Entrepreneurial God, I Have Tens of Millions of Employees

Chapter 165 Promotion Plan for Bobo Milk Tea

Yang Qian came over.

Jiang Wei and Chu Qiuyan were also with her.

As early as when they left Beijing to go to Wanwan to learn about milk tea.

Chen Pingsheng invested 10 million yuan in a good location in Beijing and opened 25 milk tea shops.

After they came back, they trained for a period of time to unify the technology before officially opening.

Now it has been almost a month since the opening.

Chu Qiuyan was also surprised to see Yang Mi after she came in.

I heard Yang Qian say that as long as the business there is stable, a big star will come to help promote it on the entire network.

Now it has come, isn’t it?

The real top-tier Queen Yang.

After Yang Qian sat down, she said: "Mr. Chen, this is the financial data of Bobo Milk Tea Shop in February. The average daily turnover of a single store remained at around 6,000 yuan after one month of opening, of which takeout accounted for nearly 30%."

Most of the consumers of the milk tea shop are young people.

Or the kind of young people who don’t have much money.

Therefore, the price of Bobo milk tea is not high. Take red bean pearl milk tea as an example. The price is 8 yuan per cup.

A large cup is only 10 yuan.

Mango milk tea is also 10 yuan, and a large cup is 18 yuan.

The cheapest price of Bobo milk tea shop is 8 yuan, and the highest price is 18 yuan.

It is completely an affordable milk tea shop.

In addition, the location is generally in places with large traffic, and the average rent is about 15,000 yuan.

A single store sells 6,000 per day, and almost 500 cups are sold a day.

The business is good, and the net profit remains at around 30%.

The highest cost is rent and labor.

A Bobo milk tea shop has at least four employees.

Employees all work nine hours a day.

The entrepreneurial culture of Tenghui Group is there, and in the employee salary section, it has always given the highest industry standards.

It is the same here. The average monthly income of Bobo milk tea employees is around 6,000 to 8,000.

In this way, the labor cost is about 20,000 to 30,000 per month.

It accounts for 20% to 25% of the total turnover.

This is when the business is doing well. After all, labor costs are fixed, but turnover is constantly changing.

The higher the turnover, the lower the proportion of labor costs.

The same is true in reverse. If the monthly turnover is less than 100,000, then the labor cost will account for more than 40%.

Basically, there will be no more money to be made.

Bobo Milk Tea promoted it through various marketing methods for several months before opening, so this result is not surprising.

In addition, there are not many milk tea shops now, and Bobo Milk Tea has become the first Internet celebrity milk tea.

It is naturally selling well.

Chen Pingsheng put down the financial statements in his hand and said, "Let me tell you three things."

"At present, the profit of operating a milk tea shop is indeed good. Taking a single store with an investment of 400,000 as an example, according to the current data, it can be recovered in six to eight months. It is a typical entrepreneurial project with small investment and fast return."

"Within three months, we plan to open Bobo Milk Tea in Guangzhou, Shenzhen, and Shanghai at the same time."

"Tenghui will take out another 30 million at a time, invest 10 million in each first-tier city, and another 50 million will be invested in large cities other than super first-tier cities."

"Our total investment in self-operated stores is about 100 million. After three months, Bobo Milk Tea will officially start franchising to provide technology, decoration, and brand promotion to obtain franchise fees and brand operating funds in the later stage."

"In nine months, we plan to open 400 self-operated stores and 1,000 to 2,000 franchise stores."

"Before the end of 2015, complete the backdoor listing of Xiangjiang and obtain a total market valuation of 2 to 3 billion."

He finished speaking.

Not to mention them, even Yang Mi was confused.

Listing in one year?

What kind of devil plan is this? Can it be listed so quickly?

However, as the only celebrity recommendation officer of Bobo Milk Tea, she thinks the data here is quite good.

Tengying has been rooted in the traditional industry and has its own unique business methods in traditional operations.

The key point is, isn’t this speed too fast?

Although she also wants to make money, she still has to consider the market’s customer reputation!

Yang Mi asked: "Boss Chen, is it so urgent to go public in one year?"

Chen Pingsheng said: "If this is an industry with high barriers to entry, it is naturally not so urgent, but milk tea shops are an industry with extremely low barriers to entry. Do you believe that when our store's business is good, at least ten people who want to open milk tea shops will emerge on that street."

"This is the entrepreneurial environment in China. If everyone doesn't know about this, no one will think about doing it. Once they see that you are making money, and the technical threshold of milk tea shops is not high, who in Beijing can't come up with hundreds of thousands of yuan."

The so-called locals, of course, refer to those who have local household registration and local houses.

Hundreds of thousands of yuan for them is just a corner on the property certificate.

"Are you saying that this industry is likely to fall into fierce competition in a year?"

Yang Mi is naturally not stupid, but very smart.

She soon understood why Tengying was so eager to push Bobo Milk Tea to go public.

To put it bluntly, it was to successfully obtain large amounts of funds before the market became fierce.

