Chapter 1563 1563 Frenzy Holiday
The premiere of "Independence Day" is temporarily to a paragraph, but in. The carnival of the National Theater has just begun. The major news media gathered around the theater, surrounded the audience, guests, and crew who participated in the premiere, and conducted a comprehensive interview with them at the first time. Do your best to hope to be a part of this magnificent feast.
According to incomplete statistics, nearly 400 reporters from more than 120 media gathered on Hollywood Boulevard that night, and the scale of interviews was comparable to that of the Oscars. Almost all major media towns, even Europe on the other side of the Atlantic, sent reporters to join in the fun. The premiere of "Independence Day" is definitely more than the premiere of a movie, and no one wants to be an outsider at this moment.
However, no one expected that it was not the "Los Angeles Times", "New York Times", "Variety" or "The Hollywood Reporter" that stood out in the end, but Fox TV.
Starting from the generous aerial photography of helicopters, it truly recorded the impassable prosperity of the entire Hollywood Boulevard on the day of the premiere; to the dispatch of a full-staffed production team to the scene to produce special topics, focusing on participating For ordinary audiences at the premiere, this seemingly uncompetitive choice has unexpectedly achieved a sensational effect, triggered a chain of follow-up reactions, and directly started another feat in the film industry—the audience's opinions entered the room.
Although the cinema scoring system has been gradually recognized by many media before this, the cinema scoring system only allows the audience to score and reflects the audience's opinions from one perspective. However, like Fox, it is a very rare sight to directly treat the audience as so-called film critics and express their own movie viewing feelings.
Different from the perspectives of guests and experts, the views of the audience may be simple and rude, and even most people do not know any professional knowledge, but they are often the most representative of the views of the general public. There is no falsehood, no cover, no courtesy, direct and true. Express your own thoughts, and this kind of empathy can often resonate with other audiences.
From the perspective of the media, only the professional opinions of authoritative people and opinion leaders will be recognized. The opinions of ordinary audiences are not only unprofessional, but also mixed with too many personal aesthetic opinions, which is difficult to popularize. Therefore, the audience's opinions are more in the form of "theatrical scores", but Fox's approach has opened up another world.
For example, the "Transformers" series has never been a favorite of film critics, and even the theater scores are pitifully low, but the box office of this series of films has always been able to create miracles. Why? Because the visual effects and viewing experience of this series of movies can always be crowded by a specific audience group, even if they curse, regret and disappoint after watching the movie, it is undeniable that whenever a new series of movies is released, they still Will walk into a movie theater -- whether it's for the awesome VFX or whatever.
This kind of contradictory and tangled feeling is difficult to reflect with such a cold number as the theater score.
Whether it is "Los Angeles Times", "New York Times", "Variety" or "Hollywood Reporter", it is difficult for them to clearly show the excitement and excitement after the premiere. Only Fox The TV station, they recorded all this in the form of video, and broadcast it for the first time in the news program the next morning.
American morning news shows have been dominated by NBC's "Today" and ABC's "Good. Morning. America," both of which peaked in viewership numbers. Six million, the competition is unprecedented, even CBS TV is not competitive enough at this time, let alone Fox TV.
Fox's morning news show "Good. Day. Live" never made it into the competition because the ingrained habit of morning news was almost irreversible, and News Corp. even wanted to Cancel the show and don't waste time and energy fighting this impossible battle. However, this time, there is vague hope!
The show "Beautiful Day Live" broadcast on the morning of July 4th actually attracted more than five million viewers. Although it still lags behind "Today" and "Good Morning America", it showed enough Competitiveness that makes competitors wary - "Today" won the championship with 5.8 million viewers on this day, while "Good Morning America" had 5.2 million viewers, and "Good Day Live" was far behind. "Good Morning America" is already within reach.
This not only gives Fox TV enough confidence, but also makes people clearly feel that this wave of "Independence Day" is sweeping the entire North American continent with lightning speed, the real climax of the 1996 summer vacation. This has only just begun.
