Chapter 877 877 Grand Premiere
When the premiere is given the strategic significance of publicity, it has become a part of the film industry that cannot be ignored. The scale, liveliness, and publicity effect of the premiere will all be important to the film's subsequent box office, word-of-mouth and publicity. Subsequent video tape rentals and peripheral products have more or less influence. As a result, the premiere has become a particularly thoughtful link for major film companies, especially in the summer season when the box office is the most respected.
There are many criteria for the success of a premiere, but the criteria for measuring the grandness of a premiere are very simple: venue, media, guests and fans. The latter three elements do not need to be repeated. The more people and the heavier the weight, the victory. However, the factor of venue is very special. It does not mean that the larger the number of theaters that can accommodate the audience, the more grand the premiere will be, but the more central the location of the premiere theater, the more attention it will attract.
Simply put, it's located in the middle of Hollywood Boulevard. National Theater, EL. The Capital Theater is the epitome of grand premieres, though. The National Theater can only accommodate 950 spectators, and EL. The Capital Theater has only a thousand seats, but due to its geographical advantage, this also makes the grand premiere venue chosen here.
In the 12 years since Hugo's debut, only one premiere of "Schindler's List" can use the word "grand", which was in China at that time. Held at the National Theatre.
The premiere of "The Soldiers of Heaven" was held at EL. The Capital Theater, itself owned by Disney, is where many Disney releases premiere, so it's not surprising, but it's clear that Disney is taking this production seriously.
"The Hillbilly Conquers New York" is selected in. The premiere of the National Theater was held. Although the investment for this film was not high, it can still be seen that Ron Mayer hoped to start his work in Universal Pictures through this work, so he made a lot of money.
Even if the poor "Life and Death" wanted to hold a grand premiere, this week's excellent theaters on Hollywood Boulevard were running out of space, and after much deliberation, 20th Century Fox finally chose the Los Angeles Theater (Los. Angeles. Theatre) for its premiere.
Don't look at the name of the Los Angeles theater is so grand, in fact, this theater does not appear often in the film circle.
This is a theater used by Broadway, and it is located in a relatively chaotic environment. The city area, once famous after its inauguration in 1931, was the premiere of Charlie Chaplin's classic "City. Lights", and the interior of the spacious theater with a capacity of 2,000 is absolutely Top notch.
But since Hollywood Boulevard took shape, it has gradually withered away. In the past few years, the audience willing to come here has become very small, and even Broadway shows are more inclined to go to the emerging Los Angeles Music Center. go. Not to mention that if the 2,000 seats are filled, even one-tenth of the tickets are hard to sell.
Under such circumstances, the city government has begun to discuss whether to close it and no longer open it to the public.
20th Century Fox chose the premiere here, which means that it is far away from the most lively crowd center. It takes at least 15 minutes to drive from here to Hollywood Boulevard. The media must be more willing to choose Hollywood Boulevard. The "Speed of Life" premiere was caught in an embarrassing situation. If the 2,000 seats in the Los Angeles Theater cannot be filled by then, it will be a shame to be thrown into the Pacific Ocean.
But when Hugo appeared at the entrance of the Los Angeles Theater, he was frightened by the grand scene in front of him. He saw a red carpet no more than ten yards long, but at least 600 fans gathered on both sides. Half the street was crowded, and the crowd was like boiling water, which was definitely something no one expected.
Meredith-Morris stood on the front right of the red carpet. When she saw Hugo's car stopped, she raised the cheering card in her hand. Bauhinia Crown Bulldog, there is a lovely dialog next to the bulldog, which reads, "'Life and death speed (Speed)', hurricane acceleration (Speed. Up)!" The concise and clear words of support will instantly "life and death" The essence of "speed" is reflected.
After Meredith's cheering card was raised, about a hundred fans behind him immediately received the signal and began to shout in unison, "Speed! Speed! Speed!" It was not a 100% neat shout but kept shouting Gradually running in, and then a wave of sound was formed, which warmed the atmosphere of the scene little by little.
Melalyn Dixon, who was standing in the front left of the red carpet, couldn't see any tiredness at all. They drove all night from Houston all the way back to Los Angeles. Although they had a day off yesterday, they did not rest, but spent A lot of time has brought together Hugo fans and fans who stayed in Los Angeles.
The strategic significance of the film "Speed of Life" is far more profound than the summer season. It is not only the myth of the continuous success of Hugo's works, but the more important part is that Hugo has won a lot in "Schindler's List". After the complete victory, he abandoned the high pay and chose the two films "Pulp Fiction" and "Speed of Life and Death". The success or failure of these two films also maintains the ultimate height of Hugo's next actor development path to a certain extent. .
