Chapter 1270 Strategic Arrangement

Master Lei probably understood Li Mu's intention. What Li Mu wanted to do was to attract users with extremely cost-effective products, to solve the needs of most users for such products, and thus greatly limit the market space of other similar products.

In these years, iPod is not really powerful, high price, closed data loop, and software adaptation are all big problems. If there are cost-effective products on the market, the development space of such products will definitely suffer a huge blow .

However, Master Lei said with some concern: "Mr. Li, the current production capacity of Mango-ME is very sufficient, but the problem is that we have no sales channels in Europe and the United States. If the goods are distributed at that time, what method are you going to use?"

Li Mu smiled and said, "With YY here, are you still worried about distribution channels?"

Leader Lei said: "Mango-ME is a physical product after all. We need a sales network and an after-sales network."

Li Mu said: "This is very simple. I will contact the United States. Amazon, eBay and even other offline dealers are our partners. Unlike other manufacturers, other manufacturers only have products and no users. , and there is no traffic, but we not only have products, but also traffic. Who wants to sell our Mango-ME and provide distribution services, then I will use YY to divert traffic to its platform. We have over 100 million users in Europe and the United States. With such a large amount of traffic, I am afraid that these companies will rush to cooperate with us.”

Leader Lei immediately said: "I understand! With such a huge amount of traffic, we can even ask them for cooperation fees in turn."

"That's right." Li Mu said, "Whoever offers me the conditions I'm satisfied, I'll bring this wave of traffic to him."

Leader Lei said: "Mr. Li, then I suggest you to cooperate with offline chain dealers, because if we cooperate with online platforms, once we want to do e-commerce business in Europe and the United States in the future, the traffic output this time will be raising tigers. It’s a problem, but if we direct traffic to offline dealers, there will be no such problems.”

"It makes sense." Li Mu thought for a moment, nodded and said, "At that time, we can cooperate with the distributors with the most complete sales network in Europe and America, and let our users buy Mango-ME offline. This method is very good. Give it to Amazon or eBay, and they're getting too big."

After speaking, Li Mu added: "Hurry up and implement this matter, especially the stocking up of the regular version of Mango-ME. Starting today, I will ask my colleagues in the United States to immediately apply for the import license of Mango-ME in the United States."

"Okay, I'll arrange it!"

After hanging up the phone with the leader of Lei, Li Mu's mouth wiped a sinister smile. You play an iPod with a few hundred dollars. I will play a Mango-ME with a few dozen dollars. If the product can't compare with yours, I will use other products and buy them. A Mango-ME, how about a year of YY membership? How about sending YY coins worth dozens of dollars? What I have to do first is to let Mango-ME be in the bad streets of Europe and the United States, breaking the source of your new users, and then wait for high-end products to come out and play with you slowly.

At this time, Chen Wan couldn't help teasing Li Mu: "What are you holding back? It's a sinister laugh."

"Really?" Li Mu raised his eyebrows and laughed, "I like to dig a hole for others the most, either dig a hole for others to step on, or dig a ring hole and hollow out the other side, this feeling. Excellent."

Chen Wan smiled and said, "It's really bad luck for anyone to be targeted by you."

Li Mu said: "This time I am targeting a company owned by the US imperialists. If I kill him, I will be able to go to the US to scavenge their people's fat and plaster in the future."

Chen Wan asked, "What if it doesn't kill you?"

Li Mu said: "If he can't kill him, he will come back to China to scavenge the people's fat and the people's cream."

Chen Wan hurriedly said, "Then you should kill him."

Li Mu blinked and said, "I'll make another call."

This call, Li Mu called Fang Xudong.

As the CTO under his own hand, that is, the chief technology officer, Li Mu directly finds him for all technical needs, and asks him to organize human development and realization.

As soon as the call was made, Li Mu gave Fang Xudong a simple and straightforward task instruction: "Xudong, study Apple's iTunes in the United States, I want you to develop a software that is much more useful than it in the shortest possible time. There are as many products of the same type as possible, the volume is as small as possible, the startup is as fast as possible, and the hardware occupation is as small as possible, and then its fast startup is added to the next version of YY."

"iTunes?" Fang Xudong said in surprise, "Mr. Li, do you want to create a digital music market?"

"Yes!" Li Mu asked him, "Do you know iTunes?"

"Understood." Fang Xudong said, "I am an iPod user myself. When I was in the United States, it was more convenient to use iTunes, because most digital music can be purchased and downloaded in iTunes, and then it is more convenient to use it with iPod."

Li Mu said: "What we want is this kind of thing, and the product name is Ytunes. Ytunes needs two major functions, one is online music download and supports direct import of mobile hardware, and the other is online purchase of digital music, so You need to do a good job in the interface of online payment, we can accept PayPal overseas and Alipay in China.”

