Chapter 1295 Extremely Strong Social Repercussions
At the press conference, Li Mu announced to the whole society the logo trademark of the "Veterans Undying Charity Foundation" and the promotional photos of its spokesperson Du Wei. At the same time, Li Mu also officially announced to the whole society the donation bank card number of the Veterans Undying Charity Foundation, and Alipay account.
Li Mu promised the whole society: "The financial situation of the Veterans Undying Charity Foundation will be strictly and transparently announced to the whole society, including the details of the receipt of each donation, the amount of each expenditure and the details of its purpose, and we will definitely fulfill it. Responsibilities and obligations, wholeheartedly serve the surviving veterans of the War of Resistance in China."
There are many charitable foundations in the world with a charitable amount of more than 100 million yuan. Li Mu alone has made two. One is the 3321 Scholarship Foundation, and the other is the Veteran Undying Charity Foundation. However, there are so many charitable foundations with a scale of over 100 million yuan. , the only ones who dared to fully disclose the details of the funds to the whole society were Li Mu.
Complete and thorough publicity is the fundamental principle of Li Mu's charity work. He is a person who can clearly divide things. When he is a business, he can make good money; when he is doing charity, he spends money well. Doing charity can not deceive the public, cover up.
Incomparably solemn commitment, in exchange for everyone's convincing, everyone's recognition, admiration, and even follow.
At this time, Li Mu announced his "Commercial Charity Plan" and said to all the media reporters: "The Veterans Immortal Charity Foundation hopes to give every surviving veteran comprehensive care. To do this, the whole society needs to work together. Therefore, we will open up brand strategic cooperation to hospitals, nursing homes, supermarkets, pharmaceutical companies, daily necessities companies, fast-moving consumer goods companies, and furniture, home appliances, and home improvement companies in the whole society.”
Having said this, Li Mulue paused and added: "Our cooperation threshold is not cash, but: as long as the enterprises and institutions themselves have sufficient strength in the region and industry, and promise to be certified by the Veteran Undying Charity Foundation For the corresponding discounts and services of veterans, you can use the title and logo of the veteran strategic partner, and at the same time share the promotion resources of the veterans charity foundation. To use the simplest example, if a company that produces down jackets is willing to give Veterans donate a batch of winter warm down jackets. As long as the company's products meet the national standards, they can apply for cooperation with us. Except for the promised resources, we will not charge any cash."
"Of course, we also accept companies and institutions to cooperate in the form of donations. The donations will also be fully charged into the fund pool of the charitable foundation, and will be announced to the whole society!"
"The email address on the big screen is our cooperation email address. If there are companies and institutions that wish to cooperate strategically with us, please indicate your detailed information, qualifications, and charitable resources you are willing to provide. Our staff Will contact you as soon as possible!"
The reporters all understood Li Mu's strategy. He not only wanted the whole society to pay attention to charity, but also to mobilize the enthusiasm of the whole society and let them participate in charity. What's more, he used his influence to give this charity. Charity projects have enough attention, and enough attention has enough commercial value behind them, and then push charitable projects with commercial value to enterprises and institutions, so that they can exchange resources and funds for the commercial value. It can also contribute to the foundation. This business model of getting what they need is far more advanced than the model that calls on enterprises and institutions to simply pay!
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From this evening, the whole society seems to have changed in an instant after the snow.
What people are discussing, paying attention to, and caring about is no longer about the parents, no longer about celebrity gossip, no longer about domestic news and overseas situations, but more than sixty years ago. A veteran who threw his head and shed his blood for this nation in the Anti-Japanese War.
The whole process of Li Mu's press conference,
As well as the edited clips and the original film of the documentary, they have been watched countless times on TV and the Internet, and the heart-shaking song has suddenly become a single loop for everyone, and the whole society has spent 60 years gradually. Forgetting the veterans, Li Mu made the whole society remember these veterans overnight.
In the past life, charitable projects related to veterans have never really entered the field of vision of every ordinary person. Everyone pays attention to official charitable projects such as Project Hope, Touching China, or charitable foundations of celebrities and celebrities. There are also few charitable foundations dedicated to veterans.
Veterans are passing away every day, silently. Only in a limited number of specific times will society think of those veterans who have passed away, such as Victory Day and National Memorial Day, but society rarely thinks of those veterans. For the surviving veterans, everyone seems to have tacitly ignored this group. Occasionally, there are some charitable people who focus on veterans' public welfare, and because of their lack of influence, they cannot promote this charity project to the world.
However, Li Mu has enough influence.
Moreover, Li Mu used to sway the appetite of the whole society. At the same time, he kept silent in the face of negative comments on the Internet and kept away from the media. He also made himself a bait, and then attracted everyone's attention to the current situation of the surviving veterans group. , and the importance of caring, making up, and repaying them during their lifetimes.
