Chapter 166 Early March

Early March.

The sky in Beijing was gray. Although the temperature had risen, it was still not high.

You still need to wear a thick down jacket when you go out every day.

Getting up early is not only good for your health, but more importantly, there are fewer cars on the road.

Jiang Yile thought about the marketing strategy all night, and finally suffered from insomnia.

She slept and woke up, woke up and slept again and again.

She is like this. She can't have anything in her mind. Once there are too many things, the quality of sleep will be significantly worse.

Not only did she wake up, she also pulled Bai Xin, who was still dealing with the god of sleep and didn't open his eyes.

The two of them were going to find Chu Qiuyan together.

Although Chu Qiuyan is now responsible for the development of new products for the entire Bobo milk tea.

But whenever she is free, she will still go to the milk tea shop outside the university to help.

Unlike the milk tea shop that Xiaoping squeezed into before, the current milk tea shop is very exquisitely decorated and also very literary.

On the left is a special milk tea mixing table, and on the right are two rows of wooden chairs.

There are two long tables at the innermost part, and a row of small bookcases on the wall.

Isn't it the favorite thing for college students or young men and women to have a cup of milk tea and read books when they have nothing to do?

The decoration style of each Bobo milk tea shop is roughly the same.

Young and with a little literary style.

When Bai Xin drove her Porsche 911 here, Chu Qiuyan was still greeting customers inside.

She is very famous in college now. She used to be a civilian campus beauty and now an entrepreneurial idol.

It seems that overnight, Bobo milk tea has opened everywhere.

There are many inspirational stories about her in the university.

After Jiang Yile came over, she found her to explain her purpose and took out a small notebook to record her love story to get some inspiration.

But Chu Qiuyan shook her head. After thinking about it seriously, she said, "Maybe my love story is about not having love. As for the regret of youth, it's also about this!"

Jiang Yile was slightly startled. She felt that she had grasped something, but it seemed to be fleeting.

The regret of love is not meeting love, and the regret of youth is not having enough time to have a vigorous love.

Yes!

Why must she use love to bind it? Youth without love is also very topical.

Jiang Yile started to collect information instantly. There is a particularly popular endorsement in the past two years.

That is, I endorse myself.

Chu Qiuyan can also do it.

She wants to design the most suitable endorsement for Bobo Milk Tea.

After thinking for several days, she came up with a few endorsements that are really good.

After finding Chen Pingsheng to finalize the draft, we immediately started to shoot a personal online endorsement promotional video for Chu Qiuyan.

When all the work was ready, the new milk tea cup of Bobo Milk Tea had also been designed.

After Jiang Yile uploaded Chu Qiuyan's endorsement promotional video to the Internet.

It made some splashes but not much.

Mainly, people outside Beijing did not know much about Bobo Milk Tea.

Her personal influence was not enough.

At this time, Queen Yang had to appear.

Otherwise, how can this woman be called a queen?

In terms of marketing and beauty, she really has it all.

In a certain Beijing airport.

Yang Mi wore black sunglasses and carried a small shoulder bag.

Her aura was 1.8 meters tall and her beauty was invincible.

Her whereabouts seemed to be deliberately leaked, and countless fans and paparazzi were waiting outside the airport.

Yang Mi walked out so openly, holding a cup of Bobo Milk Tea, which was quite conspicuous.

When the reporters surrounded her, she deliberately adjusted the position of the milk tea and placed it on her big chest.

This angle was just right.

"Yang Mi, Yang Mi..."

Countless fans chased her.

Yang Mi's nanny car was parked outside. She didn't rush to get in the car, but looked at the fans and said kindly: "Everyone has worked hard. I will treat everyone to the first cup of Bobo milk tea in spring."

This advertisement was played, and she went out without paying attention.

Yang Mi appeared at the Beijing airport and generously treated all fans to Bobo milk tea.

The topic went straight to the hot search.

This is the influence of the top stream, beyond imagination.

