Chapter 28.97 The Rapid Development of Flash Sale Websites

Since September last year, the Zulily website in the United States now has more than 38 million registered users across the United States.

Every day, Zulily sends them news of their own special deals, and then asks them to snap up the items.

Just like Chosegirl, Americans can only live by tightening their belts after the days of lavish spending have passed, so they are very sensitive to prices.

The sales volume of high-end smartphones in the United States is not even comparable to that in Huaguo, which is an excellent proof.

Of course, this is also related to the 1.5 billion population of China compared with the nearly 500 million population of the United States, but it can still explain some problems when it comes to personal consumption levels.

Therefore, Zulily, a special sale website that specializes in cheap and practical products, has won the support of countless housewives, and even many young men and women hope to buy some products they are interested in.

Another point is that Zulily has its own warehouse to transport goods, and has its own express company to be responsible for delivery, just like a new small Amazon.

But Zulily is somewhat different from Amazon. It completely inherits the fine tradition of express delivery and logistics in Huaguo. Whether it is the speed of warehousing or the speed of various express delivery, although it is not as exaggerated as Huaguo. , but compared to the express delivery in the United States, which is considered lucky to receive the goods within a week, and arrives in the same state within two weeks, it is simply a complete victory!

In the same city, you can arrive in two days at the latest; from the east coast to the west coast, it takes five days at most. This speed completely subverts the perception of Americans.

Even many websites are discussing whether to build a courier network like Zulily, or directly join their courier network.

After all, to carry out such a large warehousing, logistics and express delivery project, the funds needed are calculated in billions of dollars, and ordinary small companies simply cannot sustain it.

Only Xiao Qi, the world's richest man, would not care about profits and desperately hit the market, and it would be possible to initially establish such a logistics and warehousing system in the United States.

Although it's still very imperfect. It only has its own network in 39 cities in the United States. If it is purchased in other places, it can only be converted to other express delivery, but in general. People can appreciate the benefits of Zulily.

According to a report by a well-known investment research institution in the United States, if Zulily continues to develop like this, they will bring strong pressure to Amazon in the future, and their market value will reach at least half of Amazon.

If Zulily can better coordinate the control of product quality and quantity by small and medium-sized manufacturers, and further strengthen the construction of the logistics and warehousing system in the United States. It is not certain that Zulily will reach the level of Amazon in the future!

Because of Xiao Qi’s consistent style, for Zulily, many people just asked if they could take a stake in it, just like Uber, but Xiao Qi also rejected it, which made people feel like “it really is like this”.

But these do not affect Zulily's rating in investment banks. According to the most conservative estimate of Morgan Stanley, Zulily's market value should reach about 7 billion US dollars.

If Zulily can expand its business to all of North America, as well as Western Europe. And if it can continue to improve its system, its final scale should exceed 30 billion US dollars.

This is not to say that Zulily is too far away from Amazon, but that Amazon is a listed company with a very large premium space. To put it bluntly, it is a bubble, but Zulily is real, with a very solid asset value, and its dividends can be much higher than Amazon. few.

Compared with the twin sister Zulily, the development of Huaguo's Perfect Match website is even faster.

It is different from Zulily's self-operated business that focuses on small brands. The common people in Huaguo are superstitious about big brands, so from the very beginning, the perfect match is to play the international first- and second-tier brands, and the domestic first- and second-tier brands.

The perfect match relies on huge capital investment to directly negotiate with big brand merchants. Bring back their out-of-season products for a special sale.

Due to the removal of high storefront costs, wages and other operating costs, the prices of these out-of-season products are at most 50% off compared to normal prices, and generally speaking, they are about 30% off.

Although the quantity is not too much, for example, there are seven or eight hundred pairs of shoes of one style. The size may not be suitable, but there are so many people on the Internet in Huaguo, so many young people who like fashion, this thing is simply not enough to grab.

The demands of the common people are actually a bit high.

What they want is not just to buy cheap things, but also hope to be able to buy genuine bargains.

Usually in those shops, sometimes it is easy to buy mixed counterfeit goods, but here in Perfect Match, they don't have to worry about such things at all.

