Chapter 1303 Emperor's Technique

Li Mu didn't lie to Robin when he said he didn't want to be a search engine.

If I had been reborn ten or eight years earlier, the search engine would have to find a way to do it. This thing is a super rigid need of the Internet. In a sense, this thing is even more irreplaceable than instant messaging. Ten years and eight years Before, Google was not born, let alone Baidu.

But now, Google has formed a monopoly around the world, and Baidu has a considerable climate in China. What's the point of being a search engine at this time?

What's more, search engines are really a field that requires very high technical strength. Starting now, there is a long way to go to catch up. The ideal situation is to suppress Baidu and become the number one in China, but I want to compete with Google worldwide. Li Mu had no other idea except hehe.

Based on such a market environment, Li Mu is really not going to start the search engine business by himself, but if he has the opportunity to raise a flag, he is still very happy.

It is not very likely to go to Google to plant a flag now. Even if it is possible, the cost is probably too high to scare people to death, so Li Mu thinks, it is better to plant a flag in Baidu, YiTing.com does not mean much to him. Yes, but for Baidu, it is of great significance.

Moreover, Baidu's current valuation is not high, and its premium ratio is not high. If Yiting.com can get a good replacement offer, I am completely willing to sell it and exchange it for Baidu shares.

The question is, how many shares are Baidu willing to give to replace Yiting.com?

In Li Mu's view, if it is less than 10%, it can be avoided directly, but 10% will not agree to it. The ideal replacement price should be between 15% and 20%.

Baidu is not the Baidu after it went public, and it is not the Baidu that Google launched the Chinese market and his family dominated.

YiTing.com is not a simple music audio-visual website. It has huge traffic, strong reputation and user viscosity, and it is seamlessly connected to Tieba and Taobao. The most important thing is that he has genuine licenses from various record companies. .

For those record companies, there are too many pirated music on the Internet, and it is impossible to beat them. Li Mu happens to be able to help them create stars, help them increase their influence, and help them sell albums and peripheral derivatives on YY and Taobao. In other words In other words, Li Mu is now a super boss in the entire entertainment industry, so everyone has also licensed the genuine version to his Yiting.com. Although this license has little practical value, but because it is justifiable, the brand value is high. and completely eliminates all legal risks.

With YiTing.com's current size, it's a bit of a pitfall to replace 20% of Baidu's shares, but it's not a shit. After all, online music is on the rise right now, but if you look at the long-term, even if you replace 10%, it's a big profit.

In order to maximize profits, Li Mu drew a big pie for Robin.

He said: "In the future, I will embed Baidu search into YY123, and put it in the most prominent position as the only default search engine of YY123, so that YY123 can bring very huge traffic to Baidu."

"Besides that, YY123's current short news section has a lot of traffic. My door is now all related to YY.com. At that time, I can make the default link of Baidu search, and give the traffic first-hand. You, and then you return the traffic to me, in this case, it also adds a huge traffic entrance for you."

Robin didn't understand and asked Li Mu, "Mr. Li, why do you give me the traffic first, and I give it back to you?"

Li Mu said with a smile: "For example, there is a news headline on YY123's homepage news bulletin, the headline is 'Baidu successfully acquired Yiting.com'. Under normal circumstances, users click on this link and go directly to the specific news of YY.com page,

However, if we cooperate, I will let users click on this link and enter the Baidu search 'Baidu's successful acquisition of YiTing.com' page by default, and then you will feed back a lot of search results to users, so that users can click on it spontaneously. You put the links of YY.com to the top by technical means, and users click on the search results on the Baidu search page, and then they return to YY.com, but because of the jump to Baidu in the middle, it will naturally add a lot to you. most of the traffic. "

Robin cried. Although this was a trick he played badly in the future, he was suddenly taken out by Li Mu in advance. After listening to it, he felt like a new world had opened up.

Seeing his stunned look, Li Mu said with a smile: "This kind of operation is normal and easy to implement. It's good for you, but not bad for you. For us, the user experience will be affected by the addition of an intermediate link, but The impact is not large, and it is still within an acceptable range.”

Search engine traffic is an industry with deep water, and there are countless gray areas in it. The method Li Mu said is not a gray method at all.

Robin has already begun to feel a little excited. In this era, Baidu is not the traffic owner, Li Mu is. His YY is the product with the highest number of registered users, daily active users, and monthly active users in the country. If he can get some traffic from Li Mu , it will be of great help to Baidu's overall business report. Whether it will be listed in the future and its market value will depend on the performance presented to the capital side and securities companies.

