Chapter 1283 God-Level Implantation

"Land Rover? It has a fart prospect!"

After hearing Li Mu's question, Cai Zhengmao answered almost without hesitation, his face full of contempt beyond words.

Li Mu asked him pretending to be curious, "So, you don't like this brand very much?"

Cai Zhengmao nodded and said, "To be honest, Land Rover's kind of rotten car really doesn't conform to the national conditions of the country. The point is that the brand is not loud enough. The key is that the car is too ugly! It's ugly! No one of my friends thinks it looks good. Yes, and the price is expensive! The performance is boasted by the British, but I think that's what it is, it's nothing special, there are not many off-road players in China, who would be willing to buy him."

Speaking of this, Cai Zhengmao said again: "But Land Rover is going to officially enter China this year, and it will soon set up an office in China. I bet there will be no development."

Li Mu nodded: "I don't deny that Range Rover is really ugly, but ugly just doesn't mean it can't be popular."

Cai Zhengmao explained: "Brother Li, to tell you the truth, you may not know much about cars. Land Rover cars are not only ugly, but also because of their large displacement, the prices imported into China are very high, and the cost performance is lower. The key point is that Land Rover's car-making process is not very good, and there are many small faults, so it is difficult for such a car to be marketed."

Li Mu laughed and said: "Let me tell you, if the operation method is in place, the ugly Land Rover may also make many people think it is good-looking, and make many people think of it as a Dream-Car, and then sell it all over the country. After selling it, if you want to buy an existing car, you have to add a dozen or two hundred thousand."

Cai Zhengmao stared at Li Mu in astonishment as if he was listening to a scripture from the heavens, and said after a while, "Brother Li, what a brilliant brainwashing expert can you do this..."

Li Mu smiled and said, "Everything is possible, maybe we will have this ability in the future."

It is impossible for Cai Zhengmao to imagine that Land Rover will be extremely sought after by the whole society in China in the future, and Range Rover has become synonymous with local tyrants. In order to take away the abnormal phenomenon of the current car.

The Land Rover Aurora, an SUV with a length of only 4.37 meters, shamelessly labelled itself a medium-sized SUV, while the Honda CRV on the bad street is 4.58 meters long, 20 cm longer than the Aurora. , but it is a compact SUV...

It’s okay to jump over the class for yourself. This car is a gimmick that Victoria participated in the design. It is a big hunger marketing in China. At the beginning, the price of a car of 400,000 to 500,000 exceeded 800,000, so crazy. Who dares to think about it? But it actually happened.

Although Li Mu has never been in the auto trade, he has a certain understanding of automobiles. This understanding may not be as professional and in-depth as Cai Zhengmao's, but with his knowledge of the next ten years, he knows that many Cai Zhengmao can't even dream. Dare to think things.

For example, Li Mu knows how luxury car brands such as Land Rover and Maserati became popular. Interestingly, although these two brands entered the Chinese market relatively early, there has been no major breakthrough in the Chinese market. The rise is due to two explosion events.

The Land Rover Range Rover in the early years was really ugly, and the wealthy people in China really didn't like this big, ugly and expensive thing. Land Rover, a brand with a century of history, has always been a very small brand in the early stage of domestic development. .

And what made this brand's chickens and dogs rise to the sky is not some awesome car model, nor is it some overwhelming advertisements and soft articles, but a sentence from the second male No. 2 Song Siming in the hit drama "Snail House" that year, he himself is in the play. He explained the identity of a successful man incisively and vividly, so when he said to Haizao: "A man should own a Land Rover", the brand became completely popular.

When the rich realize that this thing has become popular all over the country and has become the ultimate car that men should have, they don't care about ugly and expensive,

When they drive a Land Rover, they will be admired and admired by countless people on the street, because those people also know that this is a so-called car that every man should have.

In his last life, Li Mu thought that this kind of view was really a fool. How could Land Rover be a car that every man should have? Why do you endorse the men's group? However, thinking about it now, this brand marketing method is really clever and brilliant.

Looking back at the plot of "Snail House", it is itself a ruined three-view drama in which a successful person packaged a mistress and a mistress for money and betrayed her boyfriend, but the screenwriter is really smart. Song Siming, who is obviously a villain, is full of charm. , He is generous, gentle and considerate to women, and he is always domineering when protecting women, so not only female audiences think he is good, but male audiences will also be convinced by his charm and domineering, and always feel that this is the real man. No. It's okay if my girlfriend is sleeping, but no one really sympathizes with him. Many people have been led astray by screenwriters and actors. They feel that a successful man like Song Siming should have a woman like Haizao, and the number one male That kind of combination of poverty + incompetence + naivety, lovelorn and being green are basically deserved.

