Chapter 1190 Coca-Cola Comes to Your Door

George Barkley and Li Mu quickly reached a series of cooperation intentions.

First of all, Li Mu will purchase 150 million N95-level protective masks from 3M, as well as a large number of professional protective equipment. 3M will supply Li Mu directly at the shipping price, but even if the price is so low, Li Mu's order this time The total price still reached 1.5 billion RMB, which immediately accounted for more than half of Li Mu's material reserve budget.

However, George Barkley and Li Mu reached a basic intention that Li Mu could pay half of the 1.5 billion payment first, and the rest would be repaid in two ways.

One is, if 3M and Li Mu finally reach a promotion cooperation agreement and set a price for the display per view, then the remaining payment will be offset by the cost of display promotion. As long as the cooperation is not terminated, the money can be offset through this cooperation. until the arrears are zero;

The other is that if the two parties have not reached a final agreement on cooperation, then Li Mu, as a partner of 3M in the Huaxia Internet field, will give Li Mu a one-year account period, as long as Li Mu pays the balance within the one-year period;

Both of these methods are very beneficial to Li Mu, which ensures that he can use a small amount of money to hoard double the supplies first. If he can use resources to offset it slowly in the future, it will be more appropriate.

With the cooperation intention of 3M and Honeywell, Li Mu's needs for protective materials have been met beyond expectations. There are 200 million N95 protective masks alone, which can be said to be quite large.

In this order, not only is there a huge base of masks, but other protective equipment is also available, and both companies have promised Li Mu that the goods in the order will be delivered to him by air one after another starting next week. .

Li Mu has also greeted Lei Jiaozhu in advance and asked him to make arrangements for the distribution of this batch of goods in several domestic logistics bases, so that once the goods arrive, they can be distributed to the warehouses of each logistics base immediately. Always be ready.

...

After these two companies are settled, Li Mu's biggest goal of coming to the United States this time has been achieved.

With so many products in hand, once the epidemic breaks out, Li Mu can not only ensure that the domestic people will definitely be able to buy the goods, but also be sure to hold down the prices of similar products, so that those companies and individuals who are sitting on the ground and raising prices will be forced to. In desperation, you can only succumb to your own rhythm.

After reaching a cooperation intention with George Barkley, Li Mu immediately contacted Fang Xudong, a technical hero under his command, and asked him to assign a special person to form a project team, with products, development and testing, to plant some of the things he wanted to do together. When the advertisements landed, the most important ones were YY Show and Weather Assistant.

arrange these tasks,

Li Mu planned to take time to fly to Massachusetts to see Su Yingxue at Harvard, and also to meet Mark Zuckerberg by the way.

Unexpectedly, just before he was about to leave, Lin Qingya brought him good news. The Coca-Cola Company was very interested in Li Mu's cooperation plan, and had sent one of their executives and board members to Silicon Valley to have a further interview with Li Mu.

Thinking that this might be an advertising cooperation worth 100 million US dollars, Li Mu decided to stay in Silicon Valley for one or two more days to finalize the cooperation with Coca-Cola.

The reason why Li Mu is so confident in the cooperation of Coca-Cola stems from his understanding of Coca-Cola. Coca-Cola's brand value ranks among the best in the world, and a considerable part of this is based on advertising and marketing.

Coca-Cola's core product is extremely low-cost carbonated beverages. Not to mention high gross profit margins, the product consumption cycle is also very short, and it is a standard fast-moving consumer goods. If you want to maintain market share or make steady progress, you must ensure continuous advertising investment. Otherwise, once you stop advertising promotion, sales may plummet by more than 50% within a year.

Whether it’s Coca-Cola, Pepsi, or Jianlibao, which was all the rage in China back then, none of these fast-moving consumer goods-centric companies dare to slacken their promotion. Even a company like Coca-Cola must not be too big to reduce investment, otherwise once the market is sold by others Preemption, and then trying to grab it back is much more difficult.

Because of this, Coca-Cola's annual global advertising can basically account for 50% of its net profit, and they are still investing, and even changing their spending, to ensure their sales and brand. Influence.

Makino Technology is a promotion channel that Coca-Cola has been paying close attention to recently. Long before Li Mu came to the United States, Coca-Cola hoped to be able to buy YY's pop-up window recommendations, or advertising positions on YY.com, but Lin Qingya never agreed. Coca-Cola's Every day, the executives are afraid that there will be news suddenly that Muye Technology and PepsiCo have cooperated. If that is the case, McDonald's will be too passive.

Fortunately, Muye Technology took the initiative to find Coca-Cola this time, and immediately threw out a cooperation model that shocked and delighted Coca-Cola executives. After Coca-Cola executives discussed this model, it only took less than half an hour. After discussion, they directly decided to deeply participate in Li Mu's plan.

In the opinion of Coca-Cola executives, at this time, whoever is the first to put an advertisement on YY of Muye Technology will be able to gain huge additional attention, so they have been obsessed with the promotion resources of YY.

Moreover, Li Mu's cooperation plan this time is indeed very attractive. A special exchange code is printed on the bottle cap, and users can exchange a certain amount of YY coins just by holding the bottle cap. This way of playing is not only novel, but also ensures that users There are tangible benefits to be gained from this activity.

More importantly, in the whole process of users redeeming discount codes, the brand logo of Coca-Cola can be continuously displayed, which not only helps to improve the company's popularity, but also brings powerful psychological hints to users, allowing them to When I think of beverages, I think of Coca-Cola. As soon as I open the refrigerator in the supermarket, I want to get Coca-Cola. This is the real meaning of brand marketing.

This time, the executive sent by Coca-Cola is named Bruce Andre, who can be ranked in the top five in the entire Coca-Cola empire. He is mainly responsible for marketing and promotion within Coca-Cola, and he knows how to package the brand best.

As soon as the two met in Li Mu's conference room, Bruce politely introduced himself to Li Mu, then he went straight to the point, and as soon as he came up, he asked Li Mu, "Mr. Li, we have already read your plan. To be honest, we are very interested in your ideas, but we still have a small problem that we have not figured out.”

Li Mu made a gesture of invitation and said, "Please speak."