Chapter 1577 1577 The Epitome of the Times
"Hugo Lancaster invades England!"
It was the headline of the next day in The Times, with a large photo of Hugo smiling and waving at the entrance to the cabin, clearly visible, as if the supreme leader was there.
Undoubtedly, many media today reported the news of the "Independence Day" crew's arrival in the UK in the most conspicuous, exciting and grand ways. Even countries on the main continent of Europe are reluctant to miss such an opportunity. Germany, France, Italy, Switzerland, Spain, the Netherlands, Belgium, Poland and other countries all reported the unparalleled welcome at Heathrow Airport for the first time, which also made the promotion of the "Independence Day" crew in Europe become a July The biggest news of the third week. Among them, the headline of "The Times" is undoubtedly the most eye-catching.
It's not that the title itself is unconventional, but the heritage of history.
In 1964, the Beatles set foot on the soil of the United States for the first time, and received an unprecedented welcome at JFK International Airport. The grand occasion of the huge crowds has still made people talk about it thirty years later. At that time, the Beatles set foot on American soil and set off a frenzy. This is not only the achievement of a rock band, but also the collision and exchange of British and American cultures, and since then it has opened up the world's popular culture to influence each other, The era of mutual communication and integration is a moment worthy of being recorded in history.
The "New York Times" reported the incident with the headline, "The Beatles Invade America!"
Now, thirty-two years later, the Times has reproduced the headline again, "Hugo-Lancaster Invasion of England!" It's not just a tribute to the Beatles, it's not just a tribute to the Hugo's affirmation is an interpretation of the entire history and culture.
This time, Hugo came to the UK with "Independence Day". Obviously, it is not as simple as promoting a movie. This marks that after years of hard work and attempts, Hollywood commercial movies that are business-oriented and profit-oriented have finally begun to break. The cultural barriers in Europe have gradually opened the European literary and artistic film market to Hollywood—it can even be said to have opened the door to Wall Street’s capital. The performance of "Independence Day" in the European market can be seen as Europe's attitude towards Hollywood commercial films in the next ten years.
In addition, the debate about "Independence Day" in North America - about cost, investment, and computer special effects, has actually penetrated deep into the bones of the European continent. Although European land has always been the best soil for art films, commercial films have always existed here, and with the characteristics of each country and region, they have developed their own special paths. Now, Europe, like North America, is also facing a technological revolution. the impact of life.
The birth of the computer industry and the Internet has become a hot topic of discussion in the entire society in the past few years. Many authorities believe that vigorously developing the digital industry will bring the earth to the end of the world, and computers will destroy human beings effortlessly. But even so, the development of science and technology has been irresistible to today.
The influence of computer special effects on the film industry is actually a microcosm of the background of the entire technological process - this is a proposition with the significance of public opinion leaders. Just like the influence of public opinion leaders on public opinion, the strong influence of the film industry makes "movie" a public opinion leader, and the significance of technology to film will inevitably have an impact on the significance of technology to society.
As a movie, "Independence Day" cannot represent the entire film industry, but it appeared in a special period and became the prelude to unveiling the future blueprint with a special attitude. Therefore, the film "Independence Day" carries not only It's just the success or failure of a commercial film. The promotion of "Independence Day" in Europe is not just a Hollywood movie being shown in Europe. This is one of the microcosms of an entire era, an entire history, an entire society, precisely the one that has attracted the most attention.
"Hugo-Lancaster invaded England", the phrase uttered by The Times, undoubtedly echoed the stormy waves that the Beatles set off. From the United States to the United Kingdom, from the "New York Times" to the "Times", a 32-year echo has made the imprint of time deeply imprinted on this slogan.
It's just that no one can answer how much impact this "invasion" can have and how much it can change the historical process, only waiting time will give the final answer. But what is certain is that this time Hugo really invaded Britain.
The next day, the "Independence Day" crew's first official press conference in London attracted as many as 300 media and more than 500 reporters. Not only the entire UK, but almost half of Europe was mobilized. Journalists from all over the world flocked to London, making this historically weather-beaten city bear the weight of history again.
