Chapter 893

In fact, the reason why people think "life and death speed" is a dark horse is because it only invests 28 million, which is too incredible. But at the same time, the success of "Life and Death" also tells people that investment is not everything, cost is not everything, and action movies should not be a fixed model. life.

Although it has only been released for two weeks, the strong momentum of "Life and Death" is enough to explain too many questions. It has accumulated a box office of 73 million US dollars in two weeks. What does this mean? It means that although the cumulative box office has not really reached 100 million US dollars, it is basically the result of iron and steel. The major media can't wait to start discussing the possibility that the final box office of "Life and Death" will exceed 200 million. This proves that, 100 million is not a goal for a long time, but 200 million is.

This is bad news for the New York Post, big bad news.

"Wolf", which had high hopes, failed miserably. Even if it broke out with an 18 million premiere box office data, it was still blown up by the "speed of life and death". From word of mouth to box office, there was absolutely no advantage. Columbia Pictures went up and down. Depressed: This is Hollywood, where a distribution blunder doesn't necessarily ruin a movie, but it costs at least a third of the revenue.

But compared with Columbia Pictures, the anger and depression of the "New York Post" are more turbulent.

"Speed ​​of Life" first gave the "New York Post" a slap in the face with its premiere box office data. The 30 million-level premiere result simply blinded everyone's eyes. At that time, there were already media waiting for schadenfreude. Check out the New York Post joke.

But the "New York Post" refused to admit defeat, because the success or failure of a film must be determined by the next week's decline, so they put all their hopes on "Wolf". But now, "Life and Death" has another 27 million sub-week box office, a drop of only 11%, almost without any controversy to silence all doubts and achieve an absolute victory!

Colin Myler knew he lost, and all the news media knew that the box office bet had come to an end. The cumulative box office of "Life and Death" has now reached 73 million, even if the box office of "Life and Death" plummeted by 100% in the third week. At 60, they still have an 80% chance of breaking through the 100 million threshold, but it can be seen from the sky-breaking drop in the next week. Obviously, they have to expect an avalanche of box office after the movie enters its third week, which is almost worse than the avalanche in June. be difficult.

Hollywood's box office trends follow a certain pattern. In many cases, people can infer the final box office landing area of ​​a movie from the first-run box office plus the first round of film reviews. After getting the data of the next week's box office drop, it can basically be determined. This is because the box office trend of the entire market is in line with the laws of mathematics.

Similar to the situation of "speed of life and death", the decline of 11% in the next week shows that the entire market is eager for this work. Coupled with the current trend of the overall media reviews and audience ratings, you can see the movie's popularity. The third week of declines will never exceed 35 percent.

So what does this mean? This means that the third weekend of "Life and Death" is likely to fetch more than 17 million US dollars at the box office, plus the previous cumulative box office of 73 million, which is... a full 100 million US dollars.

Therefore, everyone knows that the "speed of life" box office gamble, the "New York Post" lost, not only lost, but lost very thoroughly, without face and guilt, a complete fiasco.

However, what should the New York Post do in the face of such a situation? A formal apology in just two weeks? Disarm when the cumulative box office of "Speed ​​of Life and Death" has not really exceeded 100 million? They can't do this. They are completely unable to ride a tiger now. They can only bite the bullet and continue to persevere, holding on to the only belief:

"Speed ​​of life and death" did not cross the 100 million threshold for a day, they did not lose!

Maybe, the box office of "Life and Death" will crash, and it will drop by 80% next weekend, and then the box office will stop at 99.9 million; maybe the next movie will be more impactful. Macaulay-Culkin one week, The Lion King the next... The outlook for "Life and Death" isn't rosy.

This is the summer season, the summer season when the competition is completely white-hot, and this is the last straw for the "New York Post".

"The game has not yet been decided!"

That's the headline of the New York Post after witnessing the weekend box office in the second week of June, in which they said that while "Life and Death" is currently gaining momentum and "Wolf" is not doing as well as expected, But from the objective facts, the cumulative box office of "Speed ​​of Life and Death" is "only" only 73 million, and it has not crossed the threshold of 100 million, so the outcome is still a suspense.

