Chapter 1461 The Importance of Mastering Cinema Lines

Until Shirley Lansing returned to the United States, Yin Jun and her did not talk about another important chess piece of the North American branch of the Kirin Group, which can also be said to be an important layout method.

That is Kirin North American Cinemas under the management of Wu Siyuan.

As a future powerhouse in mainland theater chains, Wu Siyuan really has a plan for the original development.

According to Yin Jun's instructions, Wu Siyuan did not expand his 100 cinemas, but maintained the scale.

But in terms of specific management, Wu Siyuan has trained three times the number of people under normal circumstances.

Although this is a huge waste of resources for Kirin North America Cinemas, once it is ready to expand, these people can be put to use immediately, and they will not have to wait for talents before they can expand.

Yin Jun would never allow such a waste of time, and Wu Siyuan certainly knew this.

Before Wu Siyuan went to the United States, Yin Jun followed the rules of the theaters where he went to see movies in his previous life, selected some models suitable for this era, and gave them to him.

Relying on these, he convinced the unconvinced foreigners as soon as he got there, and made some fine-tuning and reforms from time to time, which promoted the Kirin North American theater chain's attendance rate and praise to get higher and higher. All his subordinates admired him greatly.

No matter at home or abroad, as long as it can bring honor and benefits to the people below, it is a good boss.

This is true whether it is as small as a company or as large as a country.

When the Führer led Germany on a rampage, how much did those arrogant generals and marshals support him? Don't even dare to fart!

As far as the voting in May this year was concerned, Kirin North America Cinemas was the best movie theater chain voted by movie fans, bar none.

The rough service attitude of Americans is simply much weaker than that of Xiangjiang people.

But as consumers, movie fans certainly hope that they can receive better services and enjoy the so-called "customer is God" treatment.

To be honest, in ordinary industries abroad, there are very few customers who have the concept of God. Only the Japanese do this from top to bottom. Small hotels and restaurants in Europe and the United States have poor service attitudes. I don’t know where there are so many.

So suddenly I came across such a good movie theater chain. Everyone liked it and wanted to come here to watch movies.

Americans spend a lot of money watching movies. Not only can they sell movie tickets, but almost everyone will come in with a cup of Coke and popcorn. Then those blockbuster films and souvenirs are sold on site. Some people watch I liked it, so I bought one and wore it to the cinema to support my favorite character.

If you do it well, the combined profit from these little things is more than the money earned from movie tickets.

On the other hand, if you look at cinema chains from the perspective of a film company, if you want to succeed as a film company, you must have a good relationship with the cinema chains.

Due to legal restrictions, although the seven major Hollywood film companies do not have their own theater chains, their parent companies do.

For example, Time Warner Group has a large-scale theater chain with no less than 1,000 theaters.

The same is true for Universal Group. Although their own number of cinemas is not too large, there are many cinemas that can be franchised.

Redstone, the future owner of Paramount, is now the owner of the largest theater chain on the east coast of the United States, and is actively expanding to the southeast.

There is such a popular theater chain under the Kirin Group, it is impossible for Shirley Lansing not to know about it, and it is impossible not to plan for it.

But she never said it. The reason was that when she was in the United States, Yin Jun told her that the Kirin North American Cinema Chain was far from being able to play its role.

When it becomes the number one theater chain in the United States, it will be able to give more feedback to Disney and United Artists Film Company.

Even the Kirin North American theater chain will have its own set of execution rules, and Yin Jun has no intention of letting it be under the jurisdiction and assignment of the film division.

Future experience proves that the larger the group, the more it should operate independently rather than be lumped together.

It does not mean that we are in the same company, so you can use my resources for free, and I can ask you to do things for free, and even provide mutual fund turnover.

Mencius has a saying: "If you don't follow the rules, you won't be able to make a circle."

If there is no perfect and standardized system, with such chaotic operations, small businesses will be better off, but large companies will definitely be doomed.

Specifically, let’s take the North American branch here.

