Chapter 1548: 1548
In June, North America became vigorous due to the debate between Glory to Death, Oasis, and Mariah Carey. The struggle between these three groups of singers turned into a big melee, American rock and British rock, and new metal. Rock and traditional rock, rock and pop, mainstream and alternative music... it all turned into a mess, everyone was speaking and everyone was choosing their own side.
This kind of melee may not be resolved in a short period of time, and it also makes people look forward to the results more: Glory is preparing for the third album, Oasis is preparing for the third album, Maria is preparing for the fifth album, if they The albums have all collided together? This melee is going to be the most exciting, and just imagining it makes my blood boil.
No matter how eloquent it is, whether it is a mule or a horse, it still has to be taken out for a run. The opinions of the parties themselves do not count, the opinions of professional music critics do not count, and the opinions of senior fans do not count. The market will use the sales figures to cool and objective. The data gives the most direct answer - very simple, whoever sells the best albums and singles is the ultimate winner, just like a sports game, the final score determines the winner, even if you are not convinced , nor can it change the facts.
Therefore, this also caused North America to start brewing a storm early. Maybe this melee will eventually come to a result, but no one can predict who the final winner will be.
Glory to Death, Oasis Band, Maria and others, everyone knows the cruelty of reality. Although the entertainment industry is bright and bright in front of the stage, once the popularity disappears and the interests are no longer, they will disappear countless times faster than the speed of their popularity. Because there is never a shortage of newcomers in the entertainment industry. They also know clearly that this melee is bound to decide the outcome, no matter how hype they say, they still need to prove themselves through the approval of the audience in the end.
No matter how great art is, without people's approval, it is just a pile of waste paper. From Vincent Van Gogh to Claude Monet, from the Beatles to Michael Jackson, from Woody Allen to Steven Spielberg, any artistic creator This is the case. No matter how wonderful the art of Qu Gao and Duo is, it still needs Bole's discerning eyes and people's pursuit.
Music is no exception.
Even if artists despise commercial vanity and materiality, they still cannot ignore the importance of the market. That's why top awards ceremonies like the Golden Globes, Grammys, and Oscars always seek a balance between art and commerce. For Glory to Death, Oasis and Maria, no matter how special, artistic and beautiful their music is, they still need to be recognized by the market.
Therefore, after this uproar lasted for a period of time, it gradually returned to calm - a temporary calm, everyone devoted themselves to the production of the new album, this is the key to decide the outcome. The entire North American music market slowly fell silent, but everyone knew that it was just the calm before the storm.
When the storm will come, no one can know, because Glory to Death, Oasis and Maria have not announced the release date of their new album, and their labels EMI, Creation. Records, Columbia Records have not announced the release date of the new album. They were all silent, and no news was leaked. This silence added a bit of depression and turbulence to the brewing of the storm.
There's no way to find out when the scuffle will come, or even if it will come to fruition -- if someone staggers the album's release to avoid the limelight, the scuffle won't happen. However, people clearly know when the biggest highlight of this summer's vacation will come: July 4th, Independence Day!
Independence Day is one of the most important statutory holidays in the United States. Every year on July 4th, in order to commemorate the "Declaration of Independence" passed in Philadelphia on July 4th, 1776, it marked the declaration of independence from the United States from the United Kingdom. became a national holiday in the United States.
Every year on Independence Day, the United States has a day off, but compared to Thanksgiving, Halloween, Christmas and other family reunion holidays, Independence Day in summer is more like a relaxation in the busy daily life, celebrating the founding of the country . And because of the hustle and bustle of the summer season at this time, Hollywood has never taken this day out on its own and treated it differently.
The concept of an Independence Day schedule was first coined in 1991, when "Terminator 2" was preparing for its premiere. The week of Independence Day begins on July 1, which means Independence Day falls on a Thursday, and Friday is the day when the average Hollywood movie premieres.
Considering that there is a holiday on Independence Day, the holiday is the peak time for the crowd in the cinema, so "Terminator 2" was moved to the premiere on Wednesday, July 3rd, and the first audience to enter the theater was ushered in on July 4th. Gao Feng, just on the day of Independence Day, "Terminator 2" made a super high box office of 20 million US dollars, and won 31 million US dollars at the box office in the following weekend, and 5,000 in the first week. $2 million at the box office.
Although "Terminator 2" invested 100 million US dollars at that time, it was the first work in film history to invest more than 100 million US dollars, but the huge success of the box office in the first week proved James Cameron's ability. Of course, the gold-absorbing power of Independence Day has also entered Hollywood's attention for the first time.