Because the perfect match was created by Xiao Qi.

With the reputation of the world's richest man and Xiao Qi's way of doing things, it is absolutely impossible to buy fakes and sell them - the world's richest man can't afford to lose this person!

Everyone has seen the big stalls in Xiaoyao Mall before. In the past few years, there have been almost no problems with the products of Xiaoyao Mall. The only few times were because of problems with suppliers. A refund was given, and a coupon was given as compensation, which is a very good job.

And everyone has heard for a long time that Xiaoyao Mall has its own testing method, which is stricter than the national quality inspection. Anyone who wants to enter the supply system of Xiaoyao Mall must go through inspection, so the good products of Xiaoyao Mall The rate is so high.

Xiaoyao Mall has learned a lesson from those incidents of poor quality, and now it has not heard of any problems for half a year.

This is Xiao Qi's company!

It can't be said that there are no problems at all, but when problems arise, we should actively face them and then make improvements. This is the attitude and approach of a mature large enterprise, and this will make the common people like it!

From this point of view, it is reasonable for Xiaoyao Mall to occupy 90% of the B2C online business platform in China.

Of course, now Tmall is also starting to exert its strength, gradually grabbing the share of Xiaoyao Mall, but it should be said that Xiaoyao Mall is still better.

Looking back, both companies are almost wholly owned by Xiao Qi, whoever loses wins, isn't that the same?

Under such circumstances, the Perfect Match Company started its business and began to develop and grow. It chose a good gimmick, the quality is not bad, but the style is very outdated, but the price is so cheap. It is really a lot of money. People who like famous brands are very happy, especially young people, who buy a lot.

This is also good news for the first- and second-tier merchants who cooperate with them.

Any company in the physical category will have a backlog of goods, especially in traditional industries, the more the backlog will be.

For example, NIKE’s backlog of goods in 2013 exceeded 1.7 billion US dollars, and the backlog of domestic Heilan House reached 800 million in 2012. Even the most profitable cosmetics industry, Shiseido’s backlog of goods in 2012 was as high as 900 million. dollars...

With so many overstocked products, they really had no choice but to go back to the factory to make new ones, or how to call the dealers to help them digest the price.

However, retailers do not promote this kind of out-of-season products that are piled up in a pile of new products too much, because when people buy things in the store, of course they hope to buy new ones, not to dispose of the goods.

Therefore, the sales of these products are not too high.

Now on the perfect match website, people are rushing to the out-of-season products, and they are not afraid of looking bad when shopping online. Anyway, no one will say anything when they buy them home, and they are just as comfortable to wear.

To put it simply, this is a kind of vanity, but it is definitely not only the vanity of Chinese people, foreigners are also the same, otherwise how can Zulily develop prosperously?

Therefore, it is no surprise that more than 600 kinds of special sale products of various special offers and a total of more than 100,000 products are sold out every day.

Moreover, the perfect combination relies on Xiaoyao Express. With the same boss and a large amount of shipments, you can get a good discount, so that each product can reach the users smoothly. This is also a very good way. shopping experience.

After all, Xiaoyao Express can be used to buy special products, which is really a bit tall for many people.

Although there is a minimum of 88 yuan to use Xiaoyao Express, most people will still make orders and enjoy the high-quality services of Xiaoyao Express.

Xiaoyao Express doesn't suffer a loss either. Although they earn very low profits on every order that matches each other, it is of great benefit to expand their influence and actively expand the business of Xiaoyao Express.

Also relying on the perfect cooperation, they hope to cooperate with more online companies, and strive to get more mid-to-high-end online business orders, instead of relying solely on their own company system to do business——Xiaoyao Express is one of the first series of Xiaoyao Express. Ranked last in China, but this does not mean that they have no ambitions to develop.

In this case, the valuation of Perfect Match has also been greatly improved. According to Morgan Stanley's valuation of it, it can reach about 28 billion yuan.

The major investment banks and securities companies say that if they can expand their special sales business scope and find more profit margins when they are perfectly matched, then its future is limitless!

It's just a pity, the perfect match is Xiao Qi's company, everyone's hope of getting a share of it is still not great! (~^~)