Disney and United Artists movies belong to two different categories.

Disney mainly captures the market for family fun, live-action animated films, and feature films.

United Artists' movies include feature films, commercial blockbusters, horror films, etc. As long as they make money, they want to make them all.

The combination of these two major companies is already very powerful, and becoming the number one in Hollywood is just around the corner.

If Kirin North American Cinemas is handed over to them, they will have a one-stop monopoly from production, distribution to release. They will be completely self-sufficient, which will easily make them feel complacent, thus affecting both parties. Progress of big companies.

Anyway, I have great production and distribution capabilities, and the cinema is our home, so why should I work so hard? You can make money just by doing whatever you want!

Such thoughts are very scary.

Therefore, Yin Jun had already prepared to let the film company and theater chain operate separately.

Even if we are a group, if your movie is not good enough, I can't give you too many film schedules.

On the other hand, the two major film companies can also actively strive for better release conditions, including sharing and prime time arrangements.

In this way, the two parties are in a cooperative relationship and do not need to rely on the other party for survival. Naturally, the efficiency will be improved, the enthusiasm for independent operation will be increased, and they will develop hand in hand.

In fact, Yin Jun didn't plan to make much money from theaters.

In the previous life, even in 2020, I had not heard of any theater chain making huge profits. Instead, they were sold to Huaguo Capital one after another.

Think about it, if the theater chain makes money, why would they sell it to you Chinese?

Why haven’t we seen them selling companies like Disney and Marvel Studios to the Chinese?

However, from another perspective, theater chains are a very important part of an entertainment company.

Why is Wanda Pictures so powerful that it directly beats Huayi, the boss of the Chinese film company, to the point where he is speechless, and makes a great director like Feng Buck Ya directly post on Weibo and half-jokingly begging for mercy?

Isn’t it because they control Wanda Cinema, the largest cinema chain in the country?

Alibaba Pictures and Penguin Pictures, backed by such powerful companies, are more powerful than Wanda. Their investment is tens of billions a year. Can they do better than Wanda Pictures?

nor!

Or is it because they have not found the root of making movies in China, which is the strong distribution and theater strength, which is more solid than unreliable film companies.

The same is true in the United States.

A powerful theater chain can not only support its own film company, but also suppress other film companies, and can also gain more profits for itself in terms of distribution.

For example, if Kirin North America now has thousands of theaters with three to five thousand screens, and "Speed" is released again, would you dare to watch "Superman 2"?

Once Warner Pictures uses "Superman 2" to snipe "Speed", they will be in danger of losing Kirin's North American theater chain from now on.

It is absolutely unbearable for thousands of screens to wave goodbye to them like this.

As long as no one attacks a blockbuster like "Speed", its box office in North America will start at least 200 million US dollars, rather than just over 100 million US dollars.

The North American market has always been the benchmark for the world.

Movies that do well in the North American market may not necessarily do well overseas.

But a movie that doesn't do well in the North American market will definitely not be able to make big box office gains overseas.

As long as the Kirin Group's movies are successful in North America, the overseas distribution share will have a huge advantage, and at least the box office can increase by about 20%.

Don’t underestimate 20%, it adds up to a lot.

Whether a film company develops well or develops mediocrely may be determined by this 20% of the box office.

Of course, just having theaters in North America is not enough.

Asia has always been one of Yin Jun's basic markets, and its importance can be equal to that of the United States.

In the tiny land of Xiangjiang in the previous life, why were there hundreds of film companies, and most of them were still very prosperous during their heyday?

Isn't it because they are the kings and hegemons in Asia?

To put it bluntly, before Hollywood dominated the world, what else could people in Asia watch besides Hong Kong movies?

Even in 2020, there are still many people buying Xiangjiang Movie Accounts.

It is also Xiangjiang Film's own suicide. Otherwise, even if half of your company maintains normal shooting instead of trying to defraud money, the results will be completely different.

Hong Kong's comedies, martial arts, ghosts, dark x movies, police movies, etc. can completely coexist with Hollywood movies.

