Chapter 1323 Push to the World's Top Level

The high-definition Q version of Plants vs. Zombies wallpaper was downloaded more than 10 million times within a day after it was opened on YY. There are more than 100,000 users leaving comments on the wallpaper download page. These users come from all over the world, and everyone's Behind the nickname, there is a small flag of the landing country. On the comment page, there are flag icons from all over the world. Messages in various national languages ​​appear on the same page at the same time, which makes Li Mu feel as if he is on the same page. Browsing YouTube, the popularity of the game can be seen.

Now, "Plants vs. Zombies Online" has only been online for two days, and its highest number of online users has exceeded 50 million. On the third day, the daily sales of items and skins of the game reached 3,500. 10,000 RMB, and its strong revenue capability has convinced the entire industry.

Li Mu is a past person and knows the development trajectory of paid skins in the game. As more and more people use paid skins, although other users have not been disturbed in normal games, the potential impact due to aesthetics has been fermenting. , until one day, ordinary users can no longer stand the original skin that remains unchanged, and start to pay for it forever.

Li Mu can also foresee how popular YY's skin and YY show will be when the same skin is designed. At that time, I am afraid that a single paid YY show will be able to generate a lot of income for the company.

It is said that all the game companies on the market are researching "Plants vs. Zombies Online", and they are also promoting the imitation route with the fastest speed, including even the famous Blizzard, even they want to imitate "Plants vs. Zombies Online" , make a tower defense game.

However, even if game companies all over the world tried to imitate "Plants vs. Zombies Online", Li Mu would not be worried at all, because he knew very well that the only successful condition for "Plants vs. Zombies Online" was YY.

Without YY, even Blizzard would not be able to promote a similar tower defense game;

Without YY, even Microsoft would not be able to make netizens around the world crazy about this game;

Without YY, even if Steve Jobs and Nokia put the same game into their phones, it would be impossible for players to interact with friends on YY.

Anyone, or any company, who wants a similar game to fully reach the height of "Plants vs. Zombies Online" must have a social product that is highly consistent with YY, otherwise it will be completely useless.

Both KFC and McDonald's received offers from Muye Technology for cooperation on game cartoon images. The cooperation plan given by Muye Technology is: McDonald's or KFC will pay a certain amount of copyright royalties, and Muye Technology will authorize the packaging and use rights of cartoon images in the game. Give it to them, so that they can print the cartoon image on their product packaging, if they want to get the license for derivative products, this has to be paid extra, such as: dolls and dolls made from game cartoon images;

If in China, most companies use their own cartoon images to produce various products, they will hardly pay a dime for the copyright fee, but not in the United States, if any company dares to use its own copyright without authorization, it can The United States won the court without suspense and demanded huge compensation;

Multinational companies such as KFC and McDonald's have had similar cooperation with many well-known copyright owners before. McDonald's cooperates very closely with copyright owners such as Disney and Pixar, and often launches Disney or Pixar cartoon images as the core. Derived small gifts, and then combined with their own in-store packages to do promotional activities;

In addition to close cooperation with some American companies, KFC also has very in-depth cooperation with Japanese copyright owners. For example, this year, KFC launched a "Doraemon" package, which is very popular in China. Doraemon's name and image are not packaged,

It also comes with a remote control Doraemon toy, which is very popular with children.

However, neither of these two companies has had similar cooperation experience with Huaxia's local copyright owners. So far, all of Huaxia's cartoon image copyrights have seriously lacked influence in the international market, whether it is calabash baby or black cat police. Well-known domestic cartoon characters such as Chang and Shu Kebeita are not recognized in the international market, even Sun Wukong.

It can be said responsibly that by accumulating all the development achievements of China's domestic cartoons over the past few decades, its influence in the world is not comparable to the international influence accumulated by "Plants vs. Zombies Online" in the past three days. Even worse!

"Plants vs. Zombies Online" became popular all over the world in a short period of time, which also made the cartoon image of the game familiar to more than half of the world's people. Therefore, behind every cartoon image in the game, there is a huge profit space.

Therefore, when Makino Technology found two companies, both companies showed very strong interest.

Li Mu is very able to grasp the pain points of these companies. He asked BD to find these two companies and put forward cooperation intentions, but did not make actual quotations. At the same time, he released news to let these two companies know that they were dealing with two companies on the same thing at the same time. Negotiations create a sense of urgency for the two companies.

