Chapter 1438 The First Step in Marketing

If you want to be a successful company, if you ask what is the most important thing, then Xiao Qi's answer must be: innovative and unique technology!

If you ask what is the second most important thing, Xiao Qi's answer will be: engineers who can invent innovative and unique technologies.

If you ask what the third kind of desire is, then Xiao Qi's answer is advertising.

That's right.

Advertising should at least rank among the top three key points of a company's operations at any time.

The various expenses that nike spends on advertising in a year are several times higher than its research and development expenses.

Gujing Gongjiu was able to vote for the winning bidder with a lot of money, and immediately created a marketing miracle, with a growth rate of more than a few thousand percent.

Even Apple is so powerful, it can be regarded as the double king of technology and appearance that people admire, every year and every quarter, have you seen their advertisements stop?

Xiao Qi has a very good advantage, that is, he is not hypocritical.

He is willing to learn from anyone's successful experience.

For example, he studied the benefits of this advertisement seriously and applied what he learned.

From the very beginning, the marketing of the dream pad has undergone Xiao Qi's careful consideration, and has gathered many successful advertising elements of later generations to use and release them.

Advertisements are not just for various newspapers, magazines, TV media, etc., there are also some advertisements that don't look like advertisements.

For example, the guy that Xiao Qi chose to buy the dream pad five days in advance is definitely the finishing touch, directly more useful than the $10 million advertisement. It immediately attracted everyone's attention and curiosity - what is this thing that makes people willing to line up five days in advance?

After successfully making the dream pad popular, Xiao Qi spent an average of money on various advertisements every month. No less than 500 million US dollars.

It seems like a lot, but when you spread it across more than 50 countries on average, this advertising fee is not scary at all.

Of course, this is also the reason why Xiao Qi chose a large number of ordinary people for creative advertising instead of choosing a large number of big stars, otherwise at least the cost would have to be doubled.

The only big stars who can appear in front of people every month are Qiao Guoer, Feng Kexin, Li Zhenxi, Taylor and Qian Niu. Even apart from Qiao Guoer, who is regarded as a superstar in mainland China, the rest can be regarded as second-tier stars at most, and the price is not expensive.

On the contrary. These advertisements have played a very important role in promoting their popularity. Most of the fans who like dream pad also like them, which makes the cost of other advertising endorsements of several people soar. The development of my own business has also been very smooth because of this.

Now I have changed dream stars to advertise. Xiao Qi no longer needs to use a large number of first-line stars from the beginning as he did in the beginning.

It is no exaggeration to say that as long as Xiao Qi releases the news about dream stars, it will definitely cause a wave of fire. < stars still have to do a good marketing strategy.

For example, in the past few days, more than a dozen large advertising companies from all over the world have gathered in Rongcheng.

The media has a better nose than a dog. What's more, Xiao Qi released the news intentionally or unintentionally, so he stayed at the hotel where the representatives of the advertising company stayed. The gates were packed with reporters from all corners of the country.

"Mr. Chu, is obf sure you want to participate in the commercial shooting of Xiannv Company's smartphone this time? Have you seen the new phone? How do you feel?"

"Mr. Kojima, are you coming to Rongcheng this time to prepare for the release of Fairy Company's new mobile phone?"

"Mr. Tan, the only bright spot in the financial report of Ferro Advertising in the first half of this year is the advertisement of Fairy Company's dream pad. I heard that you are determined to win the advertising order of Fairy Company's smartphone in Europe this time. Is this true?"

"..."

Compared with the interviews of various media, this big world on the Internet is more lively.

The liveliest one is, of course, the "Smartphone Zone" opened by Xiannv Company as early as July this year.

The Fairy Company has always been tight-lipped about all kinds of news about Dream Stars, and did not disclose any information at all.

But secretly, the public relations department spent a lot of money. After a while, the reporter interviewed some parts suppliers, which company in Japan increased the factory budget, and when the chairman of the supplier of Baodao was drunk, he revealed some secrets... ...Anyway, the news about dream stars appeared every now and then, and it never stopped.

And in the "Smartphone Zone" opened in July, a large number of fans have poured in from the very beginning, clamoring to get out the dry goods quickly.

Although Fairy Company has only one reply of "smartphone research and development", this place has become the place where all kinds of gossip gather and originate.

In the past few days, due to the gathering of major advertising companies in Rongcheng, a large number of new users have poured into the smartphone zone to see if there is any explosive news.

"Wahhaha, you don't know? Fairy Company's smartphone has been successfully developed!"

"Cut, what kind of news is this? The people of Rongcheng said, you haven't seen Guo Taiming enclosing land in Rongcheng again? Hundreds of machines are all installed, and it is obvious that he is building another large factory. What is he doing for it? It must be intelligence. Cell phone!"

"The people of eastern Guangdong reported that Li Xiaochao's star factory has recently begun intensive training and management of rules and regulations, and even the security measures have been tightened a lot. According to the son-in-law of my second uncle's third brother-in-law, his brother is the technical backbone of the star factory. , I’ve been to Rongcheng for many days, I don’t know what to do.”

"The people of Hong Kong pray, no matter what happens, Mr. Xiao Qi, please take care of us! It is already pitiful that the iPhone cannot be bought, and the mobile phones of Xiannv Company must not only focus on the mainland market, but also shine on Xiangjiang as soon as possible!"

"The people of Treasure Island are the same. They knocked down unscrupulous iPhones, and they didn't even come to Treasure Island for half a year. It's rare. Please spend 5 million units!"

"Another group of well-informed Baodao people said that Qishao's royal suppliers, Chenhong Optoelectronics and Shenghua Technology, have already contacted the cargo ship, and the first batch of parts will be shipped by mid-October at the latest. It seems that Shipping to Nanwan...there seems to be a star electronics factory?"

"..."

A piece of news that is difficult to distinguish between true and false is accompanied by various complaints and postings. On the Internet and in reality, it was suddenly detonated by such a trend. Even the central media of major countries reported it several times .

This shows how much the Fairy Company's smartphone is expected.

This also shows how abundant the public relations fee of Fairy Company is. (to be continued..)