With Yang Mi's extreme cooperation, Bobo milk tea further spread its popularity beyond Beijing.

Jiang Yile suddenly thought of a good idea. If it is just about marketing, I am afraid that no brand can compare with Xiaomi.

And Xiaomi's fan interactive marketing has also been popular all over the country in the past two years.

Jiang Yile launched a theme collection on the Internet about the regrets of youth.

The main theme is a sad youth. In order to make it popular on the Internet as soon as possible, she also went to Chen Pingsheng to apply for funds.

That is, once the online solicitation copywriting is adopted by Bobo Milk Tea, it can be directly rewarded with 10,000 yuan.

Every day, one copywriting is collected from the entire network and printed on the cups of Bobo Milk Tea.

There are many benefits to doing this, mainly to make those potential young customers feel involved.

More importantly, Bobo Milk Tea can also further connect with the regrets of youth and love.

Chen Pingsheng thought this was a good idea, but 10,000 yuan was too little, and there was no excitement at all when this amount of money was awarded.

He directly raised 10,000 yuan to 100,000 yuan.

Three places were awarded every day.

Jiang Yile was excited, because it was easier to do things with money.

She quickly set up a Bobo Milk Tea copywriting collection site on the Internet.

Because it was newly built, no one participated at all.

Chen Pingsheng looked at the few people she had and saw that they were not enough at all.

He asked Yang Mi to mention it. You don't need to teach this woman how to do it at all.

As long as she knows how much money she can make, she will be more positive than anyone else.

The eighth day of March.

Yang Mi roughly shared her youth on the Bobo Milk Tea copywriting site.

It is also integrated into the endorsement of Bobo milk tea.

"Whose youth is not covered with bruises, and whose youth is not unbridled. 》

Growing up is hard, but love is also sad.

What a talented woman.

Yang Mi’s participation allowed Bobo Milk Tea’s copywriting website to attract hundreds of thousands of people.

The way to collect bonuses hangs over there.

For the sake of fairness, Chen Pingsheng also asked Jiang Yilei to use netizen voting to select three champion articles every day.

The company's financial officer will then contact the person who wrote the copy and make the payment directly.

Then post the proof of payment on the site.

Of course, the specific name and account number will definitely be hidden.

Netizens this year are still very good at playing.

"I intervened, I showed that she was selected, how old do you think she is?"

"Is there really anyone on the list?"

"Of course there is, but it's a pity that she is too young. She is only eleven years old and can only use her mother's bank card to collect money. Her mother generously rewarded her with a hundred yuan, haha."

"Are you trying to laugh yourself to death? What kind of good copy can an eleven-year-old girl write?"

"It's not okay to look down on people. Let me show you her winning copywriting."

"I'm willful, I'm arrogant, I'm in charge of my youth, and none of you should be idle."

"???"

"Can you hit this horse?"

"Yes, I was pushed on by a group of elementary school students and junior high school students."

"Didn't you see the 120,000 likes at the end? She wrote it."

“Labour and management suddenly had an inspiration.”

"I live well, I live well, and my life is really good."

"Brothers, it's up to you."

"You are quite talented when riding a horse."

"Upstairs, even if the labor and management walls don't agree, I'm going to obey you."

"Brothers, get him up."

A group of people below really tried their best to praise him. Just when he was about to break into the top three, he was knocked down by a female boxing copywriter.

"I'm young, I'm beautiful, and I can still make money for dogs. Why do I need a stinky man?"

"Damn it, these women are fighting with us, aren't they? They even put the label that they don't want men."

"How can they play by themselves without a man?"

"Can you have sex?"

In any case, Bobo Milk Tea’s copywriting site is completely popular.

I spent a little money and put in a big advertisement.

Later, Bobo Milk Tea will engrave the winning copy on its own milk tea cup.

As the discussion of Bobo milk tea becomes more and more popular online, the business of offline stores has also skyrocketed.

