Chapter 2908: Sigh

Being a mother to a child is hard work, and being pregnant with a baby is even harder.

But Shen Wuyan never had the thought of feeling hard.

For so many years in the past, Shen Wuyan lived with her mother, so after she became Xiao Qi's wife, she decided to have a few more babies to make the family more lively.

Therefore, even if there were some pregnancy reactions, Little Lark actively adjusted her mentality, which was much better than when she was pregnant with Shen Haoer.

Shen Hao'er is only one year and three months old now, and she can only speak a few words. She doesn't feel much about her mother's growing belly. hug.

But in order to prevent the child from inadvertently hurting the pregnant mother, the Japanese aunt and Shen Lili would take her to play more often, and sleep with them temporarily at night.

Shen Wuyan was a little dissatisfied with this, as if the baby had been snatched away, so every time Xiao Qi came over, she would play a little temper and let her husband coax her.

As for the company's performance, Shen Wuyan was very satisfied.

Since Xiao Qi proposed the idea of ​​"Star Rising" in March, Xiaoniao.com, which has rich experience in producing variety shows, immediately organized a brand new team and spent a total budget of 100 million for stage production, In terms of program equipment, instructor invitation, player selection, etc., the audition process began in May.

For a singing talent show, the most important thing is the start. Once the start is successful, there will be a strong fan support group to push the show forward smoothly.

"The Voice of Huaguo", "Huaguo Talent Show", "I'm a Singer" and other singing talent show variety shows are popular all over China because they are the first in the world, with novel, lively and interesting titles. country.

"Star Rising" is still a singing talent show in the final analysis, but it has upgraded the APP and the interaction of the whole people again, allowing audiences inside and outside the venue to use their mobile phones to vote together, as long as the entire huge curved LCD screen can be filled. , the LCD screen will automatically rise, so that the singer can smoothly enter the next round.

The most fascinating scene of this program is the moment when the LCD screen rises, just like the moment when the instructors of "The Voice of Huaguo" turn their chairs.

Because of sufficient funds, although "Star Rising" started auditions in May, it was not until the beginning of July that the 120 seed contestants were actually selected, and then the preliminary recorded program was given to the The person in charge of each TV station watched, followed by a tense bidding process.

This time, Yuzhou TV station made up its mind and obtained the exclusive broadcasting right of "Rising Star" with 10 million plus 20% of the advertising revenue.

All that's left is to start advertising on a large scale.

Compared with the coverage of Yuzhou TV Station, Xiaoniao.com's own advertising channels are now very broad, not only on the Internet, but also on various TV stations, they all have their own contacts.

Although it is impossible to create an advantage for the opponent, some ordinary advertisements can still be played.

And don't think that the Internet is something so lowly. Now the main force of the Internet is people between the ages of 20 and 40, and this group of people is the main force of consumption, and it is also the target that all advertisers are chasing.

In fact, since the opening of Xiaoniao.com, the same advertising cost has now increased by more than 10 times. It is no longer the time to need friendly sponsorship from Weibo Company and Kiwi Film Group. Even world-class brands will Advertise on Little Bird.com.

Naturally, such a promotional advertisement cannot be as beautiful as a sponsored advertisement, but in order to attract more sponsors, the advertisement is the first step.

Xiaoniao.com already has a good grasp of the production of the program. After the audition scenes they edited, there are all kinds of fun, which makes everyone very interested in this new type of singing talent show.

In particular, the advertisers who watched the entire first audition program quickly signed an advertising sponsorship contract with Yuzhou TV Station, and even directly sold as much as 200 million yuan for the title sponsorship!

You know, even the original "The Voice of Huaguo" was only worth about 100 million yuan!

Of course, it does not mean that "Star Rising" is much better than "The Voice of Huaguo", but now we have entered the era of explosion of variety shows. Variety shows are not inferior to popular TV dramas in terms of advertising costs and popularity. Even more popular with young people.

In addition, "Star Rising" is another trump card program launched by Xiaoniao.com. Out of appreciation for the program itself and confidence in Xiaoniao.com, naturally a beverage company threw out a naming fee of 100 million.