Especially under the shadow of the curse of the Oscar statuette, what kind of achievements the "speed of life and death" can create when it is not optimistic has also become the focus of everyone's attention.
So, when they learned that the "Speed of Life" premiere was taking place in the Los Angeles theater today, they knew that to beat the competition's momentum at the premiere, they had to come out on top. So Meredith, Melalyn, Kayla, and others worked tirelessly to plan the support for today's premiere: since there is not enough attention, they will draw their attention; since there is not enough media, they will attract reporters!
Merelyn didn't feel tired at all at this time. Meredith's support had already heated up the atmosphere, and she was looking at her next. When she saw Hugo getting out of the car, she immediately raised her eyebrows. He played the cheering card in his hand, which was the same pattern as Meredith's.
Seeing this signal, more than 100 fans behind Melelin immediately began to shout, "UP! UP! UP!" The fans on the opposite side stopped shouting, and the deafening "UP" sounded instantly on the scene. The sound is occupied by the sound. Compared with "Speed", the "UP" with its explosive sound is obviously more powerful. The wave of the hot sound is higher than the wave, and the atmosphere of the whole scene is ignited.
Hugo was stunned when he saw the noisy scene in front of him. This kind of grand occasion, which usually only occurs at the concert scene, actually appeared at the movie premiere. This is definitely a rare sight, I am afraid that it will be among the headlines tomorrow Definitely not missing this one.
In fact, this is also a very coincidental situation, because Glory to Death is just on tour, and the fusion of fans and movie fans has reached a whole new level, so movie fans will use fans' support for the premiere of "Speed of Life" Cheer on. Otherwise, even if Hugo were a singer, such a scene would be unlikely. It has to be said that this is indeed a rare sight.
Hugo was astonished, but under the escort of Joseph and Samora, he stepped forward. When he walked up the steps, the shouts on the scene rang again, and the shouts on both sides of the red carpet overlapped. It seemed a little confusing, but Melelin put down the cheering card, took control of a row, and after hearing the other party shout "Speed", she raised the cheering card again, and the person behind her immediately shouted, "UP !" This time the rhythm was right.
Shouting "Speed" on the right, "UP" on the left, the whole shouting is well-trained, the rhythm is getting faster and faster, and the temperature of the scene is gradually pushed to a climax. Such a grand event made the reporters at the scene stunned.
Since there are three films premiering at the same time today, the reports of major media must have their own priorities. Most of the media focus on the premiere of "General Mobilization of the Heavenly Soldiers", which is also considered to be the most likely to win the title this week. . Even if 20th Century Fox made every effort to invite the media, only about 30 members of the media attended, and experienced people could see that most of them were rookie reporters. Obviously, although they gave 20th Century Fox face to send reporters to the scene, they didn't care about the premiere at all, and they didn't even plan to report seriously at all.
This is the right of the uncrowned king.
It was just the beginning, and everyone had an ominous premonition, and 20th Century Fox was really helpless.
But at this moment, more than 30 reporters at the Los Angeles theater scene are already stunned. This is the real "grand" premiere. To see such a grand event, I'm afraid it will be a rare encounter in ten years. After all, movie fans have always been more rational than fans. The premiere scene was too noisy and not lively. At the premiere, the protagonists who created the explosion were generally journalists, not movie fans. But today, this concept is about to change.
Hugo was so surprised that he stepped forward and walked straight forward. He forgot to walk to the sides to shake hands with the fans, but the fright was not over yet: along with Hugo's pace, the sound of the scene. The waves started to push higher little by little!
Soon Hugo discovered the truth. The entire red carpet was divided into four parts, the front and the back. The first phalanx started to shout, and then with Hugo's pace, the second phalanx joined and the third phalanx also joined. Joined, and finally all the fans in the audience shouted in unison, "Speed! UP!"
The shocking force of this tsunami made the Los Angeles theater, which carries countless history, seem to start to shake, as if it will collapse at any time in this grand shout.
Six hundred people? No, there are definitely more than 600 people at the scene. It is true to say that there are 800 or 1,000 people, because the overwhelming shouting at the scene definitely has the strength of 2,000 people. The premiere of "The Hourly" evolved into one of the most unique spectacles of the first week of June.
The grand premiere? "Life and Death" is a spectacle here. In an instant, the news began to fly towards Hollywood Boulevard as if it had grown wings, and now the reporters are starting to struggle: This is excellent super big news, they must arrive on the scene to report That's right! But they are blocking the "Speed of Life and Death" crew. So, what are they reporting? Still not reporting? Or... or report it?
Sure enough, as long as the news related to Hugo must not be missed! Just the unveiling of a premiere has already fallen below the glasses of countless people. Colin Myler of the "New York Post" is obviously not very good-looking.