The enthusiastic pursuit of "Beautiful Day Live" is only one aspect of the audience's enthusiasm for "Independence Day", and the attitude of the audience who participated in the premiere has become a microcosm of the thoughts of all ordinary audiences: no matter what this is Whether the movie is wonderful, they have to go to the cinema to watch it before expressing their opinions.
As the saying goes, only people who have been to Paris are qualified to say that Paris is not worth visiting.
At 0:00 on July 4th, "Independence Day" was fully screened in 3,200 theaters across the United States. This data set a new record in American film history and became the film with the most theaters. After "Mission: Impossible", it is the second film in American film history to have more than 3,000 theaters, and it broke the "Mission: Impossible" film opened in 3,020 theaters more than a month ago. , which greatly improved the record and officially opened a new era of "the scale of 3,000 theaters".
There are 3,200 theater chains, which is almost the sum of all theater chains in the United States at present. In other words, it is every corner of the North American continent. From this moment, you can walk into the movie theater and watch "Independence Day". , this large-scale continuation of the strong propaganda stage of Twentieth Century Fox.
Previously, the "New York Post" also expressed concern that such a large-scale release of "Independence Day" is a diametrically opposite screening strategy to "Death Row". It was a heavy blow. After all, with the opening scale of 3,000 theaters, except for "Mission Impossible", no movie dared to try before, which is a daunting challenge for the appeal of actors.
But it turns out that the New York Post's fears are completely unfounded, and just relying on the name "Hugo Lancaster" is enough to drive people into the movie theaters like crazy; not to mention that starting from the Super Bowl, twenty Century Fox spared no effort to publicize and build momentum; and the broadcast of the "Beautiful Day Live" news program has given ordinary audiences a basic understanding of the movie. Driven by curiosity, they have included watching "Independence Day" in the list. on your itinerary.
July 4th, the National Independence Day holiday, midnight, mid. There were more than 1,500 spectators at the entrance of the National Theater, hoping to enter the theater to watch the "Independence Day" work as soon as possible. Such a scene is so familiar. It created such a grand occasion when "Death Row Walk" was screened, and it is reproduced today.
However, "Death Convict Walk" was only screened in art theaters at that time, and tickets were in short supply; but today "Independence Day" was released on a large scale in the United States, and it still set off a movie viewing frenzy, which shows that Hugo is now unparalleled in North America. appeal.
Not just in. The National Theater, not only Los Angeles, but also every city, every town in the United States, and almost every movie theater door can see such a grand event. Watching "Independence Day" has become this year's Independence Day holiday, which is recognized by all Americans. The best way of entertainment and leisure.
Originally, some people wanted to wait and see, to see the media's premiere comments and audience feedback, and wait until the weekend to decide whether to enter the cinema to watch. But the "Good Day Live" news program made them change their minds. However, this hesitation made them fall behind a lot, and it was too late to enter the movie theater. The crowded crowd and the crazy audience made the simple act of buying movie theater tickets extremely difficult.
This is absolutely unprecedented in the United States. A movie that has been shown in 3,200 theaters in the United States is so hard to get a ticket? Incredible!
According to incomplete statistics from major cities, from 0:00 on July 4, major movie theaters across the United States have mobilized more than 2.5 million viewers. And went completely crazy. Such a scene is not only a media event, but also a major event for every American resident, making a movie evolve into a national carnival.
Watch "Independence Day" and celebrate Independence Day. It also became one of the most special and hilarious celebrations ever, but one of the most wonderful experiences a generation of Americans can remember. Even if the concept of the Independence Day schedule really gets the attention of Hollywood in the future, and there are excellent works on Independence Day almost every year, this experience is still irreplaceable. Not only because of the "Independence Day" movie, but also because of the existence of Hugo Lancaster.
Although the madness of the audience far exceeded expectations, under the instigation of Fox TV and under the promotion of 20th Century Fox, it reached an unimaginable height; but objectively speaking, it still did not reach an astonishing level. What really shocked people was the carnival from the media. After the premiere of "Independence Day", the first wave of comments about the movie came out, which opened up this "Independence Day" group like frenzy!