Chapter 1455 Comprehensive Commercial Building in the Logistics Park

Don't think that Qin Yibin is a person who obeys orders. In fact, besides execution ability, he also has many careful aspects, which can be perfected for Xiao Qi's various plans.

For example, the purpose of his looking for Xiao Qi today was to talk about a very important matter.

After Xiao Qi finished talking, Qin Yibin talked about his reason for coming: "Little boss, I thought about the matter of the experience area you mentioned before, and I think there is a better way to solve it."

"Oh? Tell me!" Xiao Qi nodded.

In the next two or three years, gmarket, the largest online shopping mall in South Korea, will build a very large functional experience area in more than a dozen major cities in South Korea. You can find almost all the big-ticket items such as electronics that gmarket sells there. Find it, and then find out whether it is good or bad through various experiences, and finally decide whether to buy it.

This kind of experience before buying a product is absolutely necessary. After all, what you want to buy is not two or three or twenty or thirty dollars, but thousands of expensive products. Features, etc., can make customers feel more at ease when buying.

Compared to Korea...

Cough cough, Jingxi, Yixun, and Amazon in Huaguo do not have offline experience stores.

People in Huaguo buy big-ticket products online, such as electrical appliances, mobile phones, clothes, shoes, etc., and they will directly buy them online in major shopping malls or Suning and Gome.

it is good.

A dignified profit-making organization, once and once the overlord of the retail industry. It was regarded as an "offline experience store", which made these giants cry out, but they were helpless.

Over time. The relationship between merchants and customers is very tense.

You said that he only looks but does not buy, he said that you are so much more expensive than online, why should I buy it?

Amidst the noise, there was always no way to find a balance. In the end, Suning and Gome could only grit their teeth and announce the same price online and offline. In order to attract customers.

But their online prices are not necessarily cheap, and they are still not as good as pottery sellers who are like weeds, so it was not until Xiao Qi was reincarnated and came back. These retail giants still haven't found any good way to break through.

Leave this aside.

Compared with Jingxi and Amazon, gmarket is much kinder, and it also has its own experience store, which makes it easy for Koreans to buy these things. No need to sneak around to other stores to experience it.

The reason why Jingxi and Amazon dare not open experience stores. Of course, it is because after they developed, the housing prices in Huaguo had risen to a point where people couldn’t look directly at them. If you want to set up such an offline experience store in a big city in Huaguo, it would be too small and have no grade at all. It's too big and too expensive, so I just pretend to be deaf and dumb, and don't open these offline experience stores.

Xiao Qi thought differently, if there really was such a tangible offline experience store. Then the image and brand effect of the entire Xiaoyao Mall will be greatly improved. Users will also have more sense of identity and trust in Xiaoyao Mall.

Don't underestimate this sense of identity. Simply put, it can also be called "preconceived ideas", that is, the benefits of which person or company you see in your first impression, then you will always keep it in your heart eight or nine times out of ten. What is good about them is their good point. Unless you encounter a scandal that collapses, if someone slanders them, the first thing you think of is to defend them, not to follow what others say.

Like online shopping, those who are used to shopping on Amazon generally don’t go to Jingxi, and those who are used to Jingxi usually don’t go to e-soft.

This is their respective brand loyalty, and these users are the biggest reliance of major online shopping malls - online commerce without users is just a dead end.

Xiao Qi built an offline experience store, firstly, he has a lot of money in his hands, and secondly, the housing prices in big cities such as Beijing, Shanghai, Guangzhou, Shenzhen and provincial capitals have not risen by leaps and bounds.

What he meant at the beginning was to buy one or two floors in one or several commercial buildings in the urban area, just like Kiwi Cinema, and then fix it as an offline experience store, and set up a separate department to manage it.

In this way, the most is to spend more money, but it is the most worry-free and effort-saving.

But after careful consideration, Qin Yibin didn't think so. He talked eloquently: "Buying the facade of an offline experience store in the urban area is very expensive, and secondly, it feels a little out of touch with our Xiaoyao Mall... I think Anyway, we have so much land in Xiaoyao Logistics, can we build a building in the best location in each Xiaoyao Logistics Park, dedicated to the offline experience area?"

"You really don't think it's a waste!" Xiao Qi laughed dumbly and said, "Such a good site, if you build a small building with two or three floors as an offline experience area, people from the company won't scold you for wasting it?"

"But it won't be too wasteful. For example, the workplace in the logistics park can be arranged there. If it is a little higher, it can be rented out to others... Even a model like Wanda Plaza is not bad!" Qin Yibin said casually. Said, "The ground floor can also be rented to shopping malls, supermarkets, banks, etc."

Ok?

Xiao Qi's heart skipped a beat.

Don't you just want to buy a bank in Hong Kong and then provide banking support for online shopping in the Mainland?

Banks are the same as offline experience stores, one or two in each city is enough, and they are all built together. Isn’t it convenient?

There is also the Wanda Plaza model mentioned by Qin Yibin. There is a very famous Wanda Cinema on the upper floor of the Wanda Plaza!

Although I have already bought the floor of the Kiwi Cinema in the central area of ​​the city, isn't there still an imax theater that has no place to settle? imax can be completely separated from ordinary theaters and become two parallel theaters!

In this way, for example, the first and second floors are banks, the third and fourth floors are office space, the fifth and sixth floors are offline experience areas, and the seventh and eighth floors are used as iamx theaters... Finally, a few more floors will be built, and they will be used as backups for various sub-departments at any time , is definitely an excellent idea!

But Xiao Qi is not without doubts: "The logistics park is very noisy. Will the experience store in such a noisy environment, or for other commercial purposes, make customers feel annoyed?"

"Where is there!" Qin Yibin said: "Many logistics parks in Japan are also built in urban areas, but their order is very good, and they seldom even press the horn, let alone any disputes... As long as they are managed well, logistics The park will not be like a vegetable market! Besides, the commercial building and the logistics park are separated, and the two are not close together, so the impact is even smaller."

Xiao Qi nodded slightly, this is true, if it can really reach the level of the logistics park in Japan, then except for the sound of the car motor, other sounds will not be loud.

As for the sounds that must be made, they are probably insignificant compared to the busy traffic in the city all day long. How can people who live in the city not get used to the noise?

Qin Yibin continued to add: "In addition, we can also arrange for customers to visit our logistics park occasionally, so that they can better understand the operation of Xiaoyao Mall and Xiaoyao Logistics. This is very important to our overall image. Good publicity!"

After a pause, he continued: "The little boss doesn't have to worry about leaking secrets. The biggest weapon of Xiaoyao Logistics and Xiaoyao Mall is not our system, but our unrivaled land reserve. According to my investigation , Boss, since you bought these lands, the appreciation of the land alone has been at least 15%. No other company has such a strong strength and can own so many land reserves, so they cannot replicate our success .”

"Hehe, not bad!" Xiao Qi smiled and waved his hand, "Then let's make a plan first! The specific design is based on the 18th floor, and bring it to me as soon as possible."

Xiaoyao Mall and this offline experience store do not need to be open at the same time, and according to the construction model of Xiaoyao Logistics, it may take seven or eight months at most to complete the construction of this commercial building.

"yes!"

Qin Yibin clenched his fists, unable to hide his excitement.

It's good to work with a talented boss! (to be continued..)