Chapter 551: The Emerald Form of the Marvel Entertainment Empire (Part 1)

Michael Eisner. The world's super entertainment empire, the president of Disney Entertainment Group. In charge of this super large company with tens of billions of dollars in assets.

Disney started off relying on cartoons, among which the Mickey Mouse series is well-known all over the world. It can be said to be a cartoon suitable for all ages. Animation that will not be boring for four to eighty years old. It should be said that this is a cartoon that has a very important position in the world like "Tom and Jerry".

After that, Disney's princess series swept the world. Become the biggest ip brand among girls under the age of fourteen. And "Frozen", which was produced a few years ago, pushed the declining Disney princess series to a new peak, and has countless fans around the world.

In addition to animation, Disney's starting series, Disney also plays a pivotal role in Hollywood film production.

The world is talking about Hollywood blockbusters, but in fact most of the well-known Hollywood blockbusters are released and produced by the six major Hollywood film companies. And Disney is one of them.

For example, the famous "Pirates of the Caribbean" series, and the world-renowned "Star Wars" series. In Li Jie's previous life, the "Marvel Cinematic Universe" series should also be added.

And other influential commercial blockbusters are too numerous to mention. In Hollywood, or looking at the global entertainment market, Disney is at the top and first echelon.

As the helm of this entertainment empire, Michael Eisner is usually very busy. Countless film directors and actors are looking forward to his favor, and Disney's resources only need to be slightly tilted to win a world-class superstar.

And why did such a big man come to find him? Li Jie can basically guess with his toes. What Michael Eisner wrote was not Jason Lee, but the identity of the boss of Marvel.

Just like Li Jie's previous life, Disney Group acquired Marvel Entertainment. As a businessman, Michael came to Li Jie's company for only one purpose, that is business.

Originally, the Marvel comics company established by Li Jie did not come into Michael's eyes. It's just a small company that makes comics, although with real heroes as gimmicks. But that's just a gimmick, not something that can really be converted into capital.

But many things happened later that even Michael, a business veteran, couldn't understand. First of all, Deadpool sued S.H.I.E.L.D., which set off a wave of excitement across the United States. But for Michael, this can only be regarded as lace news, and nothing.

But what happened after that was a bit unbelievable.

Captain America Steve Rogers sued the U.S. government and the military, demanding a sum of tens of billions of dollars in compensation.

Although the two parties mediated privately in the end, this lawsuit can be ranked among the most important lawsuits in the 21st century. This lawsuit exposed the value of Captain Rogers to the world for the first time.

Although everyone roughly understood that the name Captain Rogers itself was a huge ip, few people really realized how much value was behind this ip.

After that, countless people have already focused on Captain Rogers, as well as Iron Man and Spiderman, the superheroes with the highest ip value.

But an astonishing thing happened. Before everyone started to take action, Captain Rogers had already entrusted his copyright and management rights to a small company: marvel.

At the same time, Deadpool, who had caused a storm in the city before, also handed over the copyright to Marvel. And the guy who everyone thinks is very, very difficult, Iron Man Tony Stark also handed over his copyright.

A small and incredible company has a large number of hot big IPs in an instant. Just adding up the IPs of Captain Rogers, Iron Man, Deadpool, Spider-Man, Nightcrawler, Night Watchman and Avengers, some people in the industry have already estimated that Jason Lee, a high school student who just graduated, opened the A cartoon company like Play Ticket, now has an IP value of more than 10 billion US dollars.

Another giant in the world's entertainment industry is on the rise.

According to the original trajectory, although this small company has many big IPs, it is just a rookie who has just set foot in the entertainment industry. Even though there are rumors that the boss, Li Jie, is backed by two super consortiums, the Osborne Group and the Stark Group. But there are still huge differences between the entertainment industry and the technology industry.

If Li Jie really wants to expand Marvel's tentacles and influence to the world, then three-dimensionalizing the comics on paper, that is, making them into movies is a must-go process. And where is the most influential film shooting company in the world? U.S! Hollywood!

The commercial films produced here can bring hundreds of billions of dollars in foreign exchange to the United States every year. Those big companies that control distribution and production channels, such as Disney, don't take Marvel seriously. Because in the end, the young man is always asking for himself.

But there are always exceptions to everything. It's just that no one expected this accident to come so suddenly and so bluntly.

The Mandarin attacks New York, Iron Man and the Avengers face off. After that, aliens appeared, Captain Rogers retreated from the enemy, and then Red Hulk made a big noise in New York City, and Nightcrawler rescued the city and led away the giant.

Because of the appearance of aliens in this incident, the popularity of all superheroes who participated in this incident has been pushed to the peak.

Especially Captain Rogers, at a time when American politicians, especially high-ranking officials in Washington, were fleeing collectively, everyone was deeply impressed by his heroic demeanor of standing up for contact with alien civilizations.

The demonstrations that broke out in Washington now protest the escape of the US president, as well as dissatisfaction with Congress and the cabinet. What Captain Rogers did this time can be said to be the only figure that the government can show.

Whether the government likes it or not, it must praise him this time, otherwise there will be no way to divert attention.

And the influence of Captain Rogers really began to expand, reaching a level comparable to that of World War II, or even higher.

In the Battle of New York, at the same time, because of the efforts of many heroes (including the New York Vigilante), the city did not suffer much loss. And the biggest loss happened after the appearance of Red Hulk. He met almost twenty-five blocks, and the military will take the blame for this.

So this time the "hero" has once again become a problem full of hostility, and more and more people are beginning to examine this social problem.

"The world needs heroes!" The slogan was called out.

As a businessman, especially in the entertainment industry, providing spiritual satisfaction to the public is a necessary condition for maintaining the company's development. If it is not good at grasping the preferences of the general public, then it cannot survive in the fierce entertainment industry.

So here comes Michael, here comes Marvel. Come meet Li Jie. He felt that he appeared sincere enough.

So when he saw the young man in front of him, he didn't exchange too many greetings, but said straightforwardly: "Mr. Li, what kind of conditions will allow you to sell Marvel?"

Li Jie glanced at this half-bald middle-aged man, who did he think he was? The marvel company is not for sale, and Li Jie will be of great use in the future!