In order to achieve this goal, Li Mu showed the veteran's "past life and present life" in the most sincere way, making countless people burst into tears in front of TV screens or computer monitors.
While deeply moved by the veterans, people also fully realized that Li Mu's realm and sense of social responsibility are high enough to make most people look up to him.
The funny thing is, when Li Mu wholeheartedly promotes the Veterans Undying Charity Foundation, there are still a bunch of idiots with ulterior motives, questioning Li Mu on the Internet, and even arranging all kinds of ridiculous rumors to slander Li Mu. This is absolutely unbearable filth. !
A large number of netizens immediately appeared on the Internet, trying their best to stand up for Li Mu and scolding the fabricators of those rumors.
They say that Li Mu has gone bad? Yes, he has deteriorated, he has just become more noble!
They said that Li Mu broke away from the masses and went to mix with the playboys? Yes, he is mixed with the playboy children, but his real purpose is to use his noble sentiments to lead those playboy children to make concerted efforts to contribute to the society! Hundreds of people in the csc club donated 86 million to the Veteran Undying Charity Foundation! This is the best proof!
They say that the csc club is an existence where playboys show off their wealth and corrupt society? This is just fucking fart! As long as Li Mu was there, such a thing would never happen! The people in the csc club are indeed rich, and they are indeed the second generation of the rich, but do the children of rich families have to be playboys? Don't you see them donating to the Veterans Don't Die Charity Foundation? The whole club is full of positive energy. Where can I find a club composed of so many rich people with positive energy? This is the whole country, right?
Li Mu no longer cares about the remarks on the Internet that criticize himself or praise him. The main purpose of this press conference is to promote the whole society to pay attention to veterans, and the second is to let those fools who question him slap him in the face, so now there is a one-sided support voice on the Internet It doesn't make him happy, but he is gratified that the whole society has expressed great affirmation and recognition to the Veterans Undying Charity Foundation. This is the most important thing.
However, the more than 400 members of the csc club are really proud this time!
I never dreamed that Li Mu would make such a big advertisement for everyone's donation. My god, this event was thrown in front of the people of the whole country at a press conference. Now the csc club has become a positive energy. Representatives have been well received on the Internet and in the mouths of the masses!
Now when I say that I belong to the csc club, everyone who hears it will give a thumbs up and praise it.
Being a good person is addictive, especially after getting praises that have never been received, many members of the csc club are very excited, and their inner realm has been raised a lot. They always feel that if they belong to the csc club, they must You must learn from Li Mu and make more contributions to the society. At the same time, you must strictly restrain your words and deeds. When you drive a sports car on the street in the future, you must not speed, step on the accelerator to blow up the street, or honk the horn indiscriminately. You must be the most observant in all cars The one who crosses the regulations, this is in line with the identity of the csc club.
The Veterans Immortal Charity Project has not only received widespread attention and praise from the whole society, but also received extremely enthusiastic spontaneous donations from all walks of life. The enthusiasm for donations is so high that it even exceeded everyone's expectations.
At 10:00 p.m. on the second day of the conference, the foundation's bank account and Alipay received a total of 980 million RMB donations from 34 million people across the country!
980 million! And the amount keeps going up!
Even Li Mu was shocked! I never thought that the enthusiasm of the people would be so strong!
When Liu Xinying found out about this number, she burst into tears in front of Li Mu. What moved her was that in one day, more than 30 million people were touched by Li Mu and by the Veterans Undying Charity Foundation. , donated nearly one billion yuan in cash to the entire charitable foundation!
Li Mu knew that people must be really moved, so they donated so enthusiastically to the veterans. More than 30 million people donated one billion yuan, and each person donated 30 yuan. The amount of money donated in one day exceeded his own. The basic expenses that the Veterans Immortal Charity Foundation will need in the next 20 years as estimated by He Weilan.
In addition, the foundation's cooperation mailbox received thousands of e-mails requesting cooperation within one day. According to the feedback from the staff in charge of cooperation, these include almost all civil industries in China and large-scale enterprises. We are willing to donate a TV set for every certified veteran in the future. There is no upper limit, but based on the estimated scale of more than 20,000 surviving veterans, this commitment is worth at least tens of millions of yuan; there are also small township enterprises that are willing to provide every A certified veteran donates canned fruit that he produces, and even a plastics factory hopes to donate washbasins and plastic slippers to the veterans.
Li Mu does not know how many of these actively cooperating companies are really for charity, and how many are in exchange for fame and resources. These are not important to him. What is important is that these companies have shown great commitment to business and charitable cooperation. Enthusiasm, which not only brings great help to the Veterans Undying Charity Foundation, but also provides a new direction for future philanthropy. ...
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