Chapter 723 The Mentality of Learning

Chapter 724: The Mentality of Learning

A month goes by in the blink of an eye.

According to the request records, in this month, more than 60,000 people in the whole Jiangzhou came to request free Kangyuan slimming powder, but the one who could take away the high reward of one million was only one person. nor!

This incident has caused a great sensation in the whole Jiangzhou, and even in the whole country. The name of Kangyuan Slimming Powder has spread to almost everyone's ears.

This kind of advertising effect is so good that people can't believe it!

And after careful calculation, the cost of advertising Xiao's Pharmaceutical Factory is nothing more than advertising in newspapers and the Internet, and the rest is giving away more than 60,000 copies of Kangyuan slimming powder for free!

Other than that, Shaw Pharmaceuticals costs almost nothing!

The promotion of Kangyuan Slimming Powder by Xiao's Pharmaceutical Factory was unanimously regarded as a classic marketing case by people in the advertising industry, and some people even made a detailed analysis for this.

There are even many guests invited by TV programs who are still explaining the clever marketing methods adopted by Xiao's Pharmaceutical Factory, and this is obviously a topic of concern to the current audience, so the ratings are not low.

According to the analysis of those so-called marketing experts, the main reason why the promotion of Kangyuan Slimming Powder by Xiao's Pharmaceutical Factory was so popular this time and later became a symbol of the sudden emergence in the pharmaceutical industry is because of the online momentum. The great success of the company, as well as the extraordinary quality and effect of Kangyuan Slimming Powder, these two are the most critical to the success of Xiao's Pharmaceutical Factory.

"Because the quality and effect of Kangyuan Slimming Powder is very unusual, the leaders of Xiao's Pharmaceutical Factory dared to release a million-dollar reward. And because of the convenience of the Internet, this high reward of Xiao's Pharmaceutical Factory is in the shortest possible time. Within a short period of time, at the fastest speed, it spread all over the streets and alleys of Jiangzhou, and even in the country, no one knows it, no one knows it!"

On TV, a marketing expert invited by a certain program is gushing about the successful marketing strategy of Xiao's Pharmaceutical Factory, "With these two key factors, Xiao's Pharmaceutical Factory has entered everyone's attention at once. , offering a reward of millions to make its popularity spread explosively, this is the most brilliant place for the leadership of Xiao's Pharmaceutical Factory!"

"So, in your opinion, is this successful path of Xiao's Pharmaceutical Factory perfect? ​​If other companies want to replicate this successful business model, do you think it is possible?" the TV host asked.

"First of all, for your first question, I have a different opinion. The marketing strategy of Xiao's Pharmaceutical Factory this time is actually not perfect. In fact, on the contrary, this strategy still has many flaws... Of course, I'm not saying that the strategy itself is flawed, but that in the process of implementing the strategy, the people who implement the strategy make mistakes."

The expert said with spittle, and at the same time, he did not forget to sort out his completely bald head, with only a few long hairs covering the top of his head, and said quickly: "If we seriously study the launch time of Kangyuan Slimming Powder, we will It is not difficult to find that, in fact, from the promotion of Kangyuan slimming powder of Xiao's Pharmaceutical Factory, to the current million-dollar reward, which is popular in the whole city, no one in the country knows about it... In such a process, there is a blank period. !"

"What do you mean..." The host didn't understand.

"Let's take a closer look. The Kangyuan Slimming Powder produced by Xiao's Pharmaceutical Factory came out two months ago, but the campaign for a million reward started a month ago, that is to say, this For a month in between, Xiao's Pharmaceutical Factory has been making preparations without making any achievements in publicity!"

The expert held a piece of paper in his hand and looked like a decent analysis: "Perhaps the leaders of Xiao's Pharmaceutical Factory were discussing the details of activities and other strategies at that time, but it took a month to prepare, This is a bit too long, so I think the leaders of Xiao's Pharmaceutical Factory made a mistake in this regard! If they can avoid this mistake, I am afraid that Kangyuan Slimming Powder has already been placed in all pharmacies and pharmacies in China. Big store shelves are on the shelves, not just starting to be stocked as they are now!"

"So, in your opinion, is there any room for improvement in this method?" the host asked again without missing a beat.

"This question is actually the second question you asked just now."

The expert said: "It is the question of whether other companies can successfully replicate this marketing strategy. My answer is, absolutely!"