Originally, MP3 and Tieba were Baidu's path, but they were snatched away by Li Mu. As a result, Baidu fell into the embarrassing situation of a single business model and no breakthrough.

Li Mu knows very well that after tonight, Baidu's road will be cut off by himself, that is, the keyword bidding that will be criticized and even scolded by countless people in the future, counterfeiting, theft and fraud, medical fraud, these extremely filthy Everything was born out of this business model. However, on this evening's charity night, if Li Mu formally established an industry alliance and allowed the industry to accept its own rules of the game under his influence, then Baidu's path will basically be counted in the future. It is broken. At the very least, the way of bidding for these evil keywords is bound to be broken. Otherwise, it will become the object of condemnation by the whole people, as well as the object of isolation and closure of the entire network.

From this point of view, the future development of Baidu is indeed worrying. If you do everything in your previous life, it will inevitably go downhill. In this life, you will not be able to do many things. It is estimated that it will be difficult to become a domestic first-line Internet company.

If Baidu is willing to acquire Yiting.com and become a shareholder of Baidu, then he can treat Baidu as a partner in the ecosystem and give him some support.

After thinking about it, Robin said to Li Mu, "Mr. Li, I will discuss this matter with the board of directors after I go back."

Li Mu nodded: "Okay, let's study it. By the way, if you are willing, in addition to the acquisition of Yiting.com, I can also invest a sum of money with you personally."

Robin was stunned, looked at Li Mu and said in surprise, "Mr. Li, do you want to vote for Baidu?"

Li Mu smiled slightly: "I still trust Robin in your ability, and I am more optimistic about the search engine market."

Speaking of this, Li Mu deliberately wanted to give Robin some negative interference, and deliberately said: "Google's current momentum is too strong, you guys have been founded not long ago, the foundation is unstable, the business model is single, and the product line is also very single, if you don't build flood control dams. , once Google fully develops the domestic market, you can't bear it."

Robin's heart sank suddenly.

Li Mu is right, this is not the time when Baidu was smooth sailing in the previous life. The overall development quickly fell into the shackles of the model, and it was difficult to find a breakthrough point. In this case, Baidu is like a baby who just learned to crawl. If the 18-year-old strong boy from the neighbor's house rushed into the house to steal things, he would not only be unable to resist, but would likely be kicked to death. In his heart, the crisis was always present.

However, Li Mu, a young and middle-aged man who is much stronger than the strong boy in the neighbor's house, if he can help Baidu, then it is impossible for Google to kill Baidu, and it is even very likely that he will return.

Making Li Mu a stake in Baidu and becoming a strategic shareholder is equivalent to building a powerful flood control dam for Baidu, which can even withstand the impact of a tsunami.

In the process of development, many start-up companies will introduce capital shareholders and strategic shareholders. Capital shareholders, as the name implies, provide financial support for the enterprise, so that the enterprise has ammunition to continue fighting; strategic shareholders, generally speaking, have more important strategic significance.

After founding Xiaomi, Master Lei became a well-known angel investor. Many new entrepreneurs want to invest in him. It is not that his money is more fragrant than other people's money, but Master Lei has a very large ecological resource. If he invests in shares, it means that he has obtained an admission ticket to ecological resources. Therefore, trying to find a way to make Master Lei invest in shares is more for strategy than for money.

And Li Mu's ecological resources are much larger than Lei's leader.

In fact, Li Mu also really wanted to seize the opportunity of Baidu. By investing in Baidu in two ways, he would be able to tie Baidu to his side, which is not only of great strategic significance, but also of great investment significance. Now he has invested tens of millions in him. It could be worth billions in a few years.

If YiTing.com can take 15-20% of Baidu's shares, and take some more shares by itself, if it holds more than 25% of Baidu's shares, it can support Baidu as a son, but at the same time, it must also prevent Baidu from defecting. In the future, if search engines such as Sogou and 360 start up, they will definitely invest in their shares in advance, and then export more resources to Baidu's competitors, check and balance Baidu, and use this to ensure their influence on the search engine industry.

This move is very damaging, but it is also very effective. It is like why the ancient emperors condoned the eunuchs in politics, to a large extent, it was also to curb the strength of civil and military officials. If the strengths of the emperors can be checked and balanced, it can ensure that if any party wants to rebel, the other party will not agree, and they must resist desperately for their own lives. In this way, the emperor's throne will not be reversed by those around him. , As for the impact of this internal friction on the country and the country, it is not important in the face of the stability of the throne.

Li Mu is like an ancient emperor. He hopes to turn Baidu into his courtier. If he is obedient, everything can be said. Check and balance, let him live rather than die.

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