Chapter 52 The Soul of Card Games

In the previous life, "Plants vs. Zombies" swept the world, with sales exceeding one million dollars in just 9 days, breaking many records.

Calculated at $3 a piece, if "Plants vs. Zombies" sells 1.5 million sets, it can earn $4.5 million, or nearly 27 million yuan.

And what is the monthly flow of "My Name is MT"?

In 2013, when the domestic mobile game market was still developing, it had reached 55 million.

Comparing the two, "Plants vs. Zombies" relies on the global market, while "My Name is MT" only relies on the domestic market.

"Plants vs. Zombies" is a single-player game that is profitable by sales, and sales will always slowly decline. And "My Name is MT" adopts the free model and has been operating for three or four years. It is still alive and well, and it is even continuously updated.

The success of "Plants vs. Zombies" cannot be replicated, and the model of "My Name is MT" can be mass-produced.

Comparing the two, it can be seen that the profitability of domestic card games is strong.

"My Name is MT" carried forward the "domestic card" model, and found a way to make money for domestic game developers. As a benchmark for a generation of card games, "My Name is MT" was repeatedly copied by various games until three Four years later, a similar game appeared.

Before "Legend of Dota" made a revolutionary change to the card gameplay, "My Name is MT", as a veritable national card mobile game, undoubtedly occupied the first position in the best-selling list for a long time.

Chen Mo wants to make money with domestic games. "My Name is MT" is the first step. Several of its features are very suitable for Chen Mo's current needs.

The first is to do well. Most of the art resources of "My Name is MT" are concentrated on character cards. Whether it is numerical value, level, gameplay or original painting, it is not difficult for Chen Mo now.

Its gameplay is not complicated, and the rules are relatively clear. As long as the art resources are in place, the real development time will not be too long, two or three months is enough.

The second is moderation. "My Name is MT" does not provoke hatred and stimulate players to rush money like the later domestic games. On the contrary, this game gives away a lot of runestones, which are basically given away during the festivals, and are relatively friendly to free players.

Moreover, there are no high-intensity PVP and GVG content such as national wars and city wars in the game, and the frustration experienced by free players is relatively weak.

Chen Mo must consider the level of acceptance of the players in the parallel world, and he will take strong medicine as soon as he comes up, for fear that they will not be able to bear it, and if he is scolded by dog ​​blood and word of mouth avalanches, it is very likely that he will get rid of it.

From this point of view, "My Name is MT" is a relatively good transitional work.

The third is easy to publicize.

Regarding this point, Chen Mo has thought about it carefully.

What is the core of the card game?

Not the gameplay, but the IP.

The so-called IP is the abbreviation of intellectual property, translated into Chinese is intellectual property.

In the domestic game circle, IP is a hot word. Many game manufacturers are willing to spend a lot of money for some big IPs. Many game designers keep their mouths shut about IP, more often than eating and drinking.

Why is IP so important and so valuable?

Because in the card game, IP determines the value of the card. In the same card game, your orange cards are Guan Yu and Zhang Fei, and my orange cards are Hawkeye and Zoro. Obviously, these two games can attract completely different user groups. The price that the card is willing to pay is also different.

Three Kingdoms is basically the worst IP, because there are too many people making Three Kingdoms games, and everyone is too familiar with it.

In the past life, works like Hokage, Pirate, fate, and Jin Yong were all relatively large IPs. As long as you get these IPs, you can make money in minutes by changing a set of art resources.

If a card game has no IP,

It's like losing a soul, yes, that's an exaggeration.

To do a card game, you must have an IP.

After Chen Mo decided to make a card game, he also thought about how to solve the IP problem.

His first reaction was to buy some big IPs in the parallel world, but after checking the offer, he gave up.

In this world, the awareness of copyright protection and genuine copyright is relatively strong, and the price of IP has also risen accordingly.

In the previous life, the IP of some popular works could be sold for seven figures. In the parallel world, the money will only be higher.

Of course, it is impossible for all IPs to be so expensive. For example, some not-so-popular novels and animation IPs may be available for hundreds of thousands of dollars, but the influence of these works is too limited, and Chen Mo does not like them.

IP is really what you get for what you pay for. Buying an unknown IP is equivalent to not buying it.

For Chen Mo now, cheap IPs are disliked, and expensive IPs cannot be bought. Of course, even if he could afford it, he didn't want to spend this unjust money.

Therefore, after thinking about it, Chen Mo decided to make his own IP, and "My Name is MT" is the most suitable for making his own IP.

Of course, Chen Mo also has other options, such as...

To redraw a "One Piece" or "Naruto"?

To rewrite a "The Legend of the Condor Heroes" or "Dragon Babu"?

... are not very reliable.

Novels and animations have a very long process from just appearing to the fire. Not to mention whether Chen Mo's current level of original painting can control "One Piece" and "Naruto", let's just say that at the speed of one episode a week, how long does it take Chen Mo to paint before he can raise this work to the popularity of his previous life?

Novels are relatively fast, but novels are not suitable for direct adaptation of games. Generally, movies and animations are first, and then games. There are very few games that skip the adaptation of movies and go directly to the game.

Because the image of the novel is illusory, UU Reading www.uukanshu.com and the original character paintings in the game are very specific. From illusory to concrete, it generally needs to be verified and precipitated by film and television adaptations to ensure this IP fire.

Pick and choose, the animation of "My Name is MT" is the easiest to make, and it is also the best choice for Chen Mo now.

In this world, the domestic animation industry is also developing quite well. Chen Mo only needs to give the character design, original painting, plot, and storyboard of "My Name is MT", and let these animation production companies do the same, and the quality will not be better than the previous life. Difference.

After all, "My Name is MT" in the previous life was created by a few anime game lovers, and the cost was not high.

"My Name is MT" is very popular. On iQIYI, the first episode of "My Name is MT" has been played more than 300 million times. remember.

Therefore, this work can be made into a super IP, allowing Chen Mo's new game to take off.

Of course, there are risks.

The biggest problem is that the popularity of "My Name is MT" in the previous life, to a certain extent, relied on the story background of "World of Warcraft" and a huge user base. There is no "World of Warcraft" game in the parallel world. When it comes to the anime "My Name is MT", many settings may not be understood at all.

For example, what does MT mean? What is the occupation of MT? Why have the profession of MT? What are the characteristics of this profession? Why is he the protagonist of this work?

For World of Warcraft players, it is not necessary to explain at all, and understanding is enough, but for audiences in parallel worlds, can they understand the World of Warcraft game culture hidden behind "My Name is MT"?

Taking a step back, if they don't understand, then, doesn't the movie affect this anime fire?