"Then do you have any specific implementation methods?" the host asked again.

"Of course, in fact, referring to the marketing process of Xiao's Pharmaceutical Factory, it is not difficult for us to find that the two major weapons for their success - network and product quality, these two factors, in this marketing process of Xiao's Pharmaceutical Factory, play an important role. to an immeasurable effect.”

The expert really looked like an expert and scholar, and said: "So if other companies want to launch any new products, as long as they have confidence in the quality of the products, then they can successfully copy this marketing model in the past. After all, with the development of the Internet, any news will spread all over the streets and alleys in the shortest possible time. This is a very terrible propaganda tool, and product quality is the foundation of a product's long-term existence, so Said, this marketing method is very simple, as long as you grasp these two factors, everything will be no problem!”

"In addition, I would like to give a piece of advice to those companies that are going to replicate this marketing model. Don't make similar mistakes like Xiao's Pharmaceutical Factory again. You should hurry up and spread the goods first, instead of huddled at home and discussing strategies!"

The expert was completely sincere, "Because the product is produced, it is for sale, so we can distribute the goods first, and then discuss the specific action strategy or activity details during the process of distributing the goods. It's not too late, is it?"

"Okay, our current issue..."

Snapped!

In the office of Xiao's Pharmaceutical Factory, Ji Feng turned off the TV and asked, "How, do you think what this expert said makes sense?"

In addition to Ji Feng himself, there are Han Zhong, Xu Yuan and Yang Dezhao in the office. Ji Feng specially invited the three of them to watch such a show. Moreover, this program is not broadcast now, but Ji Feng accidentally saw it when he was at home, so he simply cut off such a video from the Internet, intending to study it.

From the promotion of Kangyuan Slimming Powder, Ji Feng realized that he has many shortcomings, and other people's evaluation of himself should be more objective, and the mistakes he made will be more clearly seen, so Ji Feng only Study this program carefully.

But he didn't expect that the more he studied, the more absurd he felt. The expert's words sounded reasonable at first, but if he thought about it carefully, he would find it full of loopholes.

Ji Feng was worried that it was because the expert was evaluating himself, so he couldn't treat others' evaluations in a correct way. Therefore, he specially invited Han Zhong and the three to come here, just to correct himself. mentality.

"I thought what he said was quite reasonable at first, but the more I thought about it, the more wrong it became, so I came to ask you guys for advice." Ji Feng said with a smile.

"Bullshit reason!"

Han Zhong couldn't help sneering, and he completely sneered at the expert's words, with a look of disdain: "He doesn't know anything, so he just talks nonsense on TV, and he just talks about the Internet and products. The two major weapons of quality... There are many good things, but the vast majority of them cannot be sold. Many products of poor quality are popular in the market, why is this?"

Xu Yuan also nodded slightly and said, "Boss, don't be fooled by these so-called experts. This person's words sound very empty, with no substantive content at all, and he sounds like a layman. I think he Maybe you don’t even know what marketing is all about!”

"No, your words are also very empty, I just want to know what is wrong with his words, say something specific!" Ji Feng said immediately.

"Ha ha......"

Han Zhong smiled and said: "It's actually very simple, you see, let's not talk about anything else, just talk about his final advice to other companies, what to distribute first, and then discuss the details... just From the promotion of our Kangyuan slimming powder, if we really spread the goods first, then the event will not be done."

"Mr. Han is right!" Xu Yuan nodded in agreement from the side, and took over the words, "For example, once the goods are spread out, it will be troublesome, because if a bounty event is held, then yes Do all the points of sale hold events? It's obviously impossible, not to mention that we don't have that many people, just so many free medicines are an astronomical sum. So, only a few of them?"

"This is unrealistic!" Han Zhong chuckled: "If you only order a few of them, how can you ensure that other sellers or retail outlets will not take the opportunity to raise prices? How can you ensure that they will not secretly play tricks? I can’t control the situation, and when the event fails, it will be messed up, the reputation will be ruined, and the product will be wasted, so it can be said that both fame and fortune will be lost!”

"As soon as you say this, I understand." Ji Feng suddenly realized that although he always felt that there was something wrong with what the expert said, he just couldn't remember what was wrong. He understood immediately.

"So, his analysis of our early promotion is wrong!"