The "Independence Day" promotional activities in London were in full swing, and then the entire crew attended the film's grand premiere in London. More than 1,500 spectators were called to the scene that night, and the premiere lasted for two hours. The show was even more joyful. The British completely recorded the premiere as a variety show. They played games, told jokes, and interacted with the audience. After the end, the craze still hasn't dissipated...
Following the grand premiere of the film in Los Angeles, London once again gave the premiere a new meaning, allowing people to deeply feel the power of the movie "Independence Day", and more deeply feel that no one can stand out from Hugo today. Powerful appeal of the right.
At this moment, the only thing that can be compared with the bustling London, it is estimated that only the North American movie box office. While the "Independence Day" crew is working hard to promote it in London, the North American weekend box office data for the third week of July is about to be released.
Briefly, only briefly, people turned their attention from the British Isles to the continental United States in anticipation that the "Independence Day" box office would once again do wonders.
Before the release of "Independence Day", major film companies more or less avoided this work when arranging schedules, no matter whether they were not optimistic about the film's box office progress, but it is undeniable that as a This is a work that has invested more than 100 million yuan, and no one can easily judge that this is a work that is destined to fail. What's more, Hugo's box office appeal still makes everyone jealous. Therefore, in the first week of July and the second week of July, the works released are relatively weak.
But in the third week of July, it is already the third week of "Independence Day", especially with the pull of the Independence Day holiday, the box office of the movie will definitely decline significantly by the third week, especially the commercial Movie. Therefore, many film companies have scheduled their schedules to this week. This is a correct concept and is understandable. However, no one expected the strong explosive power of "Independence Day" in the first two weeks, so this week's North American film market became very interesting.
There are four new movies released this week. The energy accumulated in the previous two weeks broke out together this week, but it is unknown whether this energy will soar into the sky or plummet.
Universal Pictures' "The. Frighteners" is one of the new releases this week. This fantasy horror movie doesn't match the attributes of the summer season, but Universal Pictures still has a lot of high hopes. The movie is By relying on "Family. Ties" TV series, "Back to the future (Back. To. The. Future)" series of movies popular Michael - J - Fox (Michael. J. Fox) starring, investment Thirty million dollars is also a sky-high price for a horror movie, so Universal Pictures decided to give it a shot and put the movie on the summer release.
In addition, it is worth mentioning that "Ghost of Horror" was written and directed by Peter Jackson (Peter. Jackson). This later world famous director of the "Lord of the Rings" series is still a nobody.
MGM's "Fled", Sony Columbia Pictures' "Multiplicity", Disney's "Kazaam", etc., are three other works released this week. , these three comedy films are all one-water comedy films - "Desperados" is an action comedy, "The Husband" is a romantic comedy, and "Fantastic Scum Fit" is a family comedy.
Interestingly, the male protagonist of "Fantasy Scum Fit Man" is Shaquille O'Neal (Shaquille. O'Neal), the O'Neal of the NBA basketball player, and the O'Neal who later created the Los Angeles Lakers dynasty with a group of teammates. O'Neal is still a rookie who has just entered the league for less than four years.
From the types of these four films, it can be seen that the third week of July did not really have the power to sweep thousands of troops, but it was more of a big melee. This is also the case. The release scale of these four films is all 2,000. Above the time, whether it is investment or cast, the strength is on a par, and it is difficult to judge the final outcome.
In addition to these four works, the British film "Trainspotting", directed by Danny Ball, will also land in North America this week, holding screenings in eight cinemas. Sadly, it didn't get much attention.
Since the performance of the first two weeks of "Independence Day" is too strong, the title of this week's champion is not the biggest suspense. The real suspense is: what kind of box office drop will be handed over by "Independence Day" in the third week, and in what way The answer sheet to continue to write his own journey of miracles; and what kind of performance will the newly released four films have, how much market can they seize in the entire North American box office data, and how much can the four works jointly contribute to "Independence Day"? audience split.
Faced with these questions, "Independence Day" handed over a perfect answer, and its sweeping trend continued from the first week of July to the third week. Together with the United Kingdom on the other side of the Atlantic, this business The box office trend of the movie has pushed to an almost unsurpassable height!