Chapter 1499: Both Swords Are Fired at Oscar! ?
Generally speaking, movies played in the United States are relatively clear-cut.
For example, blockbusters and popcorn movies are usually the most popular during summer vacation.
Movies during the awards season will be broadcast around September to December, and those that are prepared for a longer period of time will be around February to April.
Kirin Group's awards season movies and literary films in the past two years are usually scheduled from September to December.
This year is no exception.
The first to be released in mid-September is "Untouchable" starring Eddie Murphy and Zeng Chang.
This movie about a servant taking care of a paralyzed rich man and gaining friendship and affection has actually done well at the box office thanks to the strong distribution and publicity capabilities of Disney and United Artists Films.
They took in $15 million at the box office in the first weekend, and another $10 million in the second week.
Literary films are played for a long time. According to this trend, when it is released, it may hit the total box office of 80 million US dollars.
The entire plot of "Untouchables" is not complicated, and there are no special effects. Eddie Murphy even lowered the price to 500,000 US dollars to star, so the cost is almost 6 million US dollars, and the publicity and distribution costs are only 15 million US dollars.
If it grossed US$80 million at the box office, "Untouchable" would definitely be a big profit.
The key is that "Untouchable" has a very good reputation. It was an instant hit and was highly praised by film critics. It was hailed as a rare good movie this year.
I don’t know if the film critics were paid, but the black brothers and the housewives who had nothing to do were influenced by the film critics and walked into the cinema one after another without cursing.
Most people think "Untouchable" is very good-looking. It doesn't have any crudely made-up clichés. Every moment the two get along is just like daily life, but it is full of ordinary touches.
This kind of touching is not based on sensationalism, but is expressed naturally. It is very easy to understand and makes people watch it effortlessly.
For ordinary viewers, a movie like this is a good movie.
Since the reputation is so good, it will be easy to make a profit of 10 to 20 million from video rental.
Coupled with the sale of overseas copyrights in Shanghai, "Untouchable" can obtain more than four times the investment, which is not a problem at all.
But everyone knows that "Untouchable" definitely does not refer to commercial success.
From the very beginning, it was aimed at Oscar.
Because whether it's the concept, plot, actors... or even the shooting techniques, it's all Oscar-worthy.
Although director Barry Levinson is only a newcomer and has only directed low-cost movies such as "Diner" before, he has very deep skills behind the scenes and has been nominated for two Oscars for best screenplay.
One of them was this year's Oscar, but it lost to Yin Jun's "Mother and Daughter".
But Barry Levinson's directing skills are very good. When a movie is made, it is full of warmth, which makes him gain a lot of attention.
Some of the old men at the film school also said privately that Barry Levinson was indispensable for the success of "Mother and Daughter" and they looked forward to him making better movies in the future.
Of course, the most praised person is Yin Jun.
The American people, who have become accustomed to his genius, can't help but admire Yin Jun's screenwriting skills.
This kind of movie, which conveys the values that Americans like very well, should not have been written by a Chinese like Yin Jun in Hong Kong.
He should be a very wise middle-aged man who has experienced many things and has a lot of life experience, and even has the experience of being disabled and being cared for.
Such meticulous attention to detail is really rare.
However, the discussion about "Untouchable" was quickly suppressed by another movie.
It is "Rain Man" filmed by Yin Jun himself.
Americans treat movies as a business, so movies are also called the movie industry.
What the industry represents is not only the shooting process, nor the special effects technology it possesses, but also its very complete publicity and distribution process from beginning to end.
For example, Yin Jun's "Rain Man".
A month after this year's Oscars ended, that is, around April, the publicity machine started to kick in.
On the one hand, Yin Jun's regretful defeat at the Oscars is closely followed by the popularity of the Oscars; on the other hand, it is said that Yin Jun will make an equally excellent movie and compete for the Oscars again.
If it weren't for the fact that it was still thinking about the Oscars, perhaps this promotion would have had to play another round of tragedy, scolding the Oscars for being rotten and fatuous, and actually did not allow "The Shawshank Redemption" to win the Best Actor and Best Director.
From April to now, questions about how Yin Jun was cast, what characteristics the actor has, and behind-the-scenes footage from the set have appeared in newspapers and TV entertainment news from time to time.
Because "Rain Man" was dubbed "Yin Jun's Oscar-winning classic", its popularity has never gone away.
Since its promotion in April, "Rain Man" has been listed by many as one of the movies they want to watch this year.
So in early October, half a month after the release of "Untouchable", "Rain Man" was grandly released in more than 1,800 theaters across the United States, and the first screening was all sold out.
What I want to say here is that Americans are definitely not only interested in watching commercial blockbusters, they also have full enthusiasm for watching feature films.
For example, this is how the highest annual box office of "Forrest Gump" in history came about.
This happened to be the case for "Rain Man" in its previous life. It was the box office champion in North America in 1988, taking in US$180 million in North American box office.
