Chapter 335 The Killer of QQ Fishery

Users who have experienced QQ in 2002 should know that the QQ of this year basically has no design aesthetics. Their advertisements from Low to even the font are the most basic imitation Song, and use yellow to make the effect of continuous strobe, but from this point You can see that it is impossible for the other party to copy the essence of Happy Farm. Every visual detail of Happy Farm is extremely elegant in this year. The effect is naturally much worse.

Although the advertisement has been posted, the game has not been launched yet. At this point in time, on Tieba and other websites and forums, a large number of navy posts have appeared. Although the content is different, the core point is the same: Happy Farm is charging It hurts the hearts of users. Now Tengxun has launched QQ Fishing Farm and promised not to sell props and maintain a fair game environment. Everyone should give up Happy Farm and go to QQ Fishing Farm.

For such posts, Li Mu has long been prepared. Zhao Kang's core members are all post bar administrators, and they can delete posts, title, and IP addresses in front of their own computers. In addition, a large number of navy troops under them are active in various post bars. One is reported immediately, and then immediately blocked, it does not take a minute before and after.

As for the external network, it all depends on spending money. Zhao Kang has already spent money on his own public relations, so even if he can't directly control it now, it can be handed over to the relevant contacts of those platforms. Solve the problem.

While everyone in the technical department of Muye Technology was waiting, there was also a lot of scolding.

Competition is competition, you can imitate me, and you come to demolish my stage, which is too much.

Kong Lingyu said: "BOSS, we are now holding back online comments, but we can't hold back their hard advertising. They use every dialog box advertisement to push QQ Fishing Ground. After it goes online, it is estimated that the number of users will soon increase."

Li Mu nodded: "They have their own users and channels, we can stop them on the Internet, but we can't do anything about their own products. They can at least guarantee that most of the products will be launched so vigorously. QQ users will definitely go to QQ Fishing Farm to find out, but the real competition is still in the product, it depends on their QQ Fishing Farm. Compared with our Happy Farm, who is stronger and who is weaker, considering that they have QQ, an instant messenger The software's plus points, we have the props mall, a minus point, we must far exceed him in terms of products to make up for this double-sided gap between positive and negative."

Kong Lingyu asked him anxiously: "Boss, you haven't decided yet, which sections are we going to update?"

"Not yet." Li Mu waved his hand and said, "It won't be too late to make a decision after they have seen their products!"

Nine o'clock sharp.

The 24-hour data of the props mall is released,

There are still more than 4 million paid users of Alipay, and the number of paid users of SMS has exceeded 900,000, and the overall consumption amount has also exceeded 9 million, but only a fraction of tens of thousands of yuan.

More than four million paying users are what Li Mu values ​​most. He is very satisfied with this achievement, but he has no time to celebrate. In a blink of an eye, QQ Fishing Farm is already online.

At the moment when QQ Fishing Farm was launched, the internal data from Tengxun showed that more than 400,000 data requests were generated at the same time, and their online users were only 580,000. Such a high request ratio proves that this game is suitable for the game. For QQ users, the attraction is still enough, at least it has successfully aroused the curiosity of most users.

Li Mu also opened QQ Fishing Farm at this moment. After more than ten seconds of loading, the welcome interface of QQ Fishing Farm appeared on the screen. The background music of the game was very cheerful, but it was easier to play. After entering, the user must first click to log in. There is a prompt when logging in: logging in is regarded as the default opening of QQ Fishing Farm.

When Li Mu entered his QQ number and entered the QQ fish farm, a strange-looking cartoon fisherman jumped out, prompting him to enter the tutorial stage.

The design of the whole game is very copycat. Although it is similar to Happy Farm, it adopts a cartoon display method, but whether it is element visual design, color matching, coordination, etc., there is still a big gap with Happy Farm.

Because the theme of the game is fishing grounds, the visual display is a little confusing. The screen is so big, and each fishing ground divided into small pieces is the size of half a matchbox, but every time you put in fish fry, it grows inside. Yes, but it is a litter with a total of six small fish. The elements used by Happy Farm are to grow various crops on the land, so in each growth stage of the crops, the picture just adds subtle swings to the static state, such as plants The leaves will move very slowly, gently and regularly, making people look very comfortable and natural.

However, the picture of QQ Fishing Farm is a bit pitted. It may be that the designers considered that the fry are alive. It would be too strange to leave them there and stay motionless, so they designed six fry to move clockwise along the origin in the middle, circle after circle. , looks a little dizzy...

Li Mu shook his head as he watched it. It seemed that Teng Xun was in a hurry. Otherwise, it would be impossible to release such a product that was obviously not really polished. However, if you study this game carefully, its game structure is quite complete. From the game The basic logic, to elements, upgrades, interactive design to help steal vegetables, and then to the list, display and other aspects are basically no different from Happy Farm.

Li Mu tried to raise fish fry in several fish farms, and as a result, several groups of fry that kept spinning in circles made him feel a little incapable of accepting it, but this may only be the opinion of a later generation, and now he has not experienced all kinds of Internet products in later generations. Users should not be too entangled in this issue.

In fact, as Li Mu said, users do not have much feeling about the appearance of the QQ fish farm cottage. Come in and experience it, and find that the overall structure of this game is the same as that of Happy Farm. Because of the experience of Happy Farm, they It is very easy to get started while playing this game.

Immediately afterwards, they found something interesting. When trying out the game, a small star on the sidebar leaderboard suddenly flashed, and then a prompt popped up: "Your friend: XXXX has also opened QQ Fishing Farm, hurry up. Take a look at his fish farm! Click here for a treat!"

