Chapter 624 VR Internet Cafe Cooperation Strategy

Chen Mo is naturally well aware of this truth. In a sense, "Killing Prototype" is actually this type of game. In fact, its levels, plot, combat system, etc. alone are not considered top-notch, but only The "cool" point alone has achieved the top.

This kind of game that stands out in one aspect is the most suitable for hype.

A large number of advertisements went down, and "Massacre Prototype" almost slaughtered most of the video websites and live broadcast platforms, and spread to a wider and wider group of players.

Chen Mo's price for "Killing Prototype" is 998, which is equivalent to half of the VR version of "Dark Souls". On the one hand, because the game's game capacity is limited and the investment is not so large, it is sold cheaper; On the one hand, it is also for small profits but quick turnover, and try to expand the paying group as much as possible.

In fact, Chen Mo's previous life's "Massacre Prototype 1" adopted a free strategy in order to expand the player base, but the effect was not good. The reason is that free is worse than discount.

Because "Killing Prototype" is a fast food game.

For a game like "Dark Soul", for core players, the main fun lies in the multi-week challenges and the more difficult levels in the later stage, and the game content is very rich; but the main fun of "Killing Prototype" lies in the early and middle stages. The multi-week and high-difficulty challenges are not of particular interest.

Just imagine, if "Killing Prototype" is free, after players have passed the free stage, they have entered the time of the sage, how many people will choose to make up the ticket?

After all, the coolest part of the game has already been experienced, so what's the point of buying it again?

So Chen Mo's strategy is very clear, discount, but never free.

In terms of pricing, 998 is already a relatively cheap price for a VR game. It really doesn't make sense to drop it to four or five hundred or even lower, because the subsequent profitability of this game is basically 0, and it is not easy to add extra. Charge items.

This price is the best price to expand the player base as much as possible while ensuring profitability.

In addition, Chen Mo also arranged for people to contact the major VR Internet cafes in China, especially the chain VR Internet cafes, to discuss the cooperation with them on "Killing Prototype".

The specific content is very simple, that is, to launch a VR Internet cafe exclusive version of "Killing Prototype", and at the same time strive for some publicity positions for "Killing Prototype" in the Internet cafe.

The so-called VR Internet Cafe Exclusive Edition means that these VR Internet cafes purchased "Killing Prototype" from Chen Mo, and installed it in the VR game cabin of the Internet cafe to improve the player experience.

The specific price is calculated according to the number of VR game cabins. The more VR game cabins are activated, the more expensive the price will be. The price of permanently activating "Killing Prototype" in a VR game cabin in an Internet cafe is 1998, which is equivalent to allowing the account to be shared in an official form. Of course, the price is also doubled.

To give a simple example, there are 30 VR game cabins in a VR Internet cafe to activate "Killing Prototype", then the Internet cafe needs to pay Chen Mo 59940 soft sister coins to purchase the activation rights of the game.

Players spend 50~200 yuan per hour in the VR Internet Cafe, and the price varies according to the configuration of the VR game cabin.

The optimization of "Killing Prototype" is relatively good, so it can run well in some low-end VR game cabins, so it is calculated based on the lowest price of 50 yuan/hour.

The original price of the VR Internet Cafe is 50 yuan/hour, but if players want to play "Killing Prototype", they have to pay extra, and the price is increased to 80 yuan/hour or even 100 yuan/hour.

The specific money is priced by the VR Internet Cafe and can be adjusted freely.

For players, 100 yuan per hour is a completely acceptable figure compared to the hundreds of thousands of VR game cabins and games that cost more than 1,000. Some games with smaller capacity are actually only seven or eight in one week. It's only an hour, and a little calculation will make it worthwhile.

As for those games that lose interest after an hour or two of playing, going to a VR internet cafe is even more cost-effective.

And for VR Internet cafes,

Although the price of the Internet cafe version is twice that of the regular version, the return is very fast. The price of 1998 for each game cabin means that as long as players play 40 hours of "Killing Prototype" here, they can get back their money, and then they will make a net profit.

Such a fun game, all the players on this game cabin play together for 40 hours, isn't it too much?

Moreover, this is equivalent to tying the VR Internet cafes to Chen Mo's interests. In order to make more money, Internet cafes will definitely try their best to promote "Killing Prototype".

For example, put up posters on the outer walls of Internet cafes, put the game icon of "Killing Prototype" in a prominent position on the desktop of the VR game cabin, or launch a special bundled recharge activity, and the cost of a recharge of XX amount can be free of charge How many hours to experience the original "Murder", and so on.

This is equivalent to a three-win situation. Players can spend less money to experience the game, Internet cafes can make money, and Chen Mo can also make money.

Of course, being able to play like this, in the final analysis, is because "Massacre Prototype" is an extremely refreshing fast food game.

In Chen Mo's previous life, Internet cafes contributed to the fact that "Massacre Prototype" was able to maintain a relatively high popularity in China.

Although they are all pirated.

I have to say that Internet cafes and this kind of fast food game are a match made in heaven. Many players are tired of playing other games in Internet cafes, and they will choose to open "Killing Prototype". The game can be fun from start to finish!

Therefore, in Chen Mo's previous life, "Massacre Prototype" has always been a popular stand-alone game in Internet cafes, and many people came into contact with this game in Internet cafes.

In the parallel world, Chen Mo himself, as the developer of "Killing Prototype", must make good use of this. It is absolutely impossible to play this game to death by playing a free strategy.

After Chen Mo sent cooperation intentions to major VR Internet cafes, these VR Internet cafes expressed their willingness to cooperate, some bought more, some bought less, but no matter how much, they are willing to use this game to enrich the Internet cafes. Game library.

These Internet cafe owners are also very savvy, and they are very keen to feel that this game is very suitable for the characteristics of VR Internet cafes.

This is also "Massacre Prototype", if it is "Dark Soul", the effect should not be so good...

After these VR Internet cafes got the cooperation plan of "Killing Prototype", they all hung up signs and even banners for the first time, and used eye-catching fonts to promote: This Internet cafe can directly experience Chen Mo's new work "Killing Prototype"!

Chen Mo also specially made a batch of Alex's cool posters and peripheral products, and gave them to some Internet cafes who ordered more games as a means of publicity.

In addition, the Thunder Game Platform has also added a "List of "Killing Prototype" Cooperative VR Internet Cafes". Players can search for the nearest "Killing Prototype" cooperative VR Internet cafe on it to experience the game!

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