It's not that only "Star Rising" benefits from the hot market. In fact, the five most popular variety shows in Huaguo - "The Voice of Huaguo", "Huaguo Talent Show", "If You Are the One", "My It's a Singer" and "Run, Brother", the naming fees both exceeded the sky-high price of 300 million yuan. This price is not inferior to foreign large-scale programs!

There is another thing, because Xiaoniao.com is known as the king of variety shows, so when consulting the industry to find four mentors, many big names in the industry came together and wanted to join this show.

In the current music market, there are basically no waves. If a newcomer wants to come up with an album, he is definitely looking for a dead end.

Just like a superstar like Jay Chou, who is so popular among young people, the album can sell 500,000 copies, which is considered a super bestseller!

More than 20 years ago, Xu Guanjie, the first generation of Cantonese song god, could buy more than 200,000 copies in Hong Kong alone, plus Nanyang and others, five or six hundred thousand copies easily-the money in the 1980s was comparable to that of today The money is worth much more.

Even in the most popular era of the four kings more than ten years ago, I dare not say that everyone can catch up with Zhang Xueyou's "Kiss Goodbye" sales record of 4 million copies, but a famous singer, one or two million copies Records are sold casually.

In the past, everyone thought that piracy was the biggest enemy of music.

But looking at it from the current point of view, people who have this idea are really badass. Compared with the rapid and free distribution in the Internet age, piracy is nothing at all!

It is precisely because of the advent of the Internet age that records have entered an unprecedented cold winter. Not only singers in China can no longer sell records, even Europe and the United States where copyright protection is very, very strict.

In the past, Michael Jackson's "Thriller" could sell an astonishing 100 million copies. The Canadian female singer could sell more than 30 million copies of a record, and other famous singers sold less than 10 million copies. Not even a top-notch singer!

But now, those who can sell more than 3 million copies are already top-notch singers. After Michael Jackson switched to Big Machine Company, the new records released last year only sold more than 17 million copies. Envy, it is considered by the industry that it has achieved an incredible victory in sales!

The topic is off topic.

When singers can't make money out of recordings, what do they do to make money and stay famous?

One way is to hold a concert.

There can be pirated versions of records, but how can there be pirated versions of concerts?

Therefore, many singers are happy to hold concerts everywhere in the mainland. Zhang Xueyou is one of the models. There are also Jay Chou and Chen Yixun who are younger and more energetic than him. There are always 10 or 20 concerts in a year. Make a lot of money and still maintain your status in the hearts of fans.

Seeing that they are all so popular, including Hua Tsai, Zou Huajian, Principal Tan and other superstars, they all come to hold concerts every one or two years, and at least they can earn several million.

But when you think about it, this is actually very sad.

Seeing the singers we used to like sing and dance on the stage with their old bodies in their forties and fifties, we can also feel the helplessness in their hearts.

But there is no way around this. Young people who are used to the free era simply cannot spend money on records, so these singers basically have nothing to eat if they don’t do this.

Of course, in addition to concerts, there is actually a relatively easier job, which can also increase fame and make money.

The answer is to participate in variety shows such as "The Voice of Huaguo" and "I Am a Singer". Not only can you get a generous appearance fee, but you can also have a great exposure and maintain your status as a first-line superstar. There is a better income in advertising endorsements.

On the other hand, after first-class singers join, it is also very important to promote these variety shows.

"I'm a Singer" was actually a little worse than other top-notch variety shows, but the stars who couldn't stand up to others were scary. All generations of singers and powerful singers joined, as if it was the 1980s And the nostalgic feast of people in the 1990s, so it was able to sell for 300 million naming fees.

Therefore, a good singer and a good program complement each other, and only by combining the two can a good program that is popular with people be produced.

But relatively speaking, singers have a greater need for good programs. After all, there are only a few programs, but there are hundreds of singers!

Therefore, after hearing about Xiaoniao.com's new music talent show, many well-known singers recommended no less than dozens of them, even some free of charge, in order to re-establish themselves in this increasingly severe market. The second spring of glowing career.

In the end, Xiaoniao.com actually signed four first-class singers at a relatively low price.

When Shen Wuyan heard the news, she couldn't help but sigh slightly. Is the golden age of singing really gone forever?

(Brothers please subscribe more!) (To be continued ~^~.)