1481 Another Record-Breaking Advertising Revenue

The TV station holds an advertising investment conference every year.

In the past, TVB launched in June, Jiashi in September, and ATV in October.

But now everyone is actively moving closer.

The advertising investment conferences of TVB and ATV are scheduled in July and August, and the final event of Kylin TV is September.

Wireless also received good news this year. Their advertising expenses increased from more than 800 million Hong Kong dollars last year to a historic increase of 1.01 billion, breaking the 1 billion mark for the first time.

Wireless has made progress in many aspects. Producers such as Wang Tianlin have continued to exert their efforts, and new stars such as Miao Qiaowei, Huang Rihua, and Tang Zhenye have also begun to take the lead.

Wireless will also be officially launched next year, and the program will be broadcast in countries and regions across Asia, which is also a great benefit.

That’s why they broke the 1 billion barrier.

But on the other hand, ATV, which spent tens of millions more than TVB in advertising last year, did not break through 1 billion and only received 950 million Hong Kong dollars in advertising fees.

The reasons are also varied.

But the most important thing is that Qiu Dacheng's case of drunkenly hitting and killing a police officer has greatly damaged Qiu Degen's spirit and made advertisers wonder whether ATV can maintain its current status if Qiu Degen is ready to quit. of brilliance?

If ATV didn't have such heavyweight superstars as Zheng Shaoqiu, Zhao Yazhi, Huang Yuanshen and Liang Xiaolong, they might not even be able to maintain last year's more than 800 million.

Of course, ATV is not without good news.

Just two days ago, the Xiangjiang High Court had clearly ruled on Qiu Dacheng's case.

Since the facts of Qiu Dacheng's crime are clear and the evidence is conclusive, there is nothing to defend at all.

What everyone is paying attention to is whether Qiu Dacheng will give up his defense and accept punishment, as he said when he knelt and kowtowed at the door of the hospital.

The Qiu family has already paid all the compensation they should receive, and the Kirin Group has also confirmed that it will let Zheng Hui's family members work in companies affiliated to the Kirin Group.

This made people psychologically less disgusted with Qiu Dacheng. Now it all depends on his final performance.

On the day of the trial, reporters crowded inside and outside. There were dozens of reporters just standing in the corridors and back of the court.

As expected, Qiu Dacheng confessed to the facts of his crime from the beginning and fully pleaded guilty. The defense lawyer did not say a word in defense, but only helped him to add some things.

Just like that, the court announced the verdict in the afternoon.

Qiu Dacheng was sentenced for drunken driving, endangering public safety, and malicious wounding. However, because he had a good attitude in pleading guilty, actively paid compensation, and the victim's family also expressed understanding, he was sentenced to a total of three years in prison.

Such a result seems a bit light, but most people in Xiangjiang still agree with it.

If it were other wealthy children, I'm afraid they would do everything possible to escape their guilt, instead of being like Qiu Dacheng who does what he says and actively admits his mistakes.

That's enough.

The families of the victims have expressed their forgiveness, so what are we, the melon-eaters, doing to get involved?

It was also after his son's case was pronounced that Qiu Degen expressed his attitude in an interview for the first time.

"I am very pleased that my fourth son can take on the responsibility. This also proves that my education was not a complete failure. Regarding everyone's speculation, I would like to respond here. Asian TV is my favorite career, unless I am physically unable to do it. Otherwise I will definitely continue to do it!”

Hearing the news, Yin Jun breathed a sigh of relief.

There are so many bosses and chairman of ATV, but only Qiu Degen is the best.

If he really left because of Qiu Dacheng's case, Yin Jun wouldn't even know who to find to take over ATV.

If it really doesn't work, the only one left is Zheng Yutong, but he has no love for TV stations and only wants to make money and increase his reputation. This way he is destined to not last long.

Otherwise, it wouldn't be Lin Baixin's turn to take advantage in the previous life.

Therefore, it is better for Qiu Degen to continue doing what he does.

Anyway, he is famous for his longevity, just like his fellow Lingbo fellow Shao Yifu.

In the two years since Qiu Degen announced his attitude, Kirin TV's 1984 annual advertising investment conference also came as scheduled.

Since Kylin TV has been operating satellite TV throughout Asia from last year to this year, everyone can see its achievements, so this investment conference was very popular.

Not to mention anything else, the 80 million viewers of "Heung Kong Idol" and the unprecedented 100 million viewers of "The Deer and the Cauldron" are enough to drive advertisers crazy.

As a result, advertising expenses in 1984 skyrocketed again to HKD 3.52 billion from last year's HKD 2.23 billion, a direct increase of more than 50%.

As soon as this astronomical advertising fee came out, no matter whether it was ATV, TVB in Xiangjiang, or TV stations in Baodao, Japan, and South Korea, they couldn't help but gasp.

