Chapter 892

The North American box office charts in the second week of June are really interesting, Columbia Pictures, the distributor of "Wolf", is very concerned about the box office, while the "New York Post" is more concerned about the box office, which has also become a news circle. of a joke.

"Colin Meyer is worrying about Mark. Canton." Mark Canton is the president of Columbia Pictures, who oversees the film division.

Especially when the first reviews of "Wolf" were unsatisfactory, all the pressure of the premiere box office was concentrated on the cast of the starring cast. This is the moment when the star's box office appeal comes into play. It also adds to the uncertainty at the opening box office.

When the North American box office was announced in the second week of June, the reaction was mixed. It's a little vague, because the result is very interesting.

Facts have proved the huge influence of word of mouth on the box office. "Wolf" won the box office of 18 million US dollars in three days of its opening weekend amid the disdain of film critics!

Although there is no premiere box office that can reach the 20 million level, the data of 18 million is still very good. It can be seen from this that the audience is still very impressed with the production of the cast, which is also the reason why the production company has always The reason why the actor's box office appeal is important: When the audience is willing to abandon the quality of the film itself, just to watch the actor walk into the cinema, such an actor means profit for the production company!

The 18 million premiere box office, if placed in the summer season this year, is second only to the premiere results of "The Flintstones" and "Life and Death", surpassing the 17 million of "The Gambler Ma Huali". The premiere data, which is temporarily the third runner-up in the summer premiere data, can still be said to be very gratifying.

Although the "New York Post" originally predicted that the premiere of "Wolf" should be in the 25 million level, the result was not even 20 million, which is really disappointing, but 18 million US dollars The box office of the premiere of the film cannot be said to be a complete failure, at least there are only three works that can achieve such strong premiere data this year.

What's more, under the strength of "Wolf", "Urban Hillbilly 2" did not show weakness.

Relying on Billy's strong appeal and the anticipation of a sequel, "Urban Hillbilly 2" actually grabbed an $11 million opening weekend box office, especially in response to its media review 40 With a score of 6 and a theater rating of "C+", this premiere box office even more reflects the actor's strong box office appeal.

In the past, "Wolf" got 18 million dollars, and then "Urban Hillbilly 2" got 11 million dollars. In the current one-week box office, the box office can surpass 10 million, which means a successful North American film market. It is really a rare sight, which also proves that the so-called "fierce confrontation" by the media is real.

"Wolf" took a strong opening weekend of $18 million at the box office, which is expected .

"Urban Hillbilly 2" pulled its teeth and grabbed the $11 million premiere box office abruptly. This is an unexpected but reasonable situation, whether it is the excellent reputation of the previous work, or Billy Crystal's The appeal is of such a level.

Under the strong pressure of the two works, the box office drop of "Speed ​​of Life and Death" in the second week naturally ushered in a huge challenge. It handed over an 11% box office drop, pushing the summer heat wave to its peak!

When two powerful competitors have already occupied most of the North American film market in the second week of June, the survival space of "Life and Death" has been very limited, but the fact is that "Life and Death" has increased its counterattack by 97%. Relying on strong word-of-mouth, Biao experienced a sky-high 11% drop after the first screening in the theaters, grabbed a weekend box office of 27 million US dollars, and won the North American this week with undisputed strength. The box office leaderboard!

Under the circumstance that a 30% drop can be regarded as a huge success, under the close pressure of two powerful opponents, "Speed ​​of Life and Death" once again broke out the strong strength of the dark horse. Fanatical pursuit has allowed this film to successfully continue the shock brought by the first week of its release, and finally handed over a perfect answer that is completely different from the "dark horse" identity!

The next weekend was $27 million at the box office, and the two-week cumulative box office was $73 million! Although this is only the second week of the release of "Speed ​​of Life and Death", it can already be concluded early, there is no doubt that the final North American box office of "Speed ​​of Life and Death" has crossed the 100 million threshold!

Compared with the box office explosion on the opening weekend, the strength of "Life and Death" in the following week is even more surprising, because this time "Life and Death" has an extremely strong competitor.

There are not only "Wolf" and "Urban Hillbilly 2", which have a box office of 10 million in their premiere, but also "The Flintstones", which is still going into its third week of release. A 30% drop to $12 million, such an outstanding performance has won an exclamation in North America, and the cumulative box office has reached $82 million in three weeks.

