Chapter 1589 1589 The First 400 Million
First week of August!
For the summer season, it has entered the second half. This year's summer season has already had too many surprises. The first stage of "Tornado" and "Mission Impossible"; Independence Day", let the entire North American film market swept away the silence and gloom of last year, and once again made people feel the glory of Hollywood's peak moment.
But the first week of August was a bit underwhelming, with only two new movies coming out this week.
One is "Matilda (Matilda)", this film as a children's family fantasy movie, actually invested 36 million, in the absence of big names in the cast, once played in "Batman Returns" The famous comedian Danny DeVito (Danny. DeVito), the villain of Penguin, became the only point of interest. He not only played an important role in the movie, but also the director of the movie. This work was released in 2,000 theaters, obviously Sony Columbia Pictures is still quite confident.
Another "Chain. Reaction" is aggressive, with an investment of $60 million, it also found Keanu Reeves and Morgan Freeman as partners, and the heroine chose new actress Lei Cheer - Wei Zi (Rachel. Weisz), it can be seen that the ambition is not small. This was released by 20th Century Fox and was shown in 2,300 theaters. Obviously, the original idea was to take the "Independence Day" class and continue to hit the summer vacation in August - just didn't think of "Independence Day" The strength has continued until August!
Originally, in the eyes of the media, "Chain Reaction" is undoubtedly a strong candidate for this week's box office champion, but "Independence Day" still has a weekend box office capacity of 25 million US dollars after entering its fourth week, which makes August The first week of box-office performance is elusive, and no one can say for sure what will happen.
Sure enough, something unexpected happened.
A series of real box office data clearly shows the popularity of "Independence Day" in the UK and Germany, setting off a worldwide viewing frenzy, which also makes those viewers who have never been interested in "Independence Day" unable to help. Curiosity arose - not only in the United States, but also in foreign countries. Is this movie really worth going to the cinema? As a result, in the fifth week of the release of "Independence Day", there was a rebound in the number of moviegoers, which made people stunned.
The "Independence Day", which had already started reducing the number of theaters last week, seems to have quietly increased the number of theaters again this week, which is definitely one of the few cases in the history of distribution strategy. This shows the enthusiasm of the moviegoing crowd, and you can also feel the strong confidence of the major theater chains in "Independence Day" and Hugo.
In the end, "Independence Day" repaid the trust of the major theater chains, and actually handed over a drop of only 10%, which made the media who thought they would never be surprised again broke their fixed concept and chin up again. dislocation. The drop of $25 million last week was only a 10% drop this week, which means that the weekend box office of "Independence Day" in the fifth week of its release reached 22.5 million!
Week 5 weekend! 22.5 million!
"Independence Day" easily broke the record held by "Life and Death" - $16 million in the fifth weekend, not only made new history, but also became the only film in film history to box office for five consecutive weekends The film works that have exceeded 20 million have already made all North American media completely speechless. Even the "Los Angeles Times" and "New York Times" have been unable to find any words to express their inner emotions. .
Carrying the strong momentum of the weekend box office, "Independence Day" brought its cumulative box office to 379 million US dollars in one fell swoop, leaving only 20 million and a little more than 20 million in the gap from the 400 million natural moat, which means that What are you doing? It means that if the "Independence Day" can still maintain the strength of the fourth and fifth weeks, maybe the history of the next week will be officially born! Even if the sixth week of "Independence Day" is slightly larger, it is only a matter of time before it breaks through 400 million, as long as it does not completely collapse by more than 50%.
"Boom!" The whole of North America is lively, everyone is so excited, because they are about to witness the birth of history, they are about to witness the first film in film history to truly break through the $400 million box office in the first round of screenings. The work is born! A benchmark that was once considered impossible to reach is now within reach, and it's enough to drive everyone into a frenzy.
But this is not a good thing for the "New York Post", "USA Today" and other media, Hugo has won again, and with the "Independence Day" victory, it is conceivable that the scale of the whole Hollywood debate will happen. Decisive tilt, and Hugo, as the number one player in the 20 million club today, deserves to be the first player in the world at this time, no one can shake it.