In order to calmly deal with the fierce market competition that will surely appear later.

"Not very likely, but 100 percent."

Chen Pingsheng knocked on the table: "The investment in Bobo Milk Tea does not need to be too large, and we do not need to rely on financing to dilute our shares. Again, in the mid-to-late stage, we mainly make money by joining the franchise. Once it is successfully listed, Bo Yangmi will With that 15% stake, you can get at least 200 to 300 million yuan in return. Isn’t this more money than you make from filming?”

"Indeed."

Yang Mi looked back and smiled, her two charming big eyes full of desire for money.

The richer people are, the more they like to make money, and she is no exception.

"Since you know, there's no need for me to say anything more."

"Don't worry, if we all make money together, I will definitely take care of your sister Mi."

Yang Mi said seriously: "No matter where you are from now on, as long as there is a sister, there will be a cup of Bobo milk tea in your hand. Leave the promotion to me and the rest will be up to you."

Without Yang Mi's full support, he would not have been able to recruit thousands of franchisees a year.

It's not enough for franchisees to come in, the key is to make them all make money.

A milk tea brand with a top star who fully cooperates in publicity has already outperformed many of its peers from the start.

Traffic + entity business.

He feels that the future of money is also very bright.

All development matters are decided by people above them.

Chu Qiuyan, including Yang Qian and others, are mainly responsible for execution.

The physical store management that the two are not good at is mainly left to Jiang Wei.

As for the final listing, Tong Zelan was responsible for it.

It’s all linked together, let’s all use milk tea as a tool to get satisfactory returns.

Wait for them to discuss it.

Jiang Yilei came in with her internet marketing team.

Any brand, especially a brand dominated by young consumer groups, must have a brand story.

The quality of this brand story directly depends on the brand's market performance.

In the early stage, the promotion point of Bobo milk tea was mainly focused on school beauties + entrepreneurship.

It's quite inspirational.

However, Jiang Yilei discovered through a series of surveys and research that although young people today still have a certain enthusiasm for school beauties and entrepreneurship.

But obviously, it is far worse than another keyword.

"Boss, surveys show that today's college students, including young people, are the most sensitive to love and the regrets of youth. We can design a series of milk tea copywriting to make Bobo milk tea related to love or the regrets of youth. Once this step is completed, what we sell will no longer be just milk tea.”

"good."

The so-called milk tea copywriting is actually brand positioning, leaving an initial impression in the minds of consumers.

Once the brand positioning can be formed, Bobo milk tea will be easy to sell, and it will become popular all over the country very smoothly.

Coupled with the top-notch push from Yang Mi, they are definitely expected to go public within one year.

Then when Chen Pingsheng comes, he will have his own listed company.

"The idea is very good, Bai Xin. Inform the finance department to give Jiang Yilei 500,000 yuan. This is my personal reward for you. In addition, all the network marketing departments will receive 100,000 yuan each."

Chen Pingsheng stood up and patted Jiang Yilei on the shoulder: "This is just the initial reward. Once you can do this well, you can choose any car worth three million, I said so."

The idea is good, but the key is to implement it.

How to best implement it, the simplest way is to let the person responsible for this matter.

I think about it day and night.

Work hard to do this well twenty-four hours a day.

As a boss, all he has to do is give you adequate and particularly satisfactory remuneration.

Let you know clearly what she will get when things are done.

You must know that these bonuses are all in addition to her salary.

Jiang Yilei was both excited and worried.

Driving back a car with three million dollars, it would definitely be Guangzong Yaozu.

The bonus of half a million yuan was received immediately, which was also heavy.

She knew that the idea must be a good one.

Any brand that can be tied to love is extremely popular.

Diamond, Haagen-Dazs, I do etc.

However, only when there is difficulty can there be a goal to strive for.

She would fight for a three million dollar luxury car no matter what.

At night, Jiang Yilei had no idea of ​​sleeping.

He took Bai Xin and Jiang Peiyao and Yao to discuss together.

"Love, how can we quickly connect Bobo milk tea with love? Is it really a big deal?"

"If you don't have a big head, I can buy you a car worth three million."

Bai Xin was also racking his brains, but this thing has a wonderful idea.

It is very difficult to really implement it.

Must have strong market sensitivity and keen marketing sense.

Jiang Peiyao was also thinking about it, but she was thinking more crookedly.

Milk tea, why is it tied to love?

Is love beautiful?

She hasn't talked about it and doesn't know.

"You two, tell me your love story?"

Bai Xin looked at Jiang Peiyao, and she looked at Bai Xin, and they both shook their heads at the same time.

I don’t know, I haven’t talked about it.

Good guy, you really need to discuss this with the right person.

Love is illiterate.

Jiang Yilei decided to discuss it with Chu Qiuyu tomorrow.

See if you can get some inspiration from her.

You have to fight hard for a three million luxury car.

Chapter 165/680
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Entrepreneurial God, I Have Tens of Millions of EmployeesCh.165/680 [24.26%]