Chapter 1322 Strike While the Iron Is Hot!

Just half a month ago, many media in the world thought that the development of Makino Technology had entered a bottleneck period. They believed that Li Mu's genius and innovation had finally gone from a blowout to a period of silence after a volcanic eruption. After half a month, Li Mu once again dropped a nuclear bomb on the entire Internet world.

The power of this nuclear bomb is beyond everyone's imagination. It is like a full-coverage indiscriminate attack. Almost every netizen, regardless of nationality, gender, or age, will be brainwashed by his game.

In front of such a super hit, the media did not hesitate to give all the attention to Muye Technology, to "Plants vs. Zombies Online", and to Li Mu, which also made the media realize that a genius is a genius after all, Dad. After all, it is my father. In the future, I must not think that my father is old and unable to walk just because my father occasionally takes a vacation.

As a result, various media did not hesitate to praise their words, and sent Li Mu and this game to all the front page headlines.

At the same time, because of the small game "Plants vs. Zombies Online", the entire Internet world has fallen into an unprecedented state of madness.

The brainwashing game mode and the addictive online experience have dragged netizens all over the world into a common "abyss".

Lin Qingya, who was in the United States, called Li Mu excitedly and told Li Mu a very interesting news: In the entire Silicon Valley, today because of the game "Plants vs. Zombies Online", there has been a large area of ​​late arrivals, and many companies have been late. The boss even called Lin Qingya and "complained" to her, saying that "Plants vs. Zombies Online", which was launched early this morning in Silicon Valley time, caused a large number of employees and management personnel in their company to forget their working hours.

It’s okay to forget about working hours. Almost all employees of Silicon Valley companies are eagerly discussing this game that is instantly popular all over the world after arriving at the company. For these Silicon Valley elites, this game is not only super attractive In addition, there is a strong research value.

Why, why can such a simple game become popular all over the world in such a short period of time? In one morning, the number of simultaneous online users exceeded 20 million, and in one day, the maximum simultaneous online users exceeded 30 million. Many game company bosses dare not ask for extravagance in their dreams. It's done, why is that?

Lin Qingya also said that today, in addition to receiving calls from the bosses of major companies in Silicon Valley, she also received calls from executives and even CEOs of five major investment banks in the United States.

While congratulating Makino Technology for its new breakthrough, these investment banks are also concerned about Makino Technology's next capital operation plan. Everyone knows very well that with the super strength displayed by "Plants vs. Zombies Online", if it is given half a year's With the development of time, creating a greater peak and creating more capital flow, Muye Technology can easily achieve an IPO on Nasdaq, and may even become a leader in the world's Internet companies through an IPO.

At this time, the investment bank naturally hopes to maintain a good relationship with Muye Technology. When Muye Technology IPOs in the future, the investment bank will have the opportunity to become a securities company in the IPO business of Muye Technology.

Li Mu himself was shocked by the unimaginable popularity of "Plants vs. Zombies Online". He knew that "Plants vs. Zombies Online" would become a hit in this era, but he didn't expect it to explode so thoroughly...

Not only him, but the whole society never thought that a game could be so popular in a short period of time.

Most of the phenomenal explosions have greatly exceeded social expectations. When Steve Jobs released the first iPhone, Nokia and the people of the world did not think that this phone could be popular all over the world, let alone create a hundreds of billions of dollars. super empire;

When Uncle Bird released "Jiangnan Style", all the musicians didn't expect this thing to be popular on five continents.

It was so popular that even the then first lady of the United States was learning his horse-riding dance;

Domestic musicians never dreamed that a song "Mouse Loves Rice", which can only be regarded as a second-rate online song, with a singer whose appearance was stupidly indistinguishable from Sun Nan and Wang Daye, would be popular among the people of the country. loop;

Well-known game makers such as Blizzard, EA, KONAMI, and Rockstar suddenly found that their worldview was completely subverted overnight.

When they worked hard to develop various large-scale games that challenged the limits of today's technology and hardware, and when they racked their brains to construct the huge world view in the game, an unprecedented explosive game suddenly appeared in this world, and this The simplicity of the game really makes these game elites cry without tears.

At this time, Blizzard Entertainment, which is located in California with the American branch of Makino Technology, fell into a state of doubting life from top to bottom.

At the same stage, Blizzard Entertainment has become a leader among game manufacturers in the world. In the past ten years, they have exported a number of classic explosive games to the world, including the Warcraft series and the Diablo series. , and the StarCraft series.

These three series of games have laid a strong foundation for Blizzard Entertainment, so they secretly started a new plan this year: using the plot of the "Warcraft" series of games as the game background, relying on the game's world view, heroic characters and Historical events have created an unprecedented super online game. The name of this super online game is called "World of Warcraft".

Blizzard regards "World of Warcraft" as a major strategic product for the company in the next few years. A common analogy used by Blizzard's CEO internally is to make "World of Warcraft" a strategic nuclear missile for Blizzard Entertainment.

