Chapter 1256 Calculate the General Ledger Instead of Small Accounts

Talking about the cost-effectiveness of the service industry, Li Mu was most impressed by Haidilao.

When it comes to taste, Haidilao may not be able to achieve the top five in domestic hot pot restaurants;

Speaking of price, Haidilao's per capita consumption level of one or two hundred is definitely considered to be above average in the domestic hot pot catering industry;

But Haidilao has a super awesome ability, which is: open a family to a fire.

Why does Haidilao have such superpowers that all catering companies dream of? In the final analysis, it is a masterpiece of cost-effectiveness.

He knows that his price is not dominant, and he also knows that his taste is not so dominant, so he improves his price/performance ratio to the extreme by improving quality control and improving service.

The reason why Chinese food chain restaurants are difficult to do is because once a chain store is opened, it is difficult to do a good job in quality control. Most Chinese food relies on chefs, one chef has one taste, two restaurants are the same, the same menu, the same ingredients , but differences in chefs can lead to worlds of difference in taste, and if a chain can't maintain a uniform taste, it's already lost at the start.

Haidilao's quality control at this point can be described as the ultimate. First of all, all the hot pot bases are made uniformly. That is to say, the hot pot bases and seasonings used in Haidilao stores all over the country are all in the same formula. A process is mass-produced abiding by strict industrial rules, at which point the difference in taste is reduced to almost imperceptible.

As for the ingredients, Haidilao also purchases uniformly. In the Haidilao hot pot restaurants in Huaxia, all the ingredients are uniformly supplied by the head office. After strict quality control, there will never be different tastes of mutton or cabbage in several stores. There is a difference in taste.

Doing these points well, Haidilao's quality control has taken shape, ensuring that hot pot restaurants all over the country can provide the same products;

In addition, the service of Haidilao hot pot is so good that it can be said to be a model of the national catering industry.

The patience of Haidilao’s waiters to customers is extremely rare in the domestic catering industry, and they are very good at calculating the general ledger instead of small accounts. The so-called general ledger means that Haidilao pursues the unit price, turnover rate and overall profit rate. Such large-scale data, so he will not deduct details, so he can provide free drinks, snacks and fruits to waiting guests, and can provide free self-pickup dishes to dining guests, all for the sake of The final big layer data service.

However, many catering industries with small accounts are different. Such enterprises or restaurants pursue savings in every detail. The thought of providing free snacks, drinks and fruits for each customer may lead to an increase in the cost of each customer. Two or three yuan, the flesh hurts almost to death,

Then I waved my hand and chopped it off; I thought that running the air conditioner too much in summer would increase the electricity bill, so I waved my hand, and the air conditioner will not be turned on until it is less than 38 degrees in the future; a pair of better disposable chopsticks is 50 cents, the cheapest It only takes five points, so I waved my hand again and used the cheapest one; a beef stew with potatoes sold for 38 yuan, which used three yuan worth of beef. Thinking about it, it still hurts, so I cut it down to two yuan...

Therefore, many catering companies and restaurants continue to count themselves to death in the process of calculating small accounts. The service is getting worse and worse, the taste is getting worse, the portion is getting smaller and the price is getting higher and higher, and customers can go back and forth again and again. There are ghosts, except for the tourist attractions that dare to say that old customers are not rare, if other catering companies can't retain old customers, the end is bound to die.

To a certain extent, the express industry is actually the same.

What Li Mu wants to pursue is to calculate the general ledger like Haidilao, so that consumers can feel the cost-effectiveness, not just blindly lowering the price, so that they can also pursue the service demand of express delivery just as they pursue the service of Haidilao.

Therefore, Li Mu said to Brother Liu, "Developing low-end products and further reducing the terminal price in the market is only one point.

Senior Brother Liu hurriedly said, "Just say it, I remember it."

Li Mu said: "The other point is that we must further improve our service quality and the service experience of consumers, for example, to provide systematic vocational training for our front-line couriers, so that they can receive express delivery or deliver express delivery, They are all very good at door-to-door service, and they must give the best service to users. Courtesy, thoughtful, considerate, and humane are all professional qualities that our front-end personnel need to have."

"In addition, we also need to enhance the user's experience through technical means. For example, we can develop an online ordering function, so that users who need to send goods can directly place an order on the website, the courier will pick it up, and then send the order to the door. We will optimize the logistics information displayed to users to further enhance their experience when using our logistics management system to inquire about express delivery."

Brother Liu is not very familiar with Internet technology and products. Hearing that Li Mu said that the system needs to be optimized, he was a little confused and laughed at himself: "To be honest, I don't have enough time to contact the Internet, and I don't know enough about things that really touch the technical level. Many, from my current point of view, our system has become a bit perverted in the industry, so I can't think of any optimization method at once."

