Chapter 1235 CSC Membership Threshold
Li Mu has heard about the Ferrari Enzo. It is rumored that this car seems to have a very small number of cars, and the purchase threshold is also very high. It is said that people who own several Ferraris must be eligible to buy. Li Mu does not know the truth of this rumor, but it is Cars are very expensive for sure.
Chen Ze didn't expect Cai Zhengmao to be so savvy, and he would give Li Mu an Enzo as soon as he opened his mouth. He really liked this car, but because of his status as an old man, he didn't mention Enzo, even an ordinary Ferrari. He didn't dare to buy it, even if the source of the money was completely clean and transparent. In his capacity, he could never drive such a dazzling car through the market, so the sports cars in his hand were all GTRs that looked inconspicuous and unremarkable. A low-key model that several people know, but the modification cost after getting it is much more expensive than buying a car, so that his GTR can easily kill all the supercars in Yanjing in seconds.
Fortunately, Li Mu's identity will not be restricted by these invisible rules. With Li Mu's current strength, even if he buys a private jet, no one will say no to him. If he has the ability to make money, he is eligible to enjoy it. Spend money Buying comfort is only natural, so Chen Ze immediately took Cai Zhengmao's words and said to Li Mu: "Enzo is a good thing that can't be found, Zhengmao is really bleeding, Li Mu, you don't have to worry about the car now. Now, let Zheng Mao handle it completely."
Li Mu didn't comment on Chen Ze's words, but asked Cai Zhengmao a little surprised, "Can you buy this car, Enzo?"
Cai Zhengmao waved his hand and said with a smile, "It's not easy to buy this car. If you want to buy a new car, you must meet the requirements of the Ferrari manufacturer. They require that the owner must have at least three Ferrari models under his name, and there are a bunch of others. The conditions are terrible, but fortunately I have been upside down for a long time, and I have a lot of cars, so I ordered one from Ferrari."
Li Mu nodded and asked him, "What's the price of this car?"
Cai Zhengmao said, "Brother Li, why are you and my brother being polite? You and Brother Chen let me join the CSC project, and I should express my brother."
Li Mu doesn't want to owe Cai Zhengmao's favor. After all, the two are not very familiar with each other, and even if the landing price of this car imported into China exceeds 10 million, it is not a big deal for him. After cashing out last time, he was lying on his hands. The cash scale of MU is still very considerable, and "Miracle MU" has been the most profitable online game in China for so long, and this income is also a stable and large amount of cash flow.
Just as he was trying to convince Cai Zhengmao to tell him the actual price of an Enzo, Chen Ze said at this time: "Li Mu, Zhengmao's thoughts, I think you should not be polite to him. In the future, everyone will not only be partners, but also It's still a good brother, he has the heart to give you a car, you can laugh at it."
Cai Zhengmao also quickly echoed: "Yes, brother Li, it's just a car. It's drizzle to you and me. It's rare that I have it, and you happen to like it, so don't be too polite to my brother."
Even Chen Ze persuaded himself to accept this "gift",
Li Mu thought for a while and did not refuse, nodded slightly, and said to Cai Zhengmao, "Zhengmao, thank you!"
"Brother Li, my brother, thank you. After the car arrives in Hong Kong for customs clearance next week, I will send it to Yanjing. Do you have a license plate number you like? Tell me, and I will help you."
Chen Ze smiled at this time: "Zhengmao, you don't have to worry about the license plate. You send the car, and I will send the license."
...
"Old Chen, why did you let me accept Cai Zhengmao's car? The ex-factory price of this car is estimated to be 4 to 5 million RMB. If it is imported into China, the tariff, consumption tax and value-added tax will be doubled again, and other expenses will be miscellaneous. If you count it, it must be more than 10 million, this kind of friendship is not small."
On the way back, Li Mu sat in Chen Ze's car and asked him this question curiously.
Chen Ze laughed and said seriously: "You, don't think about owing others favors, you are actually giving him favors by accepting his car."
Li Mu asked inexplicably, "Why do you say that?"
Chen Ze explained: "For Cai Zhengmao, I don't have much face in front of him, and there are a few people who deal with him who are similar to me, but you are different, you know these playboys How many people in your circle want to know you, or want to ride your ride to make money?"
Li Mu shrugged: "Everyone must want to make money."
"So." Chen Ze smiled slightly and said, "When Cai Zhengmao joined the project at the beginning, you were far from being as perverted as you are now. At that time, when he joined in, he must have felt that he was equal to both of us, but For such a long time, you have developed too fast, and his heart has begun to change. He must feel that he is becoming more and more unequal to you in this project, and as your strength continues to improve, this project is also He will be pulled higher and higher by you. In this way, he is more worried about his own prospects in this project, and he must be afraid that one day you think he is too useless and kick him out of this project.”