Perhaps, the only fortunate thing is that this time, the "New York Post" and "USA Today" did not get carried away, knowing that this is the process of history, so they did not arrogantly provoke Hugo directly, otherwise they would be like " Killing Hour", the voice disappeared before it could be heard.
Of course, maybe they can comfort themselves, the higher the standing and the more attention, the heavier the responsibility, the less room for error, and the worse the fall if they fail. But... will Hugo really fail? Will such a day really come? Colin Meyer suddenly felt a little dazed.
In the first week of August, the recovery of moviegoers on "Independence Day" became the biggest attraction. Neither "Matilda" nor "Chain Reaction" were able to turn out, just a bubble, and then Quickly out of sight, few can really shake that heavy wheel imprint on the road ahead of the wheel of history.
In the end, the weekend box office of "Matilda" was 8 million, and the weekend box office of "Chain Reaction" was 7.5 million, which can be said to be a fiasco. Especially compared to the "chain reaction", the investment of 60 million US dollars and the addition of a super-strong cast lineup turned out to be a bad result. This is obviously a blow to 20th Century Fox. However, such a blow is not worth mentioning at all in the face of the power of "Independence Day".
What really shined this week was "The Killing Hour," which, under the intense pressure of "Independence Day," surrendered a 15 percent drop to a $12.75 million weekend box office. In the past three weeks, the only work that can cross the 10 million threshold at the weekend box office, especially in the face of giants like "Independence Day", such results are even more difficult to come by.
However, the box office data of "Killing Hour" accumulated $41.5 million in two weeks, but it is still bleak. There is no problem in recovering the cost, but it is even more difficult to make a profit. The match between Joe Schumacher and Hugo, in just two weeks, ended and came to an end. Even the people who watched the jokes disappeared, leaving only an empty and deserted place.
"Independence Day" has been domineering to complete the five consecutive championships at the North American box office. This has also become the longest consecutive number of weeks since "Yihai Xiongfeng" in 1992, and this was created in the extremely competitive summer season, which is even more rare. . At present, "Independence Day" has been ranked as the number one champion in the summer season only after "Back to the Future", "Ghostbusters", "Alien E.T" and "Unforgivable", and is in the first place in film history. five.
"Killing Hour", "Matilda" and "Chain Reaction" ranked second to fourth on the box office charts this week, respectively.
Everyone's eyes are locked on the North American box office rankings, because any next day may become the day when the cumulative box office of "Independence Day" exceeds 400 million, a day that will go down in history, and a day that will change the North American film market. It's a day that changes the landscape of cinema.
Under such circumstances, "Jake" and "Escape. from. L.A", which were released in the second week of August, seem a little awkward, when they were released this week. Brand new works, but in media interviews, "Independence Day" has become a topic that cannot be bypassed, and they have all become a foil to "Independence Day".
In particular, "There's Jack at Home" is still starring Robin Williams. The comedian and Hugo have always had a very good relationship, but he saw it very openly and accepted all this with a smile. "I'll ask Hugo to treat me to a meal, and I'm working so hard to promote his movie. Of course, I'll take a check, too."
Robin's wit and humor also made the reporters laugh. In response, Hugo, who has returned to the United States, although he missed the film premiere, he went to the cinema to watch "Jack at Home" in person, and brought him with him. Went with a large group of friends. This scene was recorded by reporters and became an interesting tidbit this week.
But even so, the real focus is still on "Independence Day". From Monday to Thursday, the audience flow of major theaters has become the focus of discussion-because the North American Cinema Alliance's participation relationship will not Publishing the daily box office data will only publish all the box office details of the past week at the same time as the weekend box office is announced.
Fox TV is even more exaggerated. They even set up a section in their news program, where they regularly withdraw movie theater reports from major cities in the United States every day, and then analyze when the "Independence Day" moment of history will come, according to Fox. TV reports show that this day is likely to be Friday this week, which is August 9th!
Although this section sounds very boring, it is surprisingly supported by a large audience, and the number of viewers has been steadily rising, which has also made Fox TV up and down excited, while others are stunned - "Independent The "day" craze is indeed everywhere.
Facts have also proved the wisdom of Fox TV, because on August 9, the cumulative box office of "Independence Day" officially crossed the 400 million threshold, becoming the first film in North American film history to reach 400 million in the first round of screening. Billion box office works!