Chapter 381: Take-Off of New Energy

Use the resources of the entire Tengying Group to promote Shuiyunjian and Tengfei New Energy.

The effect should not be too exaggerated.

According to statistics from the group's human resources department, Xinteng Live + Tengyou Media has a total of more than 30,000 anchors.

Among them, there are no less than 200 big Internet celebrities with more than one million fans, and there are countless small anchors.

Many people may not know what impact these 30,000 anchors can bring.

With sufficient execution, the group will give an order.

The next day.

The news of Tengfei New Energy and Shuiyunjian can be covered on the entire network.

Use intensive small videos for brainwashing bombardment.

This is influence, and the advertising effect achieved is not comparable to that of ordinary companies.

In addition to the three-month full network collaborative coverage, a series of superstar concerts will be held offline.

This also includes Jay Chou, Wang Fei, Jacky Cheung, Andy Lau and other influential stars.

This requires the resources of Tengying Entertainment to be deployed.

The effect is undoubtedly amazing when it is carried out online and offline at the same time.

At least most people who like to watch small videos can watch related videos intentionally or unintentionally at the first time.

This is also the most important strategic deployment of the group in the next three months.

On the 25th.

Chen Pingsheng accompanied Xu Dong, Yan Donghui, and Zhang Qiming to visit the Tengfei Magic City Super Factory, which cost 12 billion to build.

The super factory, which covers an area of ​​more than 100 acres, was planned from June 2016 and started construction in July.

It took more than a year to complete in late August this year.

The super factory is directly benchmarked against Tesla factories abroad, and a series of standards are also industrialized according to foreign countries.

At present, it is mainly responsible for Zhang Qiming, the former vice president of BMW.

The completion of the super factory does not mean that it can be produced immediately.

It will take some time to conduct internal testing and complete the overall technology upgrade.

The whole vehicle technology they bought from abroad for tens of billions is still being self-digested with the joint efforts of nearly 10,000 R&D personnel.

The Tengfei Ecological Park headquarters next to it will take about half a year to be completed.

The mass production of Tengfei new energy vehicles is getting closer and closer.

Overseas publicity and promotion has also begun.

Everyone knows that in another year, Tengfei Automobile, with a total investment of more than 80 billion yuan, will be completed.

It will definitely enter the stage of mass production.

The market will be able to verify whether it is a mule or a horse.

Anyway, Chen Pingsheng has invested too much energy and time in this matter.

The capital sector is even more outstanding, far surpassing domestic competitors in the same field.

If this is still not done well, he will not invest in the technology field again.

Just stay in the real field honestly.

He has done his best in the new energy sector, and during this period he also studied the secrets of success of major car companies, especially Japanese cars.

In addition to its own technology, the main reason for the great success of Japanese cars in China is stable quality.

Cars like Accord basically do not need to be repaired after driving for seven or eight years.

In addition to brand power, the core secret of success of a car company must be stable quality.

In the field of technology, marketing is ultimately just a side road.

In the end, the core competition of brand power is still customer reputation.

Chen Pingsheng has repeatedly emphasized that the basic standard for the production of Tengfei new energy vehicles is to maintain no minor repairs for at least five years.

That is, within 100,000 kilometers, there is no need to drive to a repair shop at all.

If this problem cannot be solved, it will still fall into the vicious circle of traditional domestic automobile development.

No matter how much advertising is done, customers will eventually choose Japanese and German models.

To completely solve the quality problem, the key is to control the supply chain.

Once inferior products are sold as good ones, the products produced will definitely be greatly discounted.

In addition, we must help those excellent supply chain manufacturers to upgrade their own products.

This series of work must be completed before we can truly build a good car with absolutely stable quality.

The road is long and arduous.

Automobiles are the world's largest industrial products. It is definitely not an easy task to make them well.

And many automobile factories are the pillar industries of a place.

Future competition is also destined to be not easy.

Chen Pingsheng visited here for an afternoon and listened to reports for an afternoon. In the end, he determined a core development strategy.

Everything is based on products.

In order to build a truly good car, no matter how much manpower, material resources and funds are invested.

Even repeatedly emphasized that marketing is only an auxiliary means.

Once the product strength is not enough, no matter how good the marketing is, it is a deception.

This is different from general products. The minimum selling price of new energy vehicles will not be less than 200,000.

If ordinary families choose their products because of marketing, and eventually regret it because the product is not strong enough.

Then everyone sitting here is a fraudster.

He said so, and repeatedly emphasized that the quality of the car should be the main thing.

No one should focus on the marketing sector.

If the car does not sell well, it will only be because the product is not good.

If the product itself is strong enough, people who use it will help you spread the word and refer you.

He spent 90 billion to build a car, not to become a marketing company.

But to build a world-class car.

Sometimes the founder's values ​​can greatly affect the core operation of the entire company.

He repeatedly emphasized this to let everyone focus all their attention on core technology and building good cars.

Relying on fooling customers is doomed to not last long.

Chen Pingsheng's meeting also completely laid the foundation for the future development direction of Tengfei New Energy.

Everything is based on core technology and products.

At the same time, they also officially established their own supply chain product R&D center in Shanghai.

To help its supply chain manufacturers upgrade technology and products.

Cooperate with Tengfei New Energy to build a truly world-class car.

Chen Pingsheng also invested 5 billion yuan in this R&D center.

If the money is not enough for the time being, he can withdraw it at any time.

Everything is centered on the development of Tengfei New Energy.

5 billion is definitely not enough to build a group of excellent supply chain manufacturers. This money is only invested in 17 years.

In the future, another 500 million to 800 million will be invested every year.

Until Tengfei New Energy completes the overall coverage of the entire industrial chain.

It should be said that his investment is getting bigger and bigger.

It is also increasingly valued in the Shanghai area, and Tengfei New Energy is even listed as a strategic support target.

Talents, funds and various subsidy policies will be given priority to him.

After all, the development of new energy vehicles is characterized as a pillar industry in the future.

There is even a certain possibility of replacing real estate.

No matter how much attention is paid, it is not excessive.

Chen Pingsheng himself also spared no effort to invest money, and even sent people to those science and technology universities to continuously recruit people.

To make up for the continuous R&D investment and technology development here.

It is no exaggeration to say that he is really waiting for the moment when Tengfei New Energy lands.

Chen Pingsheng believes that this is definitely a good car with great value for money.

Just based on his investment over the years, it will be far ahead of others of the same type. (End of this chapter)