Because these movie categories have always been the strengths of our Chinese-language movies.

It just so happens that they don't do it seriously. They just make it up in half a month or a month and cheat money.

For the sake of big stars, movie fans don’t mind being fooled once or twice. If they are fooled every time, why would they choose to believe you?

If you accidentally eat shit, you can’t keep eating shit again and again, right?

Yin Jun has been regulating this matter since he traveled back to Xiangjiang 42 years ago.

Shao has been killed by Yin Jun.

Jiahe and Xinyicheng, which are serious about making movies, have been developing, and Yongsheng has also begun its own journey.

Hong Jinbao's Baohe, Wu Siyuan's Siyuan, Chuck Chang's Changhe, McDonald's Studio... these second-tier companies are also doing well.

The remaining small companies and companies fishing in troubled waters have been squeezed by so many big companies and suppressed by so many wonderful movies. They have no room to survive at all, let alone sell to other places.

Now Yin Jun controls the Shaw Brothers theater chain again.

Not only Shaw Brothers' theater chain in Hong Kong, but their overseas Nanyang theater chain was also acquired by Yin Jun for 200 million Hong Kong dollars.

There are 12 Shaw Brothers Nanyang Cinemas in Malaysia, 3 in Singapore, and 6 in the Philippines. Because the land property rights are all owned by Shaw, the price is a bit higher.

However, because they have been operating in Nanyang for a long time, and the staff are already experienced with them, they have deep connections and a group effect, so even if the price is more expensive, it is still more affordable.

With them as a basis, Yin Jun will not blindly expand the number of theaters. Movies will be played normally in the next two or three months, and then November and December are the off-season for traditional movies. At that time, the theaters will be renovated. Transforming it into the same style as the Kirin Cinema in Xiangjiang can be regarded as updating the equipment and environment.

Yin Jun already knew the power of Pangu Bank in Thailand through 7-11.

Therefore, opening no less than 20 cinemas in several major cities in Thailand has become a task that needs to be completed next year.

Although Thailand's political situation is often unstable, it has little impact on the lives of the people at the bottom, and there is no need to worry too much about losing everything at any time.

This is the case in Thailand, and Yin Jun is also like this in South Korea. It is also planning to have 20 stores, probably operating in several major cities such as Seoul and Busan.

Japan is a little more complicated, because Tokuma Bookstore has one of the top five movie theaters in Japan, and Yin Jun has an excellent relationship with Mr. Tokuma Yasukai, so he is not planning to establish a new one in Japan. theater chain, but chose to invest in Daying Cinema Line.

Kirin Group and Tokuma Bookstore have reached an agreement. Kirin Group invested HK$300 million in cash in Daiei Cinemas, acquiring 30% of the shares.

Although this does not fully guarantee the interests of Kirin Cinemas, as Kirin Film Company continues to grow, and Tokuma Bookstore becomes more and more dependent on "Kirin Weekly", even if Mr. Tokuma Yasukai is no longer around, They don't dare to make mistakes.

Yin Jun spent three years preparing for the entire cinema chain preparation and construction process.

Three years later, once the above-mentioned cinema lines are established, Kirin Film Company will truly become an Asian giant.

From now on, even if Hollywood blockbusters come to Asia, they will still have to look at Yin Jun's face to act.

Otherwise, Kirin Cinema will not allow it to be released, and no matter how good the film is, it will not be able to take the whole of Asia by storm.

This was the case in mainland China after 2016 in the previous life. No matter how good your movie is, if our theater chain doesn't schedule it for you, everything will be in vain.

This forces Hollywood movies to make concessions to China. For example, Da Bingbing and Xiao Bingbing went to Hollywood blockbusters to play soy sauce, and Jiang Wen and Zong Zidan played major supporting roles respectively. These concessions are all manifestations.

To put it bluntly, you have to master enough resources and be strong enough to gain respect and gain enough benefits.

All other friendships are useless in front of Hollywood!