The 1986 box office champion, which was almost as box office as it, was a blockbuster like "Top Gun"!
Therefore, in the United States, a mature film country, as long as the film is well shot, there is no need to worry about no one watching it.
Compared to Tom Cruise, who was mature in 1987, Johnny Depp is still very immature.
But the role of the younger brother originally had a lot of childishness. Johnny Depp's looks were passable, and Yin Jun sharpened his acting skills for half a year in advance, so even if he was crushed by Tom Hanks, He also performed his own characteristics strongly.
Needless to say, Tom Hanks, the autistic brother in "Rain Man" was played vividly by him.
Everyone looked at him as if he were a real autistic person, without any drama at all.
And how to use an autistic person to express the deep love of an older brother for his younger brother and the softness in his heart is certainly not something that ordinary people can do.
Such a role depends entirely on the performance of the actor.
If played well, it's a classic.
Done poorly, it ruins a movie.
Naturally, Tom Hanks played a good role, and it was extremely good, so everyone was very moved when watching it, and cried more often than in "Untouchables".
The box office results show the audience's love for it.
It took in a box office of 28 million in the first weekend, and rose instead of falling in the second week, reaching 31 million!
In just two weeks, "Rain Man" announced that it had recovered its investment and entered a profitable stage.
"Rain Man", which was a hit both in word-of-mouth and at the box office, also created a problem.
That’s next year’s battle for Oscar winner.
When "The Untouchables" came out, everyone thought that Eddie Murphy would be nominated for Best Actor. If we seriously compete for it, it is not hopeless - with the support of black groups, the strong public relations capabilities of Kirin Group, and the reputation of a black Best Actor. Gimmicks are what Eddie Murphy relies on to become the best actor.
But soon after Yin Jun's own film "Rain Man" appeared, everyone discovered that Tom Hanks, the young Yin Jun who was in a mess, not only was not inferior to Eddie Murphy in the role, but even in terms of details , better and more comfortable than Eddie Murphy.
Eddie Murphy's performance in "Untouchables" can also see some traces of his transformation from comedy.
But Tom Hanks was different. He was at his peak as soon as he appeared. This young actor who had only played some supporting roles before officially took on the leading role for the first time, and he was the protagonist of Yin Jun's movie. He showed no timidity, his eye movements and those The details are all very well done, and it is worth reading again and again.
In terms of marketing, pictures and records of Tom Hanks being in contact with, eating and sleeping with patients suffering from self-disease in a mental hospital for several months were immediately released.
This immediately transformed Tom Hanks from a "genius" actor to an "experience-based" actor.
This kind of actor who does not hesitate to suffer from schizophrenia for the sake of his role is even more worthy of respect.
They really put all their energy into acting.
So everyone understands why Tom Hanks' performance is so expressive, exactly like a real autistic person.
Eddie Murphy also experienced the life of volunteers, but this kind of learning away from other things is still inferior to Tom Hanks' direct immersion into it.
What's more, everyone knew from the beginning that Yin Jun's "Rain Man" was an ambitious film aiming for an Oscar.
Under this general situation, it is impossible for Yin Jun not to recommend Tom Hanks to compete for the Oscar for Best Actor.
Then here comes the problem.
There are two more candidates for Best Actor, possibly from the Kirin Group.
Who will Kirin Group recommend?
It’s impossible to push both, right?
This will waste resources.
After all, in the decades-long history of the Oscars, there have only been three double-yolked eggs, one for Best Actor, one for Best Actress, and one for Best Sound.
The reason why the Best Actor double yolk appeared in the fifth Oscars is because the Oscars have a rule that if the difference in votes between two people is less than 3 votes, they will tie and win the award together.
The film academy, which determines the Oscars, has more than 7,000 members. The chance of two candidates differing by less than 3 votes is really very small.
So double yolk eggs are almost impossible.
If the Kirin Group favors both, will it waste its firepower and bore the judges, thereby taking advantage of the other two?
The answer is really hard to say.
Looking at the two actors, Tom Hanks in "Rain Man" must be admired by Yin Jun, otherwise he would not have been asked to make this Oscar-level movie.
But the relationship between Eddie Murphy and Yin Jun is better.
Because Eddie Murphy was promoted by Yin Jun single-handedly, and his acting career was started under Yin Jun's promotion, and it is said that he has Yin Jun's personal phone number and can contact him at any time.
Both of them have their own strengths and weaknesses.
How to go about public relations and what choices to make? From the outside, it seems to be really a difficult problem.
It depends on Yin Jun's final decision.
But no matter what, almost all media and film critics feel that the Kirin Group still has a great advantage in winning the Best Actor Oscar this time.
To put it more bluntly, both Eddie Murphy and Tom Hanks are native Americans.
Compared with Zhou Runfa who came from Xiangjiang, their natural favorability in the eyes of the judges can be increased by a few percentage points, and their chances of winning an Oscar are naturally higher!
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