Chapter 1202 No Matter How Big the Cake Is, It Is No Bigger than the Pot that Bakes It

Mark Zuckerberg's positioning of Facebook made Li Mu instantly emotional.

Before that, he didn't quite understand why Facebook was so popular overseas, but instead of developing QQ space, it was gradually abandoned by QQ users, and QQ users shifted their online social behavior to WeChat in the later stage. , which makes the QQ space product even more lonely.

From Mark Zuckerberg's analysis, Li Mu immediately understood the fundamental reason.

The product positioning of Facebook, from the very beginning, is very different from that of Qzone.

In the hands of Tengxun, QQ space will always be an auxiliary part of the QQ product ecology. Although the development of QQ will give QQ space a lot of convenience in the early stage, so that QQ space can take advantage of the rapid development of YY, but, In the long run, this will imprison the great development of a product like Qzone.

For example, the entire QQ ecosystem is like a freighter. No matter how big the total displacement of the freighter is, 60% of it is reserved for QQ itself. QQ space is in this freighter dominated by QQ. In this way, QQ space will always live in the shadow of QQ, rely on super products, and want to develop into super products, the possibility is almost zero .

This phenomenon often occurs in the entire Tengxun Department. Before WeChat came out, all products depended on QQ, but the only one that could really be called a super product was QQ. All other products could not survive for a long time. Not to mention being a super product.

To borrow a joke from Guo Degang, no matter how big the cake is, it is no bigger than the pot in which it was baked.

In recent years, apart from QQ, the only super product that Tengxun has cultivated is WeChat, but the gameplay of WeChat is completely different from the products of the QQ system.

Although WeChat also took advantage of QQ at the beginning, Zhang Xiaolong is very clear that if WeChat is placed in the QQ ecosystem, WeChat will never succeed.

Therefore, after WeChat completed the stage of taking advantage of the situation from QQ, it immediately spun off from the QQ ecosystem and built its own system. In order to express the complete isolation of WeChat and QQ, WeChat even closed the direct access to QQ friends list in the middle and late stages. channel, which means that WeChat is determined to completely separate from the QQ ecosystem. This determination is even so big that WeChat has disdain to share the same set of user data with QQ.

At the moment, the situation of YY Space is the same as that of QQ Space. If YY Space is established within YY’s product system, then YY Space will never be able to jump out of the YY framework. However, if you do Facebook, you can create a new system exactly as it should. way to operate, do not let Facebook depend on any product development,

Not to let any product limit Facebook's future development space.

If you look at it this way, the layout of Facebook will be much larger than that of YY space, so there will be no overlap in function and positioning with YY space at all.

The fundamental positioning of Facebook must be at the same level as YY. These two products will be the two super products of Li Mu in the future. In addition, we will develop WeChat after the arrival of the future mobile Internet era. Three super products are enough to dominate the global Internet by themselves.

After figuring this out, Li Mu's heart suddenly became clear, and he immediately said to Mark Zuckerberg, "OK, I basically agree with your point of view. I still have a few questions. First of all, what is your definition of profit model?"

Mark Zuckerberg hesitated for a moment and said: "Actually, my profit model is very simple. In the initial stage, I will focus on investment and quickly expand the user base. After the number of users reaches a certain level, I can make money through advertising. , but there may be a period of time before profitability will not be the primary goal.”

Having said this, Mark Zuckerberg added: "Actually, my positioning of Facebook is the same as that of YY. In fact, there is no need to have a clear profit model. Everything should be based on products and users, as long as There are enough users, and there is no need to worry about finding a profit model.”

Li Mu nodded in agreement and asked him again, "If you were asked to manage this project, where would you start?"

Mark Zuckerberg immediately said: "Develop the product first, and after the product development test is completed, I plan to start with Harvard and several surrounding universities, which is equivalent to a small-scale public test. Once the effect of the public test is achieved, The goal is to increase the promotion according to the budget, and try to make it popular in colleges and universities first.”

Li Mu smiled slightly, looked at Mark Zuckerberg and asked, "Is it enough for you to start this project if I give you five million dollars, if it is enough, how long do you expect to spend the five million dollars; if it is not enough, what do you think How much is enough?"

Mark Zuckerberg hurriedly said: "Five million dollars is definitely enough to start. If everything goes well, the money is expected to be enough for half a year; if things don't go so smoothly, the money is estimated to take a year."

Mark Zuckerberg's answer made Li Mu admire him with admiration. It seems that this young man not only has enough spirituality for the Internet and computer technology, but also has a full control of the overall development of Internet products. I haven't really started a business, but I already know the rhythm of Internet entrepreneurship very well.

Mark Zuckerberg has understood at this age that the more successful the Internet project, the faster the money will be spent. This eternal truth.

The better the project, the less the investors care about making profits immediately. On the contrary, for the rapid advancement of the project, they are more willing to burn money quickly and seize the resources of the industry quickly, so the speed of spending money on this kind of project is very fast;

On the contrary, the worse the project is, the more cautious it is to operate. Every penny is considered carefully before spending a penny. It is a miracle that such a project can guarantee immortality. Wanting to develop fast is simply a fool's dream.

So in this case, Mark Zuckerberg's prediction is extraordinarily reliable. If the project goes well, five million dollars will be enough for half a year at most.

When Li Mu heard this, his recognition of Mark Zuckerberg was even higher.

Before the earliest, he thought that Mark Zuckerberg was probably just like himself. At the beginning of his business, he was not really very talented, but as things developed step by step, he improved and progressed little by little, and finally became a very talented person. Powerful entrepreneur, but now it seems that Mark Zuckerberg has a very deep understanding of the Internet before starting his own business.

A new idea suddenly appeared in Li Mu's heart. Mark Zuckerberg is already so powerful at such a young age, so he must be careful that he will go solo in the future. Therefore, he must not only take 49% of the shares in the Facebook project. , without a controlling stake, the future risk is very large.

Instead, Li Mu tends to hold Facebook firmly in his own hands through capital operation in the future! Leave them nowhere to run! "2519