Chapter 1185 Brand New Cooperation Mode
Li Mu's Muye Technology, if ranked by market value and profit, is still very difficult to rank very high in the entire United States, but if you want to talk about corporate influence, Muye Technology can already rank in the forefront in the United States.
At present, the entire United States and even the entire Western society attaches great importance to and respects Makino Technology. This is not only because YY has become popular in Western society, but more and more users have been conquered by YY's powerful product functions and perfect user experience. , but also because Muye Technology has raised people's Internet life and work to an unprecedented new height.
The user group is extremely large, the user stickiness is amazingly high, and the word of mouth is too good to be good, so the corporate image of Makino Technology in the West is perfect.
What's more, YY's information delivery ability is beyond ordinary, even those century-old media companies can't match it, so Muye Technology has gradually become a popular person in the eyes of all other companies, actively looking for it every day. There are countless companies that Muye Technology has carried out various cooperation and even advertising campaigns, among which are Honeywell and 3M, which Li Mu will cooperate with this time.
For these two traditional manufacturing companies, the most important thing is brand awareness and sales channels, which is the biggest difference between the traditional industry and the Internet industry. 3M and Honeywell want to build and maintain a global production and sales channel. The network is not easy. It is almost repetitive to set up branches in each country, establish a multi-level agent network, and establish a perfect pre-sales and after-sales support system. Therefore, every expansion of a market is like an expedition. Not only The costs are huge and progress is slow.
However, for Internet companies, as long as the server is set up and the computing power and bandwidth of the server are guaranteed, they can open the door to welcome users from all over the world. This is the case with YY. The entire YY does not have a sales employee, but users around the world The value-added services that are actively purchased every month can generate hundreds of millions of dollars in turnover for enterprises. An Internet without borders and interconnected at the speed of light covers the whole world. This is the core advantage of Internet companies.
Both Honeywell and 3M once hoped to have in-depth cooperation with Makino Technology, even if they only purchased certain recommended resources from YY, but YY had always adopted a very pure operation model and temporarily did not open any paid promotion business, so this The two companies have not been able to do so.
This time, when they heard from Elon Musk that Li Mu was interested in purchasing products from them in bulk, both companies were very interested because for them, it was not just a business , and the most important thing is to be able to establish direct contact with Li Mu through this cooperation.
The motorcade went to Silicon Valley. After Li Mu asked Elon Musk to help arrange a meeting time with them, he first separated from Elon Musk and went to the branch of Muye Technology in Silicon Valley with Li Ziwei. He needed a first meeting. See Lin Qingya.
Lin Qingya didn't know Li Mu's plan to come to the United States. Li Mu had been in the Shenzhen market before.
She thought that Li Mu's recent energy had been focused on Taobao logistics, so Li Mu's sudden appearance in Silicon Valley this time also gave her a huge surprise.
After chatting for a while in Lin Qingya's office, Li Mu roughly explained his purpose of coming to the United States this time. Li Mu did not hide from Lin Qingya about the epidemic.
Lin Qingya learned that Li Mu was in order to deal with the possible outbreak of the epidemic in advance, so she traveled thousands of miles to the United States to determine the source of goods. She was also full of admiration for her own boss. She was only in charge of one section of the business under his subordinates, and she was already busy. It was overwhelming, but in addition to controlling multiple companies, he also had the mind to pay attention to an epidemic that was only likely to break out, and he put so much energy into it, I really can't imagine it.
Lin Qingya said: "Mr. Li, in fact, you told me to do this kind of thing, I can handle it in the United States, and I don't need to be so troublesome to go there in person. Honeywell and 3M have contacted us before, and hope to carry out Launch cooperation, but because you have always banned paid promotion, I have not agreed, but their willingness to cooperate is still very strong."
Li Mu nodded and said, "I'm a bit overly sensitive this time, and I'm always worried that the epidemic will spread widely in the country, so if I don't come over to implement this kind of thing in person, I won't be relieved."
Lin Qingya nodded in understanding, she knew Li Mu's style of doing things, if he felt safe to hand it over to his subordinates, he would only give orders and not intervene, and leave everything to the people below, but if it was himself If he can't rest assured, then no matter how busy he is, he will personally promote and supervise it himself, and will never be a hands-off shopkeeper.
Immediately, Lin Qingya said to Li Mu, wait a moment, she tapped in front of the computer for a moment, then the printer beside her rang and typed out multiple documents in a row. Lin Qingya sorted out the documents, brought them to Li Mu, and handed them to him. Said: "Mr. Li, this is the last time, all the companies that have contacted us and hope to cooperate with us in advertising, take a look."