Although 3.52 billion Hong Kong dollars, which is almost 500 million U.S. dollars, is not comparable to the major television networks in the United States, or even the major television stations in the United Kingdom and France, it is unprecedented in Asia.

Although Japan's NHK claims to have covered the whole of Asia with its signals early on, their business atmosphere is not strong, and it is more of a news and humanistic concern.

Kylin TV, for example, focuses on news and entertainment. It is very close to this peaceful era of entertainment, so it is naturally more popular.

Even in countries with language barriers like Japan and South Korea, many of Kylin TV's programs have surpassed theirs and become the number one viewer.

This is why advertisers dare to invest big money.

Japan and South Korea have a combined population of nearly 200 million, all of whom are relatively wealthy people. This is a huge market!

Even Liang Shuyi has been the president of Kylin TV for several years. She has countless TV series and variety shows with explosive ratings. When she saw the figure of HK$3.52 billion, she couldn't help but smile from ear to ear.

Liang Shuyi has never known what saving means. In addition, Kylin TV has continued to expand in recent years, so its various costs have continued to increase.

Fortunately, thanks to the continued high amount of advertising revenue and the support of high copyright buyout fees for variety shows and TV series, Kylin TV has maintained a slightly profitable level.

Now that advertising fees are included, Kylin TV has almost more than 4 billion in funds to spend. Then Liang Shuyi can conduct more experiments and bring more TV series and programs to everyone.

Even the news department, which has never made any money, has decided to double its size from now on to dig out more news.

Le Yiling is stingy by nature.

In addition to her family and Yin Jun, she is also very stingy towards herself.

But when faced with Liang Shuyi's extravagance and waste, she didn't speak.

First of all, where is the influence of the TV station? Kylin TV has continued to increase its influence in recent years, mostly because it continues to spend money to produce high-quality products.

Kirin TV has become the number one TV station in Asia and has the power of public opinion, which will be of huge benefit to the Kirin Group, and it is affordable to spend a little money.

Secondly, before Le Yiling entered Qilin Culture, she was also Liang Shuyi's soldier. At that time, Liang Shuyi was pretty good to her and Yin Jun. Thinking of this affection, Le Yiling would not argue with her.

However, if Liang Shuyi couldn't make Kylin TV a success after spending money, Le Yiling would not give her more face and would definitely ask her to step aside in favor of someone better.

He didn't even care about Le Yiling, and Yin Jun was even more happy to see the result.

After experiencing the chaotic wars between dozens of mainland satellite TV princes in later generations, Yin Jun deeply understood what is the kingly way of TV stations.

That’s throwing money!

Spend money to hire the best star team, produce the best TV series, and produce the best variety shows, and it will become the best.

The four major TV stations, Xiangnan TV, Jiangnan TV, Wanhui TV, and Dongzhu TV, compete for excellence, and together they almost occupy more than 70% of the viewership share. They all rely on these tricks.

Of course, there are also great risks involved.

That is, if the program you produce is not good and the TV series is not popular, it will be easy for people to criticize you as shit.

Xiangnan Satellite TV is often criticized like this.

Fortunately, Xiangnan Satellite TV has a foundation cultivated over more than ten years, and has the foundation of being the first private TV station. In addition, they have always learned about their mistakes and corrected them. They can quickly adjust their status and get back on the right path, so the storm is strong. After that, I can still rank first.

Yin Jun's advantages are much greater than them.

Yin Jun knows all the variety shows that will be popular in the next 40 years.

Yin Jun has watched all the TV series that will explode in the next 40 years.

Yin Jun knows all the outstanding hosts in the next 40 years.

Yin Jun even knows what emergencies will cause a TV station to quickly become famous in the next 40 years.

The young man did not believe that Kylin TV, after 40 years of hard work laying the foundation, would be finished if it encountered setbacks.

In that case, Yin Jun has nothing to say. Why worry about something that can't be supported by mud?

But then again.

Under normal circumstances, Kylin TV’s development trajectory will definitely not be difficult.

The same is true for the Disney Television Network in the United States.

The tastes of people in the previous life and this life have not changed much.

Therefore, those classic programs and TV series will still shine brightly. ——The success of Disney TV Channel and Kylin TV today proves this point.

Generally speaking, the audience group of TV stations is relatively stable and loyal.

As long as there are no fundamental mistakes, they will keep watching.

For example, the New York Times stubbornly followed the U.S. government in spreading rumors that there was a large-scale riot in Iraq, but it turned out that there was no such thing. As a result, the New York Times' century-old reputation was ruined. Such a negative example, Yin Junke will never make the same mistake again.

Whether you are a TV station or a business, you cannot do anything that challenges the bottom line of the public!

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