However, over the next four years, "Boomerang" in 1992, "The Sugarcoated Trap" in 1993, "The Shadow" in 1994, and "Apollo 13" in 1995 "No." and other works, although the performance is acceptable, but they do not reflect the additional power of the holiday of Independence Day, the performance can only be regarded as quite satisfactory, not exceeding expectations.
Therefore, although the concept of the Independence Day schedule appeared, it did not get the attention of Hollywood. However, this situation seems to be changed because of the appearance of the movie "Independence Day"!
This year's Independence Day is the same as in 1991, the week starts on July 1st, Independence Day is on Thursday, and "Independence Day", like "Terminator 2", chose July 3rd for the film's premiere, I hope to use the next day of vacation to sprint the box office, and then the next weekend, burst out with infinite energy, and really bring Hugo's appeal to the extreme.
As early as the preparatory stage of "Independence Day", this film can already be regarded as a topic of conversation. Whether it is the casting process or the high investment, it is enough to attract a lot of attention to the film. But if that's the case, then "Independence Day" is no different from "Tornado" that has already been released, and it is not even comparable to "Mission Impossible" in which Tom Cruise and Hugo compete for the male lead, nor is it comparable to Xiao. En - Connery starred in the "Brave Island".
However, every action of the "Independence Day" next attracted countless attention. First, Hugo joined with a first-of-its-kind salary of 20 million yuan and created Hollywood's "20 million club"; then broke the news that a strong cameo lineup , star-studded and blinding, stronger than "Brave the Dead Island" and "Pirates of Fire"; followed by the Super Bowl halftime, the first trailer of "Independence Day" debuted, making more than The spectacle of the destruction of the earth was watched by 100 million American viewers, which was breathtaking.
Then there is the intensive bombardment in the next three months, from the design and announcement of each version of the poster to the release of each trailer, "Independence Day" has created an unprecedented precedent, allowing the release of posters and trailers. And the way has also become one of the links in the way of publicity.
Twentieth Century Fox, on the advice of Hugo, designed as many as twenty-four different posters. For a long time, posters have only existed as bulletin boards in movie theaters, but 20th Century Fox has benefited from Hugo’s inspiration and designed posters as movie peripherals, making posters also a souvenir worth cherishing. A sensational move that has been embraced by countless loyal movie lovers. Every time a new poster is released for Independence Day, it will attract any attention.
It can be said that "Independence Day" has become a well-known work in the streets and alleys under the frenzied bombardment in a short period of half a year. This made "Independence Day" stand out in an instant and became the most watched work and the only focus this summer. Even "Mission Impossible" is a lot less topical.
No one will forget what "Independence Day" really means, and everyone in Hollywood knows this well, because people know that the success or failure of this work will determine the future of the 20 million club, and at the same time It will also determine the support rate of the high-investment and high-return production model in Hollywood, and even determine the prospects of Hugo in commercial films.
As we all know, this is Hugo's first commercial film in the true sense. Before this, Hugo has never invested more than 30 million US dollars in any work, but this time it is a super high cost of 100 million US dollars. This makes the historical significance of "Independence Day" very different from "speed of life and death". What's more, Hugo just won the Best Actor Award in March, proving his outstanding talent in acting. If this "Independence Day" is strong in the commercial box office, although it will not affect Hugo's status in Hollywood, people Confidence in Hugo will inevitably be shaken. After all, Hugo's success in the past was all based on small and broad cases. No one knows whether the high-risk and high-return model can succeed - especially this movie is still a 20 million club. The first member, this is more sensitive.
Maybe, just maybe... Maybe Hugo is only for low-budget movies? Maybe Hugo is only suitable for challenging acting? Maybe Hugo's previous box office appeal was an illusion?
No matter from which point of view, "Independence Day" is a work of historical significance. From the perspective of publicity, whether 20th Century Fox's new and expensive publicity methods are effective and whether they can get corresponding returns; From an investment perspective, is the 20 million-dollar remuneration worth it, and whether the $100 million investment should raise the upper limit; from an actor's perspective, can Hugo shoulder the test of a real commercial blockbuster; from a computer special effect perspective, After the increasingly mature computer effects are put into actual film combat, whether they can create brilliance, or will they face the dilemma of "future water world"...
All of this makes "Independence Day" a unique hot topic in the United States when July comes!