Before "Plants vs. Zombies Online" became popular, there were countless competing products in the international cartoon copyright market. Even if one of the two companies found a cooperation opportunity in this market, the other party could also find other similar competing products, such as KFC cooperated with Doraemon, and McDonald's cooperated with Toy Story. Everyone is evenly matched, and no one will be left behind by the other; if KFC has HelloKitty, McDonald's can also get SpongeBob SquarePants.

However, the current game market is not the cartoon animation market. At this stage, the game field can be cartoonized and popular all over the world. Only "Plants vs. Zombies Online", if the opponent seizes this opportunity, he will To overtake it is a very difficult thing.

Even if the global cartoon animation market is brought in to compete with "Plants vs. Zombies Online", it may not be easy, because the global cartoon market currently has a lot of well-known and well-known cartoon characters. In the past two years, there is nothing new. The cartoon image can be famous all over the world.

So this also involves a heat problem.

The cartoon image of Doraemon is really powerful. At least one-third of the world knows it. Although Doraemon is well-known, it has nothing to do with the popularity. It seems that everyone in China knows about six Little Soul Boy, in 2015 and 2016, although he was still well-known, he has lost his popularity. The appearance fee may not even be less than 100,000, but at that time, the popular little fresh meat, even if he had just debuted for a year or two, but due to the popularity High, the appearance fee is as high as several million, this is the importance of popularity.

Nowadays, all the cartoon images in the world for a hundred years have been taken out, and one is counted as one, and there is no image or series that can be compared with Plants vs. Zombies. Therefore, for companies such as McDonald's and KFC, Makino Technology does not take this It’s okay to cooperate with the fast food industry when the image comes out. Once you get it out, you must try your best to get it.

The same goes for Coca-Cola and Pepsi.

The rivals of these two decades are basically "mirror brothers". It has always been what you do, I do what you do. You produce Coke and I produce Coke. You produce Sprite and I produce Qixi. Da, not only fights on its own products, but also often spreads this kind of war against Maimang to other fields. If you cooperate exclusively with McDonald's, then I will cooperate exclusively with KFC, and strategic partners are also deadly enemies...

Under such circumstances, "Plants vs. Zombies Online" suddenly had to negotiate and cooperate with both sides, and the war suddenly started, and if the competition failed this time, there would be no other similar competing products to choose from.

Muye Technology's BD, under Li Mu's advice, gave KFC, McDonald's; Pepsi-Cola and Coca-Cola, two groups of competitors, two cooperation plans for him to choose:

The first is that the cartoon image is authorized on an annual basis, and each company will give a quotation for the annual authorization fee, and the higher price will be awarded;

Second, the user promises to display the amount. For example, Pepsi can promise that the image of "Plants vs. Zombies Online" can be displayed 100 million times on their various products within a year, and Coca-Cola can promise to display 200 million times, but who? Whoever promises the highest number of impressions can get exclusive authorization. On this basis, Muye Technology only collects a nominal royalty of 100,000 US dollars per year;

However, Muye Technology has a clear definition of the display volume: for each product sold with an authorized image, the display volume is calculated once, and if the actual display volume does not reach the promised display volume, compensation will be paid to Muye Technology at USD 0.2 each time.

That is to say, if these companies want to obtain the image authorization of "Plants vs. Zombies Online", they must either pay more or produce more products related to the image of "Plants vs. Zombies Online".

Li Mu himself prefers the latter. What he cares about is not the annual licensing fee of $100,000 or $5 million. What he wants is to use these offline companies with super channel capabilities to quickly convert "Plants vs. Zombies" The image of "Online" is pushed to the offline field all over the world, filling the offline gap of "Plants vs. Zombies Online", enhancing the global influence of "Plants vs. Zombies Online", and making the cartoon images in the game more popular and influential And in terms of gold content, they are all pushed to the world's top level, which is what Li Mu wants most.

Online is Li Mu's absolute advantage. If the Internet world is the ocean, then Muye Technology is the largest whale in the ocean, but no matter how strong the whale is, it is difficult to become the hegemon on land. For Muye Technology, the offline reality Society is equivalent to the "land".

The difference is that KFC, McDonald's, Coca-Cola, and Pepsi-Cola are all giants in the offline industry, which Li Mu lacks.

If Coca-Cola and Pepsi want to get the exclusive license of "Plants vs. Zombies Online" with the least amount of money, they must make the highest possible commitment in the number of impressions. If Coca-Cola sells 50 billion bottles of Coca-Cola every year, Li Mu can't wait for them to directly Give a promise of 50 billion impressions per year, and the image of Plants vs. Zombies can truly spread to every corner of the world!