Chapter 1571 1571 Surprising Drop
Every year, the summer season in North America has always been the focus of everyone's attention. The box office war always makes people extremely excited. This year is no exception. The wonderful box office war started in late May and roared all the way to July. From "Tornado"'s $41 million opening weekend to "Mission: Impossible"'s stunning $57 million opening weekend, this year's summer box office battle kicked off with incredible hustle.
In particular, "Mission: Impossible" had a strong opening weekend of $57 million, breaking the $52 million that "Batman Forever" made in its opening weekend last year, while "Mission: Impossible" "The first five-day box office grossed $74 million, and it almost broke the $79 million box office record set by "Jurassic Park" on its first five days.
Tom Cruise announced his return with an undisputed strong performance and returned to the front of the top actors. Many people have proposed that Tom is fully qualified to join the 20 million club and become the third member.
Some people think that "Mission: Impossible" is the peak of this summer's season, while others believe that "Independence Day" has the potential to break many records and surpass "Mission: Impossible" to create a new peak. Now, in just a week, icy objective numbers have proved who is a wise prophet.
With $80 million in its opening weekend and $116 million in its first four-day opening, "Independence Day" effortlessly smashed "Batman Forever," "Mission: Impossible," and "Jurassic Park" "What is even more terrifying is that the records maintained by "Independence Day" have raised the level of the entire record by more than one grade, setting a very high standard, and even many media exclaimed, "This is an impossible task." A record beyond!"
Such an amazing performance even created a crowded scene rarely seen in the past two decades, and pushed the attention of "Independence Day" to an incredible new height, but even so, it is still not comparable to the frenzy across the United States in the past week. , From TV to radio, from newspapers to magazines, from cafes to street shops, almost everyone is discussing "Independence Day", and more people pay attention to the work's impact on the entire movie than personal preferences. strong impact on the industry.
From empty crowds to hard-to-get tickets, the strong commercial performance of "Independence Day" is changing the traditional concept of box office throughout Hollywood, which also gives people reason to expect more at the box office in the next week of "Independence Day".
For a commercial film, if the box office drop is less than 50% in the next week, it can be celebrated. If it can be less than 40%, it is a hearty victory. In this data, "Batman Forever" dropped 45% in the second week, "Mission Impossible" dropped 53% in the second week, and "Terminator 2" surrendered 100%. Thirty-six percent of the decline answer sheet.
As a negative teaching material, "Future Water World" dropped by 40% in the following week with only 21 million US dollars in the opening weekend, and the ending was very bleak.
The most amazing thing is "Jurassic Park" and "True Lies", the former dropped 20% in the second week and handed over the sky-defying answer; the latter also lost 20%. Everyone fell through the glasses, but the box office of "True Lies" was only 25 million at the premiere. Naturally, the level cannot be compared with "Jurassic Park".
After the horizontal comparison, people have predicted that the next week of "Independence Day" can drop by 55%, which can be called a "great victory" - in other words, it is the same level as "Mission Impossible", After all, considering that the box office of "Independence Day" was as high as 80 million US dollars in the first weekend, even if the drop of 55% is extremely high, there will be 36 million US dollars in the next week. This data can already be called It was appalling.
However, the fact that tickets are hard to come by on the second week still makes the second week of "Independence Day" full of suspense. In the second week of July, "Independence Day" remains the sole focus, with two new releases this week, "Harriet. The. Spy" and "Courage. Under. Fire" are considered cannon fodder.
Even if the latter is starring Denzel Washington and Meg Ryan together, no one thinks this production can shake the sheer strength of "Independence Day." It is worth mentioning that Matt Damon also starred in "Life and Death" - the important cast of this work are all from the international innovation management agency.
Facts have also proved this - predictions about cannon fodder.
"Life and Death" was released in 2,000 theaters, but only handed over 10 million US dollars at the weekend box office, making the film's 50 million investment doomed to be wasted. Interestingly, this is the 20th century. The works distributed by Fox come from works produced by an independent producer. Many people also joked that 20th Century Fox is not bad for money and does not care about this little distribution fee.
And "Little Detective Harriet" was even more tragic, barely cracking the top ten at the box office at $6 million, which shows how badly the newly released movie was squeezed by "Independence Day." However, this work only invested 12 million, such a premiere data is still barely acceptable.
