Chapter 1442 Advertisers Pay for It? (Superior)
In the following time, Xiao Qi taught them how to set up the "Password and Fingerprint Unlock Sharing" function, and explained that this setting procedure was skipped during the activation process because he wanted to surprise them. Once the fingerprint is unlocked under the black screen, the screen is turned on and unlocked at the same time.
Looking at a group of advertising managers, like children who got a fun toy, setting up and using the fingerprint unlocking function, and laughing from time to time, Xiao Qi knew that this fingerprint unlocking strategy was a success!
Consumers can like or even love the various features of dream stars, but what really excites them is the unprecedented new technology. Fingerprint unlocking is the most advanced technology at present, and it often appears in movies and TV shows. How can it not be exciting when applied to dream stars?
After having a buffet lunch with everyone, Xiao Qi handed over the battlefield of the negotiation to Yu Shanshan, Zhang Qingqing, Mi Jiayan and others.
Xiao Qi will not be directly involved in the specific business negotiations, otherwise he will not have to work for the next month.
The boy's request is very simple. Except for Qiao Guoer, Feng Kexin, Li Shaozhi, Li Zhenxi, Taylor and Qian Niu, the rest of the advertisements do not use celebrities. The more advertisements that can show the dazzling functions of dream stars, the higher the advertising fee will be. reward.
Like the dream pad, Xiao Qi set the initial advertising fee of dream stars very high.
The first phase of advertising for dream pad was 1 billion US dollars, and an additional 200 million was added in the end. For the first phase of dream stars, Xiao Qi approved 2 billion US dollars, which almost blinded the eyes of advertisers.
In order to snatch this big fat order, they absolutely have to use all their strengths. Use the best creativity and coverage effects, otherwise it is completely useless to think about big productions and big styles.
The signing and negotiation of the advertising company will last about 10 days. There are too many companies involved, and there are too many affairs in various aspects. Fairy Company has dispatched hundreds of people from the public relations department and the general affairs department. It must also be busy for such a long time.
Then go back to prepare, plan, and then make the first version of a simple demo to accept inspection and evaluation.
Although there is no request for advertising personnel to come to Rongcheng for filming, there are also staff from Fairy Company accompanying them on the scene. Except for the shooting time, they will still be kept strictly confidential to prevent the Dream Stars from leaking out.
The final selected advertisement will then be taken by the advertising company to negotiate with the TV station on the broadcasting time, because it is determined to be broadcast during the Christmas-New Year's Day holiday at the end of December. This fee is also indispensable.
Such a large circle of complicated procedures basically took a little more than two months. Although it is relatively plentiful, it is not too wasteful.
Yu Shanshan and Zhang Qingqing are only responsible for the previous negotiations, follow-up review, inspection and evaluation, etc., Mi Jiayan is the most direct person in charge, except that Xiao Qi will watch the additional commercials she decided on at the end. The grasp of the advertisement. It's about her.
A big cake worth 2 billion U.S. dollars!
As soon as Mr. Wu heard the news, he immediately twitched.
He felt more and more. My own development is in front of me, and my niece and daughter will definitely be promoted in the next step!
But compared to his inexplicable excitement, Mi Jiayan has been conscientious from the very beginning, for fear that something will happen to him that will affect the prospects of Dream Stars.
Her desire to improve is not weak, but she does a good job. It is the most important foundation.
Leave this aside.
Xiao Qi thought that it would be easy for him to be a shopkeeper, but he never expected that on the second night of the advertising meeting, Kojima Maomasa, the president of the Huaguo branch planned by Kojima, through Matsuzawa Yuka's relationship, secretly Make a home visit.
Xiao Qi heard Youxiang talk about it. Kojima Planning recently made a few advertisements for Matsuzawa Transportation Company. The price is very cheap and the quality is very good, so Matsuzawa Yuka accepted a favor and introduced him.
Speaking of which, Maochang Kojima is not a stranger. During the first advertisement of the dream pad, their Kojima Planning Company was the first company to reach an agreement with Xiao Qi. The benefits are also great. The share of the Japanese advertising industry has increased by 5%, which is simply a great victory.
So this time I came to talk to Fairy Company about the advertisement of Dream Stars. Their requirements are also the lowest and the conditions they can accept are the most, which fully reflects the extreme obedience attitude of the Japanese when they treat things that are beneficial to them.
Sitting in the living room on the first floor of Xiao Qi's villa, Xiao Dao Maochang handed out a document with serious hands, "Mr. Xiao, this is the case book planned by our Xiao Dao, please read it!"
Xiao Qi nodded, picked it up and read a few pages, frowning.
It's not that Kojima Planning paid any expensive fees, but on the contrary. Kojima Planning has prepared a total of 12 advertisements, with 3 months of high exposure. The originally quoted price was 80 million US dollars, but now they only prepare They accepted a price of 60 million US dollars, but hoped that Xiao Qi would agree. They used Namie Amuro and Ayumi Hamasaki as the protagonists of 4 commercials.
"What do you mean?" Xiao Qi put down the contract and asked.
"We know that Mr. Xiao, you have fixed star assignments, but this time, the managers of the two Yamato divas found our agency and wanted to exchange a high price for the opportunity to appear in the Dream Stars commercial." Kojima Maochang said embarrassingly: "Originally we were not short of this money, but since their brokerage company has a deep relationship with our parent club, we can only come here and ask if Mr. Xiao can give them a Chance? They are well-known in Japan, and they will definitely increase the fame of Dream Stars!"
Xiao Qi thought about it.
If he remembers correctly, Amuro Namie has been in the second climbing period in the past two years, and will soon make a comeback and become a top-notch popular idol in Japan.
Ayumi Hamasaki is just the opposite. In the past two years, she is at the end of her strength and will soon enter a period of continuous decline.
If you refer to their situation, of course both of them have the need to increase their fame.
However, will such a price be too high?
Each person has to pay at least 15-20 million US dollars, but just to receive an advertisement?
Want to be famous, want to increase popularity, so much money, enough to do a lot of publicity?
Don't turn money back and forth, it's really bold and full of gambling! (to be continued..)
ps: It’s the end of the month, let’s call for the monthly pass of the brothers!