If it weren't for the incredible performance of "Life and Death", "The Flintstones" is definitely the most shining work of this summer.

In other words, in the second week of June, there were four works with box office exceeding 10 million yuan, which is absolutely impossible at other times. Although it can be seen from the side that the hot competition in the summer season, in fact, even the It is rare to see such a grand event in the summer.

With such fierce competition, "Speed ​​of Life and Death" still dropped by 11%, and the box office reached 27 million in three days on weekends. This has almost left the media at a loss for words, except for "phenomenal works". , can't find a more suitable word to describe it.

This is undoubtedly a tragedy for "Wolf". Columbia Pictures originally wanted to press "Life and Death" to achieve good box office results, so when the schedule was distributed, they chose "Life and Death" without any doubt. It is the easiest competitor to deal with, but I didn't expect that they were taught a hard lesson as a result.

"Wolf" not only missed the praise of film critics, but also missed the 20 million-level premiere box office, and most importantly, lost to "Life and Death" in this competition - the second week of this release The works still topped the charts with impeccable box office figures.

This made Columbia Pictures do not know whether to cry or laugh. On the one hand, they are glad that they did not collide with "Life and Death" head-on. If "Life and Death" was not released a week earlier to avoid it, then "Wolf" is very likely to repeat" Maybe the $18 million premiere of "The Soldiers" and "The Hillbilly Conquer New York" are gone.

But on the other hand, they were annoyed by their own stupidity, and actually thought that the "speed of life and death" was a soft persimmon. And what is even more sad is that the opponent is Hugo Lancaster. Among the major film production companies, Columbia Pictures and Hugo are the most happy cooperation, but now Columbia Pictures is for itself Confidence has paid a price.

The head-to-head contest between "Wolf" and "Life and Death" allowed Columbia Pictures to experience what it's like to be a Hugo competitor in a tragic way: bitter and sour. How grand the propaganda of the movie was before, how tragic the confrontation was rendered by the media, and how uncomfortable it is for Columbia Pictures to taste failure now, this is Hollywood. Beautiful as Hollywood, painful as Hollywood.

In the end, in the box-office struggle in the second week of June, "Life and Death" fought a bloody road, and completed the reelection of the championship with a tyrant attitude, "Wolf" followed in second place, "Modern" The Primals" took third place, and "Urban Hillbilly 2" sadly slipped to fourth.

Due to the strong explosion of the box office of the top four, the decline of other works is very obvious. The box office of "Gambler Ma Huali", which occupies the fifth place, directly fell below 5 million, a drop of nearly 50%; "The General Mobilization of Heavenly Soldiers" and "The Hillbilly Conquer New York" also fell by more than 40%, which can be described as bleak.

But even so, this week's North American box office has soared by 70% compared to the same period last year when "The Legend of the Mountains" was reelected, mainly due to the fierce competition among the top four works, the top ten The box office of the second place increased by 120% over the same period last year. This is the most direct data.

"Life and Death" won the weekend box office championship in North America with absolute violence. The advantage is very obvious, especially when it defeated the competition of the same type of work "Wolf", which is definitely a huge victory.

At this moment, people are already discussing: whether "Life and Death" has a chance to break the box office record of the genre film.

As of now, the box office record for action movies is held by "Terminator 2", with a box office of 204 million US dollars, and it is also the only action movie that can break the 200 million threshold. The reputation of "Speed ​​of Life and Death" has obviously surpassed that of "Terminator 2", and from the box office performance of the first two weeks, "Speed ​​of Life and Death" followed closely. From a long-term perspective, the results are still unpredictable.

"Life and Death" has accumulated a total of 73 million US dollars at the box office within two weeks of its release, but "Terminator 2" has exceeded 90 million US dollars at the box office in the same period. From this set of data, "Life and Death" has fallen behind a lot, but the point is that , "Terminator 2" the second week of the box office fell as high as 34%, and "Life and Death" only a terrible 11%. Therefore, from the perspective of long-term sales, there is still a chance for "speed of life and death".

Putting aside the distant goal of "200 million in North America" ​​for the time being, the frenzy set off in North America two weeks after the release of "Speed ​​of Life and Death" is beyond doubt, although people still use the word "dark horse" to describe this film. No one is optimistic about the movie, but in fact, the performance of "Life and Death" in terms of word of mouth at the box office has shown enough strength to let it get rid of the dark horse title.