Chapter 326 Item Mall
On the day Lin Qingya set off for South Korea, Makino Technology officially released a message: Happy Farm Item Mall will be officially launched at 9:00 a.m. this Sunday, the day after the announcement.
This is about to be the first online item sales platform in domestic games, and Happy Farm is also the first game in the game field to open the item sales model. When traditional online games are still selling point cards, Li Mu started with a Flash game. value-added services.
When the news was announced, the online comments showed a trend of opposites. The supporters felt that opening the sales of props would allow users with economic strength to accelerate their growth in the game and exchange cash for levels, which was very fair; the opponents felt that , if the sales of props are turned on, it will undoubtedly greatly destroy the balance of the game. At that time, all the paying users will be on the leaderboard. How can free users play?
Li Mu doesn't care too much about the objections. Since it's a game, making money is always the biggest pursuit. Once the paid mode is activated for any game, there will be objections from non-paying users, but profit still depends on paying users, as long as you pay Users can be satisfied, the game can make money.
However, Li Mu's bigger hope is to let the props mall to incubate Alipay, so he soon announced a piece of news in Happy Farm that instantly excited a large number of users - in addition to the traditional mobile phone bill payment channels, "Alipay" "Users can pay 0.1 yuan to buy a 10-yuan gift package, which includes ten packages of ordinary synthetic fertilizers, ten packages of high-quality fertilizers, and five sets of golden fingers.
Because the user level has generally improved a lot now, 20 packs of ordinary synthetic fertilizers and high-quality fertilizers do not actually play a significant role in the user's level, but these items are usually extremely rare, and now you can buy them for a dime A big gift package is still very attractive to the vast majority of users.
If it is sold for ten yuan, the people who may buy it will be greatly discounted, but if it is only sold for a dime, there are still many people who are willing to buy it.
As a result, the users of Happy Farm started to fry the pot, and everyone began to discuss what Alipay is. According to the introduction and links given by Happy Farm, it can basically be seen that Alipay is a kind of link to online banks. Through it, you can bind four The bank card of the big bank also realizes small-amount online payment, and it is the only channel for discounts, so a large number of users of Happy Farm poured into Alipay on the same day, registered an account in Alipay and bound a bank card.
Originally, there were only tens of thousands of Alipay users, including 3321 users and students in the two cities of Yanjing and Shanghai Stock Exchange, but in just one day, Alipay registered accounts reached more than five million, and nearly half of the users The bank card was successfully bound.
For Li Mu, this was simply a surprise beyond imagination.
In one day, more than two million users bound their bank cards,
Now that their wallets have opened an unimpeded outlet on the Internet, they have already paid the cost of registering and binding their bank cards to Alipay. When they need to pay in the future, they only need to enter the card number and password.
Using Alipay, Li Mu can now push them various products. As long as these users are interested, they can easily pay and complete the payment for online transactions. This is of great significance. If they want to be an e-commerce business in the future, these Alipay users It's the mainstay.
When Happy Farm was warming up for Happy Farm, it was the first time that companies in the industry really understood Alipay. Nowadays, the Internet payment channels are very simple. Ordinary online banking almost monopolizes online payment. Another payment method is the mobile channel. Payment, but this payment channel is not an online payment in the true sense. It cannot be directly linked to the user's wallet, but can only be linked to the user's mobile phone fee, so this type of payment is not suitable for large-amount payments, and is generally used for Pay less than a few hundred dollars.
However, in the current Internet market, from online games to various software and platform value-added services, the per capita Arpu value (user average income) is very low, so mobile payment is sufficient, and various companies providing value-added services are relying on China Mobile and China Unicom The survival of mobile payment channels, almost no one expands their own payment channels.
In this environment, Alipay has become an alternative.
Big companies in the industry are researching the Alipay model, and after researching and researching, no one has found the real value of this thing. Even Baidu's President Li expressed his doubts when chatting with Tan Yaocheng: "Li Mulong Isn't that Alipay service for 3321, why did it get it on Happy Farm again? His Alipay payment is not much better than online banking payment, what's the point?"
Tan Yaocheng shrugged: "It's hard for us to guess Li Mu's thoughts, the monthly turnover of 3321 is so huge, he never thought of turning 3321 into a company, but a payment method he developed for 3321 was even deliberately registered. A company, which I have always felt a little strange, has now tied it to Happy Farm, and it seems that he wants to be that Alipay user."
Mr. Li said: "There are online banking payments from major banks, and two operators' SMS and phone bill payments. Is it enough? Now so many companies rely on SMS value-added services to make money from consumers. , that speed is extremely fast, why doesn't he use these ready-made channels, and instead use Alipay?"
Tan Yaocheng sighed and said, "Mr. Li, let's leave him alone about Muye Technology. I don't think it makes any sense for him to do Alipay."
Mr. Li sighed with emotion: "But I can imagine that once the props store of Happy Farm is officially launched, the profit should still be considerable. Li Mu is really shrewd. He cheated us out before the game was launched, and now we can only do it. Watching him make money."
"No!" Tan Yaocheng sneered and said: "The profit potential of this thing is limitless, so many players are obsessed with it, once the item mall is launched, it will definitely be sought after by a considerable number of users with spending power, and a pack of chemical fertilizers can be sold in the item mall for several cents. Money, if you want to quickly plant more than ten pieces of land, it will cost several dollars, nearly ten dollars, if you spend a day with chemical fertilizers, you won’t be able to get down a few thousand dollars, and the profitability will definitely not be ordinary.”
President Li frowned and said, "Has the B round of Li Mu melted? Why haven't I heard anything?" (To be continued.)