Chapter 1191 The Heart Is Too Dark
Regarding Li Mu's cooperation plan, Coca-Cola itself is particularly amazing, but this kind of game of issuing exchange codes for offline products and exchanging virtual currency on online platforms has never been tried in the entire retail industry, so even a giant like Coca-Cola , and sometimes do not understand.
On behalf of Coca-Cola, Bruce asked Li Mu a question and said, "Mr. Li, according to the plan, we only need to print a special redemption code on the inside of the bottle cap of the product. Then, the hundreds of millions of redemption codes are made by Are you here to provide or? How to realize online exchange?"
Li Mu couldn't help being a little surprised. As a top 5 executive of Coca-Cola, Bruce couldn't understand such a simple online and offline interaction logic.
And it's not just him, it seems that the entire Coca-Cola executives can't figure it out.
From this point of view, in 2003, the world's top 500 Chinese and African Internet companies still had a superficial understanding of the Internet. In the future, if they use Internet-based rhetoric to lobby these companies, they may be able to stimulate larger-scale business cooperation.
Thinking of this, Li Mu explained to Bruce: "If The Coca-Cola Company decides to cooperate with us, then I will let our technicians develop a set of programs that use a combination of letters and numbers to batch generate hundreds of millions of Irregular arrangements, we will pack this batch of data to you at that time, you only need to print these arrangements on the inside of the bottle cap with a special method."
Bruce's mathematics is very poor, and after thinking about it for a long time, he still has a little understanding, and continued to ask: "Hundreds of millions of permutations and combinations are generated. Will this be repeated accidentally? In addition, will it be recognized by others, so that the Deciphering a large number of redemption codes in one go, causing others to find out that their redemption codes have already been redeemed by others?"
Li Mu couldn't help laughing and said, "Bruce, programming is a very rigorous thing, and the computer is the most obedient execution machine. As long as the programmer uses computer language to give the computer a command that is not allowed to be repeated, then theoretically it will generate a There are trillions of permutations, and as long as the combinations themselves are redundant, the computer-generated permutations will never be repeated.”
"In addition, when we generate permutations and combinations, there are many ways to avoid regularities. If someone wants to deduce the logic, it is basically as difficult as the sky, and it is very likely that even if they try hundreds of thousands of times in a row, they will not have one. It can be hit, and we will also add certain restrictions on the page. For example, an IP address can only be redeemed once every 30 seconds. In this way, even if the other party uses the software to swipe the redemption code in batches, it is impossible, so what you said That kind of situation will be completely eliminated by us.”
Bruce asked again: "Then how should we distribute the hundreds of millions of exchange codes to factories around the world? If we use the US dollar as the exchange unit, how will users in other countries exchange? For example, how do Huaxia users exchange a content The exchange code for 10 cents YY coins?"
Li Mu smiled slyly,
Said: "Our YY currency currently has two settlement modes, one is based on RMB as the settlement standard, and the other is based on the US dollar as the settlement standard. Basically, all users who use PayPal are settled in US dollars, so I give Your plan is also for users who use PayPal and settle in US dollars."
Bruce frowned for a while and asked Li Mu, "Mr. Li, what do you mean, if we accept this cooperation plan, this kind of cooperation between your company and us can only be promoted in countries other than China?"
"Yes." Li Mu nodded and said with a smile: "This is also the case with the entire Internet online payment. Basically, except for my Alipay, it is the world of PayPal. PayPal has always been settled in US dollars, so our partners can only It is a country and region other than China."
"At that time, we can package the generated permutations and combinations separately according to your requirements. You can decide for yourself according to your own factories around the world and local sales. For example, you are in countries other than China and If there are 50 production enterprises in the area, then your company can give a weight ranking to these 50 enterprises. At that time, we can sort according to your weight and generate 50 sets of corresponding packages. Give the package to the corresponding company, and let them produce according to the redemption code in their own package."
In 2003, the Internet was not strong enough, especially the efficiency of cross-border interconnection was very low. Li Mu dared not promise to build a unified database for Coca-Cola, so that their dozens of factories could instantly obtain data from the database when they were in production, because once the If there is a problem with the data interaction with one of the companies, it may affect the normal operation of the entire database. Once there is a deviation, it is very likely that a problem will occur.
Therefore, Li Mu proposed such an isolated solution for Coca-Cola. All the redemption codes are separated out, and each factory can get a copy of its own data. In this way, there is no need for online real-time communication of data at all. It's enough for everyone to produce their own, anyway, there won't be any possibility of duplication or conflict.