In addition, the "New York Post" still insists that "Life and Death" cannot be regarded as a masterpiece. Although the audience is very enthusiastic, it still cannot hide the fact that its story is empty, the scenes are limited, and the layout is simple. They obviously have greater expectations for the upcoming "True Lies".

They even called on audiences to boycott the work, because the success of "Life and Death" will only continue to fuel Hugo's arrogance - they use the verb "to boost" as if to help the monarchy. In the report, they emphasized that as a fast-rising popular actor, Hugo's self-centeredness is a huge harm to the star development mechanism of the entire Hollywood, which must be put to an end.

According to the "New York Post", Hugo is the cancer of Hollywood, and his existence is the decisive factor in the downfall of Hollywood.

Finally, the "New York Post" looked forward to the works that will be released in the next two weeks, and greatly appreciated it, believing that there are no weak players in this year's summer season, and every work has the potential to create great achievements. The North American box office chart competition is bound to be more intense and better looking.

"Let's wait and see how this gamble will turn out! Two consecutive weeks of disadvantage will not dampen our confidence, it will only strengthen our confidence and determination to fight: we will never compromise on big-name arrogance. !"

The last sentence of the "New York Post" was sound and powerful, as if it was fighting against the evil forces of the Mafia, but it could not hide the panic and emptiness in their hearts. Apparently, even the "New York Post" knew that they had lost half of it, and the remaining half was not much to cover, and there was not much time before the fig leaf was completely torn off.

Colin is angry and disappointed, but it's a dead end. He can keep smearing Hugo's reputation, but there's no way to stop the "Life and Death" box office rise, and there's no way to stop audiences from entering the theater. Facing such a situation, Colin was a little frustrated, but more angry. Predictably, the "New York Post", the top ten selling newspaper in the United States, has completely stood on the opposite side of Hugo, and there is no room for manoeuvre - although it seems that this has been the case after the witch trials.

The clamor and slogans of the "New York Post" still sparked some discussions, and now most of the media have completely sided with Hugo, as if they did not exist among the media who questioned the prospect of "speed of life", and now they He and Hugo worked together to "deal with" the heinous "New York Post".

This is the media, and face-changing is more exciting than Sichuan opera.

However, for Hugo, he did not intend to give any response. It's all about the facts, and that's the best response.

With the continuous heating of the topic, Hugo's popularity has also reached a new climax with the strength of "speed of life and death". Compared with Jane de Bont, who was standing behind the camera, Hugo, who appeared on the big screen to death, successfully captured the hearts of all audiences. Just as the media reporters said, "speed of life and death" is a movie. A movie that belongs entirely to Hugo, this film brings Hugo's personal charm to the extreme.

Ian. Bryce, who once participated in the production of "Indiana Jones 2" and "Batman Returns", this time served as the executive producer of "Life and Death". In an interview with the media, he said , "Are you asking if we have confidence in this movie? Of course not. Before watching the movie, everyone has no confidence. We think this is an action movie with a box office of 50 million or 60 million. Excellent performance in the videotape market."

"But when we organized an internal review at the end of May, everyone's attitude changed. The charisma that Hugo showed on the big screen made even the men feel their blood boil, that kind of masculine and bold, tough and The strong personality makes people involuntarily fall for him. So when we finished watching the movie, almost everyone rushed to the barber shop and had a haircut exactly like Jack." Ian said this with direct evidence, Because he has an inch of hair at this time, and his hair has grown out a little, it does look like he took care of it three or four weeks ago.

But no matter whether what Ian said is true or not, the reporters have no way to go to the members of the 20th Century Fox's internal preview to confirm one by one, but Ian's words can be seen from the side, "Life and Death" has an impact on the audience. Influence, and Hugo is relying on the image of Jack to become a new generation of idols.

In fact, even if you don't look for internal members of Twentieth Century Fox to confirm, "a man is a short head", this sentence has begun to circulate in the streets of the United States, especially after entering the summer, willing to enter the barber shop to cut hair into There are more and more men with inch heads, and women who take their boyfriends into the barbershop to cut their hair into inch heads are also springing up like mushrooms after a spring rain.

All of this is just like when "Top Gun" was released. Medellin played by Tom Cruise set off a frenzy of men joining the army. Now Hugo's words and deeds in "Speed ​​of Life and Death" are also leading a trend. , has become a trend indicator!