There are countless jealous people here in the capital.

Tengying directly announced that it would open the franchise of Bobo Milk Tea in the Beijing area.

Subsequently.

Immediately go to Guangzhou, Shenzhen, Shanghai and other places to invest 10 million to open direct-operated stores.

Use directly operated stores to drive franchises from surrounding markets.

Everything is incredibly fast.

More than 500 people came to Bobo Milk Tea’s first franchise conference in Beijing.

There are many conditions for joining.

The first is a franchise fee of RMB 100,000, and then decoration, personnel training, technical support, etc. will be provided directly by the headquarters.

A directly operated Bobo milk tea store requires an investment of approximately 400,000 yuan.

To franchise a store, you need to invest between 50,000 and 600,000 yuan.

The rent in first-tier cities is high, and the transfer fees are not cheap.

This investment may seem like a lot, but you must know that Bobo milk tea is endorsed by Yang Mi.

It's also very popular online.

If you invest in an Internet celebrity store, you don’t have to worry about the business.

On the first day of the investment conference, more than 6 million yuan in franchise fees was received.

In the later stage, it was mainly about making money through operations.

…

After Chen Pingsheng saw that Bobo milk tea was developing rapidly, he didn't care much about it.

In mid-March, his hypermarket Tenghui Department Store opened.

With an investment of nearly one billion, each family has an area of ​​3,000 to 4,000 square meters.

In addition to daily necessities, there is also a large fresh food department of all categories.

In addition to daily ingredients, all kinds of seafood are also available.

Tenghui Department Store is not an ordinary small supermarket. It also has a home appliances department, a clothing department, etc.

The core competitive concept is still one, good goods at low prices.

Consumption must also be transparent, which I learned from Fat Dong.

Put the purchase price directly on the selling price tag.

Let the customer clearly know how much money this thing will cost him?

Not only that, Chen Pingsheng also set a rigid standard for Teng Hui.

On all items, gross profit must not exceed 25%.

Just like a bottle of water, the purchase price is usually only one yuan, and the selling price is two yuan.

This gross profit is 50%, which is obviously too high.

The main reason why we need to set an overall gross profit standard line is to truly create a cheap and affordable department store.

A Tenghui department store has more than thousands of products. You can earn a little bit from this one and a little bit from that one.

The profits will be higher.

In order to truly control the quality of goods, he also set a breakthrough rule in Tenghui Hypermarket.

That means no reason to return within three days.

I learned this from the Internet.

Another key point is to avoid internal problems.

Use customers to truly test product quality.

Once there are too many returns of something and the purchase price is still high, there is no doubt that there must be a problem in the procurement process.

Use the actual shopping experience of customers to test the quality of goods.

He thinks this is the most effective.

Although it will cause certain losses, it is obvious that the benefits are greater.

Under the Internet economy, the traditional shopping experience must be upgraded in many aspects.

Once the quality and price of goods can be controlled.

Most people actually prefer to go shopping in physical stores.

The reason why fewer and fewer people go to physical stores to buy things is mainly because of the lack of transparency of information.

Fear of being ripped off.

For example, he often goes to buy clothes and knows that the same piece of clothing is often only fifty or sixty online.

Physical stores do sell it for one or two hundred.

Over time, everyone will go to the Internet to consume.

Who will come to physical stores?

Using the results to reverse, he wants to do a good job of Tenghui Department Store.

The first thing to control is price transparency.

Secondly, reduce the gross profit of goods.

Use prices lower than those online to gain customer reputation.

Over time, his Tenghui Department Store will naturally no longer lack business.

On the day when Tenghui Department Store opened, Zhao Liying, who came back specially, was in charge of cutting the ribbon.

She was dressed simply so as not to steal Tenghui's attention.

It had just opened, so there were not many problems to be found. Chen Pingsheng's standards were set there.

As long as these were strictly implemented, he believed that the future business would definitely not be too bad.