Li Mu smiled and said, "I really don't mean that."
Chen Ze nodded: "That's why I suggest you accept this car, you accept this car, you will not owe Cai Zhengmao any favors, but will give him a reassurance and let him work in this project safely and steadily Go down, if you don't accept it, he will definitely be worried all the time."
"Understood." Li Mu nodded suddenly: "Then I will accept it. Thousands of thousands of dollars are definitely not a lot of money for Cai Zhengmao."
"That's right." Chen Ze said with a smile: "He saw the prospects in you and the prospects in CSC, so he wanted to tie up with us for a long time and work hard. If you accept this car, it is actually stable. In his heart, it's a win-win situation."
With that said, Chen Ze said again: "Since your car will be here next week, we really should hurry up with the club's related matters. If you go to the Shanghai market tomorrow, then I will go to Fatty Wang tomorrow to discuss the venue. When you come back, let's talk about the club's positioning, terms and promotion. You must be better at these things than anyone else. Let's try to settle it sooner, and then start recruiting the first batch of members in the circle. "
Li Mu said: "Let me first outline a few simple principles. First of all, there are two thresholds for our club. One is that you must own a sports car, and the other is that you must pay a certain amount of membership fees every year. Originally, I was inclined to do membership classification. Institutions, such as gold members, platinum members, and diamond members, etc., but after thinking about it, we will divide the three, six, nine, etc. as soon as we come up, which may affect the enthusiasm of the middle and low-end members, so I plan to start from the advanced level. Members start, set the membership standard higher, and then slowly decrease."
Chen Ze asked: "Do you mean that we will recruit high-end members like Diamond members first?"
"Yes, in the early stage, we can set all the models that members have access to as cars with a landing price of more than two or three million yuan. First, we will gather first-tier high-end players together, so that second-tier and third-tier players will temporarily feel that they have no connection with CSC. The more they miss the chance, the more they want to join in, so when our first batch of members is almost recruited, the social influence is almost brewing, and the expectations of the second- and third-tier players are almost fermented, we will tell the whole society. Announce an appropriate lowering of the threshold, such as the price of cars from two or three million to one or two million, and bring in second- and third-tier users."
"It's so laborious, isn't it still going to be a membership grading system in the end?"
Li Mu said with a smile: "Of course we have to do it, but doing it step by step, and doing it right away, give users a completely different feeling. The reason why Ferrari is so popular over the years is that it is only for first-line users. A first-tier product, with a very high positioning, but if Ferrari had built cheaper C-segment and B-segment cars in addition to supercars from the very beginning, what do you think first-tier users would feel? Ferrari is a supercar, but the owner of the restaurant in front of your house has just spent one million on a Ferrari four-door five-seater sedan. When he asks you to buy a Ferrari, you will hesitate in your heart, and you will consider in your heart whether you want to talk to the door. People like restaurant owners choose the same brand, which is the drawback of the membership grading system right from the start, which will cause high-end users to be rejected;"
"But if you've already bought a Ferrari supercar, and after a while, Ferrari comes out with a four-door, five-seater sedan that sells for $1 million, and you find out that the owner of the restaurant near your door buys it too. If you bought a car, what can you do at this time? The car has already been bought anyway.”
Chen Ze shook his head again and again after hearing this: "You are such a thief... But even if you do this, once you start lowering the threshold, those high-end members who are not interested in low-end members or even reject them will still feel uncomfortable. , how to do this?"
Li Mu said: "It doesn't matter, as long as he joins us first, we have the opportunity to instill this awareness and let them understand that if such a club wants to become bigger and stronger, it can't be just a small group of high-end users playing. That is not a good thing for the development of the club. Appropriately lowering the standard is a good way to provide the club with fresh blood and new energy, and we will definitely not blindly lower the threshold. The final threshold is still around the 'supercar club'. To set, for example, no matter how much we lower the threshold, the price of the entry-level model will not be less than 1.5 million yuan, as long as we can keep the bottom line, it will be an explanation to our members.”
Chen Ze thought about it for a long time, and then said to himself: "It sounds reasonable, but what about the membership fee? What gear are you going to set?"
Li Mudao: "The membership fee should not be too much or too little. Too much will naturally keep more users out of the door, and too little will reduce the profit of the entire club and the service standards that the club can provide members, so I I thought about it for a while and linked the membership fee to a certain item in the cost of the member's car, such as insurance."
"Insurance?"
"Yes, if the cars of the first-line members are supercars of three to four million or even more than five million, then his annual commercial insurance costs about 80,000-100,000 yuan, then we set the membership fee at 100,000 yuan. Years is basically equivalent to buying one more commercial insurance, this cost should be negligible for them, and it must be within his tolerance."