In the case of weak competitors, the market appeal of "Independence Day" further reached its peak, and finally, under the circumstance that all audiences sought after, "Independence Day" handed over a 23% box office drop, and the entire North American The movie market can hear a stunned exclamation.
Twenty-three percent, just twenty-three percent!
What does this drop at the box office mean? It means that the comprehensive media reviews and theater scores have spread the excellent word of "Independence Day" widely, attracting surging crowds into the theater; it means that the scene of hard-to-get tickets is not only in San Francisco, but also in other cities in North America. Exceptionally, the spectacle of the crowded crowds in the first week continued once again; it means that the views of supporters with high investment and high cost have been further supported by the North American film market, bursting with unprecedented super vitality... It also means "Independence Day" The next week's performance is actually on the same level as "Jurassic Park" and "True Lies"!
There's nothing wrong with that in itself. The problem is that "Jurassic Park" opened at $47 million and "True Lies" opened at $25 million. They Handing over a 20% box office drop is already an extremely stunning data.
But what about the "Independence Day" premiere? Eighty million dollars, a full eighty million dollars, is not on the same level as "Jurassic Park" and "True Lies" at all. Naturally, the decline caused by inconsistent bases cannot be compared. It handed over almost the same decline as "Jurassic Park" and "True Lies", which is even more significant than the box office miracle created in the first week of "Independence Day".
Because of the unparalleled performance of the box office decline in the next week, it directly and forcefully proves a fact: a good enough commercial film, on the basis of an excellent basic story structure, assisted by outstanding visual effects, which is very important for the entire North American film market. is unparalleled attractiveness.
As many media have said, the story of "Independence Day" is very simple, not complicated, and the portrayal of characters is very limited, but its control of the rhythm, the use of special effects, and the foreshadowing of the story are very good. It created an audio-visual feast.
Strictly speaking, "Independence Day" is not the same as "Jurassic Park," "True Lies," "Waterworld," etc. It's more of a commercial version of "Life and Death" - in a basic story On the frame, the thrilling soul is injected into the movie, but "Speed of Life and Death" adopts a retro and pure method, while "Independence Day" adopts an advanced and trendy method, but the two achieve the same goal, and the final stimulating adrenaline effect is not. is consistent.
"Speed of Life and Death" created a myth of small and broad in the summer vacation of that year, and "Independence Day" used the amazing performance of the first two weeks to prove that "high investment and high return" is not an empty phrase, caused by the cost gap. The box office gap is clearly reflected in the two films.
Of course, this is an overgeneralization, and the excellent box office is never caused by a single factor. What's more, it is still unknown how much return the "Independence Day" investment of 100 million US dollars can get from the 28 million dollars in exchange for "Life and Death Hour".
But it is undeniable that the performance of "Independence Day" dropped by 23% in the second week of its release, which shocked the entire North American film market and shook the balance of this long-standing debate in Hollywood. It began to tilt slowly.
With $53.6 million, "Independence Day" dropped 23 percent and contributed $53.6 million to the next weekend box office. What's even more incredible is that, relying on With the outstanding performance of several days in the week, the two-week cumulative box office of "Independence Day" has entered the threshold of 200 million, becoming the fastest work in North America to exceed 200 million US dollars, and has brought its cumulative box office to 200 million. Twenty-four million dollars!
Amid the uproar, 20th Century Fox confidently announced: "Independence Day" has officially entered the stage of profitability!
This is a summer box office battle that constantly refreshes the three views. "Independence Day" has created a world of its own with an unstoppable momentum, and has left its own mark in the long history of North American film with a proud posture. From the first-week premiere box office that engulfed mountains and rivers, to the box office decline that swept thousands of troops in the next week, "Independence Day" took only two weeks to convert its $100 million investment cost into profits. Such a strong performance made a The competitors could only look at Twentieth Century Fox in astonishment, but they couldn't express their excitement and excitement, and could only swallow the sullen breath.
This fire is burning in the North American continent, not only here, the European continent across the Atlantic Ocean has also felt the frenzy from the other side of the ocean, and the powerful momentum of "Independence Day" has begun to shock Europa!