Chapter 1300 Formulating the Rules of the Game

If Li Mu still has any dreams in the domestic Internet industry, then I am afraid there is only one "Godfather" left.

The great success of Muye Technology has established him as a super leader in China's Internet industry, not to mention that there are Taobao and Alipay in his well-developed business. If these two super products are also incubated, Li Mu will definitely be able to. To become the unique leader in the world's Internet industry, if Mark Zuckerberg's Faebk rises again, then he can simply be a god among global entrepreneurs.

However, in fact, this so-called boss is just a ranking of size. In addition to fame, the actual influence can basically only be within its own ecology, not covering the entire industry.

Tengxun's ecology is very strong, and the same is true in Ahli, but the two super bosses do not have the ability to formulate rules in the entire industry. Tengxun can determine the development direction of QQ and WeChat, but not the development of the entire instant messaging industry. In the direction, if one day WeChat wants to sweep the edge information in its own system, competitors such as Momo will not follow. On the contrary, it may increase its investment in the edge wipe, so as to open up the relationship with WeChat. The differentiation of this behemoth.

The same principle applies to Ahli. If Boss Ma had a high character and cracked down on all counterfeit goods on Taobao, other e-commerce platforms would certainly not follow his lead.

In Huaxia, the Internet is an innovative industry, and it is also an industry with relatively loose state supervision. Especially in the first ten years of Huaxia Internet, the country and practitioners are crossing the river by feeling the stones. No one knows how this industry will develop. To what extent, the state has given the industry a more relaxed policy. Under this premise, some practitioners have gradually ignored their own moral constraints in order to pursue profits.

Li Mu knows this industry too well. A large group of people with high IQs are racking their brains every day to think about the shortcut to success. As long as the subjective thinking is a little off, it is possible to give birth to a gray or even illegal industrial model, and then quickly scale , industrialization, the innovation of many industrial models is so fast that it is impossible to keep up with the speed of legislation.

The time it takes for a new law and regulation to go from the germination of demand to the final finalization to its formal implementation may be calculated in units of years, but the speed of Internet people’s thinking iteration is too fast to calculate in units of days. slow.

In this case, the law can only be used as a remedy. If you want to prevent problems before they happen, you must see who can make these high-IQ talents abide by the necessary industry standards and moral bottom lines.

The biggest problem in the game of the Internet in China is not that everyone does not follow the rules of the game, but that no one really comes up with a set of rules for the game. Moreover, even if someone wants to come up with the rules, it depends on whether the person who came up with the rules can put them into practice. Rules are pushed to the whole industry.

People who can really come up with a set of rules and can implement them to the whole industry are basically recognized industry godfathers. Although the industry godfather does not have the real law enforcement power, he has enough influence and charisma. Let the vast majority of people in the industry be willing to follow the rules of the game he made. In addition, more importantly, he needs to have enough influence to allow the vast majority of people in the industry to face rule breakers. At the time, I can stand by the "Godfather" without hesitation, and work with him to isolate and sanction the rule breakers.

In this special era that requires industry autonomy, Li Mu hopes that he can become the godfather of this industry and formulate a basic game rule for this industry, a game rule that conforms to ethical norms.

If he can do this, he will be able to prevent people in this industry from doing evil to the greatest extent. At that time, he does not need to directly punish the wicked, he only needs to cut the way of the wicked, and the wicked will naturally stop doing evil.

For example, if any Internet company openly pirates intellectual property online in the future,

Li Mu can make all domestic search engines completely block all the information of the company, especially keyword searches. In this way, websites that do pirated novels, audio and video, and videos will largely cut off the source of traffic;

At the same time, Li Mu can also get all the Internet companies to unite and not buy advertisements from pirated websites. In this way, even if the pirated websites can keep some traffic, they will become completely tasteless because they cannot monetize the traffic. .

Pirated websites also require costs. Domain names, servers, bandwidth, labor, crawling, technology, and search engine optimization all require costs to operate. The reason why these costs are invested to do this is to exchange traffic for traffic realization. , if the traffic is cut off, the road to monetization is cut off, and he has no room for profit from piracy, so he will naturally give up;

In the future, if a website or search engine is doing unscrupulous advertisements for counterfeit medicines or Putian hospitals, Li Mu can ask the whole industry to "ban" them. established game rules.

The Internet itself is an industry in which countless segments are linked to create value. If an Internet company cannot interact with other companies in the same industry, then its value will be greatly reduced or even fall to the bottom, which will force him to change his ways.

On the one hand, Li Mu wanted to get more donations and help for charity, on the other hand, he wanted to take this opportunity to convene the whole industry and start to instill the right way of thinking for the practitioners in this industry. , and then gradually develop the rules of the game.