As he said that, Senior Brother Liu looked at Li Mu and said, "Since you said that, I think you must have a specific idea?"

Li Mu said: "I have an idea, but this idea involves many aspects as a whole, so I'm not sure if there are conditions for it to be implemented at present."

Leader Lei hurriedly said: "Mr. Li, why don't I call Xu Dong and ask him to come over now. Anyway, we're close, and we'll be here in ten minutes."

Li Mu thought about it, Fang Xudong was in charge of the overall research and development of software and hardware at the moment, and it was necessary to find him to have a good chat. It happened that his current thinking was clear, so he quickly conveyed it to him so that he could find a way to land it as soon as possible.

So, Li Mu said to the leader of Lei: "Call Xudong, let him come over, and let him bring me a person who understands hardware!"

...

Fifteen minutes later, Fang Xudong hurried over. Along with him, there were two men who Li Mu had never seen before. They looked to be in their thirties. Male breath.

When the three came in, Fang Xudong hurriedly greeted Li Mu and said with a smile, "Mr. Li, I haven't seen you for a while. I've been waiting for you to instill some more advanced ideas in me."

Li Mu smiled and said, "I've been busy lately. Besides, your business has been sorted out very well as a whole. It's best for you to come up with advanced ideas in the future."

Fang Xudong nodded and introduced the two people around him: "Mr. Li, let me introduce to you, these two are senior engineers in our hardware laboratory."

After that, Fang Xudong pointed to the tall and thin man on his right and said, "This is Luo Xin, who came out of IBM three months ago, and is currently a senior expert in commercial servers on our side."

After listening to Fang Xudong's introduction, Luo Xin hurriedly stepped forward and extended his hand to Li Mu, saying, "Hello, Mr. Li, I was inspired by your speech at Harvard and decided to return to China for development. I didn't know it until I officially joined Muye Technology. To your overseas talent return plan, I admire your foresight, and I am very honored to be a member of this plan!"

Li Mu shook hands with him and said, "I hope the opportunities we give you are better than the ones you have abroad."

Luo Xin nodded earnestly and said, "It's much better than going abroad. My parents were very opposed to my returning to China at first, because I was a child of immigrants and was born in the United States. My parents immigrated to the United States through hard work when they were young. They felt that it took them a lifetime to arrive. America, raising the next generation in the United States, did not expect their next generation to give up the American environment they worked hard for and choose to return to the place where they originally came, but when they learned about Muye Technology and your After the talent return plan, they all supported me to return to China to develop."

Li Mu said with satisfaction: "This is the result I most hope to see. Thank you for your trust. I believe that the future of Muye Technology will not disappoint you."

At this time, Fang Xudong introduced another slightly chubby engineer and said, "Mr. Li, this is Hu Bo, a senior communications expert from Bowie, who once rejected Nokia's high salary, and has always hoped to be able to do it. A world-class Huaxia product."

Hearing this, Li Mu raised his eyebrows, and took the initiative to extend his hand to Hu Bo, and said happily, "What I want most today is to meet new needs with communication experts. I didn't expect that there are such talents!"

Hearing that Li Mu had new needs to meet, Fang Xudong and the other two hurriedly entered the state, took out pens and small notebooks one by one, and waited for Li Mu to speak.

Li Mu invited everyone to the small conference room next to the office. After everyone sat down, Li Mu said, "I want to further improve the functionality of our logistics management system. These new ideas will not only adjust our system, but also There will also be some hardware issues involved.”

Fang Xudong said: "Mr. Li, tell us in detail, let's make a judgment and estimate first."

"Okay." Li Mu nodded and said, "First of all, I hope to develop a set of hardware equipment that integrates GPS, GP and radio frequency technology. This equipment will be matched with all our large express packages and even containers in the future. , to number these devices, and then record their information on the server. The device will transmit its GPS location information to the server through GP data in real time. Our server needs to track and update this information in time. In this way, we It can monitor each large package and express the real-time location of the container, and at the same time update it to the logistics progress information of all small packages in the package, that is to say, we want users to see where its express is in real time."

"Secondly, I hope to develop a set of mobile handheld hardware that integrates GPS, GP and code scanner, and equip our front-end couriers to scan all packages with this device before delivery. , the location of his mobile terminal will be updated to the server in real time through this device, so that our users can see where their courier has been taken by the courier and how far it is from their home when their courier starts to deliver. Sign for the express delivery, scan it again, the system background will automatically receive this information, and then change the express delivery status to signed on the system in time."