Then, as long as the user clicks on the avatar of his friend who has opened a new QQ fish farm, he will be able to enter his fish farm interface, and then he will see a prompt to open the treasure chest. With a ding dong, the treasure chest is opened, and there are random fish food or gold coins and experience. award.

At the beginning, QQ users only found a prompt occasionally, and soon, this kind of prompt became a little closer, because more and more QQ users came in to try it out, and all their friends who had opened QQ Fishing Farm would receive this prompt. All kinds of prompts will also open a treasure box 100% in their fishing grounds, and then users will actively invite those users who have not yet activated online to activate them quickly, so another wave of activation peaks is ushered in.

Li Mu clapped the table and stood up, startling the people in the technical department. At this time, Li Mu said with a serious face: "This is the thing I'm most afraid of! They know their own advantages too well, and they will Directly using the contacts that QQ users have accumulated and developed, this feeling of constantly watching friends join in can create a very strong sense of belonging to the user's psychology. The more friends who join, the more interested they will be in this game. !"

Chen Wenqiang, the product director of Tieba, said with a gloomy expression: "This is their biggest advantage. It would be great if our YY could be launched at this time!"

Li Mu waved his hand: "YY will have to wait until the end of the year at the earliest. If we can't stand the pressure of QQ Fishing Farm, once our Happy Farm users lose a lot of users, our YY plan will be greatly affected."

Sun Jianfei, the technical person in charge of Flash development, said, "Mr. Li, there are only two directions we can do now: update the game and fight public opinion!"

Li Mu nodded in agreement and asked him, "What do you think about the game update?"

Sun Jianfei said: "Actually, our current game function reserve is already very strong, and Tengxun is not an opponent at all. The key is that we have to think about which functions to take out, and can't take out too much in one go, because taking too much, After the other party learns it all at once, our advantage will definitely not be maintained for long. We can only come up with new functions little by little as you told us at the earliest, Mr. Li, so that the other party has been in the process of desperate pursuit. ."

Li Mu nodded: "Jianfei, you continue."

Sun Jianfei added: "The most important thing now is what features we come up with to compete with them. I personally think that our biggest disadvantage now is social contacts, although our users have already established a huge network of contacts in our games. , but because we do not have instant messaging software to serve as a carrier for the user's network, and Tengxun users' friends can directly communicate through QQ, which is very convenient and fast, so in terms of the competitiveness of the network, our overall strength is still higher than If we don’t go to Tengxun, now, we have to come up with the function to make up for this link, so that the interaction between our users and users can be moved, and it is moving quickly!”

Li Mu looked at him and said, "In this case, we have to come up with our game mission system and user transaction system."

The game task system is Li Mu imitating HayDay's cartoon farm and created a car delivery section for this game. Users can get orders from the system when they buy a small truck, but the system will ask him for various categories of products, making It is difficult for him to complete it independently. At this time, user transactions are opened again. Each user can put various goods on their own shelves and sell them at a price. In this way, users will be able to complete tasks and get higher rewards. Going to a friend's store to scan the goods and buy various items, the interaction between users is suddenly many times higher than that of simply stealing vegetables, helping weeds, and killing insects.

Sun Jianfei said to Li Mu: "Mr. Li, I think these two functions are the most suitable for opening now. Once we open these two functions, our users will experience very interesting friend transactions, friend collaboration and system tasks. In this way, the social nature of the game will be improved a lot!"

Li Mu nodded and asked the others, "What do you mean?"

Others also expressed their approval. After all, everyone can now see where their shortcomings are. The shortcomings are that the interaction between users is not enough, and the communication is not smooth. However, YY is temporarily unable to go online, and the communication problem is difficult to solve immediately. , but enhanced interaction can make up for this problem.

So, Li Mu said, "Leaded by Jianfei, we will immediately start preparing for the version update. This time we will not only open these two functions, but also open the pet function and bring out the function of raising dogs!"

Raising a dog is a kind of prop in the farm. Once it is opened, users can use gold coins to buy kennels and a seven-day trial period for the lowest-level hunting dogs. The real purchase of hunting dogs requires reward points, which cannot be used for gold coins. , or purchased with cash, you can only get rewards by doing tasks. For each car order task, in addition to giving back gold coins, experience and random props to the user, it will also reward the user with a certain number of coupons to accumulate coupons for doing tasks. , you can really buy a hunting dog that will always belong to you.

The hunting dog is very useful. It can play two roles when friends come to steal vegetables. One is to reduce the number of stealing vegetables when they steal vegetables, and the other is to let them drop gold coins immediately.

For example, when user A's corn is ripe, when a friend steals it, he can usually steal six corns per piece of land, but because the hound is there, only 4 corns are stolen, and when the user sees the number displayed, it is not simple Instead of changing 6 into 4, write 4 as 4 (6-2) to clearly tell him that you could have stolen six, but because they have dogs, you can only steal four, so as to stimulate stealing Dish users also want to have a hunting dog.

The random drop of gold coins is because the dog will attack the vegetable thief, and if he takes a bite, words like -25 gold coins will appear, telling them that they lost 25 gold coins because they were bitten by the dog.

However, there are two interesting points about the function of hunting dogs. First, the higher the level of the dog, the more useful it is, but the more coupons you need to buy it. Second, the dog food is not available for gold coins and cash purchases. Use coupons, and once the dog is out of dog food, it will not work. In this case, it will double stimulate users to do tasks and earn coupons. While stimulating them to do tasks crazy, it also stimulates them to do all kinds of crazy things with friends. product transactions.

In a word, it is Li Mu's happy farm. Every function, every link, every prop is interlocked, and the clues that are constantly intertwined finally form a strong invisible network, and it is tightly locked. Is the user's viscosity and loyalty! (To be continued.)