...

The reporters squatting at the airport saw almost all the famous people in the Chinese Internet industry. Of course, there were no Boss Ma and his subordinates who had been detained and awaiting trial.

These Internet entrepreneurs take the bus arranged by the staff directly after getting off the plane. Every half hour, there is a special bus to take these industry insiders from the airport to the hotel.

Although the charity night only started in the evening, many people in the industry arrived at the scene ahead of time in order to meet Li Mu in advance, including Mr. Li from Baidu.

Since the rise of Muye Technology, the development speed of the entire Huaxia Internet industry has increased significantly, and the number of netizens has also increased rapidly. After Muye Technology has become famous internationally, American capital has also become more interested in Huaxia Internet Company. Huaxia Internet Company's future is also optimistic. Although Baidu's business is only developing steadily, the American capital behind it has been urging Baidu to speed up its development and strive to be able to list in the United States next year.

Mr. Li naturally also hopes to go public as soon as possible. Before going public, valuation and worth are only a number. Once listed, they will truly have market value and have the best cash-out channel. The ultimate goal of most entrepreneurs is to be able to List your business.

After listing, the company obtains the corresponding price-earnings ratio, and the valuation becomes the market value. Entrepreneurs can choose to let the market take over the market at a high level, and then cash out themselves. Of course, entrepreneurs with more vision will choose to continue to work hard to make the company bigger. However, no matter how he chooses, he must first try to do everything possible to get the company listed. If the entrepreneurial stage is unprotected rock climbing, the listing is tantamount to adding a safety rope to himself.

If Baidu wants to go public, it is still a little weak to rely solely on the search engine business. Such a business model is not enough to support it to complete its IP. Therefore, in terms of business model, it must have new expansion. It is the product that Baidu most wants to get.

Mr. Li has always wanted to get Yiting.com, but although Li Mu said he was willing to transfer Yiting.com, he did not follow up. Now, Yiting.com has basically realized the monopoly of online music and music downloads in the mainland. A large number of music users no longer search for music through search engines, but directly choose to open YiTing.com to complete the operation, which is a huge loss to Baidu's traffic.

For search engines, the last thing you want to see is the rise of large vertical websites. The rise of portal websites will largely cut off search engine traffic. Users originally liked to search for videos on Baidu, but later learned to open Youku directly. Or iQiyi, this part of the traffic will be lost from Baidu; users originally liked to search for popular news on Baidu, but later on Weibo, a considerable number of users will directly enter Weibo to search; users who like IT products gradually learn to In order to directly open Zhongguancun Online, users who like cars have learned to directly enter the car home. The more vertical portals like this, the more affected Baidu's traffic will be.

Now, compared to vertical categories such as automobiles and IT products, music has the largest audience, so YiTing.com has become a product that President Li has dreamed of.

As for Tieba, Mr. Li did not report too much hope, because Tieba now has huge traffic and high potential value, so high that Baidu's size is impossible to eat. If you want to take YiTing.com and Tieba together Under the situation, Baidu has to find enough leverage from the capital behind it, and then try to swallow the post.

In fact, apart from these two products, Mr. Li is still coveting Li Mu's YY23.

The traffic of YY23, the website portal, has exceeded everyone's expectations, and in terms of impact, this thing has the most direct impact on Baidu's search engine.

A considerable part of Baidu's traffic comes from users' directional searches on designated websites. For example, users can't remember the domain name of the starting point, so every time they open the starting point, they must first search for the keyword "starting point" or "starting point" on Baidu. , and then open the home page of the starting point through the results fed back by the search engine.

However, with the popularity of YY23, a home for URLs, these users no longer need to do directional searches through Baidu. They just need to open YY23 and click "Starting Point" in YY23's novel category. , and they can go to most of the well-known websites in the whole country and even the world through YY23.

Therefore, most of Baidu's directional search traffic has been hijacked by YY23. ​​In the previous life, Baidu could get back this part of the traffic in disguise by acquiring Ha23, but in this life, Ha23 has been played dead by Li Mu, and Baidu has no other choice. room.

YY23 seems to be just a website home, but it has gradually become the primary entrance for Chinese netizens to browse the web. The hijacking of Baidu traffic is very fierce, and it is also very important to the strategic position of Muye Technology itself. Mr. Li is very clear in his heart and thinks It is impossible for Li Mu to sell YY23. ​​The only possibility is to cooperate with him, let him hijack the traffic that YY23 hijacked from Baidu, and then re-release it to Baidu through cooperation.

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