Fang Xudong said: "This is no problem. I will immediately sort out the specific product requirements. Because the music market is involved, we will also develop a management background for the products on the shelves."

Li Mu said: "This is for you to coordinate. I won't intervene in specific technical issues. Just show me the UI design. You must pay attention to the user experience. After going through our products, I can't help but think iTunes is a piece of shit."

"Understood." Fang Xudong said, "I'll start right now."

"Well." Li Mu said, "This is done. With our Mango-ME, we may kill the combination of Apple's iPod + iTunes. By that time, the digital music market in Europe and the United States will be worth tens of billions of dollars a year. It is our world. With the strong promotion ability of our YY, we can dominate the music market in Europe and America by next year, and even take the record company by the throat. It's done."

The impact of digitalization on the record industry is like a nuclear bomb. iTunes was originally a distribution platform to help record companies make money, but soon it completely subverted the consumption habits of music users, and gradually suppressed the sales of traditional physical records to the extreme. In the era of the decline of physical records, it has become the king of the music industry. If the combination of Mango-ME+Ytunes can be done, the profit of this market alone is unimaginable, and the profit of a billion dollars a year is like playing.

YY, a strong social product, is almost invincible in the current Internet environment. If in 2003, QQ and Taobao started to be e-commerce platforms at the same time, even if they gave Ma Boss 800 Arhats, Taobao would not be able to do it. It was possible, but the QQ action was three years late. These three years gave Ma Boss a time window to lay a solid foundation before creating the undefeated empire of Taobao.

If you give iPod + iTunes two more years to accumulate users, I am afraid that YY will not be able to shake it at all. Fortunately, they have not been shaped into golden bodies yet, and they can still be broken with a little force.

Li Mu still has a lot of Yin Apple's ruthless tricks in his heart. If his current offensive is not sharp enough, then he will play the next three-way with Apple.

For example, Li Mu can spend a lot of money on record companies at any time and ask for exclusive cooperation. If a record company can settle 5 million dollars a year from iTunes, then he will give him 7 million. The only requirement is to put all music Exclusive authorization to yourself, Apple is far less rich than Muye Technology now, you can smash it by throwing money, and you can import YY's traffic resources, just like you do omni-channel promotion for singers in China, Helping record companies make stars is definitely very attractive;

If this doesn't work, then you will pull PayPal into the water yourself, forcing PayPal to stand in line.

After all, iTunes is an online trading platform, and the payment channel is its lifeblood. At present, the only payment channel in the European and American markets is PayPal. It is like Alipay has an absolute monopoly in China when WeChat payment did not start.

If PayPal no longer supports iTunes, then iTunes is bound to end, and PayPal will at most compensate for a little liquidated damages and bear some infamy. I believe that as long as it gives enough benefits, PayPal is still willing to stand in line.

All the plans revolved around one purpose of Li Mu, before Apple started to work on iOS and iPhone, to press Apple down so hard that it could not breathe, and let it put all the rest of its energy into focus. In the dying struggle, and then go to take out their team and dig directly to Muye Technology.

At that time, I can combine the IOS team and the Android team to develop a brand-new mobile operating system belonging to Makino Technology, and at the same time develop Makino Technology's own full-touch smartphone. The underlying profits are simply staggering.

...

The two phone calls explained Li Mu's two major strategies for encircling and suppressing Apple's hardware and software. Leader Lei and Fang Xudong are both capable people. Li Mu believes that with the assistance of the two of them, he will personally control the battle. Although this war has not yet been fought, But he has already won.

After hanging up the phone, Li Mu turned his head to look at Chen Wan, and said with a straight face, "Now it's time for us to settle the bill."

Chen Wan smiled and said, "What's the account? I don't owe you any money."

Li Mu said, "You lied to me, deceived my feelings, made me think I couldn't see you, and felt lost for a while. Shouldn't you give me an explanation?"

Chen Wan smiled sweetly and said, "I just want to surprise you."

Speaking of this, Chen Wan said again: "It's always happier to see me suddenly when you're not prepared than to see me when you're prepared, right?"

Li Mu pouted: "As expected of the host, Xiaozui is more and more able to talk."

Chen Wan said with a smile, "You made me the host, so you still have to eat the bitter fruit you planted yourself."

Li Mu sighed helplessly, then put away his jokes and asked her, "How long will you be back this time?"

"Three days." Chen Wan said, "Taili can only give three days at most, it's too busy."

Li Mu nodded and said, "I only have three days this time."

Chen Wan said a little disappointedly: "Maybe I don't have time to see you alone..."

Li Mu stretched out his hand, grabbed his tender palm and intertwined his fingers, and said, "On the first day of the new year, I will go to my house to pay New Year's greetings to my uncles and aunts. It doesn't matter if I don't have a chance to see you alone. "

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