Bruce probably understood what Li Mu meant, and said a little depressedly: "Mr. Li, we attach great importance to the Huaxia market, but in your plan, you only avoid the Huaxia market, so for us, the loss is really a little bit. Big, China has hundreds of millions of YY users, and we hope to increase the proportion of Coca-Cola in the China market through cooperation with YY."
Li Mu nodded and said with a smile: "This problem is actually very easy to solve. I just said that most of the current online payment platforms are settled in two currencies, RMB and US dollars. My previous plan has been If you want to cover Huaxia users, we will follow this plan and do another activity based on the Huaxia market and RMB.”
After all, Li Muwu calculated and said to himself: "Huaxia has a large population and consumes a lot of fast-moving consumer goods. If you want to make an impact, you must prepare at least 300 million to 500 million redemption codes. And the exchanged YY coins must not be too small, otherwise users will lose interest, so if you look at it this way, for these 300 to 500 million exchange codes, you must prepare at least 300 to 400 million YY coins."
Bruce sighed that Li Mu's heart is really black enough. In the promotion plan of 100 million US dollars, it still can't cover Huaxia. If you want to cover Huaxia, you have to sign a separate agreement and spend more money.
Li Mu previously asked Lin Qingya to offer Coca-Cola a cost of 100 million US dollars, including 200 million US dollars of YY coins and a secondary page, as well as the corresponding supporting promotion resources.
In Coca-Cola's view, YY coins worth 200 million US dollars are actually very cheap for Muye Technology, and in Li Mu's plan, the real valuable things are this second-level domain name and the promotion resources on YY.
So far, no company has advertised on YY, so this itself is the object of competition for countless companies, not to mention the secondary page. If YY opens an exclusive secondary page for Coca-Cola, then on the Internet The brand boost on Coca-Cola is huge.
Therefore, on a comprehensive basis, Coca-Cola believes that Li Mu's $100 million offer is worthwhile. As long as the operation logic and method of the redemption code are determined, and no loopholes will occur, Coca-Cola is willing to sign a contract with Muye Technology.
However, Bruce came to know that Li Mu even deducted the Huaxia area. Now the Huaxia area has to be taken out separately and calculated separately. According to Li Mu's algorithm, the cooperation cost in the Huaxia area is at least at the level of RMB 100 to 200 million. .
With the sudden increase in cost, Bruce naturally has no right to decide on the spot, so he can only fulfill his obligation for the sake of the company and prepare to bargain for Li Mu, so he tentatively asked: "Mr. Li, if you follow what you just said. By the way, what is your offer for cooperation in the Huaxia market?"
Li Mu stretched out three fingers: "300 million yuan."
"It's so high!" Bruce couldn't help widening his eyes: "Mr. Li, isn't this price a bit too high?"
Li Mu said seriously: "Bruce, the demand for fast-moving consumer goods in the Chinese market is very large, and the growth rate is also very fast. It will not take long for Huaxia to become the country with the largest sales volume of Coca-Cola after the United States, so this time ahead of schedule The layout is of great significance to you. Muye Technology can provide key solutions at critical moments. Isn't this worth 300 million yuan? You know, converted into US dollars, it is less than 40 million US dollars That's it."
Bruce couldn't help but said: "Mr. Li, let's not say anything else, just in terms of cost, in our $100 million cooperation plan in the US dollar settlement area, the $100 million promotion cost already includes the cost of this second-level domain name. , Since this is the case, then in the promotion plan we are talking about in the RMB settlement area, the cost of this second-level domain name should be excluded from it."
Li Mu hurriedly shook his head and said, "Don't forget, Bruce, although more than half of the world's online payments are settled in US dollars, they may not know English. In the future, the pages will not only have English pages, but also If there are corresponding pages in Chinese, Japanese, Korean, Portuguese, etc., it is destined that the English website and the Chinese website are two completely different concepts.”
Having said that, Li Mu saw Bruce looking at himself with a depressed face, and his face changed with a slight smile, and said: "Besides, I have another implantation method, but this method you have to accept my two sets first. Only after the cooperation plan can you be eligible for selection.”
Seeing Li Mu's confident look, Bruce knew that he must have a better promotion plan, but Li Mu's heart is too dark. If he wants to choose this third promotion plan, he must first accept the first two. In other words, only three solutions can be packaged and taken over.
Bruce scolded Li Mu inwardly for being a young old fox, and said, "Mr. Li, can you introduce your third promotion plan in detail?"