Strategic nuclear missiles in a peaceful world are a deterrent that may never be used in actual combat. However, strategic nuclear missiles in the Internet industry are born to blow up all enemies. Blizzard relies on "World of Warcraft". My hope is to use it to conquer the world's online game market, impact the online games of all other companies, and become the overlord in the online game industry.

Blizzard has conducted in-depth research on the online game market, and has also made in-depth calculations on the future development space of "World of Warcraft". In Blizzard's view, if they operate this game to the extreme, it may be possible within the next three years. Gaining tens of millions of paying players all over the world, in their opinion, is already the existence that can create the pinnacle of the industry, and this super game with a grand background, a huge structure, beautiful pictures, and a first-class experience may be very important to the world computer. The development of hardware brought a huge boost.

I went to work hard with such a big dream, but I didn’t expect that a game that was technically simple and heinous had dominated the netizens all over the world overnight. Blizzard executives immediately organized a core team meeting. At the meeting , asking everyone to experience "Plants vs. Zombies Online" live, and then discuss the awesomeness of this game, and where it can be learned or even imitated.

A bunch of people started to play this game in the conference room with their laptops in their hands. It was a stand-alone version at first, and then someone shouted, "Hey, why don't we try the online mode experience."

Then, everyone began to unknowingly immersed in the state of experiencing "Plants vs. Zombies Online" with friends.

Until noon, everyone was eagerly "experienced" this game mode with strong brainwashing ability, and there were shouts from time to time in the conference room:

"Jimmy, come on, help me plant a pea shooter on this line, I can't take it anymore!"

"Oh, shit! Anglo, the nut wall is almost eaten up, has your CD cooled down? Help me grow a nut wall!"

"I found a good way to deal with the 'pole vault zombie', plant a piranha in an empty space behind the nut wall, so that the 'pole vault zombie' will be swallowed by the piranha as soon as it hits the ground, hahaha I'm a genius!"

"Pete, didn't you realize that mashed potato bombs work well too? Duang's is gone in one go, and it's super cheap!"

"But that thing is a one-time thing. Although it's cheap, it has to wait for the CD to cool down. It will take time for it to grow!"

"Tom, for God's sake, help me plant an ice shooter, slow down these zombies, I can't stop this line!"

"Sorry Justin, I also need an ice shooter here to consolidate the defense, or let me drop a cherry bomb for you first!"

...

After "Plants vs. Zombies Online" became popular, all the games on the market were greatly impacted, even Makino's own "Paradise Town" was the same. Active users dropped by about 10%, while the average user usage Duration dropped by more than 30%.

Li Mu analyzed the reasons. "Paradise Town" is not a fast-paced game. On the contrary, it is a very slow-paced business game. After a long-term operation in the game, users have their own industries in the game. The longer the time, the higher the user stickiness. However, after the foundation of the game is laid, although active users log in every day, they will no longer spend a lot of time immersed in the game like the previous period;

"Plants vs. Zombies Online" is a fast-paced game, especially the stand-alone mode and the cooperative mode of battle with friends in the dungeon. The rhythm is very fast. What users mainly like is the fast-paced and refreshing battle, this kind of game is very easy Immerse users in a short period of time, and forget the time as soon as they dive in;

For a while, all kinds of images in Plant Wars became popular, whether it was the various plants in the game or those cute and funny zombies, they became the favorite cartoon image of the whole people.

In order to enhance the world influence of "Plants vs. Zombies Online", Li Mu decided to strike while the iron was hot, and called the game's art team and the entire product team of Makino Technology for a meeting to prepare to promote the derivative development of "Plants vs. Zombies Online".

In Li Mu's concept, there are many development directions for derivatives. Take "Plants vs. Zombies Online" as an example, which can do animation, comics, movies, and use game images to make various derivative products, such as dolls, pillows, keychains , homework books, etc., etc., and can even be sold to McDonald's, Trolley Eggs as themed gifts.

Just like the animated image of Minions, as long as it is developed in depth, the derivative space is so large that it can penetrate into every field of life.

However, if you want to strike while the iron is hot and make the first derivatives at a fast pace, animation, comics, movies and various physical products cannot be the first choice, because the time period of development and production cannot be broken through.

Therefore, Li Mu personally screened several derivative directions of the first stage, including:

1. The official high-definition wallpapers are designed by the artist immediately, and are provided for free download and use by users on the YY website. The production cost of the wallpaper is very low, and the game materials are all available. An excellent artist can make multiple theme wallpapers a day. Although there is no such thing as Direct economic value, but can further promote game coverage efficiency and user influence;

2. The YY product team immediately developed a custom skin interface with "Plants vs. Zombies Online" as the element, and launched the cartoon show products related to "Plants vs. Zombies Online" in the YY show;

3. The BD team immediately contacted and cooperated with McDonald's, KFC, Coca-Cola, Pepsi and other brands, and prepared to authorize the "Plants vs. Zombies Online" brand and image for them to use as special products.

McDonald's VS KFC, Coca-Cola VS Pepsi-Cola, all of which are rivals, so that Makino Technology will have the opportunity to gain the greatest benefit.