Chapter 1443 Advertisers Pay for It? (Down)

Hearing Xiao Qi ask this question, Kojima Maochang smiled, "Mr. Xiao, you don't know how famous Miss Qiao and Miss Li are in Japan now? Needless to say, Miss Qiao's popularity in Japan has surpassed The existence of Ayumi Hamasaki. Many Japanese advertising companies are willing to invite her to advertise at sky-high prices. It is said that Lexus wanted to invite her with a sky-high endorsement fee of 5 million US dollars a year, but was finally rejected.

And Ms. Li Zhenxi is even more exaggerated. After only four months of advertising bombardment on the dream pad, she, a 35-year-old female star, can actually get Shiseido to pay 600 million yen in advertising expenses for three years to hire her! Ms. Utada Hikaru, the female artist with the most expensive endorsement fees in Japan last year, is only 100 million a year! "

"Li Zhenxi's advertisement is only worth less than 2 million US dollars per year? The two of them directly paid 10 to 20 million US dollars, so they can get back their money?" Xiao Qi asked curiously after calculating.

"Mr. Xiao, that's not how the accounts are calculated." Shigeru Kojima patiently explained: "First of all, if their popularity skyrockets because of the dream stars commercials, then whether it's records or commercials, they will all go up. Quite! When Ms. Ayumi Hamasaki was at her peak, she received 30 advertisements a year! Think about it, if the average price for one advertisement is 1 million US dollars, wouldn’t 30 advertisements directly earn money? What's more, when she was famous, she could ask for an advertising contract for two or three years!

Another point is that in recent years, the popularity of Japanese female idol stars in Asia and the world has gradually weakened. The management companies and even the record companies of the two national singers hope to use the powerful influence of the new dream stars smartphones of Fairy Company. Let them increase their popularity internationally! At that time, companies in other countries will also invite them to endorse, advertise and attend events, just like the stars of Huaguo, Taylor and Kaisha in the United States!

Popularity is invisible and intangible, but in many cases it is useful, that is, it can be converted into actual money and honor, which is very, very important to artists... From the perspective of outsiders like us. This intangible value is even more worth investing in! "

Xiao Qi nodded.

Not to mention that the advertising value of Ayumi Hamasaki and Namie Amuro in Japan will increase, and if they become well-known abroad, they will also make a lot of money.

For example, Jianlibao advertised with Ayumi Hamasaki before, and the annual endorsement fee was 5 million yuan, which was close to 80 million yen. If you received a few more abroad, everything came back.

According to Xiao Qi's knowledge, he was looking for those celebrities in the Mainland and Hong Kong before. This year, they also made a lot of money. The reason is that the popularity of the dream pad has also boosted their reputation. As a result, more advertisers are willing to use this shareholder style to find them to shoot advertisements and promote their products.

The one with the most... Well, that is Miss Qiao Guoer.

According to Zhu Hong, the actress's sister's advertising revenue alone has reached 200 million yuan this year. Together with the contract signed together, the advertising endorsement fee for next year and the next year will not be less than 200 million - this is because Qiao Guoer only shot less than 10 commercials. Otherwise only more!

"According to what you said, I think what they pay is too cheap." Xiao Qi laughed, "They have received so many benefits, why don't they give more?"

Kojima Maochang was dumbfounded, and it took him a while to laugh: "Mr. Xiao, you are joking. What I just said is just an ideal situation. Whether it can be as expected by the two of them, we have to wait and see. For this fee, our club confiscated nothing. It was basically a voluntary help, and most of the money came from the savings of the two national singers. So they are fighting desperately! Please see for their hard work Come on, help them! They will definitely be grateful to you, Mr. Xiao, from the bottom of their hearts! Our small island planner will definitely make the best advertisement to repay you!"

"You Japanese have always been very gambler, but girls are also like this." Xiao Qi satirized lightly.

Kojima Maochang pretended not to hear, just looked at Xiao Qi helplessly, waiting for his decision.

It should be said that Kojima's planning was very sincere. They didn't try to deceive Xiao Qi by saying "Oh, we found you two big stars, and the price is cheap." their plans.

But at the same time, it also shows how smart they are.

Because when dealing with Xiao Qi, a super genius, you must not play tricks and think about calculating Xiao Qi, otherwise if you get stiff in the end, you will definitely suffer a disadvantage and get a bad reputation.

Now that they knew that Xiao Qi would never use Japanese stars, if they didn't make an agreement in advance, the commercials they shot would not be able to be broadcast.

Speaking directly, at least in terms of affection, has a certain advantage.

From this point of view, being able to become a top figure in a certain industry is definitely not achieved by just relying on luck.

For Kojima Planning to continue to grow and develop, it must have its own true skills.

Xiao Qi thought back to the Japanese entertainment industry in 2013. Both Namie Amuro and Ayumi Hamasaki had disappeared, and only the singing and dancing group with hundreds of people remained. , but was directly killed by South Korea, their previous reservation, and returned to Japan to seize the idol market.

Xiao Qi didn't like Amuro Namie and Ayumi Hamasaki, and he didn't hate them. Just as Kojima Shigemasa said, since they put in so much determination and hard work, they can still help.

...

After seeing off the elated Kojima Maochang, Xiao Qi did not expect that this was just the beginning of the "star strategy".

A total of more than a dozen advertising companies successively made similar requests to Yu Shanshan and the others.

On the premise of ensuring the quality of the advertisement, Yu Shanshan persuaded Xiao Qi to finally accept these exchange conditions.

Anyway, there is no loss to Xiannv Company, but it saved close to 200 million US dollars, and there are a lot of first- and second-tier stars appearing, so why not do it?

Not using celebrities is not because they think celebrities are bad, but just because they don’t think it’s necessary to waste money, so the $2 billion is basically spent on creativity, plot and effects.

Now that the stars take the initiative to play, it will undoubtedly be the icing on the cake! (to be continued..)