Chapter 1462 Prelude to Wechat Value-Added Service Charges

Wechat value-added service fees have been decided long before the operation—one month after the start of operation, the charging matters will be carried out.

Since its launch on September 19th, with its powerful functions and cost-effective advertising, WeChat has been going all the way, setting multiple records in the app store.

The app with the fastest number of online downloads exceeding 1 million.

Most downloaded apps in 24 hours.

The app with the highest word-of-mouth rating in a week.

The app with the most average daily active users.

The app with the most downloads from the app store.

...

After the records were published in the app store, electronics companies from all walks of life became very interested in the WeChat software.

Many companies that think that WeChat's service model is actually very simple, even immediately ordered their own companies to study, ready to seize the market at any time.

But the WeChat company is really bad. They have announced to the outside world that they have hundreds of patents for this software. If any company dares to surpass it, it will inevitably file the most severe lawsuit.

Just based on some of the patents they announced, countless companies have cursed, are you not making people live?

However, this group of people didn't know that it was already generous enough for them to receive this kind of treatment. It was purely Huangfu Cai's kind character that gave them a real way to survive.

We should follow the advice of the group of senior staff members of the WeChat company, not to talk about it at the beginning, and wait until those people develop a software similar to WeChat with great interest, and attract hundreds of thousands and millions of people. After users, WeChat hired a large team of lawyers to sue them one by one. These companies must be sued.

Small and medium-sized companies will naturally go bankrupt immediately, and large companies will also cry bitterly at the huge amount of compensation.

However, Huangfu Cai did not adopt this point, but chose a more gentle way.

Also because of this, the WeChat app has not been hindered by any company during this month. It is like a rocket flying straight out, and its momentum is unstoppable.

If the money is used in the right place, it will explode with huge energy.

Huge marketing costs, huge server and bandwidth costs made the WeChat app in just one month. The number of registered active users reached 86 million, and the total number of downloads exceeded 200 million.

The number of active users in one month has reached 86 million, which is truly unprecedented!

The number of downloads of 200 million is just an imaginary number, because if you can't become an active user. Users who log in to WeChat once a day on average have no reference value. Not to mention being a real user of WeChat to make statistics.

Advertisers and investors care most. Can only be "active users".

Also because there are more and more active users, many people from WeChat companies are talking about whether it is possible to delay the charging time, increase the stickiness of users, and then talk about money.

But Huangfucai insisted on her decision, because she thought. Almost all normal functions of WeChat companies are free, but now they are charged for some value-added services. If you don't want to use it, you can also use WeChat.

People who don't spend money will never spend money, such as getting used to using pirated software.

People who are willing to spend money will often get used to spending money, just like a pirated movie has already come out, but they still bring their friends to watch the genuine one.

After nearly a month of experience and exploration, Huangfucai believes that there are already many users who are staring at value-added services.

After all, many young people like to use fashionable things, and use things that are different from others—otherwise, how did q.q turn around in the first place? Isn't it those value-added services that seem useless?

WeChat companies have long had dedicated webpages for various value-added services.

Some of the classic images of Mantou Man, Connie Rabbit, Brown Bear and James have also been released. Those images are either naive, cute, or make people laugh... etc., which are extremely interesting .

Strange to say?

Just like chat tools such as q.q and Want Want, there are free emoticons provided, and I haven’t seen people like it so much?

The reason is simple, because they didn't put their heart into it.

Although WeChat also provides free emoticons, the design and promotion of the four cute products of Mantouren, Cony Rabbit, Brown Bear and James are overwhelming, and online and offline advertisements are everywhere.

Huangfu Cai is also very smart. She doesn't advertise in every city and every place, but concentrates her firepower and advertises in a few super big cities in major countries in the world.

Moreover, the advertising locations are all concentrated in conspicuous places inside and outside the subways. These places are popular with young people. The images of the four cute products can be seen everywhere. Fashionable people can see them every day. See more After a few glances, interest begins.

Girls in particular couldn't resist the temptation of the four cute products, and left messages on the company's WeChat website, saying that they must buy more cute product emoji packs.

In fact, when Xiao Qi drew the original sketches of these four cuties, the more than 20 painters from the Academy of Fine Arts recruited by the WeChat company immediately knelt down.

Although they have no artistic value, they are just a word "cute", which directly kills all those who have childlike innocence in their hearts.

Even the painters of the Academy of Fine Arts think the word "cute" is amazing, let alone ordinary girls.

Girls have always been emotional rather than rational animals. As long as they are moved and like them, money is not a problem most of the time, and the price of the expression pack is not expensive. Each unique expression of the four cute products Bag, the price is only 2 US dollars, and if you buy it together, you can get a discount, and you can buy it for 5 US dollars.

Not only can users buy it for themselves, but they can also buy emoji packs and give them to friends. Girls buy them and give them away everywhere because they like them, hoping that others will like what they like too.

The WeChat company also has very strict considerations in terms of technical maintenance. In each emoticon sold, there is a unique code for the central processing unit to identify.

Therefore, if the four cute emojis are not purchased through genuine channels, they will be directly blocked by the system. The information you sent in the past only contains text and other content, and there are no cute emojis.

Huangfu Cai also notified this on the WeChat official website in advance, so that no one would be lucky.

Although there will be a cracked version at that time, but the troubles and twists and turns of constantly cracking and blocking... not everyone likes it, especially girls. After using it a few times and getting angry, they will immediately abandon the pirated version. , spend money to buy the most trouble-free genuine. (to be continued..)