Li Mu took the document and glanced at it, and found that almost every company on the list was a well-known world-class company.
McDonald's, Walmart, Ford, Toyota, General Motors, General Electric, Citibank, Coca-Cola...
In the several-page statistical list, almost all of the world's top 500 large enterprises.
Li Mu finished it silently. When he looked down at the document, Lin Qingya kept staring at his handsome profile and slender eyelashes. Until he put the document back on the table, Lin Qingya never heard from him. There was the slightest surprise on his face.
Lin Qingya couldn't help but ask, "Mr. Li, do you feel nothing after reading this list?"
Li Mu didn't answer her question, but asked her with a smile, "How do you think I should feel?"
Lin Qingya smiled and said, "I think you should feel shocked first, and then regret."
Li Mu smiled and asked, "Why?"
Lin Qingya said: "I am shocked because we are now valued by so many Fortune 500 companies. I regret that we have missed out on huge promotion expenses."
Li Mu shook his head slightly and said indifferently: "Qingya, to be honest, even if the White House wants to find YY one day, I won't be surprised, this is not because I despise the White House, but because I have a very clear position on ourselves, we are not a family Ordinary company, but a company whose goal is to use the Internet and our products to connect the world. One day, we will be the most populous and broadest company in the world. In this case, all companies will Hope to establish cooperation with us, because we have the best channels and resources in our hands.”
Having said this, Li Mu added: "As for the huge loss of promotion expenses you said, it is not the case. Although the potential of advertising revenue is great, advertising is also a kind of harm to our users, so take our YY pop-up window. Said that we can ensure the purity of the YY pop-up window content, so as to meet the user experience to the greatest extent, every percentage point increase in the proportion of advertisements, we may lose some users for this reason, the more the proportion of our advertisements, the better the user experience. The worse it is, the more opportunities will be left for competing products to surpass.”
"In the early stage of YY's development, our primary goal was not to make money, but to retain users to the greatest extent and consolidate the foundation. Moreover, by catering to users, and by plundering and monopolizing users, all competing products could not be found because they could not be found. Any flaws and accelerated death, when these goals are achieved, it is not too late for us to develop advertising revenue.”
Lin Qingya nodded and said, "I understand what you mean, so I never report these things to you again, but record them first so that the BD staff can keep in normal contact with each other. Once you are ready to develop this kind of income in the future, We can directly convert these companies into partners.”
Li Mu said approvingly: "This is a very good job, it proves that your mind is always preparing for our next stage."
Saying that, Li Mu said sternly: "Although we have not yet reached the stage where we can directly cooperate in commercial advertising, we can relax the restrictions a little bit, and we can carry out certain measures for these top 500 companies that are interested in cooperating with us. Promote cooperation, but the way of cooperation must not be the most direct advertising cooperation, we must find a balance between users, us and partners, and use an innovative way to do advertising cooperation.”
Lin Qingya asked curiously: "Mr. Li, since you said that, you must have a rough prototype in your mind. Can you briefly introduce the innovative method you are talking about?"
Li Mu smiled slightly and said: "It's actually very simple, many companies want to advertise with us, maybe they want to buy a display from the YY pop-up window, maybe they want to buy a banner on YY online, but this kind of simple and rude way of promotion , the harm to users is great, and the conversion rate is very limited, so instead of this, we might as well carry out a new advertising model with them that can reduce the harm to users and increase the conversion rate at the same time.”
"What I call a new advertising model is actually a certain package of advertisements. While advertising, it is considered for ordinary users, which can not only benefit them in certain aspects, but also allow them to have a certain degree of participation."
"Just like Coca-Cola, we can change to a new cooperation model. For example: if Coca-Cola is willing to give me 100 million US dollars in promotion expenses a year, then I will authorize Coca-Cola to print the designated redemption code in its bottled Coke cap, Each exchange code can be exchanged for a minimum of 10 cents and a maximum of 100 US dollars in YY coins, and the total authorized amount can be YY coins worth 200 million US dollars, and then open a second-level domain name for him, which is specially used for Coca-Cola consumers to exchange At the same time, I also allow it to add elements of cooperation with us in TV commercials, and I will also promote this cooperation model in YY.”
"Imagine, one is that we directly advertise Coca-Cola, and the other is that we tell our users to buy Coca-Cola now, and through the redemption code in the bottle cap, they can get a minimum of 10 cents and a maximum of $100 in YY coins. The success rate is 100%, which of these two methods do you think is more effective?"