Song Siming became a real successful person in the eyes of the audience, and then his words became the truth of a real successful person. Song Siming said that a man should have a Land Rover, so a bunch of people rushed to buy a Land Rover, and the remaining one. A lot of people dream of buying a Land Rover.

You say Land Rover is ugly? Sorry, a man should own a Land Rover;

You said that Land Rover has many small problems? Sorry, a man should own a Land Rover;

Although Land Rover should be ugly or ugly, it has reached a new height. This height has opened up a market for a country with a population of 1.3 billion, and its sales have increased exponentially.

Looking back on this matter, this kind of show must be at the right time and place, even if the plot is close, it will not work; even if the actors are close, it will not work; if the publicity of the TV series itself cannot keep up, it will not work;

While admiring the screenwriter, Li Mu was also thinking about how much Land Rover would have to sell if he were to put out "Dwelling" in the future. According to the actual value, it is not too much to sell one billion, right?

But certainly no auto company is willing to pay so much for an implant without seeing the results.

Therefore, in terms of the actual transaction price and subsequent actual value, the implantation of such a magical pen will be sold at a loss, and it will be a blood loss.

Instead, keep it to yourself, wait for Elon Musk to come up with the prototype of Tesla, and wait for him to acquire a car production company with sufficient industrial base and scale like BYD, and then mix the two together. , you can make a Huaxia new energy vehicle brand.

If it's still called Tesla, then Song Siming's car in "Dwelling" may be a Tesla car invested by Li Mu and produced by Huaxia, and then his lines will also become: man, just There should be a Tesla...

As for the rise of the Maserati brand in China, it is somewhat ironic. This brand, which is similar to Land Rover, is also very small. The reason why it is popular is entirely due to the huge scandal caused by a woman named Meimei in the country...

Without these two explosion events, the fate of these two brands in China may not be much stronger than that of Fiat and Alfa Romeo.

Right now, neither Land Rover nor Maserati have officially entered the Chinese market. Li Mu feels that this is an opportunity for CSC. He wants to make these overseas luxury car brands aware of the CSC club's energy in promoting high-end brands. If they can win Maserati, and Play a beautiful publicity campaign, then it is very likely that most luxury car brands will have in-depth cooperation with the CSC club in the future.

Li Mu's goal is to use Maserati to create a model, so that future high-end car brands must take the initiative to cooperate with CSC Club. Once such inertia is formed, CSC Club will become a high-end brand full of metaphysics. There is a kind of thinking inertia in my mind: since it is a high-end product, it is better to cooperate with the CSC club as much as possible.

The fundamental of in-depth cooperation is to get money out.

Cai Zhengmao and Chen Ze have never seen a precedent that a single plan can make a brand popular all over the country, so they don't understand where Li Mu's confidence comes from, but they can also realize how broad the market prospect Li Mu said is. , So Cai Zhengmao also immediately stated that he would try his best to communicate with Maserati and gnaw down their publicity budget.

He and Chen Ze knew very well in their hearts that no matter what the follow-up operation was, they had to chew it down first and then leave the rest to Li Mu. Li Mu naturally had his own unique way.

...

In the following few days, the criticism of CSC club on the Internet did not decrease but increased. Zhao Kang made a special call to remind Li Mu that it seemed that someone was behind the scenes and wanted to use the affairs of the CSC club to pour dirty water on Li Mu.

Of all the businesses that Li Mu is currently running, only the CSC club seems to have some loopholes that can be managed, so some people who don't want to see Li Mu living on the altar for a long time have started their own small moves.

Some people say that Li Mu is a person who wants to become a member of the upper class, and his speech in front of the public is nothing more than a package for himself. His real pursuit is to form a high-end club and hang out with the gangsters of the upper class. ;

There are also remarks that Li Mu has always been pretending, pretending to stand with the masses, speak for the masses, and be a part of the masses. In fact, he has already drawn a clear line between himself and the masses;

Li Mu didn't pay any attention to these remarks. He really stood too high. In the entrepreneurial family, whether it is career, money or mass base, he is almost at the top of the country's businessmen. There must be many people who dislike him. Go, it is normal to want to take the opportunity to step on your own feet at this time.

In Li Mu's words to Zhao Kang, let them step on if they want to. Instead, it will be much better.

When Spielberg came to China, waited for the donations from the Veteran Undying Foundation and CSC Club, and announced his attitude to lead CSC club members to make more contributions to society, it was the best time to slap these people in the face.

With this time, those people who are easily misled will also learn lessons. If there are people who want to hack themselves next time, I am afraid they will not be so easily fooled.

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